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<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> produced a mixed bag on April 4, including <keyword id="28781" type="COMPANY" weightage="100" keywordseo="jal">Jal</keyword>, a quasi-art house movie directed by debutant <keyword id="1019055" type="PERSON" weightage="100" keywordseo="Girish-Malik">Girish Malik</keyword>, <keyword id="2188072" type="UNKNOWN" weightage="100" keywordseo="David-Dhawan-directed">David Dhawan-directed</keyword> <keyword id="2188086" type="UNKNOWN" weightage="100" keywordseo="Rom-com-action-flick">rom-com-action flick</keyword> <keyword id="1622982" type="UNKNOWN" weightage="100" keywordseo="Main-Tera-Hero">Main Tera Hero</keyword> and <keyword id="2179609" type="UNKNOWN" weightage="100" keywordseo="Ebn-E-Batuta">Ebn-E-Batuta</keyword>, a sci-fi overloaded with various issues and laced with humour. But true to the <keyword id="1282628" type="UNKNOWN" weightage="100" keywordseo="Bollywood-tradition">Bollywood tradition</keyword>, the madcap entertainer <keyword id="57035" type="UNKNOWN" weightage="100" keywordseo="MTH">MTH</keyword>, starring David’s son <keyword id="4928" type="PERSON" weightage="100" keywordseo="Varun">Varun</keyword> and the sizzling female leads <keyword id="88540" type="UNKNOWN" weightage="100" keywordseo="Ileana-DCruz">Ileana D’Cruz</keyword> and <keyword id="611054" type="UNKNOWN" weightage="100" keywordseo="Nargis-Fakri">Nargis Fakri</keyword>, has topped the <keyword id="1812427" type="UNKNOWN" weightage="100" keywordseo="box-office-chart">box office chart</keyword> this time. 
 
Main Tera Hero had an average start though, netting just Rs 6.6 crore at home on the opening Friday and recording 35-40% occupancy rate. But in spite of the cricket fever built around the India-Sri Lanka T20 World Cup final on Sunday, business picked up exceedingly well for the wild and whacky comedy flick and it netted a little over Rs 22 crore during the first weekend, as per industry estimates. It did moderately well on the crucial Day 4 (Monday, April 7) and collections at <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> amounted to nearly Rs 4 crore, as per industry estimates. Although MTH is a <keyword id="87291" type="UNKNOWN" weightage="100" keywordseo="big-budget-movie">big budget movie</keyword> and cost around Rs 40 crore, the money would be recovered soon, going by <keyword id="112481" type="UNKNOWN" weightage="100" keywordseo="ticket-sales">ticket sales</keyword>. The movie is produced by Shobha Kapoor and <keyword id="6354597" type="PERSON" weightage="60" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword> for Balaji Motion Pictures. 
 
MTH is <keyword id="383666" type="PERSON" weightage="100" keywordseo="Varun-Dhawan">Varun Dhawan</keyword>’s second appearance in Bollywood – after <keyword id="2188068" type="UNKNOWN" weightage="60" keywordseo="Karan-Johar-directed">Karan Johar-directed</keyword> commercial success <keyword id="549195" type="ENTERTAINMENT" weightage="100" keywordseo="Student-of-the-Year">Student of the Year</keyword>, which also starred <keyword id="1320874" type="PERSON" weightage="100" keywordseo="Sidharth-Malhotra">Sidharth Malhotra</keyword> and <keyword id="6354526" type="UNKNOWN" weightage="80" keywordseo="Alia-Bhatt">Alia Bhatt</keyword>. The movie raked in Rs 28-29 crore nett in the first weekend, considerably higher than what Main Tera Hero did in spite of some extensive <keyword id="2188097" type="UNKNOWN" weightage="100" keywordseo="Pre-release-hype">pre-release hype</keyword>. 
 Before we tell you what worked and didn’t work for this <keyword id="2188113" type="UNKNOWN" weightage="100" keywordseo="David-Dhawan-comedy">David Dhawan comedy</keyword>, let’s take a look at the <keyword id="2188098" type="UNKNOWN" weightage="100" keywordseo="Box-office-performances">box office performances</keyword> of the other two releases. Purab Kohli-Tannishtha Chatterjee-Kirti Kulhari starrer Jal has a pertinent theme – it portrays the wild and water-starved <keyword id="80682" type="UNKNOWN" weightage="100" keywordseo="Rann-of-Kutch">Rann of Kutch</keyword> and its people locked in an eternal battle with their hostile surroundings. The movie has been criticised by many as a ‘festival’ flick while others vouch it is as commercial as can be. But either way, it has cut no ice with the domestic audience and reportedly grossed less than Rs 3 crore at home after the first weekend while fourth day collections stood at Rs 40-50 lakh. <keyword id="357845" type="COMPANY" weightage="100" keywordseo="Dar-Motion-Pictures">DAR Motion Pictures</keyword>, in collaboration with <keyword id="2188071" type="COMPANY" weightage="80" keywordseo="One-World-Films">One World Films</keyword>, released the movie across 385 screens, which means it is targeting a <keyword id="2188107" type="UNKNOWN" weightage="100" keywordseo="Niche-audience">niche audience</keyword>. 
 
