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<ul><li><keyword id="10212462" type="COMPANY" weightage="20" keywordseo="wondrlab">Wondrlab</keyword> has announced its first acquisition with What’s Your Problem (WYP).</li><li><keyword id="283823" type="PERSON" weightage="20" keywordseo="Amit-Akali">Amit Akali</keyword>, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab.</li></ul>Platform-first martech company Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a media-agnostic, problem-solution, truly integrated <keyword id="1127344" type="PERSON" weightage="20" keywordseo="creative-agency">creative agency</keyword>, started over five years ago. In a short time, WYP is one of the fastest-growing, hottest creative agencies in India, winning never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest. It has also been the most awarded agency from India at the APAC Effies. Amit Akali, Founder – MD &amp; CCO at WYP will now be the co-founder at Wondrlab. Amit comes with nearly 25 years of experience. Before founding WYP, he was National Creative Director at <keyword id="684017" type="COMPANY" weightage="20" keywordseo="Grey-India">Grey India</keyword>, along with being part of the Grey Global Creative Council. WYP will remain a separate brand and become a part of Wondrlab’s content platform. The acquisition comes just a month after Wondrlab’s launch and will be followed by a series of high-impact reveals. Wondrlab has already bagged 25 clients and will have over 100 employees by December 2020. <keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword>, Founder and Chief Executive Officer, Wondrlab, said: “I had the opportunity to watch WYP during a pitch and was incredibly impressed by their thinking, passion and ability to solve clients’ problems in a meaningful way. I decided to connect with Amit and over a few conversations realised that we had the same purpose and belief in the kind of work we wanted to do. We both believed in the power of creativity and the future which data and technology can serve us. We both felt that our future is in building our own platforms. It is truly amazing seeing WYPs journey and the incredible job Tejas Mehta, Ruchita Zambre and the entire team has done and the reputation they’ve built for it. I am proud that Amit joins us as a co-founder. I could not have asked for a better partner to help us shape and drive our creative firepower. WYP is our first acquisition and we will continue to curate, partner, launch and acquire as we move forward.” Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab, said, “What we’ve achieved at WYP has been phenomenal. Today, we are a 60-member team at our new BKC office in Mumbai. The momentum in the last year has been even greater, with us being probably the only agency that’s grown manifold in the lockdown. We’ve been lucky to create some of the most talked-about work in the last few months, be it the iconic Johnnie Walker Travelling Billboard, Tanishq ‘Ekatvam’ or the IPL campaign for Dailyhunt. A big thanks to Praful who helped me start WYP with the other co-founders. To Tejas, who has played a key role in our growth and continues to do so. Along with every past and present employee who’s always looked at WYP as their own family and given it their all. We are thrilled to be a part of Wondrlab. I am excited about the new, even larger, playing field we’re getting. The integration is almost seamless as the vision is identical. In a digital-first era, platformisation and technology are the drivers of customised solutions for brands.” He added, “When I first spoke to Saurabh and the other co-founders Vandana and Rakesh, it was uncanny how we share the same goals, ambitions and ideals. Together we aim to be a technology and creative powerhouse.” Malabar Capital Advisors served as financial consultants for the acquisition.

