Mumbai, Survival drama series "<keyword id="78072" type="General" weightage="100" keywordseo="kaala-paani" source="Orion">Kaala Paani</keyword>" has been renewed for a second season, streaming platform <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword> announced on Monday. The series is described as a "a grounded story about the fight for survival and questions audiences on how far they would go to survive." "Kaala Paani" comes from <keyword id="1167084" type="General" weightage="50" keywordseo="sameer-saxena" source="Orion">Sameer Saxena</keyword>, who had directed "Jaadugar". He serves as a showrunner and co-director on the project. The season one, which premiered last month, starred Mona Singh, Ashutosh Gowariker, Amey Wagh, Sukant Goel, Vikas Kumar, <keyword id="2007295" type="General" weightage="50" keywordseo="arushi-sharma" source="Orion">Arushi Sharma</keyword>, Radhika Mehrotra, Chinmay Mandlekar, and Poornima Indrajith, among others. It was set in Andaman and Nicobar Islands. Saxena said the team is thrilled to dive into the world of "Kaala Paani" once again. "'Kaala Paani' has been successful in triggering conversations around the choices we make collectively or as individuals and the larger impact it has in maintaining our ecological balance. Partnering with Netflix to tell a story like this only strengthens our faith in good storytelling getting its due. As we gear up for Season 2 of Kaala Paani, we are thrilled to dive into the world once again and pick up the character journeys from where we left off," he said in a statement. Tanya Bami, Series Head, <keyword id="3194526" type="General" weightage="50" keywordseo="netflix-india" source="Orion">Netflix India</keyword> said "Kaala Paani" has received an overwhelming response and they are excited about the sophomore season. "Seeing fans connect with the show and the characters is a true testament to the power of unique storytelling and their inclination to have distinct voices on-screen. We're pleased to be able to take that leap with Sameer, Biswa and Amit and we can't wait to bring our viewers another riveting chapter from the Andaman &amp; Nicobar Islands with an all new season of Kaala Paani, only on Netflix," Bami said. The makers are yet to share the plot and cast details of the second season.

Netflix renews survival drama Series 'Kaala Paani' for S2

<ul><li>With its partnership with <keyword id="727674" type="PERSON" weightage="20" keywordseo="Cubicles">Cubicles</keyword>, <keyword id="6963563" type="UNKNOWN" weightage="20" keywordseo="dsp-mutual-funds">DSP Mutual Funds</keyword> aims to make mutual funds and investment concepts easy to understand, while presenting them in an entertaining, contemporary and fresh manner. </li><li>This is DSP’s foray into web-series partnerships. </li><li>The show premieres on TVFPlay and TVF’s YouTube Channel on December 10. </li></ul>Marking its foray into a web-series partnerships, DSP Mutual Fund has joined hands with <keyword id="8404128" type="UNKNOWN" weightage="20" keywordseo="TVF-Originals">TVF Originals</keyword> ‘Cubicles.’ The aim of the brand is to make mutual funds and investment concepts easy to understand, while presenting them in an entertaining, contemporary and fresh manner. Set in a modern day context, Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The 5-episode series will be released weekly on TVFPlay and TVF’s YouTube Channel starting December 10. The web-series aims to connect with millennials and educate them about the need and importance of early investing in life. Cubicles is centred around the life of Piyush, a fresh entrant into the corporate world. The show depicts his work life and moments, including his very first salary, working weekends, failures and successes that are a part of anyone’s corporate journey. Simultaneously, the series seamlessly integrates fundamental concepts on investing and mutual funds through the story. Created by Amit Golani and Directed by Chaitanya Kumbhakonum the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, Badri Chavan among others. <keyword id="3870883" type="PERSON" weightage="20" keywordseo="abhik-sanyal">Abhik Sanyal</keyword>, Head- Consumer Marketing, DSP Investment Managers, said, “Investing seems fun and easy when you get the results in your favour- after all, who doesn’t want to get rich! But without having at least a basic idea of the fundamental principles of good investing, one would be dependent simply on luck to do well and will not have a sense of control over their decision-making. When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase investor educational concepts in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is. ‘Cubicles’ is our foray into a web-series partnership and fits in perfectly with DSP Mutual Fund’s communication credo of making finance fun. We hope this contemporary, new-age way of engaging with millennials excites them while helping them understand some good investing principles, too.” <keyword id="1167084" type="PERSON" weightage="20" keywordseo="Sameer-Saxena">Sameer Saxena</keyword>, Chief Content Officer and Head, TVF Originals said, “On being one of India’s foremost storytellers in the digital domain, at TVF, we have always used creativity and our reach for stories that our audiences can garner value from. Cubicles in association with DSP Mutual Fund, once again has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about mutual funds as a concept. Having understood the perceptions associated with mutual funds in general amongst millennials, through a storytelling format, Cubicles sheds light on good investing principles such as investing early and regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice, etc. Being one of India’s leading mutual funds, it was only apt that TVF partners with DSP Mutual Fund for this series. We are certain that millennials will not only enjoy the series but will also benefit from it.”

