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Bollywood superstar <keyword id="6354583" type="PERSON" weightage="20" keywordseo="salman-khan">Salman Khan</keyword> has invested in homegrown short-form video app <keyword id="40682" type="PERSON" weightage="20" keywordseo="Chingari">Chingari</keyword>, the company announced on Friday. With Salman as <keyword id="3123392" type="PERSON" weightage="20" keywordseo="global-brand-ambassador">global brand ambassador</keyword> and investor, Chingari said it is looking to augment its position as the market leader. The company, however, did not disclose the funding amount from Salman. The news came as Bengaluru-based telecommunication firm <keyword id="113830" type="DOMAIN" weightage="20" keywordseo="OnMobile">OnMobile</keyword> led a $13 million (nearly ₹95 crore) funding round in Chingari on Thursday. "It is our pleasure to have Salman on-board as one of our global brand ambassador and investor. We are confident that our association will power Chingari to scale greater heights in the near future," said Sumit Ghosh, Co-founder and CEO, Chingari. The app currently has more than 56 million users in India. "I like how Chingari has shaped up in such a short span of time, a platform for millions from rural to urban to showcase their unique talents and be seen by another million's in no time," said Salman. Chingari allows its users to download and upload videos, chat with friends, interact with new people, share content, browse through feed, and much more. The platform is available in more than 12 vernacular languages along with English and Spanish. "Chingari has always focused on empowering the content creators and builds on its strategy to continuously bring exciting content for all users with more relevant and robust features," said <keyword id="1342828" type="COMPANY" weightage="20" keywordseo="deepak-salvi">Deepak Salvi</keyword>, Co-Founder and COO, Chingari. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/paytm-money-set-to-hire-250-engineers-for-its-new-technology-centre-in-pune/articleshow/81813092.cms">Paytm Money set to hire 250 engineers for its new technology centre in Pune</a> <a href="https://www.businessinsider.in/finance/news/government-withdraws-interest-rate-cut-on-small-savings-schemes-in-a-bizarre-u-turn/articleshow/81813361.cms">Government withdraws interest rate cut on small savings schemes in a bizarre u-turn</a> <a href="https://www.businessinsider.in/stock-market/news/coursera-soars-23-in-trading-debut-following-4-3-billion-ipo/articleshow/81785440.cms">Coursera soars 23% in trading debut following $4.3 billion IPO</a> <a href="https://www.businessinsider.in/entertainment/news/indian-actor-rajinikanth-will-receive-the-51st-dadasaheb-phalke-award/articleshow/81818360.cms">Rajinikanth to receive the 51st Dadasaheb Phalke award</a>

Bollywood actor Salman Khan invests in short-form video app Chingari

The <keyword id="1910227" type="UNKNOWN" weightage="100" keywordseo="Indian-Super-League">Indian Super League</keyword>, India’s very own football league is going to start from October 12th, and as the nation gears up for the first football league, here is what you should know about it. 
 
Bringing Indian football out of hibernation 
The Indian Super league was founded in 2013 after seeing that many Indians are crazy about football craze, but sadly, have no national football league to follow. The Indian Super League aims to turn the table. 
 
It would function like Twenty20 cricket IPL and will comprise eight franchise teams, owned from people and companies across the country. The league will commence in October and end in December. 
 
Slugging it out 
Eight teams that will compete in this league are as follows: 
 
· Atlético de Kolkata, coached by Antonio López Habas, with Spain as the foreign draft. 
· Chennai Titans, coached by Marco Materazzi with Italy as the foreign draft. 
· Delhi Dynamos FC, coached by Harm van Veldhoven with Netherlands as the foreign draft. 
· FC Goa, coached by Fatorda Stadium Zico with Brazil as the foreign draft. 
· Kerala Blasters FC, coached by David James with England as the foreign draft. 
· Mumbai City FC, coached by Peter Reid with England as the foreign draft. 
· North East United FC, coached by Ricki Herbert with New Zealand as the foreign draft. 
· FC Pune City, coached by Franco Colomba with Italy as the foreign draft. 
 