Ebn-E-Batuta, the third release of the week, also bombed the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword>. The movie grossed some Rs 40-50 lakh on the first day, but the opening weekend numbers are yet to come in. Directed by <keyword id="2188109" type="UNKNOWN" weightage="100" keywordseo="Varun-Middha">Varun Middha</keyword>, this one had an estimated budget of Rs 5 crore, but may follow the same fate as Jal. 
 
Coming back to Main Tera Hero, it is not difficult to understand what makes this movie so popular. This one provides a laughter riot – a mad concoction of romance, action and <keyword id="3769" type="PERSON" weightage="100" keywordseo="David-Dhawan">David Dhawan</keyword>’s brand of none-too-subtle comedy. But the best thing to happen to us is the star son Varun Dhawan, lauded by most critics as the <keyword id="2188114" type="UNKNOWN" weightage="100" keywordseo="Young-Govinda">Young Govinda</keyword>. It is a remake of the Telugu blockbuster <keyword id="471189" type="ORGANIZATION" weightage="100" keywordseo="Kandireega">Kandireega</keyword> – telling the story of <keyword id="2180043" type="UNKNOWN" weightage="100" keywordseo="Sreenath-Prasad">Sreenath Prasad</keyword> or <keyword id="761791" type="PERSON" weightage="100" keywordseo="Seenu">Seenu</keyword> (Varun Dhawan). The problem kid comes to the big city to put his life in order, carries out his romantic escapades with two babes, <keyword id="2647" type="PERSON" weightage="100" keywordseo="Sunaina">Sunaina</keyword> (Ileana D’Cruz) and <keyword id="173" type="PERSON" weightage="100" keywordseo="Ayesha">Ayesha</keyword> (<keyword id="37518" type="PERSON" weightage="100" keywordseo="Nargis-Fakhri">Nargis Fakhri</keyword>), gets into fisticuffs with Sunaina’s cop beau <keyword id="11572" type="PERSON" weightage="100" keywordseo="Angad">Angad</keyword> (<keyword id="34751" type="COMPANY" weightage="100" keywordseo="Arunoday-Singh">Arunoday Singh</keyword>) and gets entangled with Ayesha’s mafia dad <keyword id="19147" type="PERSON" weightage="100" keywordseo="vikrant">Vikrant</keyword> (<keyword id="6533" type="PERSON" weightage="100" keywordseo="Anupam-Kher">Anupam Kher</keyword>) and his gang. What follows is pure mayhem, but all things are sorted out well in the traditional Bollywood style and true lovers unite at the journey’s end. Quite a hilarious flick if you are ready to put logic away for some time and go with the Bollywood flow. 
 
 
 
In stark contrast, Jal portrays a reality as harsh as the arid land of Kutch. Here we have <keyword id="2188122" type="UNKNOWN" weightage="100" keywordseo="Bakka">Bakka</keyword> (<keyword id="26929" type="PERSON" weightage="100" keywordseo="purab-kohli">Purab Kohli</keyword>), who has the power of divining water spots (does it remind you of <keyword id="6361516" type="PERSON" weightage="60" keywordseo="Nana-Patekar">Nana Patekar</keyword> in Thodasa Roomani Ho Jaayen?), his sweetheart <keyword id="32289" type="PERSON" weightage="100" keywordseo="kesar">Kesar</keyword> (<keyword id="2349" type="PERSON" weightage="100" keywordseo="kirti">Kirti</keyword>) hailing from a rival village and <keyword id="719919" type="UNKNOWN" weightage="100" keywordseo="animal-activist">animal activist</keyword> <keyword id="1158" type="PERSON" weightage="100" keywordseo="Kim">Kim</keyword> (Saidah Jules). Kim is out to save the <keyword id="2188125" type="UNKNOWN" weightage="100" keywordseo="Water-starved-flamingos">water-starved flamingos</keyword>, but not too interested to help the clan living there. Set against a stark yet magnificent backdrop, Jal had all the elements to become an epic tale of love and treachery, hope and hopelessness, apathy and ardour. Instead, viewers are handed out a simplistic story that fails to follow the stream of life (in other words, water) from the past into the future, the way it goes with human history. But the movie is worth the watch because of its <keyword id="2188126" type="UNKNOWN" weightage="100" keywordseo="Offbeat-theme">offbeat theme</keyword> while Purab Kohli literally sets the screen on fire. 
 
