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During the inauguration of the India pavilion at Cannes 2022 on Wednesday, Academy Award winner A.R. <keyword id="11852" type="General" weightage="100" keywordseo="rahman" source="Orion">Rahman</keyword> explained why we should tell stories about <keyword id="6576454" type="General" weightage="80" keywordseo="west" source="Orion">West</keyword> and try to break the boundaries. "I can't say much because I've been in the industry for almost 40 years - ten years of playing outside as a musician and 30 years as a composer. I was a director for the sensory cinematic experience," he said. Rahman further shared that despite the fact we have our stories to tell, we must not restrict ourselves. "Even though we have so many stories, we should tell stories about the West because we have a narrative about the West. We should be doing that." "The West does Gandhi, he (<keyword id="4993" type="General" weightage="80" keywordseo="shekhar-kapur" source="Orion">Shekhar Kapur</keyword>) is the man who has done 'Elizabeth: The Virgin Queen'. I am super inspired by him," he added while hinting towards filmmaker Shekhar Kapur. On the reason for choosing English language for his film, he elaborated: "The reason why I did this in the English language and for an international audience was to see if it is possible to break those boundaries and set a new path. Even if we fail it's fine. I am talking about Le Musk, the sensory cinematic experience in Cannes XR. I want to thank my whole team, and please do check it out and see how we can improve and celebrate it. God bless you all. Thank you so much." The Indian delegation led by I&amp;B Minister Anurag Thakur was present for the inauguration of the Indian pavilion at the ongoing Cannes Film Festival in France. <keyword id="598" type="General" weightage="50" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword> is attending the festival as a jury member, <keyword id="6356036" type="General" weightage="50" keywordseo="aishwarya-rai-bachchan" source="Orion">Aishwarya Rai Bachchan</keyword>, <keyword id="6354603" type="General" weightage="50" keywordseo="kamal-haasan" source="Orion">Kamal Haasan</keyword>, <keyword id="18461" type="General" weightage="50" keywordseo="r-madhavan" source="Orion">R Madhavan</keyword>, Shekhar Kapur and <keyword id="654350" type="General" weightage="50" keywordseo="tamannaah-bhatia" source="Orion">Tamannaah Bhatia</keyword> are among the Indian celebrities attending the 75th edition of the film festival. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-russia-has-no-money-to-pay-salaries-to-its-100-employees-heads-for-bankruptcy/articleshow/91658749.cms">Google Russia has no money to pay salaries to its 100 employees, heads for bankruptcy</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/late-comic-book-legend-stan-lee-set-to-live-again-in-movies-as-marvel-studios-signs-20-year-deal/articleshow/91655455.cms">Late comic book legend Stan Lee set to live again in movies as Marvel Studios signs 20-year deal</a>

Oscar winner A R Rahman says India should tell 'West stories' from its own narrative

Last year in October, Google invited every Indian to shoot a day from their lives in the evolving India. This was done to build the base of a full-length feature film, called <keyword id="3082409" type="UNKNOWN" weightage="100" keywordseo="India-in-a-Day">India In A Day</keyword>. 
 <keyword id="45395" type="CITY" weightage="100" keywordseo="Google-India">Google India</keyword>’s YouTube channel has launched its first look video, telling the stories of some Indians whose lives changed because of the Internet. 
 
While the complete film will be releasing in 2016, the first look video is enough to warm every Indian’s heart, because it carries bits and pieces from all our lives, be it using the flashlight of your smartphone to wake someone up, or travelling in a crowded train every day. 
 
Some of world cinema's biggest names have collaborated with Google, like Martian director <keyword id="39159" type="PERSON" weightage="100" keywordseo="Ridley-Scott">Ridley Scott</keyword> and acclaimed Indian filmmaker <keyword id="7929" type="PERSON" weightage="100" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>, along with Canadian filmmaker <keyword id="1807058" type="UNKNOWN" weightage="100" keywordseo="Richie-Mehta">Richie Mehta</keyword> and then we have our very own <keyword id="36968" type="PERSON" weightage="100" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, <keyword id="4993" type="PERSON" weightage="100" keywordseo="Shekhar-Kapur">Shekhar Kapur</keyword> and <keyword id="72976" type="PERSON" weightage="100" keywordseo="R-Balki">R Balki</keyword>, gems of Indian cinema, who worked as creative consultants. 
 "This first look video, which was previewed during <keyword id="164502" type="PERSON" weightage="100" keywordseo="Sundar-Pichai">Sundar Pichai</keyword>'s keynote at Google For India, tells the stories of people whose lives are being transformed by the Internet," reads the YouTube description. 
 
Imagine being the only English-speaking person in a whole village, having access to the internet, and now imagine being able to change lives with this. You would also find a single Wi-Fi router being used by five families in this nation of unity and brotherhood. 
 
Have a look at the first glimpse of 'India In A Day' right here.

Here is the first look of Google's Crowdsourced Film ‘India in a Day’

On October 10, grab your cameras and film your day! Whether you are socializing with friends, or it’s a boring day in office or maybe it’s your marriage day – just capture it! That’s <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword>’s message to Indians. 
 It’s for ‘<keyword id="3082409" type="UNKNOWN" weightage="100" keywordseo="India-in-a-Day">India in a day</keyword>’, a film the internet giant is making on the country. As the name suggests, the idea is to show the “story of evolving India” from your lens. 
 
