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New Delhi, Experienced speedster <keyword id="11685" type="PERSON" weightage="20" keywordseo="Ishant-Sharma">Ishant Sharma</keyword>, who missed the just concluded Australia tour due to an injury, was on Tuesday included in an 18-member Indian squad named for the first two Test matches against <keyword id="6355981" type="LOCATION" weightage="20" keywordseo="england">England</keyword>, starting on February 5 in Chennai. Both matches will be played in Chennai. Squad: <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> (captain), <keyword id="13937" type="PERSON" weightage="20" keywordseo="Rohit-Sharma">Rohit Sharma</keyword>, Shubman Gill, <keyword id="433888" type="COMPANY" weightage="20" keywordseo="Mayank-Agarwal">Mayank Agarwal</keyword>, Cheteshwar Pujara, Ajinkya Rahane, <keyword id="3142448" type="PERSON" weightage="20" keywordseo="Rishabh-Pant">Rishabh Pant</keyword>, Wriddhiman Saha (wicketkeeper), Hardik Pandya, KL Rahul, <keyword id="1627109" type="PERSON" weightage="20" keywordseo="Jasprit-Bumrah">Jasprit Bumrah</keyword>, Ishant Sharma, Mohammed Siraj, Shardul Thakur, R Ashwin, Kuldeep Yadav, Washington Sundar, Axar Patel, Standbyes: KS Bharat (wicketkeeper), Abhimanya Easwaran, Shahbaz Nadeem, Rahul Chahar Net bowlers: Ankit Rajpoot, Avesh Khan, <keyword id="1465956" type="COMPANY" weightage="20" keywordseo="Sandeep-Warrier">Sandeep Warrier</keyword>, K Gowtham, Saurabh Kumar SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/zoom-dropbox-backer-salesforce-ventures-makes-its-first-investment-in-india-in-hr-tech-startup-darwinbox-which-claims-to-have-grown-by-200-during-lockdown/articleshow/80341562.cms">Zoom, Dropbox backer Salesforce Ventures makes its first investment in India in HR tech startup Darwinbox, which claims to have grown by 200% during lockdown</a> <a href="https://www.businessinsider.in/stock-market/news/home-first-finance-company-hffc-is-set-to-launch-its-1153-crore-ipo-on-january-21/articleshow/80341439.cms?upcache=2">Warburg Pincus-backed Home First Finance Company to launch ₹1,153 crore IPO on January 21</a> <a href="https://www.businessinsider.in/international/news/top-ten-likely-global-risks-in-2021-according-to-the-world-economic-forum/slidelist/80346013.cms">From climate action failure to monopoly in the tech world — the world needs to wake up to these global risks in 2021, says the World Economic Forum</a>