Ebn-E-Batuta may remind you of <keyword id="47027" type="PERSON" weightage="80" keywordseo="James-Cameron">James Cameron</keyword>’s <keyword id="44111" type="CITY" weightage="80" keywordseo="Avatar">Avatar</keyword>, but there the similarities end. In this <keyword id="2188127" type="UNKNOWN" weightage="100" keywordseo="India-made-sci-fi-flick">India-made sci-fi flick</keyword>, the <keyword id="77929" type="ENTERTAINMENT" weightage="100" keywordseo="aliens">aliens</keyword> have invaded <keyword id="976816" type="UNKNOWN" weightage="100" keywordseo="Planet-Earth">Planet Earth</keyword> to conquer it, but three <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> (<keyword id="389953" type="PERSON" weightage="100" keywordseo="Omkar-Das-Manikpuri">Omkar Das Manikpuri</keyword>, <keyword id="2188128" type="UNKNOWN" weightage="100" keywordseo="Dev-Gohar">Dev Gohar</keyword> and <keyword id="2188131" type="PERSON" weightage="100" keywordseo="Satyendra-Khare">Satyendra Khare</keyword>) try and <keyword id="382268" type="UNKNOWN" weightage="80" keywordseo="leverage">leverage</keyword> the power of the <keyword id="2151868" type="UNKNOWN" weightage="100" keywordseo="extra-terrestrials">extra-terrestrials</keyword> for their own advancement. Some social issues and fun moments are also there, but this one hardly matches the Hollywood flicks in terms of special effects. Kids may still enjoy the movie but with <keyword id="1906261" type="UNKNOWN" weightage="100" keywordseo="Bhoothnath-Returns">Bhoothnath Returns</keyword> (starring <keyword id="6357912" type="PERSON" weightage="80" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>) hitting the theatres on April 11, Ebn-E-Batuta is not likely to enjoy much exposure at the box office during the second weekend. 
 