The film will reflect different lives and perspectives of Indians on a particular day, at a time when the country is developing at a rapid pace and undergoing technological advancement like never before such that it has altered the way people have been living their lives. 
 Fresh and interesting as it sounds, ‘India In a Day’ has equally interesting minds behind it. Presented by Google, the film will be executive produced by <keyword id="39159" type="PERSON" weightage="100" keywordseo="Ridley-Scott">Ridley Scott</keyword> (The Martian director) and Anurag Kashyap, and will be directed by Canadian filmmaker Richie Mehta. <keyword id="36968" type="PERSON" weightage="100" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, <keyword id="4993" type="PERSON" weightage="100" keywordseo="Shekhar-Kapur">Shekhar Kapur</keyword> and R Balki are creative consultants for the film. 
 
In a video montage posted on Google India’s YouTube page, the filmmakers have urged Indians to “help them in showing what life in evolving India is”. 
 
“But make sure, whatever you film, it’s personal. It’s your point of view,” is a piece of advice they want to give you. 
 
The most striking and compelling videos will be pieced together in the end to show to the world ‘India In a Day’. And the best bit is, it will be filmed by nobody else, but ‘YOU’!

Grab your
cameras! Google is making a film on India and you can be a part of it

It is said that acting can’t be learned, and rightly so, because if it could be, that would be the only degree that one would ever require to make a living. However, acting is a natural talent which can only be polished under supervision, which is why we see people from all sections of the society entering <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> after acting courses or theatre experiences. 
 
While nepotism is highly prevalent in the Hindi film industry, because of which we see many star kids not getting college degrees and entering Bollywood, there are people who believed in earning a degree before entering Bollywood, keeping a door open in case luck doesn’t favour them in this very unpredictable glamour world. 
 
Given are the names of some of the most qualified Bollywood celebrities, including engineers, MBAs and investment bankers, who could have given anyone corporate leader a run for their money had they decided to enter the corporate world.

These Bollywood Celebrities are qualified engineers, MBAs and investment bankers!

When <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword>, the honourable Prime Minister of India launched the <keyword id="2517872" type="UNKNOWN" weightage="100" keywordseo="Swachh-Bharat-Abhiyan">Swachh Bharat Abhiyan</keyword>, it was sure to become a hit among the masses, owing to the popularity that PM Modi enjoys. 
 
However, there is another section of society which seems to be all geared up for the Swachh Bharat Abhiyan, and that section belongs to our very own <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 The day the campaign was launched, PM Modi had nominated nine people for doing their bit for the Swachh Bharat Abhiyan. Of these 9 people, three names belonged to Bollywood and the they were: <keyword id="6354603" type="PERSON" weightage="100" keywordseo="Kamal-Haasan">Kamal Haasan</keyword>, Priyanka Chopra and <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>. 
 
The first one to take up to the good cause was (no points for guessing) Salman Khan, who has been associated with several other humanitarian works. On October 2nd, he tweeted: 
 
Me &amp; my Foundation accept the invite from our honourable Prime Minister for Swachh Bharat and will give our 100% for #MyCleanIndia [sic] 
 
On October 22nd, he posted photos of him cleaning some garbage in Karjat, where he is shooting for his next film Prem Ratan Dhan Payo. 
 
 
 
Seen with him in the images were his co-stars actors Neil Nitin Mukesh and Manoj Joshi. 
 
Actor Kamal Haasan thanked the Prime Minister in an interview and said that he had been doing something similar for the past 20 years. 
"I think this cleansing is something I have been doing for the past 20 years with the help of my fans who have converted into a social service organisation. My work continues. It is not a public relations exercise. As far as I am concerned it is a public work I am part of," he had said. 
 The next in line was the Bollywood heartthrob <keyword id="6354563" type="PERSON" weightage="100" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, who posted pictures from his neighbourhood in Juhu on 26th October. His tweet read: 
 
<a href="https://twitter.com/hashtag/swachhbharat?src=hash">#swachhbharat</a> I started cleaning my own surroundings and learnt so much. Started with my lanes in juhu [sic] 
 
He later tweeted this picture: 
 
 
 The next one to pick up the broom was megastar <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>, who posted the pictures in which he is seen cleaning a Mumbai road on 30th October. The tweet read: 
 
T 1659 - The 'Swach Bharat Abhiyaan' .. personalised !! Let everyone deserve to be involved. [sic] 
 
 
 Later on November 8th, Bollywood dream girl <keyword id="2733" type="PERSON" weightage="100" keywordseo="Hema-Malini">Hema Malini</keyword>, who is also the Member of Parliament from the Mathura constituency, cleaned the lanes of Gandhi Park in Vrindavan. 
 
 
 Meanwhile, filmmaker <keyword id="4993" type="PERSON" weightage="100" keywordseo="Shekhar-Kapur">Shekhar Kapur</keyword> had his own way of taking up the good cause, and he didn’t have to pick up a broom for this one. On October 5th, he had tweeted an empty water bottle with a beautiful natural backdrop with the caption that read: 
 
I pledge 2 pick up rubbish left by others that destroy our Nation's natural beauty and pit it in a bin. <a href="https://twitter.com/hashtag/CleanIndia?src=hash">#CleanIndia</a> [sic] 
 
 
 
Today, actress Priyanka Chopra has posted a video of how she and her team revamped a slum of Versova, Mumbai. While PC was one of the nine people who were nominated by Modi himself, it took her this long because she didn’t only want to clean the streets but also to change the mindsets. In the video posted on her YouTube channel, the actress can be seen cleaning the streets, painting the walls and planting flowers in the slum area so that the place remains clean and hygienic forever, and not for the day that she was there. 
 
