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Bhopal, Apr 28 () Various companies such as Prism Cement and Yash Technologies have decided to donate advance testing machines to Madhya Pradesh government to fast examine coronavirus samples in the state.COVID-19 testing is a major challenge for the state government, which at present has 2,165 positive cases with 110 deaths so far.As part of CSR initiatives, Prism Cement - a unit of Prism Johnson Lid and Indore-based Yash Technologies will donate two high capacity advanced testing machines.These machines will be installed in Indore and Bhopal for testing corona samples, state Medical Education departments principal secretary Sanjay Shukla told Tuesday.Shukla also informed that these companies were originally planning to donate money to the CM Relief Fund, but later Chief Minister Shivraj Singh Chouhan suggested that it would be better if these firms can provide vitalmachines for testing instead of funds, as that will expedite the process of availability of these testing units in the state during such a crucial time.These machines are capable of testing 800-1,000 tests per day and have already arrived in Bhopal and Indore, Shukla said.Besides, Vardhman Group, Dalmia Cements and Welspun have also decided to donate such machines to the state for augmenting its testing facilities, which will play a major role in fighting corona virus scare, he said.In order to augment the testing facilities for COVID-19 in Madhya Pradesh, Prism Cement Division of Prism Johnson Limited, as a responsible corporate citizen decided to contribute in this social cause by handing over to the state government a high speed Corona Virus Testing Machine underCSR, Prism Johnson Limiteds general manager, Neelmani Singh said.Made in Singapore RT PCR system QuantStudio 7 Flex system with Ancillaries is one of the most advanced machines available presently and can accurately conduct about 1,000 tests per day.The cost of the machine is Rs 65 lakh. This will help the state government to quickly and accurately test patients and help in halting the spread of the contagious virus.Singh also informed that the machine has already been delivered to the government and it will be installed at Gandhi Medical College (GMC) for testing corona samples.The state will now be able to reduce the pendency of samples and would be able to start treatment of the affected persons at the earliest to check the spread of corona virus, he added. MAS GK BALBAL

