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<ul><li><keyword id="270001" type="General" weightage="80" keywordseo="surf-excel" source="Orion">Surf Excel</keyword>’s ‘<keyword id="10994328" type="General" weightage="20" keywordseo="daag-acche-hain" source="Orion">Daag Acche Hain</keyword>’ was conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then.</li><li>This Holi, we look back at <keyword id="37850" type="General" weightage="100" keywordseo="daag" source="Orion">Daag</keyword> Acche Hain’s evolution and its popular advertisements.</li></ul>Every year, during the Hindu festival of Holi, detergent brand Surf Excel drops a campaign that never fails to win our hearts. Holi is one of the most important occasions for the brand as it brings an opportunity for Surf Excel to talk about colorful stains and celebrate togetherness. Over the years, through its core message of ‘Daag Acche Hain,’ Surf Excel has tried to mirror the ever-changing socio and political issues in its campaigns and reminded us that the most powerful virtue is kindness. It has been able to carve a niche for itself in the market through this powerful proposition. Its latest Holi advertisement is about keeping your inner child alive. The heart-warming campaign shows a little girl who reminds her aunt how to bring back colours into her life. <div type="Youtube" id="Y1MdAxeRgz8" title="Surf excel Holi 2022 | Jo rang bachpan lautaye, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/Y1MdAxeRgz8/mqdefault.jpg"></div> The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game, subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive. Daag Acche Hain’s evolution It came at a time when advertising in the detergent category was limited to its functional aspects of cleaning and adding fragrance to your clothes. Surf Excel, in association with Lowe Lintas, thought of moving away from this functional proposition in 2005. The company already had a campaign ‘Dirt is good’ running in Brazil which was conceptualised by BBH, and ‘Daag Acche Hain’ was an extension of this proposition in India, with a desi twist. In the 80’s, Surf Excel (then Surf) was carried forward by an iconic character ‘Lalitaji.’ The white sari-clad woman educated the audience about the difference between cheap and effective products. Surf’s Lalitaji was also an answer to rival Nirma’s catchy and evergreen ‘Hema, Rekha, Jaya aur Sushma’ campaign. <div type="Youtube" id="ALxiXkHxqCc" title="Surf Excel Lalitaji" thumbUrl="https://i.ytimg.com/vi/ALxiXkHxqCc/mqdefault.jpg"></div> In 2012 came ‘Dhondte Reh Jaoge’ starring a woman in a white sari again, she tells us her husband that he would have to really look for the ‘daag’ once she washes his stained shirt with Surf Excel. He stains his shirt as his kids’ carromboard’s coin hits his Samosa. He blames the wife for spoiling ‘her kids’ and she cleans his stain with a handkerchief for him. <div type="Youtube" id="sbxP8IGj_x4" title="Surf Excel Dhondte Reh Jaoge" thumbUrl="https://i.ytimg.com/vi/sbxP8IGj_x4/mqdefault.jpg"></div> It is only now that detergent brands have woken up to realise that household chores are equally a man’s job. Until the early 20’s, detergent brands were only targeting women and portraying them as nurturers of the family, who didn’t have the agency to make a decision for themselves. Women were seen as someone’s wife or mother, who is supposed to be a good role model for her family by taking care of them, even raise her husband like a baby who can’t wipe a stain off his shirt himself. Before Daag Acche Hain, stains were just stains that people would think about washing away because, who likes dirt on them? Bollywood has also compared Daag with women’s ‘pride’ and for a long time, had us