You Searched For "Shashwat Das" and got 17 results
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6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
5 mins read
Why do brands die?
After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…
5 mins read
Here's what a brand expert learnt from the recent Myntra logo controversy
Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience
5 mins read
Right brand architecture: A sure recipe for successful brand mergers
Most successful brand mergers were possible because an equal priority was given to combining balanc…
6 mins read
How COVID-19 has pushed brands to alter their product packaging and put their environmental concerns on hold for now
As importance for one-time-use packaging grows stronger, concern for sustainability seems to be get…
5 mins read
How to prevent a brand from ageing?
The secret anti-ageing recipe for your brands.
4 mins read
Is brand loyalty dead due to Covid-19?
Will brand loyalty fade or will it take a backseat for now?
5 mins read
From mass production to customisation, here is how brand packaging has evolved over the years
We spoke to Shashwat Das, who owns a brand building and design agency called Almond Branding -- abo…
Here's what goes behind designing brand packaging
Packaging plays a key role in persuading a customer to buy a product. It protects, creates awarenes…
5 mins read
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
7 mins read
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
The only thing that has changed this time is that they got rid of the shade card.
6 mins read
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …
6 mins read
What went wrong with Uber Eats?
Here is what experts think could have been done to avoid the platform’s downfall
7 mins read
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
Here's how organisations and agencies are preparing for this new world order
6 mins read
Design: The trends to watch out for in 2021
The brandverse is moving towards personalisation and consumers are becoming more environmentally-co…
8 mins read
Design: The trends to watch out for in 2022
Design trends that would dominate the advertising and marketing world in 2022
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far