Corporates to donate COVID-19 testing machines to MP govt

<ul class="summary-list"><li>An Indian lawyer has filed a civil suit about former President <keyword id="15962" type="PERSON" weightage="60" keywordseo="Barack-Obama">Barack Obama</keyword>'s new <keyword id="25805" type="PERSON" weightage="60" keywordseo="Memoir">memoir</keyword> "<keyword id="9954998" type="UNKNOWN" weightage="60" keywordseo="A-Promised-Land">A Promised Land</keyword>."</li><li>The lawyer claims that passages in the <keyword id="14949" type="ORGANIZATION" weightage="60" keywordseo="book">book</keyword> that discuss member of parliament Rahul Gandhi and former Prime Minister Manmohan Singh are "humiliating," and have hurt their supporters.</li><li>In the memoir, <keyword id="16284" type="PERSON" weightage="60" keywordseo="Obama">Obama</keyword> said that Gandhi "has a nervous, unformed quality about him." An Indian MP described his comments as "distasteful."</li><li>If the court doesn't lodge an official complain, the lawyer said he will fast outside the US embassy in New Delhi.</li></ul>A senior lawyer from Uttar Pradesh, <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>, has filed a civil suit against former US President Barack Obama, claiming Obama's new memoir insulted Indian politicians.Gyan Prakash Shukla, national president of the All India Rural Bar Association, demanded police take action for what he claims are "humiliating" passages in "A Promised Land," per <a href="https://www.indiatoday.in/india/story/case-against-obama-book-for-insulting-manmohan-rahul-gandhi-1742200-2020-11-19">India Today</a>.In the book, Obama wrote about Indian member of parliament Rahul Gandhi and Manmohan Singh, a former Indian prime minister.In one of the passages, Obama said Gandhi "has a nervous, unformed quality about him."Shukla demanded that police open up a First Information Report (FIR), or initial charge seat, against Obama, in a suit filed Thursday. The case has been granted a hearing on 1 December in Lalganj Civil Court.If the court doesn't agree to lodge an FIR, Shukla said he will fast outside the US embassy in New Delhi.<h2>Obama described Indian leaders as "scrupulously honest" and "nervous"</h2>In "A Promised Land," <a href="https://www.indiatoday.in/india/story/sonia-gandhi-picked-manmohan-singh-as-he-posed-no-threat-to-rahul-barack-obama-in-his-memoir-1741961-2020-11-18">Obama wrote</a> that Congress President Sonia Gandhi may have picked Manmohan Singh as the country's 13th prime minister because "he posed no threat" to her son, Rahul, "whom she was grooming to take over the Congress Party.""[Singh] owed his position to Sonia Gandhi," he added.Elsewhere in the book, Obama described Singh as "wise, thoughtful, and scrupulously honest." Singh had brought about higher living standards, lifted millions of people out of poverty, and earned a positive reputation, Obama wrote.Obama said that Rahul Gandhi "has a nervous, unformed quality about him" — though also said he was "smart and earnest."He likened him to "a student who'd done the coursework and was eager to impress the teacher but deep down lacked either the aptitude or the passion to master the subject."Read more: <a href="https://www.businessinsider.com/biden-transition-team-agencies-ted-kaufman-trump-legacy-obama-2020-9?r=gd-sub">Meet 71 people on Biden's transition team ready to demolish Trump's legacy</a>Indian MP Sanjay Raut <a href="https://www.indiatoday.in/india/story/obama-s-remarks-on-rahul-gandhi-in-new-book-distasteful-shiv-sena-mp-sanjay-raut-1741017-2020-11-14">described Obama's comments about Rahul Gandhi as "distasteful,"</a> adding that "a foreign politician cannot give such opinions on Indian political leaders."Supporters of the two politicians were hurt by passages in the book, Shukla said. They may protest against the book, which was released on November 17, he warned."A Promised Land" is <a href="https://www.businessinsider.com/barack-obama-promised-land-presidential-memoir-book-record-sales-2020-11">on track to set sales record for a presidential memoir</a>.The book, which details the first two-and-a-half years of his presidency, sold nearly 890,000 copies in its first day, setting a first-day sales record for publisher Penguin Random House.

Barack Obama humiliated Indian politicians in his new memoir 'A Promised Land,' a senior lawyer claimed in a new civil suit

<keyword id="6355923" type="PERSON" weightage="100" keywordseo="Aamir-Khan">Aamir Khan</keyword>’s much awaited film <keyword id="6396827" type="ENTERTAINMENT" weightage="100" keywordseo="PK">pk</keyword>, directed by <keyword id="6354633" type="PERSON" weightage="100" keywordseo="Rajkumar-Hirani">Rajkumar Hirani</keyword>, is being looked forward to by everyone. Given the kind of work that both Khan and Hirani have done in their career, this project looks promising enough. 
 
The makers have not left any stone unturned in leveraging this curiosity, as evident from the zero knowledge that we seem to have about the character that Aamir is playing in the movie. Nobody knows if he is playing the role of an alien, a drunkard, or just a homeless man. 
 
The teaser of the movie was released yesterday, after 4 motion posters of the movie, one of which included the much talked still of sans-clothes Aamir, carrying only a transistor to save his modesty. 
 Coming to the teaser of the movie, which was released yesterday and has already crossed a million views on YouTube, the teaser carries the background voice of <keyword id="6357860" type="PERSON" weightage="100" keywordseo="Anushka-Sharma">Anushka Sharma</keyword>, who goes by the name of Jagat Janani in the movie. The teaser shows Aamir, sporting green contact lenses, and playing around with a childlike innocence on his face. <keyword id="1493204" type="UNKNOWN" weightage="100" keywordseo="sushant-singh-rajpoot">Sushant Singh Rajpoot</keyword>, Boman Irani, <keyword id="34155" type="PERSON" weightage="100" keywordseo="saurabh-shukla">Saurabh Shukla</keyword>, and <keyword id="7645" type="PERSON" weightage="100" keywordseo="Sanjay-Dutt">Sanjay Dutt</keyword> can also be seen in the teaser. 
 