DSP Mutual Funds partners with TVF’s latest web-series, ‘Cubicles’, to make learning about financial investments fun for millennials

<img class="gwt-Image" src="/photo/30228376.cms" /> When love is in the air and Valentine’s Day is just around the corner, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is bound to come up with a <keyword id="24069" type="UNKNOWN" weightage="100" keywordseo="romantic-comedy">romantic comedy</keyword>. But when ad film-maker <keyword id="1612592" type="PERSON" weightage="100" keywordseo="Vinil-Mathew">Vinil Mathew</keyword>’s directorial debut <keyword id="1520199" type="UNKNOWN" weightage="100" keywordseo="Hasee-Toh-Phasee">Hasee Toh Phasee</keyword> hit the screen a week before <keyword id="4167782" type="UNKNOWN" weightage="100" keywordseo="V-day">V-Day</keyword> (February 7), it turned out to be a better love feast than the run-of-the-mill romances. Much of the credit goes to the lead duo – <keyword id="562349" type="PERSON" weightage="100" keywordseo="Parineeti-Chopra">Parineeti Chopra</keyword> and <keyword id="1320874" type="PERSON" weightage="100" keywordseo="Sidharth-Malhotra">Sidharth Malhotra</keyword> – and the <keyword id="303" type="POSITION" weightage="80" keywordseo="Director">director</keyword>, of course, who tweaked all the usual Bollywood masala into an earthy and sharp reality without stripping the flick of its dream elements. And going by the <keyword id="2034852" type="UNKNOWN" weightage="100" keywordseo="Box-office-numbers">box office numbers</keyword>, we dare say that the audience loves those experiments garbed in the feel-good raiment. In other words, this Parineeti-Sidharth starrer has different offerings at different levels – whether you take it as an arty-commercial experiment or just another love story, with some nuances that can push you out of your comfort zone. 
 So how has the film fared at the box office so far? The Rs 25 crore <keyword id="1636016" type="UNKNOWN" weightage="100" keywordseo="rom-com">rom-com</keyword>, jointly produced by <keyword id="3778" type="PERSON" weightage="100" keywordseo="Karan-Johar">Karan Johar</keyword>’s <keyword id="62161" type="COMPANY" weightage="100" keywordseo="Dharma-Productions">Dharma Productions</keyword> and <keyword id="7929" type="PERSON" weightage="100" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>’s <keyword id="1352720" type="ORGANIZATION" weightage="100" keywordseo="Phantom-Productions">Phantom Productions</keyword>, hit about 2,000 screens across the country and grossed around Rs 17-18 crore at home during the first weekend, according to industry estimates. <keyword id="1861689" type="UNKNOWN" weightage="100" keywordseo="overseas-collection">Overseas collection</keyword>s stood at a little over $1 million. The <keyword id="2014761" type="UNKNOWN" weightage="100" keywordseo="Occupancy-rate">occupancy rate</keyword> was 50-80% during the opening weekend and stayed at 50% on the crucial Day 4 (February 10) in the domestic market, bringing in around Rs 6 crore. Overseas collection on the 4th day was around Rs 1.5 crore. However, the movie is expected to do much better at the box office during the <keyword id="2054858" type="UNKNOWN" weightage="100" keywordseo="V-Day-week">V-Day week</keyword>. 
 
Karan Johar is also happy with the way things are going. “Thank you for the immense love and appreciation for Hasee Toh Phasee, a film I am extremely proud of,” he tweeted on Sunday. 
 
