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<ul class="summary-list"><li>"Percy Jackson and the Olympians" is a book series by Rick Riordan about the modern children of Greek gods. </li><li>The series was first adapted as films in the 2010s — but they were disliked by fans. </li></ul>In February 2010, 20th Century Fox released the film that was supposed to kickstart the next blockbuster franchise about magical children.Based on the first book in Rick Riordan's "Percy Jackson &amp; The Olympians" series, "Percy Jackson &amp; The Olympians: The Lightning Thief" follows the titular hero, a 12-year-old who learns that he's the child of Poseidon, as he and his friends Annabeth, a daughter of Athena, and Grover, a satyr, are sent on various quests in service of the gods.The timing was right. Three years after the release of the final book in the "Harry Potter" series, "Harry Potter and the Deathly Hallows," the world was getting ready to say goodbye to Pottermania when part one of its film adaptation would be released later that year. Hollywood, and fans of YA fantasies, were looking for the next big thing."Percy Jackson" had the numbers: The book has spent 702 weeks to date on the <a target="_blank" href="https://www.nytimes.com/books/best-sellers/series-books/">New York Times best seller list</a> for children's series, falling only behind "Harry Potter," "The Hunger Games," and "Diary of a Wimpy Kid." It also had the fanbase: Since the release of "The Lightning Thief" in 2005, the Percy Jackson universe has exploded into over 15 books. To kick things off right, Chris Columbus, who directed the first two "Harry Potter" movies, was on board to direct; Uma Thurman would show up to play the snake-headed Medusa.<div type="image" title="PERCY JACKSON &amp; THE OLYMPIANS THE LIGHTNING THIEF" height="450" width="600" msid="106160654" hostid="261" sizebytes="36118"></div>By all accounts, it should have been a smash hit. Instead, it was a mildly profitable, middling release that alienated the series' most loyal fans and <a target="_blank" href="https://www.rottentomatoes.com/m/0814255">critics</a> alike."Fans of Rick Riordan's books… will be disappointed to learn that, in the translation of this first book from page to screen, the title character has gone from a wisecracking misfit who wakes up with superpowers to, well, a washout," Michael O'Sullivan wrote in a review for <a target="_blank" href="https://www.washingtonpost.com/wp-dyn/content/article/2010/02/11/AR2010021101456.html">The Washington Post.</a>"Maybe if you're aged between eight and 12, or exceptionally dim-witted, you may not notice that this is a tenth-rate rip-off of Harry Potter, with Greek mythology taking the place of magic," Chris Tookey wrote for the Daily Mail in a <a target="_blank" href="https://www.dailymail.co.uk/tvshowbiz/reviews/article-1250341/Percy-Jackson-And-The-Lightning-Thief-review-Harry-Potter-clone-demi-god-awful.html">one-star review</a>.But 20th Century Fox wasn't ready to give up yet. A sequel based on the second book in the series, "The Sea of Monsters," was released in 2013. But after turning a similarly modest profit and garnering another round of <a target="_blank" href="https://www.rottentomatoes.com/m/percy_jackson_sea_of_monsters">middling-to-negative reviews</a>, the budding franchise came to a grinding halt, leaving the three final books of the main Percy Jackson series unadapted.For Riordan, who consulted on the first film but declined to be involved in the second, the entire affair was very personal."To you guys, it's a couple hours' entertainment," Riordan wrote in a since-deleted tweet, according to <a target="_blank" href="https://ew.com/movies/rick-riordan-slams-original-percy-jackson-movies/#:~:text=%22I%20still%20have%20not%20seen,Not%20their%20fault.">EW</a>. "To me, it's my life's work going through a meat grinder when I pleaded with them not to do it."<div type="image" title="becky and rick riordan at the 92nd street Y red carpet, smilng widely" height="4000" width="5333" msid="106160655" hostid="261" sizebytes="916128"></div>That's why Riordan and his wife Becky's decision to step back into the fray with "Percy Jackson and the Olympians," the Disney+ television series they both executive produce, was weighty."I think Becky put it best," Riordan told Business Insider. "She said, 'We don't want to wonder what if, if we don't do this, for the rest of our lives.' We thought, at best, if it works, it could be amazing, and it could be cathartic, and help us move past that film experience. At worst, maybe it doesn't work, and oh well. I go back to writing books."Luckily, the results are pretty clear this time — "Percy Jackson and the Olympians" works. (Though Riordan is still writing, and released a <a target="_blank" href="https://rickriordan.com/book/the-chalice-of-the-gods/">brand new "Percy Jackson" book</a> this fall.) With the Riordans' involvement, a hefty Disney budget, and a talented young cast who have the potential to grow with the series, it's not hard to see the potential for Disney+ to launch a longstanding television franchise that rights the wrongs of the maligned films.