From the looks of it, the movie promises entertainment and a social message, much like other projects that Hirani has done in the past. The acting looks convincing and there is not an iota of doubt that this movie will be a super hit. 
 
Seeing that Aamir’s last release, Dhoom 3, soared over Rs 530 crores, and is the only <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> movie to have done that as of yet, we can easily predict a collection of Rs 300 crores for this movie. 
 
What hopes do you have from pk? Tell us in the comments below. 
 
Image Courtesy: <a href="https://www.facebook.com/PKTheFilm/photos/a.1491830704388655.1073741829.1479756692262723/1526934264211632/?type=3&amp;theater">Facebook</a>

pk Teaser Crosses A Million Views. Would The Movie Enter The 300-Crore Club?

<keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is in vogue these days; all thanks to her brilliant performance in the latest <keyword id="2600630" type="UNKNOWN" weightage="20" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. As viewers are making a beeline at the ticket counters to get the coveted ticket to watch the movie, its Box Office Collections have already surpassed Rs 100 crore (till the time of filing this report). 
 
The film has turned Ranaut into a superstar, but mind you, this stardom has not come overnight; she has a decade long career behind her with nearly 30 films and several awards including the National Film Award. 
 
Ranaut seems to have somewhat altered her strategy. She is choosing scripts where female protagonists lead such as Queen, <keyword id="1132893" type="UNKNOWN" weightage="20" keywordseo="Revolver-Rani">Revolver Rani</keyword> and Tanu Weds Manu Returns. Her brand equity has gone up as audiences see her capable of delivering a good solo performance and are ready to bet their weekend theatre budget on her. 
 
This is what exactly a brand needs from a celebrity endorser; capable of creating conversations and be a talk of the town. And Ranaut seems to have all this and more. 
 
Known for her psychotic roles (Fashion, Gangster, Raaz, Who Lamhe, Metro), Ranaut has had her share of success and failures. While Queen, <keyword id="3893" type="ENTERTAINMENT" weightage="20" keywordseo="Krrish">Krrish</keyword> 3, Tanu weds Manu, Once Upon A Time in Mumbai, Shootout At Wadala got a good response, others like Revolver Rani, I Love NY, Rascals and Double Dhamaal did not do well at the Box Office. 
 
Brands have mostly kept away from her barring a few such as Tanishq (in past), Levi's (in past), Emami (Boroplus), Lawman PG3, Himachal Pradesh Tourism, Myntra, Liva, Askme and others because of her inconsistent career graph. 
 
Well, it's a hard fact that she is no Deepika Padukone or <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>, who are known and proven Brand Champions. However, after the recent success of Tanu weds Manu Returns, she has got into that league where brands will make a beeline for her? Will they bet large on this Himachal Pradesh girl? Let's see what experts have to say. 
 
Emerging or Non-Emerging 
Geetanjali Bhattacharji, CEO, Marketing Services Audit, Spatial Access, finds Ranaut as a winner but has apprehensions about her brand associations as her personality depicted via films has been that of a non-conformist. 
 
"She has clearly emerged as a winner to shoulder ROI of a film both with Tanu weds Manu returns and her past release being Queen. But it will take an intelligent marketer with spine and a highly creative agency partner to generate propositions with a celebrity like Kangana. Huge opportunities aree there but vey few organizations will put the brand proposition in an interesting context with this celebrity." 
 
However, Shailesh Kapoor, CEO, Ormax Media believes that Tanu Weds Manu Returns is bound to make advertisers and filmmakers look at Ranaut very differently. "Till before Queen, she did not have much notice-ability. Because of Queen, she got noticed for the first time as a serious contender to be a top heroine. But Tanu Weds Manu Returns is going to be a pan-India hit, including the mass centers. This will give Kangana the reach that she did not have earlier," he adds. 
 