 
 
You can check out her video here: 
 
 

All images have been taken from the respective Twitter accounts of the celebrities mentioned.

Check What Bollywood Is Doing For Swachh Bharat Abhiyan

While people were still struggling to earn wings for their entrepreneurial dreams, a man thought of making <keyword id="107737" type="ORGANIZATION" weightage="80" keywordseo="Entrepreneurship">entrepreneurship</keyword> a social, collaborative effort. He was <keyword id="311365" type="PERSON" weightage="100" keywordseo="Poonacha-Machaiah">Poonacha Machaiah</keyword>, founder and CEO of <keyword id="2574477" type="UNKNOWN" weightage="100" keywordseo="Above-Solutions">ABOVE Solutions</keyword>, and a <keyword id="2574505" type="UNKNOWN" weightage="80" keywordseo="well-known-and-successful-serial-entrepreneur">well-known and successful serial entrepreneur</keyword>. He started off his company ABOVE (A Bunch of Versatile Entrepreneurs) Solutions in 2008, to provide “engineering talent” to overseas customers. The idea wasn’t new, but his passion to prove (to himself and the industry) that Indians are capable of delivering industry-leading solutions was. 
 
Poonacha and his team have successfully delivered several projects in the field of education, mobility, media and entertainment. However, what really sets him and his work apart is, his firm belief that entrepreneurship efforts shouldn’t just focus on business but on creating value for the betterment of the society. No wonder, today he is counted among the new breed of emerging social entrepreneurs who are using approaches from the commercial world and employing technology to tackle social and environmental problems. 
 Poonacha shares bits and moments of his entrepreneurial journey—reveals challenges faced, talks about his vision and philosophy, and offers advice how entrepreneurs can take their ventures to new heights—in a candid conversation with <keyword id="3831" type="PERSON" weightage="100" keywordseo="Richa-Sharma">Richa Sharma</keyword>, deputy editor-Business Insider India. Here are some excerpts. 
 
Yours’ is a successful startup and a technology company based out of Bangalore. How and when did you come up with the idea of setting up this organization? 
I returned to India in 2008 with the fundamental belief of setting up company that would design and develop world class products and solutions. Instead of a services company that would provide "engineering talent" to overseas customers. I wanted to build a company that would showcase world-class platforms &amp; solutions that would be architected, developed and deployed out of Bangalore, India. I wanted to prove it to myself and the industry that we [Indians] were capable of building solutions, and setting standards by which others are measured. 
 
What were the top 5 challenges that were on your mind when you started? And how did you overcome those? 
Some of the challenges that come to mind (not in any particular order) are as follows: 
· Talent acquisition: I spent a lot of time in hiring the right talent. I wanted to hire those who believed in my vision, and were willing to make sacrifices to realise this vision. 
· Culture: I spent a lot of time building the culture that we had to go "all in" and take chances; it’s okay to fail. This was quite a challenge, since culturally we are not too supportive of failure. 
· Cost structure: The cost structure in Bangalore was quite high from office rentals to personnel cost. We had not strong incubator/co-working space for startups to get started on boot-strapped budgets. Most of the good, talented people were working for MNCs (and from my perspective) on "inflated" salaries, and were not flexible enough to work for a startup for a salary/equity compensation model. 
· Funding: At the time when I started, i.e., in 2008, the funding eco-system in Bangalore was not that great. The VCs were primarily investing in "proven" business models and banks were also not supportive when it came to lending money to a startup; they needed a three-year track record. I decided to bootstrap the company and ensure that I never got complacent, since every dollar I invested came from savings, and also from the house I sold in the US before moving back to India. 
· Work Style/Productivity: I found that the overall productivity was not optimal and therefore, had to spend a lot of time to ensure that I build teams that were streamlined and delivering results. 
 
Why did your organisation focus on building communities to enable transformative educational solutions and ubiquitous access to the masses via mobility? 
I believe that only through personal transformation we can achieve social transformation. And I am a firm believer that education is what will help us become better citizens. Therefore, we decided to focus on educational products/services to bring innovative solutions platform/apps to the segment. We launched TangoFX, a platform that provided multi-party interactive learning. 
 
We also launched ABOVE Learning Platform, to enable online video-based learning and looking at serving the MOOC (massive open online course) segment. We have deployed plethora of educational interactive content for the mobile segment, and are also working with a leading Fortune 100 company on their educational platform. 
 
Q4. You have key anchor customers and marquee relationships with which Global Tier 1 company? We have global Tier 1 customers in the network/storage segment. Our products have been anchored by global industry leaders. For e.g., ABOVE Learning platform was anchored by <keyword id="57060" type="PERSON" weightage="100" keywordseo="Deepak-Chopra">Deepak Chopra</keyword>, who is an internationally renowned author and physician. We are also currently collaborating with DTS on their HeadphoneX technology to immersive 3D audio app for some of the leading brands. 
 
Q5. What are the key development areas that you are focusing on and why? 
ABOVE is focused on video collaboration technologies since we believe that it’s the key to enable learning/education. Our primary focus is on cloud, virtualization and mobility as only these technologies can help us deliver content to the masses, on cost-optimized mobile devices. We have also starting working on some focused data analytics solutions to address some of the challenges in the IOT/IOE segment with wearables. 
 