Wondrlab announces its first acquisition with What’s Your Problem

<ul><li><keyword id="10244637" type="UNKNOWN" weightage="20" keywordseo="multiplex-chain-inox-leisure">Multiplex chain INOX Leisure</keyword> now allows you to book an entire theatre for private screenings and all kinds of parties. </li><li>INOX Cinemas' <keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword> speaks to us about the logistics, marketing plan and the future of Cinema. </li></ul>After being shut for over six months and bearing the brunt of coronavirus, cinema halls across the country opened up on October 15. As different markets slowly opened up, the <keyword id="1938159" type="PERSON" weightage="20" keywordseo="cinema-industry">cinema industry</keyword> facilitated a safe environment for their consumers as per government mandates. However, the audience is still wary about going to cinema halls and multiplexes in India are going out of their way to woo consumers back. They are tweaking their marketing strategies to reach to their consumers at different touch points in their ticketing journey and coming up with new ideas to use their premises. Multiplex chain <keyword id="105311" type="DOMAIN" weightage="20" keywordseo="INOX-Leisure">INOX Leisure</keyword> has come with an innovative solution to this problem. It has opened up its cinema halls for private screenings. It allows guests to reserve an entire INOX auditorium for a private show, entirely for their family members and friends. The guests get to choose the content of their choice, either from the current playlist, or an old blockbuster. The movies are available in Hindi, English, Tamil, Telugu, Marathi, Bengali, Kannada and Gujarati. “We are planning to organise a lot of live events, invest in alternative content. You can have your birthday parties, anniversary celebrations, organise a planned marriage proposal, they can use the auditorium for any memorable occasion. You can do an office workshop and even organise a wedding. In fact, we also wanted to do an opera in one of our cinemas. So, sky is the limit,” said Saurabh Varma, Chief Marketing Officer, INOX. Sharing the idea behind these private screenings, Varma added, “With this, we want to make INOX a venue for entertainment that allows you to do a large amount of things that build memories and you cherish it forever. The pricing of these auditoriums are extremely affordable -- as less as Rs 2,999.” INOX has also tied-up with brand partners like Olympix, sporting channels to screen events in the auditorium. Apart from that, the multiplex is also going to organise video gaming competitions and planning to organise stand-up comedy shows within its premises. INOX is currently spread across 68 cities in India and is opening rapidly. Word of mouth has already started working its magic and INOX has seen a good response coming in from the audience. Verma said, “Thanks to Durga Puja, a lot of families approached us in Bengal. Thanks to various supporters of INOX who have spread the word. We have also tied up with local event organisers to reach out to more consumers.” Moreover, INOX has also tied up with social media influencers and is using social media actively to reach out to a wider audience and win their trust. For the first three months of the current financial year, INOX reported a loss of ₹73.64 crore, while revenues fell by almost 100%. However, Varma is confident that the audience will come back for private screenings and cinema will be back to normal by March-April. Voicing his optimism, Varma said, “Cinemas have been providing a mental escape to millions since decades, and would continue to do so in the post-pandemic world. We believe that a large segment of our audiences would feel more comfortable enjoying a movie, with just their family members and friends, or even by themselves. Cinema in India is here to stay. We can see that because of the kind of content that is made available in our country. Every movie is at least made in 5 languages. People are also more accepting of change now. They watch a Tamil movie in Bengal. By March or April, you will see amazing people coming to cinema to catch these movies. So I think the business is only going to grow and that’s our hope and vision we are working towards. We are confident that it will happen. Cinema will also complement OTT in a big way. Films which work in cinema and are watched again and again on other platforms.” “Corona may come and go, cinema is here to stay,” Varma signs off. To know more about INOX’s marketing plan and private screenings, watch the interview here: <div type="Video" msid="79123956" hostid="261" title="Multiplex chain INOX Leisure has come with an innovative solution to woo its audience" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=79123956"></div>

How INOX is using its cinema halls cleverly to bounce back to normalcy

<ul><li><keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword>, <keyword id="1242702" type="PERSON" weightage="20" keywordseo="Vandana-Verma">Vandana Verma</keyword> and <keyword id="3108710" type="PERSON" weightage="20" keywordseo="Rakesh-Hinduja">Rakesh Hinduja</keyword> have launched <keyword id="10212462" type="COMPANY" weightage="20" keywordseo="wondrlab">Wondrlab</keyword>.</li><li>Wondrlab will invest in creating <keyword id="4274900" type="COMPANY" weightage="20" keywordseo="MarTech">martech</keyword> platforms to provide tools to enable hitherto complex expensive bespoke executions at the “push” of a button.</li><li>In the new marketing landscape, brands need integration as well as specialisation and expect a measurable impact on investment. </li><li>Apart from the traditional retainer, commission and project-fee models, Wondrlab will offer new and evolving structures including an objective-based model in which a significant portion of the fee will be tied to the achievement of key client goals and a unique sweat model focused on helping startups scale and succeed.</li></ul>Advertising and brand communication leaders Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab is a platform-first startup with three key verticals – Content, Experience and Digital business transformation. Wondrlab was born to serve a singular ambition – to help clients win in the new marketing landscape. The current structure of the communication industry doesn’t address the fundamental shift in human behaviour, the business landscape or client concerns through a platform lens. The founding team has envisaged a unique product and service model to address some of the big opportunities and challenges. The cornerstone of the strategy is combining marketing transformation and digital transformation, offering holistic solutions, creating value and helping clients achieve objectives. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto complex expensive bespoke executions at the “push” of a button. All of Wondrlab’s solutions are backed by data and automation that leads to efficiency, measurability and ROI through user-friendly platform interfaces, centralised marketing controls, personalised content and automated solutions at scale. Speaking about the launch, Saurabh Varma, Founder and Chief Executive Officer, Wondrlab, said, “There has never been a better time to disrupt the communication landscape. At Wondrlab all our teams are platform first. We will work with key platforms to create hybrid teams that help clients win on these platforms. We will also curate, partner and build martech platforms that can create meaningful experiences and become an advantage for our clients.” Speaking about the launch of the martech company, Vandana Verma, Co-Founder and Managing Partner, Experience Platform, Wondrlab said, “We have completely platformised brand experiences at Wondrlab. What brands will see are productised events, shopper marketing, retail and brand activations into tech platforms. Backed by data and automation, Wondrlab’s platforms unlock new levels of efficiency to drive new sources of growth for brands.” Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab said, “Brands now have an opportunity to make a personalised connection with their target audience, something that doesn’t happen with a one-size-fits-all approach towards platforms. Wondrlab’s key focus will be service and technology-based platforms combined with creative ideas based on data and human understanding.” In the new marketing landscape, brands need integration as well as specialisation and expect a measurable impact on investment. Apart from the traditional retainer, commission and project-fee models, Wondrlab will offer new and evolving structures; these include an objective-based model in which a significant portion of the fee will be tied to the achievement of key client goals and a unique sweat model focused on helping startups scale and succeed.