Even Darshan M, Director, Spoment Ventures thinks that her value will keep on increasing because she is taking up lead roles, delivering in them and people are liking her. "People are getting opinionated about her and that too in a good sense." 
 
<keyword id="233839" type="PERSON" weightage="20" keywordseo="Sanjay-Shukla">Sanjay Shukla</keyword>, CEO, Percept One begs to differ; he says that she is a great actress, but not a brand endorser. "Previously she was doing very serious roles in movies like Gangster, Woh Lamhe, Raaz 2 and now she is taking up roles where she is like a free soul. She has played a twin personality, even though this is good adds to versatility but I am not how brands will look at it. People are definitely liking her, but she is yet to become a commercial star." 
 
Mass Appeal? 
Undoubtedly, Deepika Padukone and Katrina Kaif are brand champions in India. Both these actors are at the peak of their career, and they both command brands in their kitty and audiences at the theatre. Ranaut, on the other hand, is not yet there, but not that far off either. 
 
Bhattacharji points that brand endorsement is not her space and she clearly doesn't aspire to be there. "She addresses a niche. And intelligent investors (whether brand or producers) will optimize that niche instead of going mass." While Kapoor adds that this will depend on her releases in 2015-17. "Mass popularity takes time to build. Just one or two films cannot do that." 
 
However, Darshan M has a different point of view on this. He believes that Ranaut is natural and convincing, while with the other two there is a plastic and unreal attached to which the audience cannot relate. "Be it from a small or big town, a woman can relate to Ranuat but not Katrina because the latter is the perfect example of the Bollywood actresses who look good on screen but most of it is unreal. She has not become that eye candy or the arm candy, but is looking to lead from the front, which is liked by the people," adds Darshan. 
 
Cross Category Fit? 
It is true that Kangana Ranaut has had a very small list of brand endorsements, but experts believe that brands will be closely monitoring the success of Tanu weds Manu Returns and will be definitely considering her. 
 
While Kapoor believes that brands that want to communicate innovation, talent, women power and inner beauty will go for her, Bhattacharji points at radical fashion brands, unconventional jewellery designers, contraceptives, online players (challenger brands) will find her to be a better fit. 
 
Darshan M believes that Ranaut should not choose regular hair creams, but the ones which are quirky, unexpected, serious and reliable. 
 
Going Forward 
Now Ranaut is no Khan or Bachchan. And hence she will have to keep up to it. Audiences forgive a flop here and there, but they do not like consistency in this domain. Revolver Rani tanked massively at Box Office but Tanu weds Manu did not suffer from it. 
 
"In today's film scenario besides the Khans no actor can risk to be in that situation. She has proven herself time and again as a "Female Hero". The audience expectation will only soar high if not same for her upcoming movies. I think after <keyword id="3844" type="PERSON" weightage="20" keywordseo="Vidya-Balan">Vidya Balan</keyword> she is the only actress who has successfully delivered a film purely on her solo performance," Bhattacharji says. 
 
Today Ranaut is all over the social media, brand promotions and Page 3 and we hope to see her more on the screen, be it through her films or the brand ads that she would endorse.

Is Kangana Ranaut The New ‘Queen’ Of Brand Endorsement In India?