Who’s who in the <keyword id="244888" type="PERSON" weightage="100" keywordseo="Isl">ISL</keyword> The league is owned by Reliance Industries Ltd, Star India Pvt. Ltd. and IMG Worldwide Inc. It would be broadcast exclusively on STAR Sports and will have Hero MotoCorp as the title sponsor; thus the name <keyword id="2430942" type="UNKNOWN" weightage="100" keywordseo="Hero-Indian-Super-League">Hero Indian Super League</keyword>. From Bollywood, we have John Abraham who co-owns the team North East United FC, Ranbir Kapoor who co-owns the team Mumbai City FC, Abhishek Bachchan who co-owns Chennai Titans, Salman Khan who co-owns FC Pune City, and Varun Dhawan who is the brand ambassador of FC Goa. From the field of Indian Cricket, Sachin Tendulkar is the co-owner of Kerala Blasters FC and Sourav Ganguly is the co-owner of Atletico de Kolkata. 
 
Rules of the game 
Every year, the league would be played between October and December. Each team will play against all other teams twice on a home-and-away basis, almost like the Pro Kabaddi League. The top four teams will qualify for the finals. 
 
While building their teams, each team will have to sign: 
· At least seven foreigners, out of which two will be from the club and five will be from the foreign player draft; 
· One marquee player, which in the words of AIFF is "A foreign recruit who has represented his country in any of the continental championships like the European Championship, Copa America, African Nations Cup, Asian Cup, or FIFA World Cup will be called a marquee player;" and 
· 14 Indian domestic players, four of which have to be local players from the city the team belongs to. 
 
Stake money 
Team owners’ investments in the ISL are worth having a look. Different teams have shelled out crores to buy foreign players—the date is given below: 
 
Goa: Rs 2.46 crore 
Chennai Titans: Rs 2.34 crore 
Atletico de Kolkata: Rs 2.17 crore 
Mumbai City: Rs 2.10 crore 
Kerala Blasters: Rs 1.98 crore 
Pune City: Rs 1.75 crore 
Delhi Dynamos: Rs 1.62 crore 
North East United: Rs 1.62 crore 
 
With people from Bollwood and Indian Cricket taking up various roles in this league, be it owners or promoters, the league is surely going to be one gala event to watch out for.

Indian Super League: What It's All About?

300 seems to be the magic number these days. And guess, who has achieved this milestone recently—the<a href="http://www.businessinsider.in/searchresult.cms?query=real+estate"> real-estate market</a> major <a href="http://www.businessinsider.in/searchresult.cms?query=Magicbricks">Magicbricks</a>, <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> and Group M that is. They had recently organized an online sale by the name The Great Online Homes Festival (GOHF), and it had been a huge success. The organizers could manage to fetch over 500 bookings for properties via this sale and their total worth stands at Rs 300 crore. 
 The property fair which lasted for 10 days received more than 50 lakh visitors from across India. What surprised the organizers was the fact that new markets, apart from Delhi-NCR participated actively in the event. As per a report released by the organizing company, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> and Hyderabad are growing as new possibility for the real-estate sector. The response from these markets was at par with cities like Mumbai, Bangalore and Pune. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Sudhir+Pai">Magicbrics CEO Sudhir Pai</a> in a statement said, "The successful conclusion of GOHF marks an important milestone for the <keyword id="597723" type="UNKNOWN" weightage="20" keywordseo="Indian-real-estate-sector">Indian real estate sector</keyword>. We are overwhelmed by the record-breaking response from customers, which signals a paradigm shift in the customer psyche so far as the decision of online property purchase is concerned. Hopefully, the momentum generated by GOHF will impart the much-needed impetus for improved sales in the <keyword id="6354553" type="COMPANY" weightage="20" keywordseo="real-estate">real estate</keyword> sector in the days ahead." 
 In addition to this, the fair received queries from across India, especially from the cities like Bhopal and Coimbatore in addition to Delhi NCR. <keyword id="806482" type="PERSON" weightage="20" keywordseo="Nitin-Bawankule">Nitin Bawankule</keyword>, Industry Director, <keyword id="45395" type="CITY" weightage="20" keywordseo="Google-India">Google India</keyword> in a statement said, “Real estate purchase journey today begin on the Internet and over the last two years we have seen great traction amongst buyers willing to make purchases online for their dream homes. Success of Great Online House Festival by Magicbricks reiterates, that Internet can unlock the value by overcoming the inefficiencies in the offline model and offering rich, meaningful and immersive experience to real estate buyers on the Internet in both domestic tier 1, tier 2 cities and NRI audiences." 
 
