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Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
We don’t want to be the ‘agency of a brand’ but instead we want to be the storytellers of brands: F…
Dominos India and Osho Jain create a music video together to urge citizens to get vaccinated
Osho Jain reminisce the moments of togetherness & memories that we're all longing to relive in a po…
Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films
The campaign aims to address some of the most pressing misconceptions around inhalers that continue…
Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet
This digital activation on Instagram had Fevicol comment on more than 100+ brand posts
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Cr…
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody: Here's Schbang’s lockdown story
Schbang has on-boarded 10+ National clients across verticals with an average turnover of INR 500 Cr…
Menstrual Hygiene Day: India’s first-ever gender-inclusive menstruation campaign is here
It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and…
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong
Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment
To highlight the rise in cases and to be able to create more awareness on Social Distancing in the …
Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
So this PCOS Awareness Month, RIO Pads urges everyone to educate themselves and start talking about…
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
Here's all the lovable characters from Schitt's Creek have taught us about Public Relations
World Mental Health Day: How to address the challenges of overworking in an ad agency
On Mental Health Day, we decided to speak to industry experts to discuss what we can to normalise h…
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
Twitter loses its legal protection in India: What it could mean for the platform and brands
Will Twitter’s legal indemnity impact brands in India?
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal
Xiaomi's Manu Kumar Jain participates in a rap battle with Baba Sehgal
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…