<ul><li>The <keyword id="8115529" type="UNKNOWN" weightage="20" keywordseo="facebook-oversight-board">Facebook Oversight Board</keyword> has thrown the ball in <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword>'s court to come up with a fresh set of guidelines that will determine how influential users on the platform are treated. </li><li>While the 'Supreme Court of Facebook' upheld Facebook's decision to ban Trump, it deemed the 'indefinite' ban to be arbitrary. </li><li>Now, Facebook and Mark Zuckerberg are on the clock and they have six months to answer some tough questions and navigate the potential political land mine that lies ahead.</li></ul>Facebook’s Oversight Board upheld the decision to suspend the account of former US President Donald Trump from the social networking platform, earlier this month, but it has also set the clock on Mark Zuckerberg to answer some tough questions in the next six months. While the ‘Supreme Court of Facebook’ agreed that suspending Trump’s account was the right move, it also ordered a further review of Facebook’s policies. <div type="image" title="trump 4" msid="82729636" hostid="261" caption="&amp;lt;p&amp;gt;Former US President Donald Trump was banned from Facebook for allegedly inciting violence that led to the Capital Hill riots&amp;lt;/p&amp;gt;"></div> The <a href="https://www.businessinsider.in/Facebooks-Oversight-Board-issued-a-scathing-criticism-of-the-company-for-avoiding-its-responsibilities-in-suspending-Trump-with-an-arbitrary-penalty/articleshow/82409945.cms">primary criticism</a> put forth by the board was that the social media company is trying to skirt the responsibility that comes with moderating content on the platform — an allegation that has also been <a href="https://www.businessinsider.in/tech/news/mark-zuckerberg-said-content-moderation-requires-nuances-that-consider-the-intent-behind-a-post-but-also-highlighted-facebooks-reliance-on-ai-to-do-that-job/articleshow/81697855.cms">made by others</a> in the past. Not everyone is happy with the board’s decision. Many have criticised the fact that Facebook is <a href="https://www.businessinsider.in/tech/news/facebooks-oversight-board-members-reportedly-earn-6-figure-salaries-and-only-work-about-15-hours-a-week/articleshow/80898640.cms">reportedly</a> paying its Oversight Board six-figure salaries just to tell the company to <a href="https://www.businessinsider.in/tech/news/as-facebook-prepares-to-outsource-tough-content-decisions-to-its-new-supreme-court-experts-warn-it-still-operates-within-a-dictatorship-and-cant-legislate-a-better-government/articleshow/78334383.cms">come up with its own rules. </a> “A lot depends on how Facebook reacts to this ruling as it's not binding. We need to get to the bottom of how all this works instead of allowing companies to pretend to go through the motions of doing something,” Mishi Choudhary, technology lawyer and legal director at the Software Freedom Law Centre (SFLC), told Business Insider. Even though many of the questions that Facebook has to answer may not necessarily have universal answers, it’s now a countdown of six months to figure it out. These are five main questions that Facebook needs to address. <cmsannotation type="cmsannotation" annotationid="Who constitutes an ‘influential user’?" comment="subhead" text="Who constitutes an ‘influential user’?">Who constitutes an ‘influential user’?</cmsannotation> As the President of the United States, Donald Trump had a high level of influence. According to the Facebook Oversight Board, 'it is not always useful' to draw a firm distinction between political leaders and influential users. This means that users, who may not necessarily be political leaders but still have a large fan following, can contribute to risk from hate speech. With the ball now in Facebook’s court, its chief executive Zuckerberg needs to lay out how the social media company defines ‘influence’ — will it be by the number of followers, the number of impressions a post gets, or just the general activity level of a person online? <div type="image" title="modi zuckerberg" msid="82729774" hostid="261" caption="&amp;lt;p&amp;gt;Indian Prime Minister Narendra Modi meets Facebook CEO Mark Zuckerberg in the US at the social media platform&amp;#39;s headquarters&amp;lt;/p&amp;gt;"></div> “This is critical because, in an increasingly regulated digital world, it is most important for social media platforms to avoid arbitrariness and ensure that penalties are proportionate to the offensiveness of the violating content,” Saket Shukla, a co-founding partner at Phoenix Legal told Business Insider India. The committee also highlighted that while the same rules should apply to all users, context matters when assessing the probability and imminence of harm. <cmsannotation type="cmsannotation" annotationid="How will Facebook decide when to ban an ‘influential’ user?" comment="subhead" text="How will Facebook decide when to ban an ‘influential’ user?">How will Facebook decide when to ban an ‘influential’ user?