<h2>'Percy Jackson' adheres closely to the books</h2>Within the first ten minutes of "Percy Jackson," it's clear that this adaptation is determined to hew closely to Riordan's text — and it wants you to know it.Like the book, the show opens with a monologue from Percy himself (Walker Scobell) outlining exactly how dangerous it is to be a half-blood, culling words directly from Riordan's pages. The episode titles correspond with select chapter titles in the novel. And the details are immaculately crafted, down to the orange Camp Half-Blood shirts that, as costume designer Tish Monaghan said at New York Comic Con, were individually hand-dyed after experimentation to find the perfect shade.<div type="image" title="walker scobell as percy jackson in the tv series, wearing an orange camp half-blood shirt and a backpack" height="1682" width="2243" msid="106160657" hostid="261" sizebytes="337478"></div>While the book was the show's north star, having Riordan himself on set didn't hurt either."It was just really nice having him involved, because he felt like a walking encyclopedia of this stuff," James Bobin, who directed the first two episodes of the show, told BI at NYCC. "Any questions, he'd know."Showrunners Dan Shotz and Jon Steinberg knew they weren't going to be able to shoot every single detail on the page. But after spending time with the Riordans in a COVID bubble, Shotz told BI that he came away with a solid understanding of the key beats of the story, and the spirit of the book series that needed to translate from page to screen. "I think no one, not us, not Rick or Becky, wanted to feel beholden to anything that had come before but the book," Steinberg said.<div type="image" title="percy and annabth in a small boat within a tunnel in percy jackson and the olympians" height="2000" width="2667" msid="106160659" hostid="261" sizebytes="318644"></div><h2>Finding the perfect trio</h2>Staying faithful to the book meant diverging from the movies in one crucial way: by casting actual children to play the series' central trio of Percy, Annabeth (Leah Sava Jeffries), and Grover (Aryan Simhadri). The logistical demands of working with children are steep — child actors can only work a certain amount of hours in a day, meaning that production can't run a typical 12 to 14-hour day on set, and costs can stack up."Everybody whose life was going to be more complicated because we were doing it this way understood, and committed to, and embraced at the beginning that this is just what the show is," Steinberg told BI at NYCC.<div type="image" title="leah sava jeffries, aryan simhadri, and walker scobell in percy jackson and the olympians. they're three children, standing together against a cloudy sky, looking serious" height="670" width="893" msid="106160660" hostid="261" sizebytes="23982"></div>Investing in a production centered around children is always a gamble — "It's like, 'How can we take this multi-million dollar project and rest it on the shoulders of three adolescents who aren't very well known?" Riordan told BI — but according to Steinberg, the co-showrunner, aging the characters up was a "non-starter."The Riordans and others involved with the series were quick to praise the young cast in interviews with BI, and have <a target="_blank" href="https://rickriordan.com/2022/05/leah-jeffries-is-annabeth-chase/">supported them</a> in the public sphere, particularly after racist backlash to Jeffries' casting (Jeffires is black; her character, Annabeth, is described as white in the books) flared up online.<div type="image" title="leah sava jeffries, walker scobell, and aryan simhadri together at the percy jackson premiere. jeffires is waring a yellow and blue patterned dress, scobell is in a navy jacket and vest, and simhadri is in an emerald green suit" height="2808" width="3744" msid="106160662" hostid="261" sizebytes="727058"></div>And Scobell, Jeffries, and Simhadri gel just as well off-screen as they do on. In a group interview, the trio were quick to banter about their relationship, joking that it's still rocky like the early stages of Percy, Grover, and Annabeth's.<h2>The future of 'Percy Jackson and the Olympians'</h2>If "Percy Jackson" is a hit — early reviews of the series have been <a target="_blank" href="https://www.rottentomatoes.com/tv/percy_jackson_and_the_olympians/s01">overwhelmingly positive </a>— it has plenty of room to grow. Its young cast members have a few years before they begin to age out of their roles. And there's certainly no shortage of source material, with four more books — and thus, four more potential seasons — in the main "Percy Jackson" series.The early episodes of "'Percy Jackson and the Olympians" not only take the source material seriously, but deliver on the intangibles that the film lacked, channeling the spirit and childlike wonder of the books that persists alongside the plot's high stakes."It's a very personal story that Rick told, and it's like a third child for them, these books. And we just wanted to honor that," co-showrunner Shotz told BI.If fans like what they see, it could very well be the start of a longstanding franchise. There's plenty of potential to expand to spin-offs, an animated series, or even Percy at a Disney theme park, as Disney 20th Television president Karey Burke posited in an interview with <a target="_blank" href="https://variety.com/2023/tv/news/percy-jackson-tv-series-rick-riordan-diverse-cast-movies-1235759319/">Variety</a>.But for now, Rick Riordan is taking it one step — and one season — at a time, even if the ultimate goal is to adapt the full series. "If we can tell 'Percy Jackson and the Olympians,' if we can get five seasons, that would be huge."