believe that stains cannot be washed away, especially if you are a woman. Surf Excel, on the other hand, made us accept our flaws and reminded us that flaws make humans, humans. Through its metaphorical campaigns, it said stains are only temporary and with just one attempt, relationships can be mended and differences are washed away. (It also subtly comments on our country’s poor infrastructure where you can manage to find a puddle anywhere you look). While it was easy for Surf Excel to walk away from this stereotypical representation of women because they cast kids, Daag Acche Hain was still like a fresh breath of air that didn’t push career-oriented women down a guilt trip. Surf Excel’s first ‘Daag Acche Hain’ ad featured two siblings. The little sister steps into a puddle and starts to sob. Seeing her little sister upset, the big brother does what any desi parent would do if an inanimate object hurt their kids. Hit it. He also apologises on behalf of the puddle and this innocence, we are certain, does not fail to bring a smile to your faces even today. The ad concludes with a voice over, “Daag lagne se agar kuch accha hota hai, toh daag acche hai na? (If something good comes out of staining, stains are good).” <div type="Youtube" id="7D3rvf9WvEw" title="Surf Excel TVC" thumbUrl="https://i.ytimg.com/vi/7D3rvf9WvEw/mqdefault.jpg"></div>Below are a few campaigns and the common themes Daag Acche Hain has used over the years: Using your privilege to help out those who aren’t as lucky: <div type="Youtube" id="GV2TsgY2uw4" title="Surf Excel Ramazan 2017 | #NekiEkIbadat" thumbUrl="https://i.ytimg.com/vi/GV2TsgY2uw4/mqdefault.jpg"></div> <div type="Youtube" id="iVkZsFGF4ls" title="Surf Excel #AbLagRahiDiwali - Share the Joy of Diwali with Everyone!" thumbUrl="https://i.ytimg.com/vi/iVkZsFGF4ls/mqdefault.jpg"></div> <div type="Youtube" id="C-jPrQzvE9E" title="Are your kids #ReadyForLife?" thumbUrl="https://i.ytimg.com/vi/C-jPrQzvE9E/mqdefault.jpg"></div> Helping others out <div type="Youtube" id="tNE3l2LPiEY" title="Surf Excel &quot;Dog&quot;" thumbUrl="https://i.ytimg.com/vi/tNE3l2LPiEY/mqdefault.jpg"></div> <div type="Youtube" id="FbXHbvnNZ7s" title="Surf Excel Classroom 2011, My New Friend" thumbUrl="https://i.ytimg.com/vi/FbXHbvnNZ7s/mqdefault.jpg"></div> Surf Excel’s colourful relationship with Holi Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of colours and the brand has never missed this opportunity to replug ‘Daag Acche Hain.’ Surf Excel’s Holi ad from 2019 titled ‘Rang Laaye Sang’ had evoked a controversy. As its beautiful Ramadan ads, Surf Excel had chosen to portray Hindu-Muslim harmony in 2019. The only difference, however in 2019, was the political scenario. Surf Excel’s minute-long Holi ad ‘Rang Laaye Sang’ (colours bring people together) featured two kids, a Hindu girl and a Muslim boy. The girl dressed in white, rides on a bicycle and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. As she drops her friend at the mosque, she said, “I will colour you later” and he agrees, with a bright on his face. However, Twitterati took the ad rather badly and said that the ad portrayed Hindus in a bad light and promoted “Love Jihad.” <div type="Youtube" id="Zq7mN8oi8ds" title="Surf Excel Holi 2019 | This Holi, let colours bring us together!" thumbUrl="https://i.ytimg.com/vi/Zq7mN8oi8ds/mqdefault.jpg"></div> However, the last two years have been unusual. We haven’t celebrated Holi like we did before the pandemic hit our country. We don’t get to see our relatives, play Holi or cherish sweets together like we used to. So, in 2021, Surf Excel showed the audience how to play Holi while maintaining a safe distance from their loved ones. <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years