</cmsannotation> Not only does Facebook need to define what constitutes an ‘influential’ user, it also needs to figure out when it is appropriate to ban such a user. “The decision of the Board in the matter of Donald Trump requires Facebook to develop a clear, necessary and proportionate policy which will balance public safety and freedom of expression,” said Shukla. According to the Facebook Oversight Board, an indefinite suspension is “indeterminate” and “standardless”. So far, the social media platform’s normal penalties include removing objectionable content, imposing a time-bound suspension, or permanently disabling an account. In Trump’s case, Facebook did not say the ban is permanent — it only banned the former President for an ‘undefined’ amount of time, which creates uncertainty. “Facebook should publicly explain the rules that it uses when it imposes account-level sanctions against influential users,” said the board’s decision statement. <cmsannotation type="cmsannotation" annotationid="What is the maximum amount of time an ‘influential’ user’s account can be banned?" comment="subhead" text="What is the maximum amount of time an ‘influential’ user’s account can be banned?">What is the maximum amount of time an ‘influential’ user’s account can be banned?</cmsannotation> Once Facebook has regulations in place to identify an influencer user and the circumstances that can lead to getting banned from the platform, the question still remains around how long the ban should be. “They need to be very clear in their communication in terms of what violation occurred and based on that, they need to specify whether it’s a one time ban, it’s a ban for x-number of months, or it’s a permanent ban,” Sanjay Mehta, the co-founder and joint CEO of digital marketing agency Mirium India, told Business Insider. Zuckerberg's brain child will need to figure out how to walk the line between public safety and freedom of expression. <cmsannotation type="cmsannotation" annotationid="How will Facebook protect its staff from political pressure?" comment="subhead" text="How will Facebook protect its staff from political pressure?">How will Facebook protect its staff from political pressure?</cmsannotation> Having rules in place to address troublesome content is only half the battle. The other half is addressing conflicting views about what should and shouldn’t be circulating on the internet. And when you’re as big as Facebook with everyone’s eyes on you, political pressure is a given. In September last year, the social media giant was accused of <a href="https://www.businessinsider.in/india/news/facebook-accused-of-favouring-bjp-mp-with-fake-followers/articleshow/82105953.cms">going easy</a> on supporters of the <keyword id="58687" type="COMPANY" weightage="20" keywordseo="Bharatiya-Janata-Party">Bharatiya Janata Party</keyword> (BJP) who allegedly violated Facebook’s hate speech rules. Meanwhile, the BJP was accusing the company of having a bias against Prime Minister Narendra Modi. <div type="image" title="ankhi das_edited" msid="82729732" hostid="261" caption="&amp;lt;p&amp;gt;Facebook&amp;#8217;s policy chief in India, Ankhi Das&amp;lt;/p&amp;gt;"></div> A month later, Facebook’s policy chief in India, <a href="https://www.businessinsider.in/tech/news/facebooks-india-public-policy-head-ankhi-das-quits/articleshow/78894786.cms">Ankhi Das</a>, resigned. "I have decided to step down from facebook after long service to its mission of connecting people and building communities to pursue my personal interest in public service,” she said in her farewell statement. “Rapidly escalate content containing political speech from highly influential users to specialised staff who are familiar with the linguistic and political context. These staff should be insulated from political and economic interference, as well as undue influence,” said the Facebook Oversight Board in its ruling. <cmsannotation type="cmsannotation" annotationid="What will this mean for Facebook in India?" comment="subhead" text="What will this mean for Facebook in India?">What will this mean for Facebook in India?</cmsannotation> It is inevitable that parallels will be drawn from Facebook’s action with respect to the Board’s decision regarding Trump and other similar cases around the globe as they come up in the future. And while Facebook may be a global company that has one set of regulations, it also needs to adhere to each country’s law of the land. “Facebook will be free to define the contours of its own policy basis the recommendations of the Board. However, any such policy developed by Facebook will have to remain subject to the local laws,” Anupam Shukla, counsel at Pioneer Legal, told Business Insider. (IT RULES ANNOUNCEMENT PHOTO) In India, for example, they recently enacted the IT Intermediary Rules that require social media intermediaries — like Facebook — to have detailed policies that address any content that is defamatory, obscene, in violation of a local law or incites violence. “FB would have to ensure compliance with applicable law of each jurisdiction, to the extent the standards do not cover such compliance,” said Phoenix Legal’s Shukla. <div type="image" title="facebook-office-golf-course-road-gurgaon_edited" msid="82729706" hostid="261" caption="&amp;lt;p&amp;gt;Facebook&amp;#39;s offices in Gurgaon, India&amp;lt;/p&amp;gt;"></div> This is already seen in the way that platforms operate in the US versus how they operate in Europe with respect to the General Data Protection Regulation (GDPR). And, in countries where Facebook can’t adhere to the law of the land, it always has the option to exit. Something we’ve already seen happening in nations like China and North Korea. Facebook has said that it will ‘consider’ the Facebook Oversight Board’s decision and determine to take clear action accordingly. “While these recommendations are not binding, we actively sought the board’s views on our policies around political figures and will carefully review its recommendations,” it said in a statement. 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Facebook’s Mark Zuckerberg has six months to answer these five questions