Images: Wikipedia

Box Office: Main Tera
Hero Tops The Chart But Jal Is Worth The Watch

<div class="KonaFilter image-container display-table"><div><div class="image on-image">20th Century FoxIn the 1979 movie "Alien," the xenomorph tries to attack Sigourney Weaver's character.</div></div></div><ul class="summary-list"><li>The horror flick <a href="https://www.businessinsider.com/alien-original-ending-2017-4">"Alien"</a> hit the screen 40 years ago, in the summer of 1979. The film is one of Hollywood's best known <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=9&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwiXwLOSt4_kAhUwZN8KHQirCSUQFjAIegQIAxAB&amp;url=https%3A%2F%2Fwww.businessinsider.com%2Fsci-fi-movie-predictions-2019-5&amp;usg=AOvVaw0_c70dOI1IDc3B0kG4ugv3">sci-fi blockbusters</a>.</li><li>In the decades since "Alien" came out, depictions of aliens in movies have changed dramatically.</li><li>Instead of showing extraterrestrial life as humanoid, directors have instead <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwiXwLOSt4_kAhUwZN8KHQirCSUQFjAAegQIAhAB&amp;url=https%3A%2F%2Fwww.businessinsider.com%2Falien-movies-ranked-2017-5&amp;usg=AOvVaw3oVhGwvggUxN2iehAQxvmS">depicted aliens</a> as bacteria, as in the movie "Life," or as amorphous lifeforms like in the movie <a href="https://www.businessinsider.com/alien-language-in-arrival-linguist-2016-11">"Arrival."</a></li><li>According to one scientist, these depictions are more scientifically realistic and align more with <a href="https://www.businessinsider.com/microbes-under-alaskan-ice-could-mirror-alien-life-2019-7">what researchers think</a> potential aliens may look like. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>The 1979 blockbuster "Alien" opens with tension-filled scene: A spider-like creature attacks astronaut Thomas Kane on an unknown planet.The crew of Kane's ship bring him back on board with the mysterious critter still attached to his spacesuit. Under the fluorescent lights, the creature seems to die, detaching from Kane's face. When the astronaut eventually wakes up, he seems unharmed by the encounter.But a miniature alien later bursts out of his chest in a shower of blood, as his shocked crewmates scream.The xenomorph, as it's called, grows to be larger than any human, with glossy black skin, razor sharp teeth, claws, and a tail.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.youtube.com/watch?v=BHSf7MXTlKM">20th Century Fox via YouTube</a>An alien attaches itself to astronaut Thomas Kane's face in the 1979 movie "Alien."</div></div></div>In the four decades since "Alien" came out - the film's 40th anniversary was in May -that creature's image has influenced movie-goers' mental pictures of alien life.But as NASA has embraced the objective of searching for extraterrestrial life in our galaxy, the scientific understanding of what extraterrestrials might look like has converged around a type of lifeform far different than director Ridley Scott's brainchild.Today, astrobiologists suspect that extraterrestrial lifeforms are likely to be microscopic in nature, akin to the bacteria scientists find in <a href="https://www.businessinsider.com/microbes-under-alaskan-ice-could-mirror-alien-life-2019-7">extreme environments on Earth</a>.Read More: <a href="https://www.businessinsider.com/microbes-under-alaskan-ice-could-mirror-alien-life-2019-7">Deep below Alaskan ice, tiny life forms went untouched for 50,000 years. Scientists are probing them to improve the hunt for aliens.</a>Hollywood filmmakers have started to embrace this idea and depict aliens as less humanoid, according to physicist and author Sidney Perkowitz. In other words, the days of little green men and giant scaly monsters in alien movies are gone."In the old science-fiction flicks of the 1950s and 60s, if you did an alien, monster, or robot, it was a guy dressed up and stomping around a sound stage," Perkowitz, who cofounded the National Academy of Sciences'<a href="http://www.nasonline.org/programs/science-and-entertainment-exchange/"> Science and Entertainment Exchange group</a>, which connects directors with <keyword id="41551" type="ENTERTAINMENT" weightage="100" keywordseo="science">science</keyword> advisers, told Business Insider. "In the last few decades, CGI has changed that, allowing for the potential of really life-like, imaginative creatures."