<keyword id="6355460" type="PERSON" weightage="100" keywordseo="Holi">Holi</keyword> or the Festival of Colours is just around the corner, all set to usher in a colourful spring after the austere winter and promising to bring the colour of joy and passion in our humdrum life. But before you start preparing for the traditional colour splash, have you got all the ingredients to make it a green Holi? <keyword id="2132784" type="UNKNOWN" weightage="100" keywordseo="Holi-colours-industry">Holi colours industry</keyword> was pegged to <keyword id="30450" type="ENTERTAINMENT" weightage="80" keywordseo="Touch">touch</keyword> Rs 4,500 crore in 2012-13, according to an analysis by the Associated Chamber of Commerce and Industry of India (<keyword id="6355988" type="CITY" weightage="80" keywordseo="Assocham">Assocham</keyword>), and the numbers are sure to go up this year. Interestingly, the <keyword id="47445" type="UNKNOWN" weightage="100" keywordseo="Indian-market">Indian market</keyword> has also witnessed a growing demand for hazard-free herbal colours. The market for <keyword id="2132783" type="UNKNOWN" weightage="100" keywordseo="Herbal-dyes">herbal dyes</keyword> is estimated to be growing at 30-40% annually although the products are a bit expensive. 
 While a chemical-free colour plunge is the most desirable and eco-friendly way of celebrating Holi, you must walk through the market once to find out what’s in store. Broadly speaking, you will find three types of <keyword id="586078" type="UNKNOWN" weightage="100" keywordseo="chemical-colours">chemical colours</keyword> here – powders, pastes and wets or liquid ones. Most of these are chemical/synthetic dyes, containing substances such as <keyword id="2132786" type="UNKNOWN" weightage="100" keywordseo="Oxides">oxides</keyword>, <keyword id="6395221" type="UNKNOWN" weightage="100" keywordseo="heavy-metals">heavy metals</keyword> (lead, chromium, nickel and cadmium), <keyword id="1322867" type="UNKNOWN" weightage="100" keywordseo="acids">acids</keyword>, <keyword id="2132787" type="UNKNOWN" weightage="100" keywordseo="Alkalis">alkalis</keyword>, <keyword id="2132789" type="UNKNOWN" weightage="100" keywordseo="Powdered-glass">powdered glass</keyword> and <keyword id="2132788" type="UNKNOWN" weightage="100" keywordseo="Mica-dust">mica dust</keyword> – all supremely harmful for your skin, hair and eyes. 
 The powders mostly have <keyword id="2132790" type="UNKNOWN" weightage="100" keywordseo="Toxic-colorants">toxic colorants</keyword> and an asbestos/silica base; the pastes have a mix of toxic compounds and inferior quality oils and water colours include strong alkalis. No wonder we get itches, rashes, redness and swelling after a thorough colour soak, a colour-filled balloon attack or a terrific <keyword id="2132798" type="UNKNOWN" weightage="100" keywordseo="Pitchkari">pitchkari</keyword> fight. Also, darker shades like red, blue and green have high levels of chemicals, metal oxides and industrial dyes, which are used to provide thick texture. Shiny colours can also contain powdered glass. 
 