How the 'Percy Jackson' cast and crew gave the beloved book series a redemption arc on television 

EV startup <keyword id="13020976" type="General" weightage="20" keywordseo="Oben-Electric" source="Orion">Oben Electric</keyword> on Tuesday said it has raised Rs 40 crore in an extended pre-series A round and also announced it will start delivering its electric motorcycle Rorr to customers in Bengaluru from next month. The company has so far secured a total funding of Rs 88 crore, including Rs 72 crore (both in equity and debt) in the pre-Series A round, <keyword id="13025321" type="General" weightage="100" keywordseo="oben" source="Orion">Oben</keyword> said in a statement. The capital infusion will help the company in scaling up its production capacity at the Bengaluru facility to 100,000 units per year as well as meet the working capital requirements for distribution expansion, it said. The Bengaluru-based EV startup which has a distribution network across major cities in the country, plans to meet the demand of 21,000 pre-orders by scaling up its manufacturing capacity, the company said. The funding round attracted both Institutional investors such as Stride Ventures and Indian Renewable Energy Development Agency (IREDA), along with new investors including Mumbai Angels and other high-net-worth individuals (HNIs), Oben said. Besides, existing investors such as Kalvani Family Office, US India EV Angels, and We Founder Circle also participated in the fundraise, it said. "The additional fund infusion came after meticulously planning the delivery dates and to meet the existing and future customer demand of our product Oben Rorr. The latest infusion of funds will be used to meet our committed delivery timeline that is set for the first week of July," said Madhumita Agrawal, Founder-CEO, Oben Electric.