What are the biggest pitfalls that online businesses and entrepreneurs can fall into? How can they avoid those? 
I believe that the toughest challenge, with online initiatives, is coming up with a viable business model. Online initiatives are launched based on the belief that "there will be a network effect" and if one crosses a threshold of users, then revenue will automatically flow. This has led to the collapse of several online initiatives, since the business model has not been thought through. If a platform does not make economic sense, then it does not make social sense. Entrepreneurs should not get into the trap of just growing their user base and focus their energies on compelling "value" creation. 
 
Which are the most interesting projects that you have run till date? 
If I have to look at just the last five years, then some of the initiatives that I am proud of coming up with are: 
· Turning ABOVE Solutions into a profitable R&amp;D services company, · Launching platforms such as TangoFx the interactive social TV platform was recognized and funded by MDA-Singapore; Qyuki, the creative social media platform that I launched along with <keyword id="4993" type="PERSON" weightage="60" keywordseo="Shekhar-Kapur">Shekhar Kapur</keyword> &amp; AR Rahman, that was focused on democratising media and providing the youth of India to express themselves 
· The WeightLess project, an online social platform that has been launched as a non-profit organisation to address two of our challenging health issues, i.e., obesity/lifestyle disorders and hunger/malnutrition. 
 
What advice you would offer to our readers, who want to make it big in the entrepreneurship world? I believe as an <keyword id="6359301" type="POSITION" weightage="80" keywordseo="Entrepreneur">entrepreneur</keyword> it is important to ask yourself the question "Why are you doing what you are doing?" And if you 100% believe in it, then you have to be fearless and go "all out" and "all in" to realise the vision. Surround yourself with people and hire those who buy into your belief and also customers who believe in your vision. The other essential ingredient is to instil that you onboard people in your team who have Passion, Hunger &amp; Drive. Rest everything will fall into place.

The Entrepreneur
Who Wants To ‘Make A Difference’ In The Indian Society

There could hardly be a Web surfer who hasn’t heard of <keyword id="66322" type="COMPANY" weightage="100" keywordseo="TED">TED</keyword> (Technology, <keyword id="4578" type="COMPANY" weightage="40" keywordseo="entertainment">Entertainment</keyword> and Design) talks. And those are more than talks. Listening to the speakers is like walking into a history museum and falling in love with every archaeological object on display there. 
 
Motivation has its moments. When you surf the Web for TED talks delivered by Indians and listen to their stories, you realise they took a path that wasn’t treaded upon. Much like an elephant that makes its own pathway, irrespective of what the ‘norm’ is. 
 
Some of the Must-listen TED talks: 
 
 
Arvind Gupta: Trash’s fun! 
 
This IIT-Kharagpur graduate-turned-science teacher of sorts has been fuelling the fire in young minds through his innovative toys. “The best thing a child can do with a toy is break it,” he says with a sunny disposition and a mischievous smile. 
 
 
Bunker Roy: A professional isn’t about education alone 
 He chose to look away from a cushy IAS posting to come face to face with the treasure trove of knowledge in villages. Decades later, he has established barefoot college where people ‘learn and serve’ with their <keyword id="6500558" type="ENTERTAINMENT" weightage="40" keywordseo="Indigenous">indigenous</keyword> knowledge, and not come in and leave with fancy degrees! 
 
 
Devadutt Pattanaik: Deciphering the war of ideology 
 
Devadutt Pattanaik is a gifted writer. His presentation of Indian mythology and beliefs has caught the attention of the young and the old alike. His words are as engaging as his books. He unravels the way east and west contradict each other in myths and beliefs about God, leading to misunderstanding (between each other). 
 
 
<keyword id="6354361" type="PERSON" weightage="40" keywordseo="Kiran-Bedi">Kiran Bedi</keyword>: Bringing peace within unrest 
 
Being an upright, honest and strict police chief wasn’t a bed of roses. But Kiran Bedi wasn’t expecting anything to be smoother. At this TED talk, she talks about the image makeover she gave to Tihar jail, which became a space for reform rather than a place of condemnation. 
 
 
<keyword id="44604" type="PERSON" weightage="40" keywordseo="Nandan-Nilekani">Nandan Nilekani</keyword>: What an idea sir ji! 
 
Spearheading the ‘Aadhar’ card process in India, a mammoth exercise to provide a unique identification number to every citizen, Nandan Nilekani could only dream big. In this talk, he elaborates on ideas that worked for India and the bright spots for future. 
 
 
Vijay Kumar: ‘Sensing’ trouble 
 This scientist from Penn dreams of a day when small robots will be <keyword id="54921" type="ENTERTAINMENT" weightage="40" keywordseo="spread">spread</keyword> across the world to warn of an oncoming disaster. He and his team-members are busy working on models that can swarm and sense any activity. Robo soothsayers, anyone? 
 
 
Arunachalam Muruganatham: Bringing sanity with sanitary pads 
 When this ‘house husband’ decided to do something about creating a revolution around sanitary pads, it cost him his marriage and family ties. Yet, he continued with his mission. Today, scores of <keyword id="624" type="ORGANIZATION" weightage="40" keywordseo="Women">women</keyword> and girls thank him for having brought a very positive change in their lives. 
 
 
Shukla Bose: Sowing seeds, one at a time 
 
Shukla Bose set up Parikrma Foundation with a vision of teaching one kid at a time when schools are hoarding kids into classrooms. Her focus is on children from less fortunate background. We change their lives, we change the future of this nation, she says. 
 
 
<keyword id="4993" type="PERSON" weightage="40" keywordseo="Shekhar-Kapur">Shekhar Kapur</keyword>: Panicking over creative juices 
 
Shekhar Kapur, the award-winning director who gave some of the best films to Indian and international audiences, speaks of the stories that make us. And what caused the surge of creativity within him? Utter panic, he says! 
 