The rom-com is expected to ride on critical acclaim and we feel that is justified to some extent. For one, director Vinil Mathew (best known for his Cadbury: Kuch meetha ho jaye commercials) knows how to tell a good story, blending reality with cinematic magic. And writer <keyword id="1989065" type="UNKNOWN" weightage="80" keywordseo="Harshvardhan-Kulkarni">Harshvardhan Kulkarni</keyword> has aptly supported him. The film is essentially a quirky love story between <keyword id="19563" type="PERSON" weightage="100" keywordseo="meeta">Meeta</keyword> (Parineeti) and Nikhil (Sidharth) – a modern-day take about life, love and relationships. Consequently, you see a runaway professional and a turbulent soul in Meeta, who has brains but takes drugs, steals money from her family and tries to whisk off her sister <keyword id="5405" type="PERSON" weightage="100" keywordseo="Karishma">Karishma</keyword>’s (<keyword id="16234" type="PERSON" weightage="100" keywordseo="Adah-Sharma">Adah Sharma</keyword>) fiancé who is also a long-time friend of Meeta. Sidharth, on the other hand, is a more staid character with his commitments firmly in place. The resulting story weaves the chemistry between the odd pair while <keyword id="6362839" type="PERSON" weightage="100" keywordseo="Manoj-Joshi">Manoj Joshi</keyword> does some good work as Meeta and Karishma’s father. 
 
But one still wonders why all the soul-searching and putting life into order need to happen immediately before a crucial marriage, à la Mere Brother Ki Dulhan? Only this time, we have a runaway bridegroom, instead of the bride walking away from the mandap as is the Bollywood wont. But Parineeti is the real star cast here – bright, gorgeous, self-willed and passionate – and wins hearts in spite of her over-the-top acting. Sidharth, too, is out on a self-quest and looks laudable. But it’s the cliché plot that mars the good efforts. There are nice elements, but they come in bits and pieces, and finally, Hasee Toh Phasee remains a commercial candyfloss. 
 
One just wonders what would have happened if Parineeti and Sidharth went through the same experiences post the marriage between Adah and Sidharth. But that might have been too much off the track for Bollywood and the Indian audience who did not receive the offbeat theme of Nishabd well. Let us see if Hasee Toh Phasee can join the 100 crore club. 
 
<img class="gwt-Image" src="/photo/30228389.cms" /> 
 
<keyword id="805778" type="ENTERTAINMENT" weightage="100" keywordseo="Heartless">Heartless</keyword>: Commendable efforts lose steam, again Medical thrillers are pretty rare in Bollywood and we pinned our hopes on <keyword id="17186" type="PERSON" weightage="100" keywordseo="Shekhar-Suman">Shekhar Suman</keyword>’s directorial debut Heartless, starring his son <keyword id="20393" type="PERSON" weightage="100" keywordseo="Adhyayan">Adhyayan</keyword>, along with <keyword id="20398" type="PERSON" weightage="100" keywordseo="deepti-naval">Deepti Naval</keyword>, <keyword id="6381489" type="PERSON" weightage="100" keywordseo="Om-puri">Om Puri</keyword> and newcomer <keyword id="1935232" type="UNKNOWN" weightage="100" keywordseo="Ariana-Ayam">Ariana Ayam</keyword> (she hails from New York). The movie also released on February 7 and hit about 800 screens all over the country. But unlike Hasee Toh Phasee, this one had a poor start in spite of a great storyline – essentially borrowed from the American crime/supernatural/conspiracy thriller <keyword id="106100" type="ENTERTAINMENT" weightage="80" keywordseo="Awake">Awake</keyword>. Surprisingly, the box office numbers are not officially available yet but according to one estimate, Heartless has grossed a little over Rs 1 crore in the opening weekend. That is, indeed, shocking. 
 A close look at the movie, however, confirms our fear that it could be a box office flop. Rich boy <keyword id="138003" type="PERSON" weightage="100" keywordseo="Aditya-Singh">Aditya Singh</keyword> (<keyword id="6354939" type="PERSON" weightage="100" keywordseo="Adhyayan-Suman">Adhyayan Suman</keyword>), who needs a <keyword id="6397601" type="UNKNOWN" weightage="100" keywordseo="heart-transplant">heart transplant</keyword>, falls in love with fortune-hunter <keyword id="80068" type="PERSON" weightage="100" keywordseo="Ria">Ria</keyword> (Ariana Ayam) and secretly marries her before the surgery. But once he is under the knife, all hell breaks loose. There is conspiracy going on to kill him with a <keyword id="2054863" type="UNKNOWN" weightage="100" keywordseo="Poisoned-transplant">poisoned transplant</keyword>, so that the wife can pocket the insurance money. Adhyayan’s friend and <keyword id="6382875" type="POSITION" weightage="80" keywordseo="surgeon">surgeon</keyword> <keyword id="2054864" type="UNKNOWN" weightage="100" keywordseo="Dr-Sameer-Saxena">Dr Sameer Saxena</keyword> (Shekhar Suman) is also in cahoots. 
 During the surgery, the truth dawns upon the hero as he goes into <keyword id="2054865" type="UNKNOWN" weightage="100" keywordseo="Anaesthesia-awareness">anaesthesia awareness</keyword>, a medical condition where the patient is conscious enough to understand everything, but cannot move. Finally, his mother <keyword id="489622" type="PERSON" weightage="100" keywordseo="Gayatri-Singh">Gayatri Singh</keyword> (Deepti Naval) commits suicide to make the transplant happen; Om Puri, as <keyword id="2054866" type="UNKNOWN" weightage="100" keywordseo="Dr-Sanjay-Trehan">Dr Sanjay Trehan</keyword>, manages to save him and all the baddies are arrested at the end. There’s nothing wrong with the story except for the fact that medical thrill becomes hilarious comedy during the second half and Adhyayan still looks pretty stiff although the mother-son relation has been played out well. Maybe the BO numbers will pick up as soon as the audience gets used to the comical activities that take place in the OT. But can it still be touted as Adhyayan’s comeback movie? 
 