10 chemical colours that can harm you 
If you revel in rainbow hues and mostly buy synthetic colours, here’s a harm list for your ready reference. 
 
1. Abeer/Gulal: Popularly believed to be the least harmful of all chemical colours, this one contains a whole lot of mica dust that can cause <keyword id="100486" type="UNKNOWN" weightage="100" keywordseo="Skin-irritation">skin irritation</keyword> and other infections. This <keyword id="2132796" type="UNKNOWN" weightage="100" keywordseo="Powder-colour">powder colour</keyword> is available in many hues including red, pink, green, yellow and magenta. 
 
2. Red &amp; pink: These colours have mercuric oxide and rhodamine B; both can cause <keyword id="1654686" type="UNKNOWN" weightage="100" keywordseo="eye-irritation">eye irritation</keyword>, <keyword id="28956" type="UNKNOWN" weightage="80" keywordseo="skin-cancer">skin cancer</keyword> and more. 
 
3. Blue: Has <keyword id="890372" type="UNKNOWN" weightage="80" keywordseo="Prussian-blue">Prussian blue</keyword> that may cause contract dermatitis. 
 
4. Green: Contains copper carbonate/copper sulphate; this may cause severe eye <keyword id="6450271" type="UNKNOWN" weightage="100" keywordseo="allergy">allergy</keyword> or even temporary blindness. 
 
5. Yellow: Features auramine, which may cause eye and skin allergy, as well as respiratory and <keyword id="2132814" type="UNKNOWN" weightage="100" keywordseo="Digestive-tract-irritation">digestive tract irritation</keyword>. 
 
6. Orange: Contains chromium Iodide, which is toxic to blood and liver. 
 
7. Violet: Has methyl violet; this can be carcinogenic and may cause severe eye irritation. 
 
8. Purple: Contains chromium iodide; this can also be carcinogenic and may cause <keyword id="6465125" type="UNKNOWN" weightage="80" keywordseo="asthma">asthma</keyword> or allergy. 
 
9. Silver: One of the components is aluminum bromide and it is also known to be carcinogenic. 
 
10. Black: Contains lead oxide, which may cause renal failure and learning disabilities in the long run. 
 
 
 
Go ‘natural’ to stay safe You can either buy herbal dyes or use home-made colours, which are clinically safe and totally <keyword id="6356826" type="COMPANY" weightage="80" keywordseo="environment">environment</keyword> friendly. The herbal variant is now easily available in the market and uses components such as flour, henna or arrowroot powder as base, and vegetable dyes to add colour. But before buying them, make sure they are non-carcinogenic, lead-free and lab-tested for safety. 
 You can also prepare <keyword id="583108" type="UNKNOWN" weightage="100" keywordseo="Holi-colours">Holi colours</keyword> at home as you get some excellent colorants from certain flowers and plants. All you need to do is dry and powder them or soak/boil them in water. Add a little scented oil and eco-friendly Holi colours will be ready for use. Take a look at the 8 exotic colours you can prepare at home. 
 
1. <keyword id="2132779" type="UNKNOWN" weightage="80" keywordseo="Ruby-Red">Ruby Red</keyword>: Prepare red sandalwood powder/paste or mix it in plenty of water and boil for <keyword id="2132794" type="UNKNOWN" weightage="100" keywordseo="Liquid-colour">liquid colour</keyword>. You can also crush dry red hibiscus flowers and boil it in water. Peels of red <keyword id="92372" type="UNKNOWN" weightage="60" keywordseo="Pomegranates">pomegranates</keyword> or twigs of madar tree produce a vibrant red when boiled in water. Otherwise, put carrot or tomato juice in plenty of water to take the stickiness out and use it. 
 
2. <keyword id="2132806" type="UNKNOWN" weightage="100" keywordseo="Turmeric-yellow">Turmeric Yellow</keyword>: This one is the easiest to make. Mix turmeric or haldi powder with double the amount of besan to prepare a vivid yellow powder. Flowers like marigold and yellow chrysanthemums can also be dried and crushed to obtain different shades of yellow. To produce liquid colours, mix any of these powders in plenty of water and boil it. 
 
3. Profound Pink/Magnificent Magenta: Soak sliced beetroot in lots of water for 12 hours or so before using the liquid. 
 
4. Sunny Orange: Put tesu or palash flowers (flame of the forest) in water and soak overnight. Or boil them in water for a vibrant yellow-orange shade. 
 
5. Emerald Green: Dried and powdered henna leaves will work best. For wet colour, soak the henna leaves overnight or prepare a paste of spinach/coriander/mint, and mix it in water. 
 
6. Turquoise Blue: Jacaranda and blue hibiscus flowers can be dried, powdered and used. 
 
7. Dark Brown: Boil tea leaves or coffee powder. Let it cool before using. 
 
8. Charcoal Black: Boil dried amla in an iron vessel and leave it overnight. Mix with water and use. 
 
3 tips for a ‘safe’ Holi 
1. Say ‘no’ to colours: Especially pastes and liquid colours, as these tend to stain the skin deeper and last longer. Avoid colours altogether if you are suffering from asthma, eye or <keyword id="624291" type="UNKNOWN" weightage="100" keywordseo="Skin-infections">skin infections</keyword>, or any other chronic disease. 
 