 
<keyword id="42749" type="PERSON" weightage="40" keywordseo="Shashi-Tharoor">Shashi Tharoor</keyword>: Go soft on hard power! 
 A diplomat-turned-politician, Shashi <keyword id="6383086" type="PERSON" weightage="40" keywordseo="tharoor">Tharoor</keyword> talks of an exchange between India and <keyword id="818790" type="UNKNOWN" weightage="40" keywordseo="the-rest">the rest</keyword> of the world through culture and cuisine and music, than building army and stocking up on weapons and drones. He sure knows that butter chicken has conquered the world now!

These Are Must-See Top 10 Sessions by Indians At TED

<ul><li>Indian filmmakers believe that a ‘big’ Indian superhit movie like Oscar-winning Parasite is waiting to happen.</li><li><keyword id="46758" type="General" weightage="70" keywordseo="RRR" source="Orion">RRR</keyword> and Elephant Whisperers’ Oscar win has helped Indian filmmakers cross the bridge, they believe.</li><li>India has the talent and technicians to tell a story-on-screen that the whole world will wake up to, says producer Guneet Mongia.</li><li>A Parasite-like record-breaking success is waiting to happen, says Vishal Bharadwaj. </li></ul> <keyword id="122490" type="General" weightage="50" keywordseo="film-critic" source="Orion">Film critic</keyword> Anupama Chopra had one thought when she watched the Chinese movie Crouching Tiger Hidden Dragon in 2000, “When will India make a crossover movie like that?” Since the 90s, many Hindi movies have been released in the US and UK, entertaining Indians abroad and bringing in forex. A few even found success at film festivals, but no Indian movie could capture the hearts of people across countries – not the way Ang Lee’s movie did. UK-based Gurinder Chadha too made superhit movies like ‘Bend it like Beckham’ and ‘Bride and Prejudice’ about Indians, but they were told from an immigrant Indian perspective. Even when Mumbai stories like Slumdog Millionaire were told, they were told by US-based directors like Danny Boyle. Desi movies were far from achieving any kind of acclaim or success. Chopra was further disheartened when director Anurag Kashyap told her once that <keyword id="20382" type="General" weightage="90" keywordseo="indian-movies" source="Orion">Indian movies</keyword> were just a comic relief. She never believed that, she shared at Zee5 Global’s panel discussion on ‘Coming of Age of South Asian Entertainment: The Time is Now’ in Mumbai. 2023: The year that changed it all Then Rajamouli’s RRR happened, and its song-and-dance number Natu Natu won an Oscar in 2023. That’s victory for the Indian way of story-telling on-screen that was once made fun of. “RRR changed the way Americans saw <keyword id="35703" type="General" weightage="100" keywordseo="Indian-films" source="Orion">Indian films</keyword>. People in the US were having watch parties for RRR. We were no longer that awkward brown guy with a strange accent. There was a sense of crossover taking place and that got us ambitious,” said Archana Anand, chief business officer of ZEE5 Global. Guneet Monga who also won the Best Documentary Short Film at the Oscars in 2023, believes that the path has been charted, and better things are waiting to happen. “We'll soon have our very own Crouching Tiger, Hidden Dragon. We have the talent and technicians,” she added. The director of Maqbool, Vishal Bharadwaj also chimed in, saying, “At the rate we are going, a Parasite is waiting to happen here. An Indian film that will break all records and make it big all over the world.” Parasite is a South Korean black comedy which created history by becoming the first non-English language movie to win the Best Picture academy award. It swept the awards that year, bagging three more Oscar awards for Best Director, Best Original Screenplay and Best International Feature Film. Movies that went as ‘series’ Before the Oscar wins, Indian movies have been breaking through slowly albeit steadily, reminisced the film-makers. The West started looking at Indian movies differently after the iconic movie-maker Shekhar Kapur’s Bandit Queen which released in 1994. He later went on to make a full-fledged international movie Elizabeth, starring Cate Blanchett. “We’ve had AR Rahman’s success with his music in Slumdog Millionaire. I’ve had my own experience with Maqbool going to Toronto. With humility, I want to say that many people are doing doctorates on my Shakespeare trilogy,” said Bhardwaj. Music composer AR Rahman shared an Oscar for his song ‘Jai Ho’ with song writer Gulzar for the movie Slumdog Millionaire. Distribution is key to taking Indian movies to lands afar, believes Monga, adding that streaming services play a role. “Gangs of Wasseypur was the first Indian five-and-half-hour film that was released as an eight-part miniseries in the US,” she told the audience.