Ishant Sharma selected in 18-member squad for first two Tests vs England

Australian players stranded at the postponed Indian Premier League (<keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword>) will either stay back in India or move to a third country as <keyword id="44302" type="COMPANY" weightage="20" keywordseo="Cricket-Australia">Cricket Australia</keyword> (CA) and Australian <keyword id="341" type="PERSON" weightage="20" keywordseo="cricketers">Cricketers</keyword>' Association (ACA) on Tuesday made it clear that they would not seek exemptions to their national government's norms. The Australian government has suspended all flights from India till May 15, leaving around 9,000 Aussies, including cricketers and former cricketers in IPL, stranded in the country that is reeling under the pandemic with fresh Covid-19 cases between 3.5-4 lakh being reported daily. "CA and the ACA respect the decision of the Australian Government to pause travel from India until at least May 15 and will not seek exemptions," said their joint statement on Tuesday. While three of the <keyword id="88198" type="PERSON" weightage="20" keywordseo="Aussie-players">Aussie players</keyword> in IPL  Adam Zampa, Kane Richardson (Royal Challengers Bangalore) and Andrew Tye (Rajasthan Royals)  left for Australia before the government imposed flight ban, the remaining cricketers stayed back. Umpire Paul Reiffel decided to return but could not as his flight via Qatar too were cancelled. Commentator Michael Slater had to escape to Maldives and lashed out at the government that was not allowing entry to its citizens from India. The statement added that the two Aussie bodies back Indian cricket board's decision to postpone IPL with the CA being in direct contact with the Board of Control for Cricket in India (<keyword id="6354756" type="COMPANY" weightage="20" keywordseo="bcci">BCCI</keyword>) to ensure safe passage to players. "CA and the ACA understand the decision of the BCCI to indefinitely postpone the 2021 Indian Premier League for the safety and wellbeing of all participants," the statement said. "CA is in direct contact with the BCCI as they work through plans to ensure the safe accommodation and repatriation of Australian players, coaches, match officials and commentators back home to Australia." On Tuesday, Australian Prime Minister Scott Morrison backtracked on the possibility of jailing those arriving to Australian shores from India following heavy criticism back home. Earlier on Tuesday, BCCI had announced the postponement of IPL through a statement. The decision was made after more Covid-19 positive cases emerged in the IPL bio-bubble following those on Monday. "The Indian Premier League Governing Council and BCCI in an emergency meeting has unanimously decided to postpone IPL 2021 season, with immediate effect," said a BCCI statement. "The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind," it said. The BCCI confirmed that all players will return to their families after it emerged that SunRisers Hyderabad's(SRH) Wriddhiman Saha in Delhi and Delhi Capitals' (DC) Amit Mishra in Ahmedabad tested positive on Tuesday. On Monday, <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> (CSK) bowling coach Laxmipathy Balaji and Kolkata Knight Riders (KKR) bowlers Varun Chakravarthy and <keyword id="1465956" type="COMPANY" weightage="20" keywordseo="Sandeep-Warrier">Sandeep Warrier</keyword>, had tested positive along with the ground staff at the Arun Jaitley Stadium. That forced three teams - KKR, CSK and DC to go into isolation. However, more positive cases on Tuesday made it impossible for the league to continue. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/the-designer-for-bentley-aston-martin-and-jaguar-will-now-work-on-ola-electric-new-models/articleshow/82383151.cms">The designer for Bentley, Aston Martin and Jaguar will now work on Ola Electric's new models</a> <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-india-download-release-date-everything-we-know-so-far/articleshow/82383038.cms">PUBG Mobile India to relaunch as Battlegrounds Mobile India – here’s what we know so far</a> <a href="https://www.businessinsider.in/tech/apps/news/coders-are-coming-up-with-new-ways-to-check-for-covid-19-vaccination-slots-on-cowin/articleshow/82383284.cms">Indian coders are working around the CoWIN app to help people bag the elusive vaccine slots</a> <a href="https://www.businessinsider.in/tech/news/apple-analyst-predicts-an-8-inch-foldable-iphone-to-launch-in-2023/articleshow/82383566.cms">Apple analyst predicts an 8-inch foldable iPhone to launch in 2023</a>

Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association

<ul><li>As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. </li><li>Experts tell us about the impact cancellation of India’s biggest sporting tournament and advertising extravaganza can have on our brands and the media industry.</li></ul>Indian Premier League (IPL), one of the most keenly awaited events in India, has also felt the heat of Coronavirus. Over the last two days, several players from three IPL teams have tested COVID positive. This includes Kolkata Knight Riders’ (KKR) Varun Chakravarthy and Sandeep Warrier, Delhi Capitals’ (DC) Amit Mishra and now, SRH’s Wriddhiman Saha. After much criticism, BCCI vice-president Rajeev Shukla has finally announced today that IPL has been suspended for this season. While the recent spike in COVID cases has brought our country to a grinding halt and forced every sporting activity to be either postponed indefinitely or cancelled, IPL continued, becoming an escape from the grim reality for many. It was acting as a bandaid on our wounds -- temporary yet effective. IPL is also one of the biggest advertising carnivals and this year, reports indicate that more brands have invested in the tournament. According to TAM Sports, average ad volumes during the first 22 matches of IPL 14 grew by 2% compared to IPL 13. Tally of categories grew by 10%, whereas count of advertisers and brands decreased by 3% and 9% respectively in IPL 14 than IPL 13. When brands started buying ad spots on IPL and bidding on the sponsorship deals, the COVID cases in India were going down and the economy was improving. Advertising agencies usually work on their IPL pitches for at least two months and spend many sleepless nights executing their ideas. Media planning and buying agencies also wait for IPL to buy the best deal for their clients. However, the situation is getting severe with each passing day. Given the gravity of the pandemic in India, there has been an ongoing debate on whether IPL should be pulled down. Now, after a few players have tested positive and the bio bubble has been breached, BCCI has decided to suspend IPL. We reached out to experts to understand how cancellation of IPL can impact brands. Vani Gupta Dandia, Founder, CherryPeachPlum Growth said cancellation might add to consumers' anxiety. "I understand there are a lot of us in dire circumstances but canceling IPL doesn't help people get well. It's a welcome distraction from the otherwise grim news we're inundated with. Cancellation will also cause further anxiety and fear - we need some markers of normality. Lives, livelihoods, and mental wellness are all important in equal measure," said she. Lloyd Mathias, Business Strategist and former Marketing Head of PepsiCo, Motorola and HP APAC said, “The continuation of the IPL amidst the pandemic is questionable now, given that the secure bio bubbles have been breached. But even aside from this breach, the continuation points to a certain disregard for the suffering and misery millions of Indians are facing.” A Duff &amp; Phelps’ report had recently said that the value of the IPL Ecosystem was estimated to be impacted by nearly $1 billion only due to cancellation and without capturing the impact of the economic slowdown that might follow. Last year too, the pandemic had made a dent on the league. The IPL Ecosystem’s value plunged by 3.6% to Rs 45,800 crore during season 13 from Rs 47,500 crore IPL 2019. The report further said that this was largely due to Vivo pulling out of the title sponsorship deal, additional costs involved to create a secure bio-bubble environment, lack of gate receipts, etc. The individual franchisees also saw a reduction in their brand values in 2020 compared to 2019, largely due to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&amp;B) revenue, and certain teams’ on-field performances and off-the-field issues. The new sponsor, Dream11, had entered at a steep discount, and the IPL had to take a hit of Rs 218 crores in sponsorship revenues in 2020. However, Mathias reminded us that BCCI insures IPL. “If the IPL does get called off at this stage it will certainly hurt financially, but remember the BCCI is a very rich body, and this financial loss is an insignificant price to pay in comparison to the larger catastrophe all around. Also, insurance