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<ul><li>The king of romance and hearts got his first endorsement deal in 1988 with Liberty Shoes. Since then, his brand image has grown leaps and bounds. </li><li>As Shahrukh Khan turns 55 today, we look back at some of his old ads that'll forever be our favourites.</li></ul>The badshah of Bollywood, Shahrukh Khan, turns 55 today. He has won many hearts for his romantic movies and the superstar has also been the brands’ favourite since the 90s. Over the years, he has worked with brands across categories ranging from sports to cola to pan masala. His strong charismatic personality, knack for romance and modest journey from New Delhi to becoming the biggest star in the Bollywood industry, makes him one of the most recalled personalities in the endorsement world. SRK started his brand journey with Liberty Shoes in 1988 and went on to represent brands like Pepsi, LML, Nokia, Dish TV, D’Decor, LUX, Big Basket, BYJU’S. <div type="Youtube" id="1B_FqMJupn4" title="SRK's First Commercial with Liberty Shoes - 1989" thumbUrl="https://i.ytimg.com/vi/1B_FqMJupn4/mqdefault.jpg"></div> According to Duff &amp; Phelps ‘Celebrity Brand Valuation Study 2019’, Shahrukh Khan’s Brand value stood at $66.1 million and he was ranked fifth in 2018 and 2019. He has also grown leaps and bounds on social media. As per Duff &amp; Phelps report, he saw a 27.3% growth CAGR in his social media (Facebook, Twitter and Instagram) following from 2017 to 2019. Today, he has 41.2 million followers on Twitter and 22.9 million followers on Instagram. According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, SRK added 3% share of ad volume on TV with an average visibility of 4 hours per day across all TV channels. While he hasn’t been seen on the big screen since Zero in 2018, he will be evergreen in the brandverse. His journey will always continue to inspire budding actors and all millennials. He was not born with a silver spoon but he worked hard to earn the love and respect he gets today. He stands for leadership, romance, determination, empathy, power and yet, has an approachable image. Despite slipping on the top celebrities list, SRK still draws a hefty paychecks. As per media reports, he charges Rs 3.5 to 4 crore per day for an ad shoot. So, on his 55th birthday, we look back at some of his old ads and his legacy that was created over the years: Pepsi <div type="Youtube" id="mU_PXZK7i-w" title="Oye Bubbly Full Version" thumbUrl="https://i.ytimg.com/vi/mU_PXZK7i-w/mqdefault.jpg"></div> Frooti <div type="Youtube" id="yVI7JelAzPc" title="Frooti Ad 2013: Shahrukh Khan" thumbUrl="https://i.ytimg.com/vi/yVI7JelAzPc/mqdefault.jpg"></div> LUX <div type="Youtube" id="ZFFHjQxHLTA" title="lux ad - SRK" thumbUrl="https://i.ytimg.com/vi/ZFFHjQxHLTA/mqdefault.jpg"></div> DishTV <div type="Youtube" id="L9p0zoY0GP4" title="DishTV-Life Masala Maar Ke" thumbUrl="https://i.ytimg.com/vi/L9p0zoY0GP4/mqdefault.jpg"></div> BYJU’S <div type="Youtube" id="J0eAlEIWZok" title="BYJU'S Classes New Full HD Ad Advertise Of SRK Shah Rukh Khan For IPL Season 2020" thumbUrl="https://i.ytimg.com/vi/J0eAlEIWZok/mqdefault.jpg"></div> Big Basket <div type="Youtube" id="AHP-KsAqggQ" title="Big Basket - The Skeptic" thumbUrl="https://i.ytimg.com/vi/AHP-KsAqggQ/mqdefault.jpg"></div> Hyundai <div type="Youtube" id="Xg8bFlt4KzU" title="Haq Hai Humara ( Official Video ) | Shah Rukh Khan | Vishal Mishra | Manoj Muntashir" thumbUrl="https://i.ytimg.com/vi/Xg8bFlt4KzU/mqdefault.jpg"></div> Denver <div type="Youtube" id="9dLSFqxG0UA" title="Shah Rukh Khan was not born with a silver spoon, He earned it!" thumbUrl="https://i.ytimg.com/vi/9dLSFqxG0UA/mqdefault.jpg"></div> D’décor <div type="Youtube" id="EjK6SEui7uY" title="Best D'Decor Commercials ft. Shahrukh khan &amp; Gauri Khan" thumbUrl="https://i.ytimg.com/vi/EjK6SEui7uY/mqdefault.jpg"></div> Airtel <div type="Youtube" id="HhN30S-EwcI" title="Airtel- A Shah Rukh Khan Advertisement" thumbUrl="https://i.ytimg.com/vi/HhN30S-EwcI/mqdefault.jpg"></div> Royal Stag <div type="Youtube" id="cqIU86Uuzpw" title="Royal Stag ft. Shah Rukh Khan" thumbUrl="https://i.ytimg.com/vi/cqIU86Uuzpw/mqdefault.jpg"></div> Sunfeast <div type="Youtube" id="h6rdjqJ8z5M" title="Shah Rukh Khan - Sunfeast Advertising (old)" thumbUrl="https://i.ytimg.com/vi/h6rdjqJ8z5M/mqdefault.jpg"></div> Pan Vilas <div type="Youtube" id="J6LAN-gTaFY" title="Pan Vilas - Shahrukh Khan says #AurKareebAaJao TVC (30sec)" thumbUrl="https://i.ytimg.com/vi/J6LAN-gTaFY/mqdefault.jpg"></div>

