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<ul><li>This initiative enables the consumer to order essential food items under the <keyword id="6361485" type="ORGANIZATION" weightage="20" keywordseo="marico">Marico</keyword> portfolio - Saffola Oils, Saffola Plain Oats, Saffola Masala Oats and Coco Soul Virgin coconut oil, from the safety of their homes. </li><li>This service is available on <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> in Delhi NCR and Bangalore. It will be activated in other cities such as Mumbai, Kolkata, Chandigarh and Ahmedabad starting next week. </li><li>The <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> stores have started the delivery in Gurgaon and the service will be extended to the rest of Delhi NCR, Bangalore and Mumbai this weekend.</li></ul>Marico Limited has partnered with Swiggy and Zomato to introduce <keyword id="9012277" type="UNKNOWN" weightage="20" keywordseo="saffola-store">Saffola Store</keyword> on the country’s foremost foodtech platforms. This initiative enables the consumer to order essential food items under the Marico portfolio - Saffola Oils, Saffola Plain Oats, Saffola Masala Oats and Coco Soul Virgin coconut oil, from the safety of their homes. This service is available on Zomato in Delhi NCR and Bangalore. It will be activated in other cities such as Mumbai, Kolkata, Chandigarh and Ahmedabad starting next week. The Swiggy stores have started the delivery in Gurgaon and the service will be extended to the rest of Delhi NCR, Bangalore and Mumbai this weekend. With the rapidly escalating spread of COVID-19, availability of essentials is a critical need of the hour and so is consumer safety. Through this collaboration, Marico Limited aims to supply necessary food items to consumers without having them to step out of their homes, in these times of turmoil. The delivery services are designed in adherence to strict hygiene and safety guidelines. Commenting on this partnership, Sanjay Mishra, Chief Operating Officer- India Sales &amp; Bangladesh Business, Marico Limited said, “As India grapples with the unprecedented global pandemic, it is incumbent on every one of us to come together and extend our support. As one of India’s leading consumer companies, we are working towards ensuring the availability and easy access of essential food items to consumers. In an effort towards this, we have partnered with Swiggy and Zomato to provide Saffola and Coco Soul products to individuals’ doorstep in a safe manner.” Vivek Sunder, Chief Operating Officer, Swiggy, said, “Swiggy is committed to serving the citizens of our country in every way possible especially during these difficult times. Through our partnership with Marico, Swiggy will leverage and engage its extensive delivery fleet to ensure that essential products such as cooking oil and oats reach consumers quickly and in a safe manner. We are sure that this association will deliver immense value to our customers especially in this time of need.” “As an essential service provider, it is important we find ways to utilise our expertise to fight against this pandemic. We are glad to partner with Marico and be able to deliver the necessary products to our users. We are starting this partnership in Delhi NCR and Bangalore and will expand it to more cities by next week,” said Mohit Sardana, Chief Operating Officer-Food Delivery, Zomato.