RRR a stepping stone — The great Indian crossover film is still a ‘crouching tiger’

Filmmaker Shekhar Kapur is currently planning a sequel to his directorial debut 'Masoom', Variety reported. Here is all we know so far: The film is titled 'Masoom... The New Generation.' Further deets about the project is still awaited. Released in the year 1983, the film was written by the legendary writer Gulzar, 'Masoom' was an adaptation of Erich Segal's 1980 novel 'Man, Woman and Child.' It followed a happily married couple and their two daughters whose lives are disrupted by the arrival of a boy who is the man's son from an earlier affair. The cast included Naseeruddin Shah, Shabana Azmi, Jugal Hansraj, <keyword id="20895" type="General" weightage="80" keywordseo="supriya-pathak" source="Orion">Supriya Pathak</keyword>, <keyword id="79544" type="General" weightage="80" keywordseo="saeed-jaffrey" source="Orion">Saeed Jaffrey</keyword>, and <keyword id="1262" type="General" weightage="80" keywordseo="urmila-matondkar" source="Orion">Urmila Matondkar</keyword>. The film received positive responses from the audience. Kapur's last release was the romantic comedy 'What's Love Got to Do with It?,' starring Lily James, Emma Thompson, <keyword id="10284087" type="General" weightage="80" keywordseo="shazad-latif" source="Orion">Shazad Latif</keyword>, <keyword id="3708284" type="General" weightage="80" keywordseo="sajal-aly" source="Orion">Sajal Aly</keyword> and Azmi, which debuted at Toronto and opened the Red Sea Film Festival in 2022. It was released theatrically worldwide earlier this year, as per Variety. Kapur is known for his outstanding films like 'Bandit Queen', a British biographical drama 'Elizabeth' for which he was nominated for best director at the BAFTAs and Golden Globes, and its sequel 'Elizabeth: The Golden Age' (2007), which won Cate Blanchett her first acting Oscar, reported Variety. Apart from that, he also directed one of Heath Ledger's last films, the 2002 epic 'The Four Feathers.' SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/kochi-startup-that-connects-farmers-consumers-selected-for-uns-accelerator-programme/articleshow/100792335.cms">Kochi startup that connects farmers &amp; consumers selected for UN's Accelerator Programme</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-f54-with-6000mah-battery-108mp-camera-launched-in-india/slidelist/100792922.cms">Samsung Galaxy F54 with mega battery launched in India – Check out price and other details</a>

Shekhar Kapoor reported to be working on sequel of cult classic film Masoom - All we know so far

<ul class="summary-list"><li>Three women were nominated for best director at the <keyword id="2392" type="ENTERTAINMENT" weightage="60" keywordseo="Golden-Globes">Golden Globes</keyword> in the same year for the first time.</li><li><keyword id="918044" type="PERSON" weightage="60" keywordseo="Regina-King">Regina King</keyword>, Emerald Fennell, and Chloé Zhao were all nominated for best director.</li><li>Their movies "<keyword id="9923459" type="UNKNOWN" weightage="60" keywordseo="one-night-in-miami">One Night in Miami</keyword>," "<keyword id="10490796" type="UNKNOWN" weightage="60" keywordseo="promising-young-woman">Promising Young Woman</keyword>," and "<keyword id="9919274" type="AGENCY" weightage="60" keywordseo="Nomadland">Nomadland</keyword>" earned multiple nods.</li></ul><a href="https://www.insider.com/one-night-in-miami-regina-king-stars-would-not-audition-2021-1">Regina King</a>, Emerald Fennell, and Chloé Zhao on Wednesday were nominated for best director at this year's Golden Globes - the first time ever that three women have been nominated in this category in the same year.King was nominated for "<a href="https://www.insider.com/review-one-night-in-miami-is-set-for-oscar-contention-2020-9">One Night in Miami</a>," Fennell for "Promising Young Woman," and Zhao for "<a href="https://www.insider.com/nomadland-review-chloe-zhao-director-drifter-movie-immersive-2020-10">Nomadland</a>."The last time a woman was nominated for best director was in 2014, when Ava DuVernay was nominated for "Selma."These nominations are the eighth, ninth, and 10th nominations for best director that have gone to women. Along with DuVernay, Barbra Streisand and Kathryn Bigelow were nominated twice each, while Jane Campion and Sofia Coppola were also nominated.Read more: <a href="https://www.insider.com/one-night-in-miami-regina-king-stars-would-not-audition-2021-1">Regina King says she passed on casting big-name actors for her new film 'One Night in Miami' because they refused to audition</a>Only one woman has won best director at the Golden Globes: Streisand in 1983 for "Yentl."King's nomination is the sixth for a Black director. Spike Lee was nominated twice, while Steve McQueen, Barry Jenkins, and DuVernay were nominated once each. King is the second Black woman to be nominated for best director at the Globes.Zhao's nomination is the seventh for an Asian director. Bong Joon-ho and Shekhar Kapur were both nominated once, while Ang Lee has earned four nominations. Zhao is the first Asian woman to be nominated for the award.Read more: <a href="https://www.insider.com/nomadland-review-chloe-zhao-director-drifter-movie-immersive-2020-10">Chloé Zhao's 'Nomadland' is immersive and poetic with a stunning performance from Frances McDormand</a>All three directors' movies earned multiple nominations. King's "One Night in Miami" was nominated for best original song and best supporting actor (for Leslie Odom Jr.) but missed out on a best-picture nomination.Zhao's "Nomadland" also earned nominations for best actress (Frances McDormand), best screenplay, and best picture drama.Fennell's "Promising Young Women" earned the same set of nominations as "Nomadland," with Carey Mulligan nominated for best actress.The 78th annual Golden Globes will air on NBC on Sunday, February 28, at 9 p.m. ET/PT.Read more: <a href="https://www.insider.com/review-one-night-in-miami-is-set-for-oscar-contention-2020-9">Regina King's powerful 'One Night in Miami' is so good it's destined for Oscar glory</a>

Golden Globes nominations: 3 women were nominated for best director in the same year for the first time ever