Why Shahrukh Khan will always be the king of brandverse

Shah Rukh Khan made India fall in love with the name of Raj, as branded it as that of an eternal lover. He led a rural revolution with Swades, and also old us that 70 minutes is really enough to achieve our dreams. The official “Badshah” of Bollywood recently appeared on David Letterman’s show — My Next Guest Needs No Introduction with David Letterman with Shah Rukh Khan — swamping the American with his witty answers and dimpled smiles. It might have been surprising for Americans to see the crowd outside his home but it’s ‘normal’ scenario for Indians. SRK has been ruling over Bollywood for 31 years now. He has acted in 80 films, earned 14 Filmfare awards, and won millions of hearts. Here are some of things Indians love about SRK: Khan is still the King of Bollywood <div type="image" title="9439A9A4-EEA5-4199-A953-E41E3687542A" msid="71862087" hostid="261"></div>

 With three back-to-back flop films, Shah Rukh Khan’s career started going down the hill. His last film Zero tanked terribly at the box office. His other film Fan made miss his trademark charm. But Bollywood has only one Badshah and that’s SRK. Simply because no other actor in the film industry has the same aura — even the numbers say so. As many as 38.9 million people follow him on Twitter. <a href="https://www.forbes.com/sites/robcain/2016/04/16/dont-worry-heres-proof-that-srk-is-still-absolutely-the-worlds-biggest-movie-star/#2cfe10c434e3">According to Forbes,</a> “He is most assuredly still the pharaoh of film, the monarch of the multiplex, the sultan of the silver screen.” India’s Raj connection <div type="image" title="Dilwale-Dulhania-Le-Jayenge-shahrukh-khan-25741330-1280-528-1" tempid="56081" msid="71862060" hostid="261"></div>

 Many a times people remember actors by their on-screen name. So was the case with Shah Rukh Khan. The Bollywood Superstar played Raj or Rahul 15 times on screen. His famous dialogue Rahul, naam toh suna hi hoga has made girls go crazy over him. The film that changed the way India romanced <div type="image" title="Shah-Rukh-Khan" tempid="56073" msid="71862061" hostid="261"></div>

 For every 90s kid, SRK’s Dil Wale Dulhaniya Le Jayenge (DDLJ) was the idea of romance. It is the longest running film in India at Mumbai’s Martha Mandir. The movie also garnered international acclamation after the Switzerland played homage to Shah Rukh Khan by making the Zurich railway station a tourist hotspot. Till today, people go and click pictures with the poster of Shah Rukh Khan and Kajol. The film industry used to picture romance using flowers and that changed with DDLJ, said SRK on David Letterman’s show. SRK’s signature move <div type="image" title="Dd3pLJtVMAAq2vN" msid="71862088" hostid="261"></div>

 Like Hollywood’s dip and kiss move, Shah Rukh has a trademark romance act — spreading his arms wide with a beckoning smile. This signature move is more famous than any other dance move in India. It first appeared in the movie Deewana (1992). During a song in the movie, Khan appears singing playfully asking for someone to love him and throwing his arms wide open while stunting on a moving vehicle.