may help cover part of the damages, suffered by the teams, the sponsors, and the broadcaster,” said he. Star Sports has roped in 18 sponsors and over 100 advertisers across multiple brand categories and many small businesses have invested a large amount of their marketing budget on IPL this year. BCCI has also gone all out in its bid to host IPL this year. According to media reports, BCCI is slated to earn Rs 3,500 crore in advertising revenue from the 2021 season. Star charged around Rs 8 to 10 lakh for a 10 seconder last year. Star has previously charged brands Rs 25 lakh for 10-second slots during the India vs Pakistan ICC World Cup match and between Rs 16 to 18 lakh for other World Cup matches. In comparison, the IPL ad charges are still reasonable but the rates are among the costliest for a programme in the country. So, how badly will this hurt Indian brands? Karthik Srinivasan, Social Media Expert and Independent Brand Consultant, answered, “I don't think the brands, per se, would be impacted, not at least in terms of branding. They are already hugely affected in terms of demand, and sales, because the 2nd wave has washed over everything else.” Three days before IPL began, the number of positive cases in India had crossed 1,25,89,067, and the death toll stood at 165K -- and it was growing with each passing day. Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc said that brands would have analysed every situation before the tournament began. Bijoor said, “The pandemic is all about uncertainty. IPL and its fixtures are part of this uncertainty. Yes, brands will have their plans tampered with, especially with IPL money outlays kept in mind. However, the important point is that health comes before everything else. The bubble has burst to an extent. The bubble format of IPL has been breached with yesterday's incident. Brands have to grin and bear it. In reality, nothing is a surprise anymore. Brands have visualised this possibility, and it has been factored into plans for sure.” Vani Gupta Dandia, on the other hand, shared how months of hardwork will go down the drain if IPL is canceled. "After 2020 a lot of pent up demand was expected to manifest in 2021. After a disappointing 2020, advertisers were betting big on IPL. Spots were booked early this year, when there was hope of the COVID pandemic ending in 2021. IPL in particular brings the house together- everyone loves cricket. Annual plans and quarterly targets are constructed around the spurt in demand expected from the advertising spends on IPL. So cancellation at this stage will mean desperate scrambling to rework the media plan, besides losing time." <cmsannotation type="cmsannotation" annotationid="Alternative strategy" text="Alternative strategy">Alternative strategy</cmsannotation> Experts we spoke to said whether IPL continues or not, brands should reconsider advertising during what is possibly one of the worst calamities we have faced in recent times. Srinivasan highlighted how ad spend will be a smaller wound but rebuilding reputation might take eons. “The brands continuing to advertise happy, nice things to buy would, at one point, seem utterly insensitive and out of touch. So, in a way, IPL being cancelled is perhaps for the best for these brands, despite the money being invested. After all, reputation is more important than money in the long run, and the brands being presumed to be insensitive and out of touch with the horrendous reality unfolding in our country, is far worse for them,” said Srinivasan. Mathias also said that functional advertising can wait. “It would be wonderful if the IPL uses its reach and financial muscle to amplify and help people. Teams, sponsors, cricket stars can come together and pledge part of their incomes to support this humanitarian disaster. This will also help reduce the valid feeling of the IPL’s tone-deafness, to the misery all around. And yes, for brands the best thing to do in the present circumstance is to help with relief in any way possible – from financial, procuring much needed medical supplies, to using their media assets to amplify SOS and help messages,” said Mathias. *Article updated at 1:15* <div type="Article" hostid="261" msid="82294452" title="Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India" mstype="2" mssubtype="0"></div>