<ul><li><ul><li>Cultural diplomat and author <keyword id="182794" type="General" weightage="20" keywordseo="Amish-Tripathi" source="Orion">Amish Tripathi</keyword>’s new book <keyword id="14079627" type="General" weightage="20" keywordseo="War-of-Lanka" source="Orion">War of Lanka</keyword> sold six and a half million copies within two weeks of launch. </li><li>War of Lanka also saw India’s first Metaverse launch for a book, where an augmented reality filter was uploaded on Instagram for users. </li><li>India has become wealthier post 1991 and the emergence of ‘real’ India is inspiring films based on myths, says Tripathi. </li></ul> </li></ul>From the time he left his banking job to become a full-time writer in 2011, Amish Tripathi has attempted to give Indian deities human-like attributes through his take on myths. In his books, deities get angry, make human mistakes and even poke fun at each other. Director Shekhar Kapur, who is making a web series on Tripathi’s <keyword id="810431" type="General" weightage="20" keywordseo="Shiva-Trilogy" source="Orion">Shiva trilogy</keyword>, called him ‘India’s literary popstar’. Tripathi’s first trilogy on deity Shiva became the fastest-selling book series in Indian publishing history. His most recent book ‘War of Lanka’ has already sold six and a half million copies and is currently under reprint. What makes his books popular is not just the content but also his marketing hooks. He roped in marketing agency Think WhyNot to launch an augmented reality filter on Instagram for the ‘War of Lanka’. Custom merchandise or making the first music album in Indian publishing history for ‘The Oath of the Vayuputras’ – the third book in his Shiva Trilogy – are some other marketing examples. The author of seven books encapsulating the stories of Ram, Raavan, Sita and Shiva, Tripathi talks to Business Insider India about topics ranging from the importance of myths to the impact of the pandemic on the publishing industry. Currently serving as a cultural diplomat as head of the Nehru Center in London, Tripathi also shares his take on the real India. <keyword id="14491960" type="General" weightage="20" keywordseo="UK-Prime-Minister-Rishi-Sunak" source="Orion">UK Prime Minister Rishi Sunak</keyword> invited you to 10 Downing Street, how was the experience? Oh, it was very nice. It was a small get-together in 10 Downing Street, a celebration of Diwali. He had got people from the local Swami Chinmaya Mission to read a prayer. We did a proper lighting of the lamp with traditional rituals. It was also very nice to see so many native White British and other communities in attendance, celebrating a Hindu/Jain/Sikh festival with warmth and happiness. It's been almost a month since War of Lanka has been released. How has the response been? I will be honest. Prior to the launch of the book, I was a little nervous, quite nervous, actually, for various reasons. One, it was a completely new publisher and a new relationship. Secondly, Harper just had a few months post the contract signing to get the book out in the market. To bring the book out in just three-four months is difficult… I thought they did a very good job. Third was the pandemic, which had hit the publishing industry badly, and many bookstores and publishing houses had shut down. Since the distribution itself was shrinking, sales would be difficult. Lastly, since I also have a diplomatic job in the UK, I did not have that much time for the book tour. Normally, my book tour would spread out over three-four months, but now I only had three-four weeks; and I had to cover 14 cities across India in that time. But despite these constraints, War of Lanka is breaking records. It is selling even faster than Raavan: Enemy of Aryavarta. And all my previous book sales have also shot up. I can’t thank my readers enough for their consistent love and support. I am curious to know why you haven't written about Hanuman, a Shiva incarnation, especially after having dedicated separate books to Ram, Ravan and Sita? I might take that up actually. Lord Hanuman is a very fascinating character and represents loyalty, having a code and staying true to it, no matter what. That's what makes him worth respecting and worshiping. There is a separate spin-off story in mind that I have for Lord Hanuman. And one I hope to take up after some time. There will also be a story on Guru Vashishta and Guru Vishwamitra and how their relationship turned from friendship to enmity. People say youngsters don’t read as different forms of medium are competing for attention. Why do you think your book has struck a chord with the readers? Is it because of your standout marketing techniques as with a metaverse launch of the book? The metaverse campaign was very innovative, yes. And I am very grateful to Sangram Surve and his Think WhyNot agency for putting this together in association with Meta. Also, I think this assumption that the youth don't read is, frankly, a judgmental approach. The idea that today’s youth have low IQ, low attention spans, and only want to entertain themselves with flaky things is just plain silly. One person can have different tastes. I like thought-provoking movies like Schindler’s List or Inception, but I also like the suspension-of-brains movies of Salman Khan. The youth are like that as well. By the way, a vast majority of my readers are young. Second when it comes to marketing, social media has made word of mouth very powerful. The opinion of critics matters little now as compared to a decade ago. There are movies that are very well marketed that have been super flops. And a movie that had almost minimal marketing spends, like Kantara, was a massive hit. At the heart of it all, it has to be a good product, be it a movie or a book. If it's not a good product, no matter how much marketing you do, it's not going to work. If there is no depth in the movie or the book, if there's nothing to talk about, then word-of-mouth will be poor. A cult book has to be thought-provoking and initiate conversations. I myself tried the AR filters on Instagram and I came out to be on Raavan’s army. It would interest you to know that while many modern Indians think Raavan is Tamilian or Lankan, this may not necessarily match up to ancient texts. When you study ancient texts or folk traditions, it is revealed Raavan was born close to Delhi, a little ahead of Noida. One of the oldest temples of Raavan is situated there. He was not the original ruler of Lanka. The original ruler was Kubaer. Raavan deposed Kubaer and took over Lanka. Will you be venturing into writing about any other epic like Mahabharat? I do have various ideas. Let's see where life takes me. There is a fifth book that will join the