Shah Rukh Khan is still the reigning star of Bollywood with no else on the horizon to claim the throne

When once he was asked how fatherhood has affected his film career, <keyword id="6357753" type="PERSON" weightage="100" keywordseo="shahrukh-khan">Shahrukh Khan</keyword> replied: "Yeah, I treat all my heroines like children now. I pick them up, I cuddle them, I call them baby.” 
 
He is a man with a charming onscreen persona and an equally charming real life personality. Even as he turns 50 today, love him or hate him, Shahrukh continues to rule as the ‘Badshah of Bollywood’. It’s not only his acting skills, but also his wit and humor that he does not shy away from showing often at press meets and foreign tours, which makes him a perfect entertaining package both onscreen and off-screen. 
 
Witty and sarcastic, he has a comeback ready for every occasion. And with this, he also takes away the tag of being the ‘king of witty one-liners’ who rules our hearts. On his big, here are some of his replies that we can’t forget for life: 
 <keyword id="3778" type="PERSON" weightage="100" keywordseo="Karan-Johar">Karan Johar</keyword> once asked him on a <keyword id="3779" type="ENTERTAINMENT" weightage="100" keywordseo="Koffee-with-Karan">Koffee With Karan</keyword> episode: “If you woke up one morning and found out that you have turned in Aamir, you would…?” 
 
His apt reply was: "I would tell the world Shahrukh is a better actor." 
 
In an event, a fan girl of Shah Rukh asked him, "You are so good looking. Do you wake up like this?" 
 
The witty actor replied," No. I have to go through plastic surgery every morning." 
 
Once a reporter asked Shah Rukh, "When will you start making different movies? 
 
He replied, "When will you start asking different questions? Better questions?" 
 
Shah Rukh's impressive answers just don't stop here. The best of all is: 
 
A reporter asked him: Salman was moved to tears during your stage appearance together at Sensations 2005, when you said kind words about him. Is your relationship going well now ? 
 
His reply was killer: Yes. It’s going really well. We are planning on having babies together!

When Shah Rukh Khan's witty replies won our hearts

There couldn’t be a better way King Khan could have surprised his fans across the country on the eve of his 50th birthday! Late last night, merely an hour ahead of the big day, the Bollywood superstar finally introduced his “biggest <keyword id="6385067" type="PERSON" weightage="100" keywordseo="fan">fan</keyword>” Gaurav to the world in a much awaited second teaser of his upcoming movie ‘FAN’. This is what he tweeted: 
<blockquote class="twitter-tweet" lang="en">
	
		<a href="https://twitter.com/hashtag/IamGaurav?src=hash">#IamGaurav</a> and meet me here <a href="https://t.co/6XbAxAd5HI">https://t.co/6XbAxAd5HI</a> <a href="https://twitter.com/FanTheFilm">@fanthefilm</a>
	— Shah Rukh Khan (@iamsrk) <a href="https://twitter.com/iamsrk/status/660890713006080000">November 1, 2015</a></blockquote>
It was simultaneously released by Yash Raj Films (YRF) on YouTube too. 
 
Even since the release, Twitter is abuzz over Shah Rukh's unbelievable new look.We don’t blame them because one actually might not even recognize that the character played by SRK's fan Gaurav is actually the star himself, such is the use of graphics. He plays both Aryan Khan the star (based on Shah Rukh Khan in real life) and Gaurav, the biggest fan of SRK. 
 The <keyword id="3123014" type="UNKNOWN" weightage="100" keywordseo="Fan-teaser-2">FAN teaser 2</keyword> release has been timed perfectly well. It comes on SRK’s birthday, three months after the first teaser was released showing only Gaurav’s back to leave an element of mystery in the minds of the fans. It had exposed people to a larger-than-life-feel of the movie, but had intelligently not revealed Gaurav’s face to get SRK’s fans super excited and craving for yet another visual treat. 
 