The online fair showcased properties available in different prices starting from Rs 15 lakh to Rs 2 crore with exclusive deals. While queries were generate across all price ranges, online bookings were primarily seen for those ranging between Rs 40 - 80 lakh. 
 <keyword id="368491" type="PERSON" weightage="20" keywordseo="Sachin-Agarwal">Sachin Agarwal</keyword>, Chairman &amp; Managing Director<a href="http://www.businessinsider.in/searchresult.cms?query=+Maple+Group"> Maple Group</a> said that he was extremely delighted with the response that he received from the GOHF. He said, "In a short span of 10 days we sold 40 flats and some more are in discussion for closure for the most upcoming areas of Wagholi Annexe &amp; Chakan Taelgaon projects. We are very surprised that many buyers are from Delhi and Mumbai too, and glad that GOHF took our properties to a national level". 
 
To maintain its leadership position in the market, Magicbricks has announced a slew of strategic measures in the last few months. Various initiatives such as a high-decibel Media campaign, including associate sponsorship in IPL, launch of new sections on the website such as Advice and Map Search, have all helped Magicbricks take a clear lead in its category. 
 
Image: thinkstock

Guess who has raked in Rs 300 crore from bookings? No, we are not talking about Salman Khan-starrer Bajrangi Bhaijaan

The Indian Super League (<keyword id="244888" type="PERSON" weightage="80" keywordseo="Isl">ISL</keyword>), which is touted to be a game changer for <keyword id="64" type="SPORT" weightage="60" keywordseo="Football">football</keyword>, has had quite a successful opening. The league scored a record reach of 74.7 million on its first day and the cumulative reach for the first week was a whopping 170.6 million. These reach figures are the second highest for any sports league, after the twenty-twenty cricket league, <keyword id="6354312" type="CITY" weightage="60" keywordseo="IPL">IPL</keyword>. 
 Now these numbers speak volumes about the encouraging response the league has got from the viewers. Interestingly, <keyword id="6354632" type="COMPANY" weightage="60" keywordseo="Social-media">social media</keyword> has played a key role in creating buzz around the league. Zafar Rais, CEO of MindShift Interactive says, “The digital era has put forward a platform for every property to reach a wider audience with an advantage of instant feedback. Indian Super League has strategically focused its campaign via Facebook, Twitter and YouTube, garnering just about 70,000 mentions of the ISL on social media (majority of them on Twitter) in the last 15 days.” 
 
Social Media Presence Of ISL 
The league has quite a strong presence on key social media platforms including Facebook, twitter, youtube besides others. The leagues’ total fan likes on Facebook were a whopping 1,078,081. Twitter followers were 54,284 and YouTube had 2,298,298 views and 3,772 subscribers (As of October 26, 2014). Compared to the 20-20 cricket league IPL, these numbers look miniscule, yet they are quite encouraging, considering this being the first year of the league. Moreover, these numbers are much ahead of India’s domestic football league, the I-League. 
 
Other than this, there are Facebook &amp; Twitter accounts of the 8 teams that are part of the Indian Super League, namely – Mumbai City FC, Atletico De Kolkata, Delhi Dynamos, Kerala Blasters, Chennaiyin FC, FC Goa, FC Pune and Northeast United FC. 
 
The Buzz Created So Far 
There have been just about 70,000 mentions of the ISL on social media (majority of them on Twitter) in the last 15 days. The league’s follower count on Twitter is 1/29th of the fans of the EPL (English Premier League), and 1/14th of the fans of the IPL (Indian Premier League). So, it hasn’t really kicked off in India on the social media front as it would have expected. 
 
#LetsFootball is the most popular hashtag that is trending around the league. With the general sentiment around the league being positive, males between the age group of 21-30 are the most who have used this hashtag. In terms of popularity, the hashtag is discussed more on Twitter than Facebook (source: Mindshift Interactive report). It is also more popular than the I-League, the traditional top division football league of India. 
 
Stats around the hashtag #LetsFootball 
Now, let us just look at some interesting statistics around the hashtag #LetsFootball. 
● According to the Mindshift Interactive report, there were about 113,178 tweets, 1.06 billion impressions and 68,483 mentions of the hashtag on the day of ISL launch. 
● These mentions of the hashtag have dropped considerably post launch day. 
● On the opening day of the league, 5 of the 7 trending topics in India were related to ISL. These are: #LetsFootball, #IndianSuperLeague, #atleticodekolkata, #MumbaiCityFC and Luis Garcia. 
● The Indian Super League is talked about in 50+ countries, including the likes of USA, UK, Indonesia and Brazil. 
 