2. Cover yourself well: The more you do that, the less exposed you will be to harmful chemicals. Wear full-sleeve dresses and don a pair of sunglasses to protect your skin and eyes. Apply baby oil, cream or waterproof <keyword id="74032" type="UNKNOWN" weightage="80" keywordseo="Sunscreen">sunscreen</keyword> lotion on your skin – so that the stains will get off easily. 
 
3. See your doctor: Don’t neglect post-Holi syndromes like skin or eye irritation. A mild anti-allergic and soothing skin lotion should be able to fix it, but severe allergy, <keyword id="2132809" type="UNKNOWN" weightage="100" keywordseo="Chemical-burn">chemical burn</keyword> or <keyword id="2132810" type="UNKNOWN" weightage="100" keywordseo="Retinal-damage">retinal damage</keyword> cannot be ruled out either. See your doctor as soon as you can and start proper treatment. 
 
Image credit: Thinkstock Photos/Getty Images

Usher In The Festival
Of Colours; Gear Up For A Chemical-free Holi

<ul><li>Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. </li><li>Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward to celebrate Holi in newer ways this year. </li></ul>Holi brings with it a yearning for home, for spending time with your loved ones and of course, memories of simpler times when the day would not be complete without gulaal and water balloons. It is not just about the colours, it is also about being with your loved ones, forgetting your differences and celebrating a day of similarities together. As the famous song from Sholay goes ‘All unite on Holi.’ Brands also do not leave any stone unturned to remind their consumers that they are a part of their big family. Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands have touched different hues of India this time, too. They have put their best foot forward and reminded the country that Holi is a festival of neutrality and positivity, which breaks the cultural differences. With Coronavirus’ fear mounting in India, not many are in the mood to celebrate. The excitement that this joyous festival brings has diminished. However, many brands have stepped up to remind consumers to be happy, prioritise their safety, celebrate Holi without water or by tapping into live streams. Here are a few campaigns that stood out: Surf Excel’s #RangAccheHain This time, Surf Excel aims to resolve the family clashes and encourages us to see the world through the eyes of little kids. Differences start clouding our vision as we grow older. This Holi, Surf Excel’s #RangAccheHain celebrates this spirit of togetherness and reminds us how a heart full of goodness and a fist full of colours can bring us closer. 
 
 <div type="Youtube" id="ImojBhmmhSA" title="Surf Excel Holi 2020 | #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/ImojBhmmhSA/mqdefault.jpg"></div>





 Nykaa’s #ColorMeFree Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colours to embrace themselves. "Itni saavli hai - shaadi kaisi hogi?" "She's so pretty, for a dark girl." "Dhoop me mat raho, kaali ho jaaogi." We've all experienced these prejudices in our lives. Alas, more often that not, from our families and friends. While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging. This is what Nykaa and rapper Dee MC of Gully Boy fame mirror together in a powerful video called 'Rang.' 

 
 <div type="Youtube" id="siTfcHQ888Y" title="Rang ft. Dee MC | Official Music Video | Celebrating Women of Colour | Women's Day | Nykaa" thumbUrl="https://i.ytimg.com/vi/siTfcHQ888Y/mqdefault.jpg"></div>





 Google’s Colourful Digital Activity Google has helped people sitting behind computer screens on Holi to break the monotony and smile together. Google’s latest Easter Egg lets you go wild, colour your screens into different hues and unleash the kid inside you who loved using Paint on your desktops. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="834" retweetcount="158" status="🔴Step 1: Go to the Google search app. 🟣Step 2: Type ‘Holi’. 🟢Step 3: Tap on the coloured powder bowls. 🔵Step 4: Sta… https://t.co/cSyV2ogdP1" createdat="1583737078000" id="1236909075494916098"></div>





 Facebook’s More Together Facebook’s ‘More Together’ showcases how people across the country can do more by coming together, harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time Facebook has rolled out a high decibel campaign of this stature in India. It is themed around Holi and personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Livpure’s #BinaPaaniHoliManani Playing Holi with water isn't so much fun when it causes so much water waste. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. 
 