EV startup Oben raises ₹40 crore in extended pre-Series A round

Wild celebrations erupt as Napoli wins first Serie A title in 33 years

<ul><li>Insurtech company <keyword id="7772673" type="General" weightage="100" keywordseo="insurancedekho" source="Orion">InsuranceDekho</keyword> on Tuesday said it has raised $150 million in its Series A funding.</li><li>Funding was led by Goldman Sachs Asset Management and <keyword id="267061" type="General" weightage="50" keywordseo="tvs-capital-funds" source="Orion">TVS Capital Funds</keyword>.</li></ul>Insurtech company InsuranceDekho on Tuesday said it has raised $150 million in its Series A funding, led by Goldman Sachs Asset Management and TVS Capital Funds. Touted as the largest-ever series A round by an Indian insurtech company, the fresh funding, a mix of equity and debt, also saw participation from Investcorp, Avataar Ventures and <keyword id="763894" type="General" weightage="50" keywordseo="leapfrog-investments" source="Orion">LeapFrog Investments</keyword>. "The fundraising will enable us to deploy scalable Insurtech solutions in the areas of data analytics, artificial intelligence, last mile servicing and claims management while keeping customer experience at the core of everything," said <keyword id="16520994" type="General" weightage="50" keywordseo="ish-babbar" source="Orion">Ish Babbar</keyword>, Co-founder and CTO, InsuranceDekho. The company said that it will use the funds to scale up its product and technology functions, expand to new markets, and launch new products in the health and life categories. InsuranceDekho was launched by automobile aggregator CarDekho in 2016. During FY22, InsuranceDekho's revenue surged 61 per cent to Rs 47.91 crore from Rs 29.71 crore in FY21. The company aims to achieve an annualised premium run rate of Rs 3,500 crore by March 2023. "InsuranceDekho has demonstrated a proven ability to bring new-to-insurance channel partners to their platform while empowering them through technology-based solutions and working closely with insurers," said <keyword id="1548602" type="General" weightage="50" keywordseo="rajat-sood" source="Orion">Rajat Sood</keyword>, managing director at Goldman Sachs Asset Management. InsuranceDekho is present in more than 1,300 towns covering 98 per cent of pin codes in the country. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/how-to-protect-yourself-from-dating-app-fraud-scam/articleshow/97773479.cms">Love is in the air, but so are scammers: Protect yourself from valentines day dating app frauds</a> <a href="https://www.businessinsider.in/tech/news/google-unleashes-ai-powered-updates-to-revamp-user-experience-on-maps-search-and-translate/articleshow/97761551.cms">Google unleashes AI-powered updates to revamp user experience on Maps, Search and Translate</a>

InsuranceDekho raises $150 mn, largest-ever Series A funding by an insuretech startup

<ul class="summary-list"><li>Napoli captain Lorenzo Insigne has reportedly agreed to complete a shock move to <keyword id="11979701" type="UNKNOWN" weightage="60" keywordseo="mls" source="Orion">MLS</keyword> side Toronto FC.</li><li>The Italian, one of European <keyword id="11897666" type="UNKNOWN" weightage="60" keywordseo="soccer" source="Orion">soccer</keyword>'s best forwards, will reportedly join the club next summer. </li></ul>Napoli captain and Italy international Lorenzo Insigne has agreed to complete a shocking move to Major League Soccer side Toronto FC, <a href="https://twitter.com/MichaelSingh94/status/1475858395051839495">according to Michael Singh of the official MLS website.</a>Singh reports that the 30-year-old will join the Canadian outfit as a free agent next summer when his contract in Naples expires.Insigne is widely regarded as one of Europe's top wingers. A Napoli legend, the Italian has scored 114 goals in 414 games for Gli Azzurri, helping it win two Coppa Italias and one Italian Super Cup.He's also garnered 53 caps for Italy and was a key part of Roberto Mancini's side that lifted the Euro 2020 trophy during the summer.Transfer guru Fabrizio Romano reports the deal will see Insigne earn a huge $12.4 million per season salary – over $7 million more than he currently earns at Napoli – plus up to an extra $5.1 million in add-ons linked to performance-related targets.In order to complete the deal, however, Romano says Toronto will have to terminate the contract of striker Jozy Altidore, who earns an annual $3.6 million and is the club's second all-time top scorer.Insigne wouldn't be the first big name Italian player to join Toronto should the proposed move go through.In 2015, Sebastian Giovinco completed a shock move to Toronto from Juventus aged just 28. He went on to become the club's record goalscorer, hitting 83 goals in 142 games, helping the club lift the MLS Cup for the first time ever in 2017.Despite his success across the Atlantic, however, Giovinco has warned Insigne about swapping Italy for America."I felt well at a human level, in a city where it's easy to live," Giovinco told Il Corriere dello Sport on Wednesday, <a href="https://football-italia.net/giovinco-warns-insigne-about-toronto-move/">per Football Italia,</a> about his time with Toronto while discussing Insigne's proposed move."Professionally, you must consider that you may fall off the radar. I lost the national team and visibility. If you are open to leaving these things behind, then it's an experience that I suggest to everyone."Toronto is a wonderful city in a beautiful country. There is a big Italian community and the freedom to go everywhere you want without being disturbed."When I arrived in 2015, I was promised money that was not there, but I don't want to discuss these details. I have no regrets about my choice. I had more goals and assists than games. I did well even if it wasn't beneficial."Napoli is currently third in the <keyword id="12838550" type="UNKNOWN" weightage="60" keywordseo="serie-a" source="Orion">Serie A</keyword> table, seven points behind leaders Inter Milan with exactly half of the season's matches having now been played.Luciano Spalletti's side next takes on a struggling Juventus on January 6.