<keyword id="1977299" type="UNKNOWN" weightage="100" keywordseo="Babloo-Happy-Hai">Babloo Happy Hai</keyword>, <keyword id="828628" type="UNKNOWN" weightage="100" keywordseo="Ya-Rab">Ya Rab</keyword> fail to make the cut The other two releases of the week also failed to make the cut at the box office in spite of some serious themes. Directed by <keyword id="475774" type="UNKNOWN" weightage="100" keywordseo="Nila-Madhab-Panda">Nila Madhab Panda</keyword> (of Jalpari and I am Kalam fame), Babloo Happy Hai has a meaningful message about <keyword id="19472" type="COMPANY" weightage="100" keywordseo="aids">AIDS</keyword> and how people can still live a full life. But the movie has a <keyword id="110559" type="UNKNOWN" weightage="100" keywordseo="Limited-release">limited release</keyword> and hit only about 350-plus screens. It has grossed a little over Rs 15 lakh on the opening day, according to TalkingMoviez.com. 
 
Hasnain Hyderabadwala-directed Ya Rab depicts the eternal conflict between <keyword id="70629" type="ENTERTAINMENT" weightage="100" keywordseo="Humanity">humanity</keyword> and <keyword id="2054867" type="UNKNOWN" weightage="100" keywordseo="Parochial-attitude">parochial attitude</keyword>, and how <keyword id="1013184" type="UNKNOWN" weightage="100" keywordseo="religious-fundamentalism">religious fundamentalism</keyword> can lead to <keyword id="6358165" type="COMPANY" weightage="100" keywordseo="terrorism">terrorism</keyword>. But once again, lack of promotion has failed to create buzz for this movie, co-produced by <keyword id="6370367" type="PERSON" weightage="80" keywordseo="Mahesh-Bhatt">Mahesh Bhatt</keyword>. Made on a budget of Rs 2.5 crore, the movie has been released in 300-plus theatres and the Friday collections stood in the range of Rs 20 lakh-plus. Overall, <keyword id="434916" type="UNKNOWN" weightage="100" keywordseo="Bollywood-box-office">Bollywood box office</keyword> hasn’t witnessed too many ripples even now but movie-goers are having a gala time, sampling different genres. That’s definitely a big plus and we are waiting for more. 
 