Actor <keyword id="6384030" type="General" weightage="80" keywordseo="raveena-tandon" source="Orion">Raveena Tandon</keyword> says she is elated that through <keyword id="25105" type="General" weightage="80" keywordseo="padma-shri" source="Orion">Padma Shri</keyword>, the fourth highest civilian award in the country, her work in both mainstream and independent cinema has been recognized. The actor, whose name was announced among the Padma awardees on the eve of the Republic Day, said 2023 has begun on a good note. "It has been a year of awards for 'KGF 2' and 'Aranyak'. But this (Padma Shri) was the best of all because this encapsulated my entire body of work. It encapsulates everything, the commercial successes, the songs that are so eternal that people remember," <keyword id="6544" type="General" weightage="100" keywordseo="raveena" source="Orion">Raveena</keyword> told PTI. The actor, who ruled the 90s cinema with hits such as "Mohra", "Dilwale" and "Dulhe Raja" while also making a mark in off-beat movies such as "Daman", "Satta" and "Shool", made her successful streaming debut with Netflix series "Aranyak" in 2021. She also played an important role in "KGF: Chapter 2". "It feels good that there are people watching and appreciating you. I thank everyone who has been with me on this journey and supported me throughout," the actor she said. The popularity of mainstream entertainers usually dominate an actor's filmography, but Raveena feels "lucky" that her performance-oriented roles in "Satta", "Shool" and "Daman", for which she won the National award best actress, did not go unnoticed. "Huge commercial successes sometimes overshadow the body of work that you have done in realistic cinema because of the hit songs and films that people remember. I am so happy that an award like Padma Shri gives credit to the fact that I have done films like 'Satta', 'Daman', 'Matr' and 'Shool'." The actor said it was a struggle to fight stereotypes back and recalled how she had to convince <keyword id="6355246" type="General" weightage="50" keywordseo="ram-gopal-varma" source="Orion">Ram Gopal Varma</keyword> to cast her in 1999 film "Shool". Raveena, who eventually played a Bihari housewife to Manoj Bajpayee's character in the film, recalls <keyword id="8478" type="General" weightage="50" keywordseo="varma" source="Orion">Varma</keyword> saying, "when I close my eyes, I can see you doing 'Aankhiyon Se Goli Maare''. "In the 90s, it was easy to get stereotyped. It was a conscious decision to start challenging myself as an actor. I was getting stuck in that stereotype, I had to break away from it. It was a conscious decision to stop signing glamorous roles." Workwise, 2023 has many interesting projects in the pipeline for the actor. She will be seen in Arbaaz Khan-backed social drama "Patna Shukla", a romantic-comedy "Gudchadhi" with Sanjay Dutt and a show with Disney+ Hotstar. "'Gudchadhi' is a sweet romantic-comedy, 'Patna Shuka', which is topical and relevant to the problems that we face in our society. Then I have a show that I am doing for Hotstar, which is a thriller, on 'Aranyak', I think the writing work is going on and soon we will be looking forward to KGF 3," Raveena said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/budget/news/the-union-budget-is-round-the-corner-but-is-your-budget-sorted/articleshow/97370691.cms">The Union Budget is round the corner, but is your budget sorted?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/have-you-ever-observed-your-mothers-time-management-skills-modi-on-pariksha-pe-charcha/articleshow/97370498.cms">Have you ever observed your mother's time management skills?: Modi on Pariksha Pe Charcha</a>

