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Newly launched adtech <keyword id="13755187" type="General" weightage="50" keywordseo="platform-parva" source="Orion">platform Parva</keyword>, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. <keyword id="6378430" type="General" weightage="100" keywordseo="parva" source="Orion">Parva</keyword>, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet, <keyword id="3265848" type="General" weightage="50" keywordseo="sakal-media" source="Orion">Sakal Media</keyword>, etc. to create a scaled-up media buying solution for our customers. At its core, Parva is a technology platform that allows media buyers to reach their customers in a trusted, premium, and brand-safe environment. Through the use of a proven adtech stack, Parva enables advertisers to reach their customers at scale while driving superior business outcomes for them. Parva aims to bring together leading publishers in India to combine their reach while giving media buyers access to premium inventory that is 100% viewable and brand safe. Parva seeks to provide an integrated and seamless experience across multiple devices and touchpoints for media buyers. On the launch of the platform Raghu Seelamsetty, Founder of Parva, said, “The explosive growth of digital media has created amazing opportunities for digital media buyers and sellers alike. We see a need for a scaled-up adtech service that delivers real measurable results for our customers while leveraging a transparent business relationship with our publisher partners.” <keyword id="4720613" type="General" weightage="50" keywordseo="puneet-gupt" source="Orion">Puneet Gupt</keyword>, Chief Operating Officer of Times Internet, said, “Parva is an exciting new partnership for TIL. Parva creates new opportunities for advertisers to reach some of the most premium audiences in an environment they trust across a curated list of premium publishers. Parva enables top-tier publishers, like us, to create additional direct sources of revenue while continuing to exceed our customers' marketing objectives.” In addition to this, Swapnil Malpathak, Digital Business Head for Sakal Media Group said, “This is a great opportunity for all digital media platforms, as it makes media selling easy. It also gives us (publishers) the opportunity to meet new clients and help showcase our solution-providing capabilities in the best possible manner. <keyword id="13755186" type="General" weightage="50" keywordseo="sakal-digital" source="Orion">Sakal Digital</keyword> currently claims a high MAU of 20M+ users, and leveraging our services to Parva will only help us grow as a brand solution provider.” With Parva, the Indian media buyers and sellers will play a more central role in India’s internet story and would be the stewards of our data.

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale

Witness the birth of a movement. 
 In January 2013, <keyword id="3174895" type="UNKNOWN" weightage="20" keywordseo="Abhijit-Pawar">Abhijit Pawar</keyword>’s <keyword id="2951570" type="ORGANIZATION" weightage="20" keywordseo="Sakal-media-group">Sakal Media Group</keyword> deployed reporters across the western Indian state of Maharashtra to unleash the transformative power of women. Backing woman-to-woman networks with the power of the media, the Tanishka Women’s Dignity Forum (Tanishka Stree Prathishtha Abhiyan) empowers women to be agents of change and improvement in their villages and society. Pawar joined the YPO Pune chapter in India in 2004. 
 
This effort began with 1,500 members of female-only forums, the Tanishka Women’s Dignity Forum movement has grown to 45,000 active members and 50,000 volunteers. These numbers are increasing every day, growing beyond the 95,000 women committed to improving their communities through shared effort and self-empowerment. 
 At the heart of the <keyword id="3174898" type="UNKNOWN" weightage="20" keywordseo="Tanishka-movement">Tanishka movement</keyword> is the forum, a group of 20 women who come together in an open format to discuss issues affecting their lives and those of women in their communities and to find and implement solutions to those problems. Representing all 35 districts and 290 talukas (subdivisions) of Maharashtra, the forums tackle issues from healthcare to land ownership rights to personal safety, sanitation, access to clean water, barriers to employment and much more. 
 
SMG and its Sakal Social Foundation run on the philosophy that media is a medium of social change. Pawar’s father, having served on the Sakal board for nearly three decades, instilled in his son the importance of giving back. As managing director of Sakal, Pawar has taken this idea to heart. 
 
“A seed, nurtured by my father, has turned into a tree bearing fruits, which are being shared with society,” explains Pawar. “We believe that Sakal belongs to society; and while running it, one should not think of only profit and loss but how much we give back.” 
 
Today SMG is recognized as the 11th largest donor company in India and the largest donor company in the Indian media sector. They give back a minimum of 30 percent of their profits to the community. 
 
Pawar has personally developed and launched numerous non-political social change initiatives during his time at SMG, focusing on education, empowerment and socio-economic transformation, including the Tanishka Women’s Dignity Forum. 
 
He brings innovation, business acumen and passion to everything he does. Recognized as an impactful social leader, he has been asked by all major Indian political parties to campaign in the general elections as their candidate, but has declined to do so. It is the opportunity to affect social transformation outside of politics and beyond personal success that he takes as his calling. 
 
“My remaining life will be dedicated to society, preferably outside the public political realm,” says Pawar. “I receive great peace of mind due to the various social activities undertaken through SMG.” 
 