Images: Indiatimes

Box Office: Hasee Toh
Phasee Wins Hearts; Heartless Fails To Retain The Thrill

<ul><li>With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2020 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. </li><li>We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth for the industry and here is what they had to say. </li></ul>2019 was an interesting year -- full of ups and downs for the advertising, media and marketing industry. While we saw <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> taking the center stage and brands experimenting with newer formats on the medium, the economic slowdown affected consumer sentiments, and naturally, the industry. However, during this period of tough economy, the industry tried to squeeze out the inefficiencies to make themselves more productive. As we enter 2020, the industry is hopeful to rise to its full strength together. They are all set to reap the benefits of AR and VR, voice, influencer marketing, and much more to stay ahead in the game. We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth for the industry and here is what they had to say: Will Scougal, Director of International Creative Strategy, Snapchat: I don’t think there’ll be one dominant trend but several interlinked trends that have emerged over the last decade all achieving scale and creating real shifts in the way we experience and interact with brands. Over the last few years people have increasingly shifted their attention to mobile and, as they have become more confident navigating the world with their handset, they’re looking for quality experiences. What we’ve seen at Snapchat is that people are choosing to spend time adding a creative layer to their world through AR (Augmented Reality). As this format continues to scale, both on Snapchat and beyond, we are going to see more innovative, useful, and immersive experiences being built by brands embracing the marketing benefits of AR as a full funnel format. In addition to the growing popularity of AR, we are also going to see premium mobile video content gain more viewers. As audiences rise, we can expect to see more quality made-for-mobile shows from studios, publishers, entertainers and brands who are adapting to the mobile mindset of people. Ashish Bhasin, CEO - APAC and Chairman India, Dentsu Aegis Network Asia Pacific: Voice and performance will gain much more prominence than they did so far in the industry. With the emergence of OTT and data rates going down, there is a natural preference towards digitisation amongst younger audience. Equally, voice is so intuitive, it will be naturally driven more and more on a daily basis -- whether you are driving or use some voice assistant on your phone, which will be simplified with time. On the other hand, clients are also under-pressure to deliver results every quarter, hence, they will be far more interested in performance rather than just pure brand-building. Prathyusha Agarwal, Chief Marketing Officer, ZEEL: With consumption across platforms, the most dominating trend of 2020 would be brand and character love that transcends multiple screens. Viewers will share their dining tables and living rooms with our content on television satisfying the craving for anticipation of a new story, the first bite to savour the emotion and relationship with our characters every day. They will then stretch it across multiple screens and interactions binging on it, dipping in, dipping out and gorging on it through time and space. As broadcasters, we need to gear up our backend to tailor-make our content such that it is adept to the multiple platform front-end user interfaces. There is a shift needed from thinking of content development as an uncertain creative process to building a nuanced understanding the cultural core that makes viewers tick, what they want/ need, where do they need it and have the capability to evolve our craft to deliver that. To own multiple screens where stories and characters are loved beyond just television, content creators and curators, will have to manage the share of pie on each of platforms to maximise screen hours. Sameer Saxena, Chief Content Officer and Head of TVF: “For 2020, we will continue to strengthen our partnerships with OTT platforms and brands equally. We plan to venture into new genres like thrillers and romance amongst others. We will also explore non-fiction properties as there isn’t much happening in this space. Our aim is to release around 15 to 20 shows in the year including a few in regional languages starting with Marathi. In addition to new shows we're also planning the second seasons of some of our key shows like ‘Kota Factory’, ‘Cubicles’, and ‘Hostel Daze’.“ Dinesh Chhabra, CEO, Usha International: “The consumer durables sector has shown a consistent growth and Usha International Ltd leads this growth from the front riding on new product launches like the Bloom series and Racer fans, as well as the introduction of a whole slew of colorful new kitchen appliances. During this period of tough economy, Usha tightened its operating belt to squeeze out the inefficiencies to make itself leaner and more productive. Usha believes in keeping the customer at the core of our businesses and hence ensures that all the new products that we have recently developed keeping consumer insights in mind and built to fulfil their needs, thereby transforming their daily lives. We expect the New Year to fuel consumer demand and a stabilization of growth patterns in coming quarters. We, at Usha, will continue in our journey to launch new products and innovative technologies, and improve the depth of our distribution penetration specifically in the geographies which are growing at a GDP growth higher than the national average.” Koshy George, Chief Marketing Officer, Marico Limited: One big trend for me will continue to be digital. You will continue to find a lot more digital adoption because the rates, while they have gone up, continue to be rock bottom in the country. And you will find that a lot of time that consumers spend will move into digital and hence the focus to continue to build brands and invest there will be one big trend