You can now order essential food items from Marico on Swiggy and Zomato

<ul><li><keyword id="6361485" type="ORGANIZATION" weightage="20" keywordseo="marico">Marico</keyword>’s foray into Ayurveda products is through its popular brand <keyword id="163228" type="ORGANIZATION" weightage="20" keywordseo="Saffola">Saffola</keyword>.</li><li>The company has launched several products including <keyword id="9948907" type="UNKNOWN" weightage="20" keywordseo="saffola-kadha">Saffola Kadha</keyword> Mix and Saffola Golden Turmeric Milk Mix. </li><li>With the coronavirus pandemic, people have been turning to immunity-boosting products and healthy foods.</li></ul>India’s leading FMCG company Marico has just announced its foray into Ayurvedic products. With the coronavirus pandemic, people have been turning to immunity-boosting products and healthy foods that will keep them strong and away from the virus. And the Harsh Mariwala-led company is looking to cash in on the trend with this move. Marico’s foray into Ayurveda products is through its popular brand Saffola. The company has launched several products, including Saffola <keyword id="1407374" type="PERSON" weightage="20" keywordseo="kadha">Kadha</keyword> Mix and Saffola Golden Turmeric Milk Mix. “There has been a marked change in consumption habits with consumers looking for preventive solutions in the healthy and immunity-boosting space. The new range of Saffola ImmuniVeda ayurvedic products – the Kadha Mix and the Golden Turmeric Milk Mix - are contemporary format innovations which make these traditional recipes more enjoyable to all family members while boosting immunity from within,” said Sanjay Mishra, Chief Operating Officer, India Sales &amp; Chief Executive Officer, New Business, Marico in a statement. The company had recently said that it plans to boost revenue through a focused approach in the ‘health’ foods segment. “We finished 2019–20 at ₹200 crore in foods and we want to take it up to at least ₹300 crore-plus by 2020-21. And, the attempt is to hit the ₹500-crore mark in the next two years,” said Saugata Gupta, CEO of Marico in a <a href="https://www.thehindubusinessline.com/companies/marico-plans-to-inject-a-booster-dose-to-foods-biz/article32593755.ece">recent interview.</a> SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/amid-india-china-standoff-tencent-is-back-with-an-investment-in-flipkart/articleshow/78140794.cms">Amid India-China standoff, Tencent is back with an investment in Flipkart</a> <a href="https://www.businessinsider.in/policy/economy/news/rbi-governor-shaktikanta-das-speech-highlights-on-16-september-2020/articleshow/78143035.cms">RBI Governor highlights five key areas that will determine India's growth in the post-COVID world</a>

Marico looks to gain from the ‘immunity boost’ trend during COVID – forays into Ayurvedic products

<ul><li>As the demand for online groceries grows with people staying home due to the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> pandemic, <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> has rolled out its <keyword id="2709620" type="PERSON" weightage="20" keywordseo="grocery-delivery">grocery delivery</keyword> service. </li><li>Called as ‘<keyword id="8932999" type="UNKNOWN" weightage="20" keywordseo="Zomato-Market">Zomato Market</keyword>’, the app identifies the closest grocery stores for delivery. </li><li>While there hasn’t been an official statement from Zomato yet, the grocery delivery service is listed before the food delivery listings.</li></ul>The food delivery app Zomato is now delivering groceries as well. As the demand for online groceries grows with people staying home due to the coronavirus pandemic, Zomato has rolled out its grocery delivery service. Called as ‘Zomato Market’, the app identifies the closest grocery stores for delivery. <div type="image" title="Screenshot_20200405-135646" msid="74992306" hostid="261"></div> While there hasn’t been an official statement from Zomato yet, the grocery delivery service is listed before the food delivery listings. Rumours have been doing the rounds about Zomato’s entry into the grocery segment, and its acquisition of UberEats in January had only fueled those rumours with Zomato getting access to a larger customer base as well as delivery partners. In 2019, Zomato’s rival Swiggy had announced its delivery service – Swiggy stores. Within six months of its launch in Gurugram, Swiggy had said that its grocery delivery service was operating at a significant scale even when compared to Swiggy’s food delivery volumes in the city, with plenty of headroom for growth. Meanwhile, FMCG major Marico has also partnered with Zomato and Swiggy for the delivery of essential supplies. “As one of India’s leading consumer companies, we are working towards ensuring the availability and easy access of essential food items to consumers. In an effort towards this, we have partnered with Swiggy and Zomato to provide Saffola and Coco Soul products to individuals’ doorstep in a safe manner,” said Sanjay Mishra, Chief Operating Officer- India Sales and Bangladesh Business, Marico. See Also: <a href="https://www.businessinsider.in/business/startups/news/coronavirus-crisis-will-give-birth-to-unimaginable-ideas-and-next-gen-leaders-says-a-top-indian-vc-vani-kola/articleshow/74839671.cms">EXCLUSIVE: Coronavirus crisis will give birth to unimaginable ideas and next-gen leaders, says a top Indian VC Vani Kola</a>

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You can now order essential food items from Marico on Swiggy and Zomato

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Marico looks to gain from the ‘immunity boost’ trend during COVID – forays into Ayurvedic products

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Zomato rolls out its grocery delivery service – Zomato Market

Sanchita Dash

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