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab

<ul><li><keyword id="937472" type="PERSON" weightage="20" keywordseo="Anupriya-Acharya">Anupriya Acharya</keyword> will be leading Publicis Groupe's country agenda across India and Sri Lanka. </li><li>Her primary responsibilities will include driving greater integration across the Groupe’s operations to deliver end to end marketing transformation to existing clients while winning the trust of new ones, as well as cultivating and attracting the best talent across Agencies and Practices. </li><li><keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword>, currently CEO of Publicis Communications resigned from his position to pursue other career opportunities.</li></ul> Publicis Groupe has appointed Anupriya Acharya as Chief Executive Officer, South Asia. The move comes after Saurabh Varma put down his papers after spending 17 years at the agency. Acharya started her career at Ogilvy in 1994 and worked at a number of agencies before joining Publicis Groupe in 2013 as CEO of <keyword id="250897" type="COMPANY" weightage="20" keywordseo="Zenith">Zenith</keyword>. In 2016, she was elevated to CEO of Publicis Media where her mandate encompassed all the Groupe media agencies including Zenith, <keyword id="6383441" type="UNKNOWN" weightage="20" keywordseo="Starcom">Starcom</keyword>, and <keyword id="2890861" type="PERSON" weightage="20" keywordseo="Performics">Performics</keyword>. In this stint she has more than doubled the operations in three years through expanding capabilities in digital media and services, analytics, consulting, content, commerce and adding new clients including Parle, Fiat, Ola, GSK, KrafHeinz, Lenovo, Motorola, Nykaa amongst others. An eminent member of the advertising and media fraternity, she is on the Jury of key industry awards, actively involved with AAAI and other industry bodies and also an Independent Director on the Board of DB Corp. She has been felicitated by Forbes India as ‘W-Power’ Trailblazer 2018 and featured in Fortune India’s list of Top 50 “Most Powerful Women in Business” consecutively in 2018 and 2019. In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integration across the Groupe’s operations to deliver end to end marketing transformation to existing clients while winning the trust of new ones, as well as cultivating and attracting the best talent across Agencies and Practices. She will be supported by the India leadership team, comprising all the agencies’ CEOs, including creative, media, digital, influence, data and technology. “I am thrilled with Anupriya’s appointment. She and I have been working together for a number of years, I am really impressed with her achievements to date and I cannot think of a better leader to take on this extremely important responsibility. India is an absolutely critical market for us, one of the very best talent pools in the world, with strong innovation and a great resonance well into the region and beyond. It is a strategic priority for us, and shifting to a Groupe leadership is a catalyst to accelerate our investments in India. Over the past 3 years, we have made significant progress in making the Power of One a reality in India, with great examples of collaboration for the benefit of our clients and talents and having Anupriya at the helm is very natural. I am truly looking forward to partnering with her in this new role.” said <keyword id="2963521" type="PERSON" weightage="20" keywordseo="Loris-Nold">Loris Nold</keyword>, CEO, Asia Pacific, Middle East &amp; Africa, Publicis Groupe. “I also wanted to announce that Saurabh Varma, currently CEO of Publicis Communications has decided to pursue other career opportunities, and will be leaving Publicis Groupe after 17 years. In the past few years, we have built very strong momentum at Publicis Communications and I want to thank Saurabh for his partnership and wish him good luck in his future endeavors”. Says Anupriya Acharya “Its a great honor to get this mandate and am both excited and humbled by getting this opportunity. We have such an incredibly talented leadership team in India, who has been the very reason for our success over the years. And moving to the Power of One model that puts our clients at the center of our Groupe offering has infused unmatched vitality and energy across the entire organisation. I look forward to building on this momentum and innovate further with new products and approaches”

You Searched For "Saurabh Varma" and got 4 results

Wondrlab announces its first acquisition with What’s Your Problem

BI India Partner

How INOX is using its cinema halls cleverly to bounce back to normalcy

Karuna Sharma

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab

BI India Partner

Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns

BI India Partner

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