that we look at. And as part of that, there are a lot of medium like TikTok that have suddenly come and exploded out of nowhere. We have recently worked with the platform and seen really good results so that'll be an area of focus. Secondly, while the economy has been witnessing a slowdown, there is still a room for a lot of premiumization. And there's a big trend in sustainability that is slowly but surely picking up momentum and is something we will see more of in 2020. Amer Jaleel, Group CCO &amp; Chairman, MullenLowe Lintas Group: I see content saturation coming. We have to start seeing consumers as audiences in the Media Age. Everybody is creating content with ease through apps. While this explosion leads to satisfying the creative urge among people and that surely is a good thing, but coupled with the march of platforms and production, this is leading very rapidly to content fatigue. Once we see our consumers as an audience, we have to account for the fatigue they have to overcome to see the frankly poor quality of brand content that most of us are putting out. The only way marketeers and their brand partners have is to be ahead of and fresher than the content that's being dished out. I can clearly see that the phrase 'break the clutter' is outdated. We will have to preempt all the evolution of what we call clutter and be ahead of the thinking of the clutter makers. Gurmeet Singh, Chairman and Managing Director, Johnson Controls-Hitachi Air Conditioning India: To stand out from the crowd, companies are putting the customer at the heart of everything they do. This has led to the emergence of exceptional customer experiences. Marketing in the modern era has to play a significant role in shaping these experiences. Artificial Intelligence is certainly going to be a game changer driving the marketing landscape in 2020. This Next-gen technology will create new avenues of effective marketing and customer experiences. One of the trendiest topics across the world, both in B2B and B2C spaces, AI is going to take the charge as it holds the power to evolve businesses, accelerate customer experiences and boost sales like never before. Audience segmentation with in-depth understanding of the demand is key to success in any B2B module. Here AI will empower and align business, marketing and sales teams to accurately analyze the demand touchpoints much before a lead generation. This will ensure faster and concrete conversion of leads resulting in enriched customer experiences. Artificial Intelligence can play a significant role in influencing marketing strategies and predicting favorable product and service outcome. With AI things will become faster, easier, more convenient and affordable for business ecosystem to meet the ever evolving customer expectations. New India’s smart customer is globally connected and is curious to explore, experiment and experience. Today, customers are considering exceptional experiences as a critical aspect of their buying decision. In the B2C segment, AI has a huge role to play. It is also the responsibility of businesses and marketers to ethically leverage the power of this impactful tool. Without invading the privacy of customers, AI should aim at significantly providing intelligent and informed customer experiences by equipping marketing and product teams to effectively analyse consumer behavior, acceptance, demand and delivery points. This will ensure a smooth end to end customer journey that is more customized and interactive in the most natural and ethical manner. AI will also support the marketing landscape by enabling powerful and high-impact consumer insights to disrupt customer satisfaction and enhance success factors of product and service innovations. TikTok spokesperson: In 2019, we saw a drastic shift in online content consumption behavior. As the internet continued to democratize, Indians moved beyond the traditional consumption of entertainment content and are now avidly looking at videos to educate themselves on variety of topics such as self-improvement, health, fitness, e- learning languages, among others. In 2020, we foresee this trend to grow, with brands and NGOs leveraging short video formats with platforms such as TikTok. At the same time, given shorter attention spans, it will be critical for content to break through the clutter, be creative, fun and engaging, in order to attract audiences. Shamsuddin Jasani, Group MD, Isobar South Asia: Voice as a technology is coming into its own and is going to be a big trend in 2020. With Hindi as a language being made available on Alexa, it will open up huge opportunities in the future. Secondly, with advancements in technology, augmented reality is going to take off in a big way. And the third biggest trend will again come from the world of vernacular content. Local languages are going to explode as we go into 2020 and you will see more OTT players investing on local languages. Pratik Gupta, Co-founder, FoxyMoron: "2020 will be the year for digitally evolved agencies and digitally involved clients. Hyper-personalization of content through all digital platforms should be the biggest trend this year. Along with the innovation on digital; Voice, OTT, Social, Progressive Web Apps, the use of Hyper-Personalisation are going to be imperative. While the entire ecosystem believes that the consumer does not want to see advertisements, I believe that ads &amp; communication served to an exposed cookie pool at the right time and at the right place is the future. This year we will be working on creating workflows, technologies and teams to cater to this need for brands and consumers alike." Also see: 
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You Searched For "Sameer Saxena" and got 4 results

Netflix renews survival drama Series 'Kaala Paani' for S2

PTI

DSP Mutual Funds partners with TVF’s latest web-series, ‘Cubicles’, to make learning about financial investments fun for millennials

BI India Partner

Box Office: Hasee Toh Phasee Wins Hearts; Heartless Fails To Retain The Thrill

Sanghamitra Mandal

The top trends that will dominate the advertising, marketing and media industry in 2020

Karuna Sharma