One of European soccer's most revered forwards has reportedly agreed to complete a shock move to the MLS for a $12 million salary

Hello,Welcome to Insider <keyword id="11897506" type="UNKNOWN" weightage="100" keywordseo="healthcare" source="Orion">Healthcare</keyword>. I'm healthcare editor Leah Rosenbaum, and today in healthcare news:<ul><li><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12">We have the pitch deck from Belong Health's Series A to help low-income older adults</a>;</li><li><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12">We also have the pitch deck from Akido Lab's Series A to collect public health data</a>;</li><li><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12">An Insider analysis shows that the most common health conditions don't always receive the most funding</a>. </li></ul>If you're new to this <keyword id="11894123" type="UNKNOWN" weightage="60" keywordseo="newsletter" source="Orion">newsletter</keyword>, <a href="http://newsletter.businessinsider.com/join/4np/newsletter.businessinsider.com/join/4np/insider-healthcare">sign up here.</a> Comments, tips? Email me at <a href="mailto:lrosenbaum@insider.com">lrosenbaum@insider.com</a> or tweet <a href="https://twitter.com/leah_rosenbaum">@leah_rosenbaum.</a> Let's get to it...<h3><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12"></a><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12">Here is the 29-slide presentation a former Cigna executive used to raise $40 million to improve how lower-income older adults receive healthcare</a><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12"></a></h3><ul><li>Belong Health works with insurance companies to provide care to dually eligible patients.</li><li>On Wednesday, it raised $40 million in <keyword id="11894812" type="UNKNOWN" weightage="60" keywordseo="series-a" source="Orion">Series A</keyword> funding from NEA and Maverick Ventures.</li><li><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12">CEO Patrick Foley also worked at Medicare startup HealthSpring, which was acquired by Cigna in 2012.</a></li></ul><a href="https://www.businessinsider.com/see-belong-healths-pitch-deck-it-used-to-raise-40-million-2021-12">See more&gt;&gt;</a><h3><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12"><div type="image" title="vaccine los angeles" height="2757" width="3676" msid="88323354" hostid="261"></div></a><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12">Here is the 12-slide presentation that convinced health-tech juggernauts like Anne Wojcicki and Elad Gil to back a public health data analytics startup</a><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12"></a></h3><ul><li>Akido Labs makes data analytics software for first responders working with at-risk populations.</li><li>On Thursday, it raised $25 million in Series A funding.</li><li><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12">Its software helped track COVID-19 outbreaks among populations experiencing houselessness.</a></li></ul><a href="https://www.businessinsider.com/see-data-analytics-startup-akido-labs-series-a-pitch-deck-2021-12">Check it out&gt;&gt;</a><h3><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12"><div type="image" title="A digital generated image of a COVID-19 cell." height="2727" width="3637" msid="88323356" hostid="261"></div></a><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12">We looked at what conditions receive the most research funding compared with the leading causes of death in the US. Here's what we learned from 2021.</a><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12"></a></h3><ul><li>Heart disease, cancer, COVID-19, unintentional injuries, and strokes claimed the most lives in 2020.</li><li>The conditions that caused the most deaths and the best-funded conditions often don't align.</li><li><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12">COVID-19 is a new entrant to leading causes of death and to research funding areas.</a></li></ul><a href="https://www.businessinsider.com/leading-causes-of-death-in-us-compared-with-research-funding-2021-12">Dive in&gt;&gt;</a>More stories we're reading:<ul><li><a href="https://www.businessinsider.com/omicron-vaccines-t-cells-despite-low-antibody-response-2021-12">Vaccines could still protect against Omicron via powerful 'T cells' that are hard to measure but prevent severe illness and death</a> (Insider)</li><li><a href="https://www.politico.com/newsletters/future-pulse/2021/12/15/keeping-hackers-out-of-our-medical-devices-799466">A reporter talks to an expert about how to stop people from hacking medical devices</a> (Politico)</li><li><a href="https://www.businessinsider.com/how-much-worse-can-coronavirus-get-omicon-variants-2021-12">Is Omicron as infectious as it gets? Scientists lay out their best and worst scenarios for the virus' future.</a> (Insider)</li><li><a href="https://www.nytimes.com/2021/12/15/health/cdc-covid-tests-contaminated.html">New documents show that COVID-19 tests used by the CDC were badly designed and potentially contaminated</a> (The New York Times)</li></ul>-Leah