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

Senior stars including skipper <keyword id="19899523" type="General" weightage="20" keywordseo="Rohit-Sharma" source="keywords">Rohit Sharma</keyword>, premier batter <keyword id="19907934" type="General" weightage="20" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword>, pace spearhead Jasprit Bumrah and leading spinner R Ashwin received exemptions as the national selectors struck a fine balance between domestic performers and potential talent while picking up four squads for the <keyword id="21466887" type="General" weightage="20" keywordseo="Duleep-Trophy" source="keywords">Duleep Trophy</keyword> starting September 5 in Bengaluru. The tournament will feature international stars such as <keyword id="19929450" type="General" weightage="20" keywordseo="Shubman-Gill" source="keywords">Shubman Gill</keyword>, Yashasvi Jaiswal, leading all-rounders <keyword id="19896466" type="General" weightage="20" keywordseo="Ravindra-Jadeja" source="keywords">Ravindra Jadeja</keyword>, Axar Patel, wrist spinner Kuldeep Yadav and pacer Mohammed Siraj. T20 captain <keyword id="19908088" type="General" weightage="20" keywordseo="Suryakumar-Yadav" source="keywords">Suryakumar Yadav</keyword>, who had played one Test against Australia in 2023 has also been picked. Apart from Surya, the others have confirmed slot in the team. Wicketkeeper <keyword id="19907058" type="General" weightage="20" keywordseo="Rishabh-Pant" source="keywords">Rishabh Pant</keyword>, who was part of India's T20 World Cup winning team, will also be featuring in the tournament, making it his first red-ball assignment after coming back from that horrific car accident in 2022. Also back in business will be another left-handed keeper <keyword id="19908087" type="General" weightage="20" keywordseo="Ishan-Kishan" source="keywords">Ishan Kishan</keyword>, who was removed from <keyword id="19901245" type="General" weightage="20" keywordseo="BCCI" source="keywords">BCCI</keyword>'s central contracts list after he skipped the Ranji Trophy tournament last season giving priority to cash-rich IPL. Sarfaraz Khan and Dhruv Jurel, both of whom played vital role in India's home series win against England are also in the mix. Keepers Aryan Juyal and Abhishek Porel are also part of the various squads. India players were supposed to play only one match and hence Kohli, Rohit, Bumrah and Ashwin were given exemptions. They had the choice to opt out as first reported by PTI on July 16. Suryakumar is part of Team C, led by Ruturaj Gaikwad, which also has two exciting young pacers -- Anshul Khamboj and Himanshu Chauhan, who would be under the scanner of the selectors following their exploits last season. Mohammed Siraj and Jadeja will turn up for Team B which also comprises Pant, Yashasvi Jaiswal and Washington Sundar, while Shubman Gill will captain Team A, which consists of Kuldeep, <keyword id="19907933" type="General" weightage="20" keywordseo="KL-Rahul" source="keywords">KL Rahul</keyword>, Shivam Dube and Riyan Parag among others. Apart from Parag, Goalpara-born Akash Sengupta is the other cricketer from Assam to feature in the tournament. He is part of Team D, which will be led by Shreyas lyer with Ishan Kishan, Axar Patel, Arshdeep Singh as other teammates. Pace sensation Mayank Yadav, who is recovering from lower abdominal injury, is yet to regain fitness and will miss the event. Nitish Kumar Reddy's participation is also subject to fitness. India are slated to play two Test matches against Bangladesh - from September 19 at Chennai and from September 27 at Kanpur. "The athletes who will be selected to represent India for the home Test series against Bangladesh will be replaced in the Duleep Trophy," BCCI secretary Jay Shah said in a release. The Duleep Trophy was earlier scheduled to kick-off with two sets of first round matches at Anantapur in Andhra Pradesh from September 5, but now one of those games has been shifted to the M Chinnaswamy Stadium here to reduce the logistical inconveniences. The four squads for the first round of the tournament: Team A: Shubman Gill (C), Mayank Agarwal, Riyan Parag, Dhruv Jurel, KL Rahul, Tilak Varma, Shivam Dube, Tanush Kotian, Kuldeep Yadav, Akash Deep, Prasidh Krishna, Khaleel Ahmed, Avesh Khan, Vidwath Kaverappa, Kumar Kushagra, Shaswat Rawat. Team B: Abhimanyu Easwaran (C), Yashasvi Jaiswal, Sarfaraz Khan, Rishabh Pant, Musheer Khan, Nitish Kumar Reddy*, Washington Sundar, Ravindra Jadeja, Mohd Siraj, Yash Dayal, Mukesh Kumar, Rahul Chahar, R Sai Kishore, Mohit Awasthi, N Jagadeesan (WK). Team C: Ruturaj Gaikwad (C), Sai Sudharsan, Rajat Patidar, Abishek Porel (WK), Suryakumar Yadav, B Indrajith, Hrithik Shokeen, Manav Suthar, Umran Malik, Vyshak Vijaykumar, Anshul Khamboj, Himanshu Chauhan, Mayank Markande, Aryan Juyal (WK), Sandeep Warrier. Team D: Shreyas lyer (C), Atharva Taide, Yash Dubey, Devdutt Padikkal, Ishan Kishan (WK), Ricky Bhui, Saransh Jain, Axar Patel, Arshdeep Singh, Aditya Thakare, Harshit Rana, Tushar Deshpande, Akash Sengupta, KS Bharat (WK), Saurabh Kumar. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-9-pro-fold-launched-in-india-at-172999-but-you-cant-get-your-hands-on-it-right-now/articleshow/112517193.cms">Google Pixel 9 Pro Fold launched in India at ₹1,72,999, but you can’t get your hands on it right now</a> <a href="https://www.businessinsider.in/tech/mobile/news/pixel-9-pixel-9-pro-and-pixel-9-pro-xl-launched-in-india-starting-at-79999/articleshow/112512198.cms">Pixel 9, Pixel 9 Pro and Pixel 9 Pro XL launched in India starting at ₹79,999</a> <a href="https://www.businessinsider.in/stock-market/news/ipo-scam-two-victims-from-hyderabad-lose-over-11crore-in-fake-ipo-scams/articleshow/112488051.cms">IPO scam – Two victims from Hyderabad lose over ₹11 crore in fake IPO scams</a>

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Ishant Sharma selected in 18-member squad for first two Tests vs England

IANS

Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association

IANS

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

Karuna Sharma

Big stars Kohli, Rohit exempted as Gill, Pant, Rahul, Jadeja set to play Duleep Trophy

PTI

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