'Padma Shri' honour encapsulates my entire body of work: Raveena Tandon

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The conservation and promotion of India’s art and cultural heritage aren't a national matter nor is it a big concern of the government. <keyword id="719465" type="PERSON" weightage="20" keywordseo="Ayaan-Ali-Bangash">Ayaan Ali Bangash</keyword>, a known Sarod player thinks that Indian government is not needed for increasing popularity of Indian arts and culture,”It is very important to be connected to our roots but if you’re not able to capture the audience with your music, then you can’t blame any third party for not promoting your art.” 
 Very few corporate companies notably want to promote art and culture and <keyword id="28126" type="CITY" weightage="20" keywordseo="HCL">HCL</keyword>, foraying from it’s IT space, has been organizing HCL Concerts for over 18 years, dedicated to identifying, evolving and promoting talent rooted in the glorious heritage of Indian classical performing arts. 
 
<a href="http://www.businessinsider.in/exclusive-ace-angel-investor-sanjay-mehtas-true-life-experiences-that-makes-his-investments-in-startups-fool-proof/articleshow/58061818.cms">ALSO READ: Exclusive: Ace Angel Investor Sanjay Mehta’s true-life experiences that make his investments in startups fool-proof</a> 
 
Concerts under the umbrella of HCL Concerts are organized regularly in Delhi NCR, Chennai and Lucknow across various venues throughout the year. These concerts are free to attend and are often enriched by the presence of luminaries in the field of Indian classical performing arts. 
 “You don’t know the kind of audience that your art will attract; Indian classical music is a sort of genre that sees a different kind of people and art has no space for clichés,” said <keyword id="6517626" type="PERSON" weightage="20" keywordseo="Shubha-Mudgal">Shubha Mudgal</keyword>, who believes that HCL concerts have been marketed well to attract all kinds of people from all walks of life. 
 
<a href="http://www.businessinsider.in/exclusive-an-angel-investor-whose-midas-touch-with-crypto-currency-is-redefining-the-future-of-start-up-investments/articleshow/58062121.cms">ALSO READ: Exclusive: An Angel investor whose Midas touch with Crypto-currency is redefining the future of start-up investments</a> 
 Over the years, HCL Concerts has evolved into a unique platform for the exceptionally talented veterans as well as upcoming artists – be it dancers, vocalists or instrumentalists. Over 400+ artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts. While there have been spellbinding performances by legends such as Pandit Shivkumar Sharma, Pandit Hariprasad Chaurasia, and Pandit Vishwamohan Bhatt, HCL Concerts has also provided a platform for the rare genres of performing arts like Dhrupad, Rudra Veena, and <keyword id="4401683" type="UNKNOWN" weightage="20" keywordseo="gaudiya-nritya">Gaudiya Nritya</keyword> to name a few. 
 
The recently concluded HCL concerts was a special one with it spanning over 3 days in Delhi NCR across Delhi, Gurgaon, and Noida. 
 
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	 Artists like <keyword id="1277440" type="PERSON" weightage="20" keywordseo="Amaan-Ali-Bangash">Amaan Ali Bangash</keyword>, Ayaan Ali Bangash, Kaushiki Chakraborty, Niladri Kumar, Purbayan Chatterjee, Rakesh Chaurasia, Shubha Mudgal and many more notable one were a part of this concert series and they had very interesting insights about what works and doesn’t in the current scenario when it comes to Indian traditional music. 
	 
	Amaan Ali Bangash, who is a popular Sarod player said that the perception that Indian classical music isn’t cool,” Very few classical musicians appeal to the audience whether it is Indian or otherwise. You might like Jazz as a genre even if you like one artist. The key is to find the artist or instrument that inspires you in Indian classical music. I don’t agree that Indian classical music is dying.”

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