 
 
 
 
 
(The author of this article is Annu Ross, communications project manager, writer for YPO) 
 
YPO Global Impact celebrates the members who are making a difference, leading each other to ever-greater accomplishments. As chief executives, members of YPO are in a unique position to identify problems and solve them, leveraging their knowledge and network to make this world a better place. Together, their actions are having a profound impact for good. 
 
(Image: YouTube)

YPO Global Impact: Abhijit Pawar

Managing Director of Sakal Media Group and founder/chairman of Delivering Change Foundation, <a href="https://www.ypowpo.org/Member.aspx?memberid=15DD2578-7AE3-DE11-8D75-005056923298">Abhijit Pawar</a> (YPO Pune, YPO Bombay North Star)based the Delivering Change Foundation and <a href="http://www.tanishkafoundation.org/">Tanishka Foundation</a> on a concept of “return on respect,” evaluating all initiatives based on social impact. The <keyword id="3186533" type="UNKNOWN" weightage="20" keywordseo="Tanishka-foundation">Tanishka Foundation</keyword> is one such initiative, whose main goal is to empower women and change the perception of their roles within the society. 
 
Tanishka provides a peer-to-peer platform for women to connect, share and champion the cause of socio-economic transformation by addressing emotional, physical and financial security. 
 
Emotional security is based on an integration of self-acceptance and self-confidence, social and political understanding and a personal ability to take a significant part in decision-making and in control over resources in the environment. This ensures every woman has a feeling of self-worth and an aspiration to a better life, leading to self-actualization. This thereby enables women to come together to formulate goals for societal improvement and act as change agents to positively transform their collective situation. 
 
Physical security centers around fundamental human rights, including equal protection under the law, freedom from all forms of discrimination, access to the highest standard of physical and mental health, complete freedom from abuse at the domestic or community level and zero level tolerance for any form of cruel, inhuman or degrading treatment or punishment. Physical security allows women to operate from a standpoint of fearlessness and self-respect, empowering them to take control of their lives and initiate positive change in society. 
 
Financial security reflects the critical need in society, that in order for women to have a dignified life and fully harness and galvanize their potential, it is paramount that they have stable incomes on par with men in their socio-economic strata. Additionally, they we must provide them with the skills and education required to earn secure and continuously enhanced incomes, with rights to optimal control over land and other critical monetizable resources and equal access to all entitlements and services available in society. This ensures that they have a stable and secure base from which to act in the interests of societal transformation. 
 
Below, Abhijit recalls some of his favorite stories and achievements through his work at Delivering Change and Tanishka. 
 
1. What is one must-read book for business leaders? 
“<a href="http://citizenville.com/">Citizenville</a>” by Gavin Newsom. This book has many innovative, interesting and practical ideas and initiatives, which can be easily replicated across many cities of the world. 
 
2. What is your favorite achievement? 
The creation of the ‘Rally the citizens of Pune’ by Delivering Change Foundation. Seven million citizens across a wide spectrum of backgrounds including politicians, NGO's, industries, judiciary, schools, colleges and the disadvantaged traveled by bus for a day to raise awareness of public transportation and ultimately help reduce pollution, accidents and traffic. Every stakeholder of the society was united, and we all traveled together in a bus for one day on 1 November 2012. We celebrated this as the Pune Bus Day. 
 
3. What is one of your favorite transformative stories about the women you’ve worked with? 
The Tanishka women's group is the Matori Village story. The Matori village is one of the poorest villages in India. A 78- year-old woman, who is a Tanishka member, took the initiative and rallied other women in the village to ensure that they got 50 percent of the land transferred to their names, as many of their husbands were alcoholics and they indulged in gambling (therefore many men would lose their belongings and land). Not only this, but they also rallied to stop physical and domestic violence in their homes. They further moved on to make the village drought-free by working on the de-silting project. This was all done by a group of Tanishka women, many of whom were illiterate. 
 
4. How has being in YPO positively affected your business or leadership? 
Being in YPO has allowed me many opportunities to meet members whom I can trust, and with whom I can partner in business. Some members helped us to verify information of companies or individuals with whom I was looking to either partner or take help from in social as well as business projects. 
 
Three insights I would like to share to my fellow members: 
 
1. The world truly has become small. Increasingly, people across borders are connecting with one another in an unprecedented manner. The problem one faces in his country might be similar to problems faced in another country, especially when it comes to women’s issues, family, lifestyle, culture, etc. ‎ Problems today can be solved through the digital world by almost anybody on the planet who has the capability and inclination, therefore, people of the world are increasingly relying on each other. It is now evident that the digital world is a reality and either you embrace it and take off and fly to a better future or else the possibility of falling off the cliff is very real. The digital divide will increase substantially if proper steps are not taken by the government. The global equations of the world will drastically change. 
 
2. Change is constant, and we can help deliver change by collaborating with each other, learning from the best and sharing. 
 
3. Women must play a significant role in helping build better societies. This is being demonstrated in every field of life when they receive more opportunities.

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