The second teaser, however, takes you through a journey of SRK’s high points in his initial days as a hero, pieces of a few of his famous interviews that shows his wittiness right from the early days of his career, all in the backdrop of a background score that leaves you completely awestruck. Alongside, it also shows Gaurav, a boy-next-door’s fanaticism for his idol such that his room is filled with clippings of the actor, and all he can think of is being like him. 
 
If you haven’t checked out the teasers as yet, you are missing out on something big! Here, take a look: 
 
Teaser 1: 
 
 
Teaser 2: 
 
 
About the movie: The film has been shot in Mumbai, Croatia and Delhi. Fan revolves around Aryan Khanna and his biggest fan who worships him as his God. Produced by Yash Raj Films, it is directed by Maneesh Sharma and also stars super model Waluscha De Sousa. The film is set to release on April 15, 2016.

Shah Rukh Khan’s 'Fan' is more than just a movie!
Know why

At a time when BJP party members have been trolling <keyword id="6357753" type="PERSON" weightage="100" keywordseo="shahrukh-khan">Shahrukh Khan</keyword>, calling him a Pakistani at heart, for a statement the Bollywood superstar made on his birthday saying <keyword id="2472967" type="UNKNOWN" weightage="100" keywordseo="Intolerance-in-India">intolerance in India</keyword> is growing, we have a video for you that brings out the real difference between what Hinduism really is and what the country is perceiving it to be. 
 
"Hindu worships many gods, India worships politicians, fair skin, Sachin Tendulkar and discounts. Hindu celebrates festival of lights, India me bijli nahi hai (India has no electricity)!" 
 This and many more reasons by <keyword id="671" type="PERSON" weightage="100" keywordseo="Vir-das">Vir Das</keyword> to show that Hinduism has nothing to do with what's happening in India today is quite thought provoking. Hear him out! 
 
 
(Image credit: BCCL)

Vir Das explains why Hinduism has nothing to do with what's happening in India today

Off lately, twitter has become one of the most popular platforms that celebrities use to stay in touch with their fans, or as some like to call it, their extended families. 
 
In the last week, two of India’s most loved celebrities tweeted about some of their fans’ reactions over twitter, and while we can’t say that one of them was wrong, we certainly can see how age and experience bring maturity and calmness into a man’s life. 
 
The first celebrity in question, superstar Shahrukh Khan, who is known to be very active on Twitter, didn’t shy away from taking his anger out in public when someone posted abuses on his twitter timeline. 
 
<blockquote class="twitter-tweet" lang="en">
	
		Saw som dirty crap on my TL.Beh@&amp;%@..Madar@&amp;@ etc.Obviously u don’t hav balls in ur pockets or elsewhere.So r u just excited to be on my TL?
	— Shah Rukh Khan (@iamsrk) <a href="https://twitter.com/iamsrk/status/578717071166459904">March 20, 2015</a></blockquote>
 
Last week as well, when someone tried to give Shah Rukh his two cents about movie-making, the actor reacted in a sarcastic manner. 
 
<blockquote class="twitter-tweet" lang="en">
	
		And God save me from people who tell me how films are made. I kinda know it cos I have done a few myself. Idiots!!!
	— Shah Rukh Khan (@iamsrk) <a href="https://twitter.com/iamsrk/status/576549334453469184">March 14, 2015</a></blockquote>
 
However, talking of the second celebrity here, who is the star of the millennium Amitabh Bachchan, we see how he reacts to his fans on Twitter without ever losing his calm. A few days back, the actor was accused of being false as he didn’t wish one of his followers and ardent fans on her birthday. Though visibly hurt by the accusations, the celebrated actor didn’t only wish the girl but also put across a justifiable explanation. 
 
<blockquote class="twitter-tweet" lang="en">
	
		Happy birthday Amita for the 15th .. its not as though I forgot, its just that with the time difference in London, I slept due jet lag ..luv
	— Amitabh Bachchan (@SrBachchan) <a href="https://twitter.com/SrBachchan/status/577520771641274368">March 16, 2015</a></blockquote>
 
Not only that, the actor went on to write about this on his blog as well, where he poured his heart out to his extended family. 
 
