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Not ‘just cricket’, football and kabbadi getting eyeballs too
India is known for cricket and cricket is known to almost the entirety of the Indian audience. And,…
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Telugu surpasses Hindi to emerge as the highest-grossing industry
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
Immune to OTT: The future of Indian cinema
While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Concerns related to Fake News have escalated in India since the last year
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amazon’s announcement evoked mixed reactions from the multiplexes.
Bitten by inflation, Indians buying fewer clothes this season
Last year, the Dusshera-Diwali festive season was the first after two years of lockdown. As expecte…
Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives
Indian screenwriters are dissatisfied with their pay and credits. A report by Ormax and Tulsea stat…
Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey
While 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months…
Cinema halls may not open in India until June end
There is bad news for all those who are wishing to rush to their nearest movie theatres soon after …
Cinema halls lose ₹150 crore a week with lockdowns and delayed releases
The effect might be temporary says PVR Cinemas and Inox PVR cinemas, which has 822 screens i…
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
Here is how multiplexes are gearing up for post-lockdown period
Experts tell us how will theatres reopen.