Celebrity Promotions On Twitter 
 
The celebrity glitz has also helped the ISL generate buzz on social media platforms. Cricketers and film personalities like Sachin Tendulkar, Sourav Ganguly, Salman Khan, Ranbir Kapoor and John Abraham co-own franchises in the ISL. These celebrities and a few others have added to the ISL social media zing by mentioning it in their tweets. During October 7th-14, 2014, the ISL got 1100 twitter mentions by Priyanka Chopra, 900 mentions by Sachin Tendulkar, 840 mentions by Hrithik Roshan, 635 mentions by Sourav Ganguly, 440 mentions by Ranbir Kapoor, 400 mentions by Abhishek Bachchan and 130 mentions by John Abraham. 
 
Looking at these numbers, one can say that social media has helped create a good initial buzz for the league. Though there is a need for a lot more to be done, not just this season but in the forthcoming seasons, to take the ISL to the heights of other popular leagues like the IPL and EPL.

The Social Media Push For ISL

Few weeks are left for actor <keyword id="7645" type="PERSON" weightage="20" keywordseo="Sanjay-Dutt">Sanjay Dutt</keyword>’s release from Pune’s Yerwada jail, where he is serving sentence after he was convicted in 1993 Mumbai blasts case, and legal experts are expecting some sort of a rebound in legal discourse surrounding such cases. 
 
Dutt, who was out on prolonged furloughs during the time he served his sentence in prison from May 2013, will make his way out of the jail for once and for all on February 25 this year. The reason for his release, seven months before the five-year sentence, is cited as ‘good behaviour’ in the jail. 
 
The first course of action has already started rolling out. One of the convicts in former PM Rajiv Gandhi assassination case, Perarivalan, has sought to know the grounds of Dutt’s release. He was serving reminiscent prison sentence of 42 months from the time he went behind bars amidst much drama surrounding his return to prison when the sentence was commuted. 
 
Perarivalan has used the Right to Information Act, one of the most democratic weapons Indians have against the lagging administrative and judicial system. Perarivalan is currently lodged in Vellore Central Prison. 
 
Activists are already building arguments around Dutt’s impending release saying ‘good conduct’ is not a ground for release under serious cases such as TADA under which Dutt was jailed. 
 
Though the proposal granting his remittance is yet to be cleared by the Maharashtra government, speculations are rife that the proposal would be given ‘due’ importance and a certain amount of surety will be demanded from Dutt. 
 
An activist Pradeep Bhalekar has filed a PIL in Bombay High Court questioning this step taken by the authorities in Dutt’s case which would send ‘wrong’ message to the society. 
 
Bhalekar claims there are nearly 27,740 prisoners who have been jailed across the state under charges that are lighter than that the actor faces. If they cannot be freed, how was Dutt’s case considered to be above them, and above the law which is deemed to be equal for all? 
 
This would also send somewhat a mixed message to the convicts of various crimes that no matter how serious the crime is, one can supersede the law using the same contexts that set the stage for their arrest and conviction. 
 
Meanwhile, Bollywood awaits its Munna Bhai with great anticipation. New scripts, new releases and new stories will hit the screen, adding excitement and some great economy to the biggest employer of this nation—the Bollywood. 
 
The next series of Munna Bhai, directed by Rajkumar Hirani, is being planned coinciding with days when the actor turns a free bird. 
 
Bollywood has been in the centre of storm over legalities owing to the huge economical margins they set in motion with their presence on the screen. Their on-screen persona should not influence their off-screen activities, which are sometimes more than questionable. 
 
For instance, when Bollywood actor Salman Khan, considered to be a mega force in the industry, was granted bail soon after his conviction in hit-and-run case, the reaction on social media and the celebration that followed showed societal emotions override all legal modalities when it comes to heroes who are demigods in the country since a long time. 
 
Dutt’s release before time will surely send a mixed bag of signals to the society on this front. On the other hand, should a man/actor/celebrity be dealt more sternly than required just because of his personality being in the public eye? This is another question that would haunt the society in some ways, which would disturb the equilibrium of the law as well. 
 
Should Dutt complete the sentence, foregoing all the privileges that have been granted by the law to all citizens? What would then be the incentive for a convicted person to go on the path of reformation and regret should he be kept out from this provision? 
 
It is a well established fact that while Dutt serves his sentence in the prison, has always maintained good relations with his fellow prison mates and has show exemplary behavior that can set the stage for a lot of people to emulate his conduct while they bow before the verdict of law. 
With that, the question remains. Should he, or shouldn’t he be released? 
 
(Image: Indiatimes)

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Bollywood actor Salman Khan invests in short-form video app Chingari

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