See the presentation Belong Health used to raise $40 million including NEA and Maverick Ventures

<ul class="summary-list"><li>Amazon's "The Lord of the Rings: The Rings of Power" <a href="https://www.businessinsider.com/amazons-lord-of-the-rings-series-gets-record-25-million-viewers-2022-9">is believed to be the most expensive television series ever made.</a></li><li>It <a href="https://www.businessinsider.com/rings-of-power-more-than-a-tv-show-for-amazon-2022-9">reportedly took almost $500 million</a> just to produce the first season.</li></ul>Amazon's "Lord of the Rings: The Rings of Power" is believed to be the <a href="https://www.businessinsider.com/amazon-lord-rings-power-billion-dollar-prequel-streaming-hollywood-2022-8">most expensive television series ever produced</a>, reportedly swallowing <a href="https://www.businessinsider.com/rings-of-power-more-than-a-tv-show-for-amazon-2022-9">nearly $500 million for its first season</a>. Yet recent data on the series's viewership suggests that it may not have been a blockbuster hit. "The Rings of Power" series reportedly only had a 37% percent completion rate, according to a <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">report</a> from The Hollywood Reporter published Monday — meaning that far less than half of its viewers finished the series. THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">noted</a> that the figure was confirmed by unnamed sources, but didn't offer more details.The series fared better overseas, with a completion rate of 45%, <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">according</a> to THR's sources. Still, that means both domestically and internationally, less than half of viewers who began "The Rings of Power" actually completed the series. THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">noted</a> that Amazon held information more closely than usual on the "The Rings of Power" series. However, streaming data from Nielsen released last year suggested that the <a href="https://www.businessinsider.com/amazon-rings-of-power-struggling-with-young-viewers-2022-10">show also struggled to connect with younger viewers</a>. Approximately, <a href="https://www.businessinsider.com/amazon-rings-of-power-struggling-with-young-viewers-2022-10">71% of those who viewed the series through the fourth episode in the US were over the age of 35</a>. Nevertheless, THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">noted</a> that Amazon Studios Chief Jen Salke deems the series a success. "This desire to paint the show as anything less than a success — it's not reflective of any conversation I'm having internally," Salke said in THR's <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">report</a>. Amazon Studios' original shows have generally been outpaced in viewership by competitors like Netflix, THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">said</a>. In 2022, the 10 most popular original streaming series in terms of minutes watched were made by Netflix, THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">said,</a> citing data from Nielsen. Meanwhile, "The Rings of Power" clocked in 15th on that list, THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">noted</a>. That's not to say Amazon Studios hasn't had hits, which include shows like "Transparent," "The Marvelous Mrs. Maisel," and "Fleabag," THR <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">noted</a>. Still, THR's <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">report</a> noted that current and former Amazon executives, as well as showrunners and agents at Amazon Studios say that Amazon Studios is "confusing and frustrating place to do business." One showrunner <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">told</a> THR that "there's no vision for what an Amazon Prime show is." Amazon executives and other entertainment industry stakeholders previously told Insider that <a href="https://www.businessinsider.com/amazon-studios-expansion-challenges-jennifer-salke-citadel-lord-rings-2023-2">Amazon Studios faced challenges with unclear creative direction, leadership shifts, and tech bureaucracy</a> that threatened to drive away staff and Hollywood creative talent.Another showrunner described a nebulous corporate hierarchy to THR. "I couldn't honestly tell you who reports to whom. It keeps changing," the showrunner <a href="https://www.hollywoodreporter.com/business/business-news/inside-amazon-studios-jen-salke-vision-shows-1235364913/" target="_blank" rel="noopener">said</a>. Amazon Studios did not immediately respond to Insider's request for a comment.

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