<h2>No more little green men</h2>The chance that alien life looks humanoid is infinitesimal."We don't have any reason to believe that they would look anything like us," Andrew Siemion, director of the Berkeley SETI (Search for Extraterrestrial Intelligence) Institute, <a href="https://www.vox.com/videos/2018/3/15/17126340/science-fiction-aliens-vfx-seti">told Vox</a>. "The form of a human being is the result of several billion years of evolution."Perkowitz said that Scott and other directors' decisions to make extraterrestrials appear human-like could simply boil down to cost."Humanoid aliens are cheap to portray," he said. He added that the problem with "Alien" wasn't just that the movie portrayed the alien as humanoid - it was that the extraterrestrial was depicted as unintelligent and beast-like. The xenomorph doesn't try to communicate with the astronaut crew; instead, it eats them one by one until Sigourney Weaver's character blasts it into space."It's hard to imagine a different lifeform would have such a negative reaction to another lifeform - nothing lives for pure evil." Perkowitz said, adding, "if we always decide that 'the other' is hostile or contemptible how does that encourage our efforts to relate to them?"But the examples of non-hostile aliens in Hollywood are few and far between (Steven Spielberg's E.T. not withstanding). That's because, according to Perkowitz, society uses film to explore what it's afraid of. <h2>Sci-fi films are reflections of what society is worried about</h2>Hollywood blockbusters' references to science don't arise in a vacuum - they mirror current trends in scientific discovery and their effects on our culture. In the 1950s and 1960s, for example, movies like Doctor Strangelove featured nuclear scientists because people had memories of the atomic bomb and a fear of nuclear war, Perkowitz said."Even if the sci-fi film doesn't know it's doing it, a closer watch shows that the movies reflect society's current anxieties," he said.Alien movies are no different. These days, Perkowitz said, humanity isn't afraid of carnivorous xenomorphs. Instead, we worry about "something viral - a biological entity that spreads quickly and causes harm."In an era in which mosquitoes carrying viruses like Zika and dengue fever are spreading farther due to climate change, "nuclear radiation isn't the concern anymore," Perkowitz said. So some alien movies now depict a contagion that comes from outer space.In the 2017 movie "Life," for example, Jake Gyllenhaal's character and his crewmates aboard the International Space Station discover a life form that supposedly caused extinction on Mars and threatens life on Earth. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Sony Pictures Entertainment, Inc.Jake Gyllenhaal in a scene from the 2017 science-fiction movie "Life."</div></div></div>Film studios primarily choose to present aliens as malevolent microbes in this way to get people to the box office, Perkowitz said - "on the whole, Hollywood isn't concerned with the social responsibility of getting the science right."But in this case, he added, the depiction could help establish more appropriate expectations for any potential discovery of life that NASA might make. The agency plans to look for extraterrestrial life on Jupiter's moon Europa with its planned <a href="https://www.jpl.nasa.gov/missions/europa-clipper/">Clipper mission</a> in 2025. Scientists expect any potential life there "may look like microbes, or maybe something more complex," <a href="https://solarsystem.nasa.gov/moons/jupiter-moons/europa/in-depth/">a NASA report said</a>. <h2>The best portrayal of aliens in film?</h2>Perkowitz pointed to the creatures called heptapods in the 2016 movie "Arrival" as an exemplary depiction of non-humanoid aliens that attempt intelligent contact. That's because they don't remotely resemble humans, are not hostile, and try to communicate rather than attack.In the movie, Amy Adams plays a linguistics professor who works to communicate with the heptapods, which sport long muscular torsos and seven legs. Eventually, she discovers that the aliens speak using logograms - inkblot-like symbols that can stand for a word, an entire sentence, or even a feeling. The humans and aliens, through extensive trial and error, establish a mutual language without destroying each other.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Paramount PicturesAmy Adams' character tries to communicate with alien lifeforms in the 2016 movie "Arrival."</div></div></div>"That movie is a great example of, perhaps, how would we really go about meeting aliens if we do ever meet intelligent life out there," Perkowitz said. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-humans-could-talk-to-aliens-2018-8">How humans can communicate with aliens</a></h3> <div> </div> </div>