Shiva Trilogy and the Ramachandra series called the <keyword id="15501176" type="General" weightage="20" keywordseo="Rise-of-Meluha" source="Orion">Rise of Meluha</keyword>. But that will be released many years later. Is there a reason why Sita was portrayed as aggressive and militant in your book Sita-Warrior of Mithila? Was this because it has been written from a male perspective? There is a difference between being militant and being strong. Goddess Durga is not militant but she is strong. The image of Goddess Sita in the minds of modern urban Indians is largely inspired from a 1980s television series. In the original Valmiki Ramayana, Sita is portrayed in a much stronger form. And in the Adbhut Ramayan, also credited to Valmiki ji, Sita Maa is the one who kills the elder, more powerful Raavan. In ancient times, Indian women were seen as powerful with their own agency. We had women who ruled large empires like Rani Prabhavatigupta and Rani Rudramadevi. We had women Rishis (roughly the equivalent of Abrahamic prophets and messiahs). We even had women who founded universities. Frankly, our ancestors would be disappointed at how badly we, in modern India, treat women. We have been hearing about the Shiva trilogy for quite some time now. Is it expected soon? These are early days as we just started work on it. So let's see how it comes out. But we'll make announcements in the future. Coming to Indian cinema, there has been a shift in the portrayal of stories. Films are being inspired by myths like in Adipurush, Thank God, Ram Sethu, Ponniyan Selvan. Why do you think there is such a shift? Post 1991 India has become wealthier and the emergence of the real India is inspiring the demand for such stories. There is a real India that was always there, just that they didn't have money to form a big market. That is the India outside of the elite areas of our big cities. This is an India that is very deeply rooted in our ancient traditions and culture. And now, there are many citizens from the real India who have now risen because of economic growth over the last 30 years. A recent IMF report had said over 450 million Indians have been pulled out of poverty just in the last 10 years. And economic growth is creating a new consumer class. Smaller budget movies are making more money than big Hindi film movies because I think in many ways, Telugu, Kannada and Tamil movies are more rooted in the real India. This is something perhaps the Hindi film industry will pick up overtime. A Hindi film producer told me an interesting analysis. He felt that perhaps the Hindi film industry had become too elitist – he used the term ‘focused on Pali Hill, and South Mumbai and also perhaps, London &amp; New York’. He said that we should forget that there is a real India outside of Pali Hill and South Mumbai. And that is the main market for Indian movies. What does real India mean to you? Perhaps those who are more comfortable in Mangalore or Varanasi than in London, I think that's the real India. So, someone like you or me… My family’s roots are in Kashi and I was born in Mumbai; so I know English, Hindi, and some Marathi. But I can go to a Lord Shiva temple in Thrissur, Kerala. And I’ve been there actually, four-five years ago. I don’t understand Malayalam, but my books, by God's grace, do well in Malayalam. There were many out there who recognized me because many of them had read my books. But we couldn’t communicate well with each other because most of them there didn’t know English or Hindi, and I didn’t know Malayalam. And yet, when we started chanting and praying to Lord Shiva, we felt connected. I felt at home. That to me is the real India. Where we feel at home. Now, we may also get along with Western people, but essentially, where is home for us? For me, the real India is home. You began your journey as a writer in 2010. How has the scene of Indian publishing and marketing changed since then? This is the best and worst of times. Earlier the definition of bestseller was selling 5,000 to 10,000 books. Today a bestseller should sell at least 40,000 to 50,000 copies. There are some authors whose books sell in the hundreds of thousands. And few, such as Chetan and me, who are lucky enough for our books to sell in the millions. But on the negative side, GST has really hit the industry. I have myself appealed often to the government if they could give some relief on this, because we are a very tiny industry. Books have a positive impact culturally but in terms of revenue, we are very small. Second, piracy is hurting us a great deal. Many bookstores are suffering hard times as well because rental costs have shot up and piracy has hit them. Books in terms of price to space ratio are not as high as compared to jewelry or mobile phones, so high rental costs often make bookstore unviable. How do you think mythology is relevant in today's society? Indians often confuse myth with mithya or untruth. The Indian word for it would be Itihas or Kavya or Purana. The English word myth comes from the Greek word mythos, which means a story hiding a philosophical truth. I try to explore philosophies that I think are worth learning. Rather than making it a pedantic nonfiction philosophy textbook, if you try and bring it across through a story, you might have a greater chance of having an impact. There are various philosophies from our ancients that are worth learning. There is a line which I love, Ati Sarvatra Varjayet i.e. extremism of any kind should be avoided. But if you see the western approach, it is almost like extremism should be followed, always. For example, in the West, fighting for women’s rights gets translated into hatred for men. How's that good for society? I try to explore many of these philosophies through my books. What are the choices that we make? You will find that cultures which celebrate myths tend to be much more wise and liberal, intuitively liberal. You have celebrated devotees of both Vishnu and Shiva in your books. How do you strike a balance between the two? This so-called competition between Lord Shiva and Lord Vishnu is relatively modern. The Indian way is we are comfortable with multiple truths and we realise that the source is unity. One of the thousand names of Lord Vishnu listed in Vishnu Shahasranaam, which is chanted by many Vaishnavas (devotees of Lord Vishnu) regularly, is Shiva. On the other hand, many Shaivites (devotees of Lord Shiva) know the 1008 names of Lord Shiva that are listed in many of the found in the Shaivite puranas. And one of the names listed for Lord Shiva is Vishnu. So they are One and the Same. This competition is more between unwise devotees and should be avoided.

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