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You Searched For "Search Advertising" and got 20 results


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2 mins read

Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Google is facing new competition as AI transforms the advertising market and its cultural dominance…

Kenneth Niemeyer   


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3 mins read

The CEO of Perplexity said the AI-powered search engine isn't trying to replace the news

Perplexity CEO Aravind Srinivas addresses lawsuits from news publishers, and defends company pract…

Melia Russell   


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4 mins read

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Lucia Moses,Lara O'Reilly   


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3 mins read

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…

Lucia Moses   


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2 mins read

Google search will never be the same

Google unveiled a drastically different, AI-powered vision for the future of its hallmark search pr…

Geoff Weiss   


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4 mins read

Death toll rises to 14 in Mumbai hoarding tragedy; search and rescue ops still on

At least 12 fire engines and other vehicles were involved in the search and rescue operation…

PTI   


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5 mins read

Google's lawsuit history: The biggest legal cases against the search giant, including antitrust and class-action suits

Google faces several major monopoly lawsuits. Read about the antitrust cases plus Google's class-ac…

Michelle Mark   


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1 min read

Google's new Gemini AI model says the company has a 'virtual monopoly' on digital advertising

The company is being sued right now by the Department of Justice, which alleges Google illegally ma…

Alistair Barr   


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1 min read

$110 billion is wiped off Alphabet's valuation after Google owner's advertising revenues disappoint

Alphabet shares slid 6% Wednesday after the Google parent's advertising revenues fell short of Wall…

George Glover   


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6 mins read

A simple way to fix search: Bright pink ads

There's a lot of angst lately about the quality of online search. A big part of the problem is poor…

Alistair Barr   


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2 mins read

Bard gets access to Google Apps – You can now search your Gmail or Docs for information

In an ongoing process, Google has improved its artificial intelligence (AI) chatbot Bard to help it…

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2 mins read

From Bard to Magi: Google's latest weapon in the battle for search supremacy

The race for AI-powered search dominance continues to heat up as Google reportedly prepares to coun…

Business Insider Latest Story Image
1 min read

OceanGate is still advertising expeditions to the Titanic wreckage on its website

OceanGate, a deep-sea adventure company, is listing two missions to the Titanic shipwreck in June 2…

Beatrice Nolan   


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4 mins read

How technology has changed the marketing landscape

If there is one indicator of digital marketing's superiority over traditional marketing, it's where…

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3 mins read

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report

The pandemic has seen consumers switch their actions right from the way they shop, socialise

Business Insider Latest Story Image
4 mins read

WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers

A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…

Ashley Davis   


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1 min read

QUITS DIARIES: Meet 38 people who joined the Great Resignation in search of a more balanced life

Employers have been scrambling to hire and bemoaning labor shortages, while workers and experts say…

Juliana Kaplan,Madison Hoff   


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4 mins read

Google heads to court in a landmark trial that puts its search business in the crosshairs. Here's what's at stake.

Google's lawsuit with the Department of Justice over alleged anticompetitive practices heads to tri…

Hugh Langley   


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1 min read

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertis…

Insider Intelligence   


Business Insider Latest Story Image
1 min read

ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertis…

Insider Intelligence