The iconic film 'Alien' came out 40 years ago. A scientist explains why Hollywood depictions of extraterrestrials have changed since then.

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>One of Disney Plus' biggest challenges, when it launches in the US on November 12, will be pushing beyond the company's family friendly image to attract a broader audience of streaming users, Kevin Mayer, the Disney exec overseeing the platform, said at a media event in New York in November.</li><li>A two-month trial of the service in the Netherlands shed some light on how the effort is faring, execs at the event said.</li><li>Marvel movies, which have an audience that skews older and male, were among the first titles that people watched after they signed up for the Disney Plus trial. </li><li>The three most-consumed TV shows during the trial also spanned three very different demographics.</li><li>Though there's no guarantee viewer trends in the Netherlands will hold up, third-party research also shows Disney Plus is building buzz among US adults and males.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>Disney Plus, designed for kids and families, aims to become the largest "niche" streaming service on the market. The subscription streaming platform, which launches on November 12, has a target of amassing 60 million to 90 million subscribers globally by 2024, roughly the amount of time it took Netflix to amass a streaming member base of that size, after launching streaming as a standalone service.Disney is trying to position the family friendly Disney Plus to appeal to the widest possible audience - a "four quadrant audience," as its execs are fond of saying - of adults and children, and men and women. And it's doing so without any of the the hard-hitting dramas and boundary-pushing comedies for mature audiences that have come to define the golden age of streaming TV.Instead, Disney is leaning on its brands like Marvel, Stars Wars, and Pixar that have fan bases the company says span generations and genders.Disney execs, speaking at a media event in New York on November 8, pointed to findings from a <a href="https://variety.com/2019/digital/news/disney-plus-launch-free-trial-netherlands-marvel-pixar-1203333441/">two-month trial of Disney Plus in the Netherlands</a> as an early sign that the service is attracting every member of the family."The one thing that we could be somewhat concerned about is that people will think Disney Plus, because of the Disney brand, as a kids and family service only," Kevin Mayer, chairman of Disney's direct-to-consumer and international business, said. "It's really not, we're positioning it to be very different than that."<h2>The Netherlands trial of Disney Plus found that adults, not just kids, were watching the service</h2>Mayer said that viewing during the service's trial in the Netherlands, which featured a more limited library of content than will be available on the full service, was driven by all four of its core audiences:<ul><li>Marvel movies were the biggest drivers of first streams, a key metric that tracks the first titles that people watched after signing up a streaming service. The audience for those films skews older, and male, Mayer said.</li><li>The three "most-consumed" TV shows on Disney Plus in the Netherlands were: <ul><li>"Agents of S.H.I.E.L.D," a Marvel series with a core audience of adults ages 18 to 49</li><li>"The Suite Life of Zack and Cody," a Disney Channel series from the 2000s that has found new audiences with pre-teens on Disney Plus</li><li>"Mickey Mouse Club House," a classic Disney series aimed at two- to five-year-olds</li></ul></li></ul>The execs did not reveal how many people signed up for the trial in the Netherlands, or the demographics of the trial subscribers.Disney <a href="https://www.thewaltdisneycompany.com/wp-content/uploads/2019/03/Disney_Investor_Day_2019_transcript.pdf">said in April</a> when it announced Disney Plus that it expected the main Disney brand to appeal to families; Pixar movies to resonate most with millennials of both genders; Marvel series and movies to attract young adults, especially men; Star Wars programming to draw in Gen X men; and National Geographic programming to hit with all four audiences."We weren't surprised" at the results of the trial, Mayer said. "We confirmed the four-quadrant nature of the content appeal, which is a really nice affirmation to have."<h2>Disney has plotted the next three years of programming for Disney Plus</h2>The company is also building on its library of existing content with originals aimed at the four core audiences. Its highest-profile original, which will be available when the service launches, is "The Mandalorian," a series set in the Star Wars universe, with violence and action that may brush up against the borders of the platform's PG-13 and TV-14 content-rating limit, based on clips shown to reporters at the event.It also has a number of unscripted shows aimed at adults and women, like "Encore!," a series produced by Kristen Bell that reunites former musical troupes to perform their high-school musicals. The platform is also reviving the Disney Channel TV-movie series "High School Musical" in the form of a TV show. Disney Plus will, of course, also have originals for the whole family, like Disney's live-action "The Lady and the Tramp," and series like Pixar's "Forky Asks a Question."And the media giant has put its vast portfolio of entertainment properties to work promoting the platform, including its theme parks, retail stores, morning talk shows, and TV networks, as the <a href="https://www.nytimes.com/2019/10/27/business/media/disney-plus-marketing.html">New York Times reported</a>.Still, Disney Plus has a notable gap in scripted dramas and comedies that are not in the Star Wars or Marvel universes, which could make it a harder sell for some adults, who aren't drawn to popcorn flicks, or fantasy or science fiction shows.Disney has plotted out the next three to four years of programming for Disney Plus, including 30 original series and 15 movies that are due to hit the platform in its first year, Ricky Strauss, president of content and marketing for Disney Plus, said at the event. It plans to release programming weekly, on Fridays, to keep the library from getting stale. "What we've tried to do is ensure that, from all of our brands, there's gonna be new content dropped every week," Strauss said.<h2>There's no guarantee that early viewer trends in the Netherlands will hold up in the US, but there are some other good signs</h2>There's no guarantee that the viewing trends in the Netherlands will hold up in the US, where people have more streaming options available to them, including Disney's Hulu, which is designed for a more general audience.But, so far, the potential US audience for Disney Plus is skewing younger and male.An October UBS survey found that about half of men surveyed said they were "extremely" or "somewhat" likely to subscribe to Disney Plus, compared to 36% of women surveyed. 62% of 18- to 34-year-olds surveyed also said they were likely subscribe, compared to 53% of respondents ages 35 to 54, and 15% of people ages 55 and up.Overall, 44% of the respondents said they were likely to subscribe to Disney Plus.

The top Disney Plus exec says it will have to push beyond its family-friendly image to succeed, and its Netherlands test run hints at how

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Box Office: Main Tera Hero Tops The Chart But Jal Is Worth The Watch

Sanghamitra Mandal

The iconic film 'Alien' came out 40 years ago. A scientist explains why Hollywood depictions of extraterrestrials have changed since then.

Aylin Woodward

The top Disney Plus exec says it will have to push beyond its family-friendly image to succeed, and its Netherlands test run hints at how

Ashley Rodriguez

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