Well .. what can I say … no one that I follow shall ever be deleted from my list .. if others wish to leave, I am no one to stop them .. What I have received from it and from all that come here, cannot be described in words .. you may all decide to leave me and this platform, BUT … I will not .. I shall continue to write, even if there is NO ONE to respond or read it .. (sic) 
 
You can read the whole blog <a href="http://srbachchan.tumblr.com/post/113800206316">here</a>.

This is what differentiates Bollywood’s Badshah from the Shehenshah

<keyword id="1734563" type="UNKNOWN" weightage="100" keywordseo="AbRam">AbRam</keyword>, the 2 year old adorable son of superstar <keyword id="1671" type="PERSON" weightage="100" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> has a knack for making it big in the news, just like his famous daddy. Many would say the easy charm and the visible ‘playfulness’ runs in his blood! After all, his daddy, SRK is possibly Bollywood’s most charming hunk, with millions vying for his attention. Right from his first public appearance, a photograph tweeted by daddy SRK to wish his followers a Happy Eid to his latest antics on filed during the <keyword id="6354312" type="CITY" weightage="60" keywordseo="IPL">IPL</keyword>, he has amassed millions of fans on his own chubby-cheeked steam! 
 
At BI India, therefore on his second birthday, we list for you the 8 times AbRam shadowed even his superstar dad’s fan following on the social media! Now that’s a tough act to follow, but surely one this little cherub can keep carrying on with easy élan! 
 
1. He became a trend with his first picture posted on Twitter itself. Though his innocent eyes took away the game with 11 k retweets and 16 k likes, but you have to admit that the credit goes to his super handsome father. This was the day for SRK’s fans will remain eternally greatful, for introducing AbRam to the world! 
 
 
 
2. AbRam became the most trending person by giving all the reasons to all those not-a-fan-of-sports people to sit back, hooked to their television sets, watching IPL for catching one glimpse of him doing what he does best- by simply being cute! And now a dancer. The entire sports fraternity will thank this 2 year old bouncy wonder forever for increasing their viewership. 
 
 
 3. Trends say AbRam is no less a superstar than SRK himself. We beg to differ, because that’s not the only talent he possesses. We believe AbRam is no less a batsman than <keyword id="13839" type="PERSON" weightage="80" keywordseo="Gautam-Gambhir">Gautam Gambhir</keyword> himself. More than two lakhs views to the video showing him playing on the cricket ground explains why. 
 
 
 
4. Talking about Gautam Gambhir, remember the time when he tried to hug him after the IPL match. Though it might be a daily routine for him, hugging people and people hugging him back, but his fans will cherish the moment again and again. It instils our trust back in humanity during these times of unrest and bloodbath. Love and innocence is not lost. 
 
 
 
5. Though his famous father has received mixed responses during his 23 years in Bollywood, some like him, some hate him. But AbRam has never had anything to worry about. One look at those dewy innocent eyes, and the chubby cheeks-how can anyone not like him? From campaigning for Clean India to believing in Green India, he has clean bowled the nation with his pure intentions to make India a better place to 
live in. 
 
 
 
6. The long and short of it, the picture says it all. Aryan all aloof and AbRam all curious looking up at his big brother to let him know that one day ‘I will become as tall as you, though I am not too short now.’ That look of awe is a favourite with his increasing fan following. 
 
 
 
7. For all the bookworms, AbRam has given you a reason too to follow him. The proof is indeed in the reading. 
 
 
 
8. Last but not the least, we give you a personal favourite. AbRam playing on a Goa beach, trying to figure out all kinds of things he can do with that wet grainy thing called sand. Reasons you ask? Well, it is AbRam, it is Shahrukh and it is Goa! Need we say more! 
 
 
 
(image credits: Twitter, youtube, <a href="http://indianexpress.com/">indianexpress.com</a>, <a href="http://movies.ndtv.com/">movies.ndtv.com</a>)

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