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Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
The channel will go live on May 1
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV launches a series titled 'Jurm aur Jazbaat'
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Launching today, the channel will be available to audiences on all major DTH operators and cable ne…
Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry
A discussion on the state of the OTT industry in India
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
Airtel Xstream Premium streaming service launched in India, priced at ₹149 per month
Airtel today launched a new video streaming service called “Xstream Premium”. The new service offer…
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
The core purpose of this toolkit is to provide for procedures to effectuate the various provisions …
Dish TV shares hit the 20% upper circuit a week after lenders sell over 5 crore shares in the open market
A month ago, former chairman of Zee Entertainment Enterprises Subhash Chandra revealed that he d…
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code includes a framework for age classification and content descriptions for titles as well as…
IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI has notified the Ministry of Information and Broadcasting that they are in the process of for…
OTT: The trends to watch out for in 2021
With the coronavirus still around, many people will continue staying in. So what will this mean f…
You can now watch movies on BookMyShow Stream
BookMyShow Stream will offer users the option to rent a movie for a finite duration or buy it for u…
Does Competitive Marketing Still Work For Brands?
While taking a dig at a rival brand makes brands catch a lot of eyeballs, brand experts feel that t…
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players have tied up with TV channels to push their content.
Logicserve Digital dons new identity after seeing 102% CAGR in the last 5 years; hopes to become a ₹180 crore agency by March 2020
Logicserve Digital, a digital marketing agency and the Indian arm of Logicserve Group, is donning a…
Reliance Jio is going to be the king of content too
Reliance Jio has signed deals with broadcasters such as Star India, Zee Entertainment Enterprises (…
All is not negative in the markets
There have certainly been some good return opportunities too. Nineteen firms have launched initial …
Making the industry more gender-inclusive: Women leaders show us the way
Women leaders tell us some ways of ensuring we have more women leaders in the future