 <div type="Youtube" id="ocy6fGHJbBQ" title="#BinaPaaniHoliManaani - Celebrating Holi with Livpure" thumbUrl="https://i.ytimg.com/vi/ocy6fGHJbBQ/mqdefault.jpg"></div>





 Fbb’s #BuraNaKhelo fbb is voicing a strong point of view on the occasion of Holi and Women’s Day to stand-up against the bad-touch many women experience during this festival. Voicing out every women’s opinion, fbb and DDB Mudra Group, have created a film featuring Mithila Palker narrating the inner feelings of all women. The campaign urges men and women to join hands with Mithila and create awareness to ensure that women are respected and made to feel safe in all circumstances. fbb is also giving out stickers at its stores to all its customers to help create more awareness about this initiative. 
 
 <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div>





 MP Birla Cement’s #HappyHoli Based on a poem by noted radio presenter Neelesh Mishra that narrates a spouse’s longing for the presence of their significant other, Birla Cement’s film plays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely: just as the gulaal colours our clothes and faces, it is those who are dear to us that colour our lives. Every individual in our family and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are. They instill in us strength, integrity and stability, which are qualities that MP Birla Cement also aspires to possess. 
 
 <div type="Youtube" id="1eBvontEkzE" title="#HappyHoli!" thumbUrl="https://i.ytimg.com/vi/1eBvontEkzE/mqdefault.jpg"></div>





 Fanta’s #NoBahanaHoli ‘Khelo Fanta Wali #NoBahanaHoli” campaign, in a playful manner, reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi. The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful selves, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that its okay to let fun just be fun and that there's nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli. 
 
 <div type="Youtube" id="Cujs3uYGFOg" title="FANTA_NO_BAHANA_SELFIE_18sec-2.mov" thumbUrl="https://i.ytimg.com/vi/Cujs3uYGFOg/mqdefault.jpg"></div>





 Max Fashion’s #MaxWaliApnoHoli Max Fashion’s campaign spins around how colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not. Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured by them. A colourful twist is further added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance – #HoliApnoWali. The film has been conceptualized by Lighstream, the branded content studio owned by Rainshine Entertainment. 
 
 <div type="Youtube" id="qe2oCk1cd9s" title="#MaxHoliApnoWali" thumbUrl="https://i.ytimg.com/vi/qe2oCk1cd9s/mqdefault.jpg"></div>

Brands celebrate different hues of India this Holi

Located in the serene valleys of Himachal Pradesh, Dharamshala is a beautiful town that offers a perfect blend of natural beauty, cultural heritage, and spiritual tranquility Home to His Holiness the Dalai Lama and a significant Tibetan community, Dharamshala offers a unique blend of Tibetan and Indian cultures, making it a fascinating destination to explore. Here’s a simplified guide to some of the <keyword id="13686025" type="General" weightage="100" keywordseo="best-places-to-visit-in-Dharamshala" source="Orion">best places to visit in Dharamshala</keyword>: <cmsannotation type="cmsannotation" annotationid="Year-round weather in Dharamshala" comment="subhead" text="Year-round weather in Dharamshala">Year-round weather in Dharamshala</cmsannotation> Dharamshala experiences a diverse range of weather conditions throughout the year, making it important to plan your visit accordingly. In spring (March to June), the weather is pleasantly warm with temperatures ranging from 15°C to 25°C (59°F to 77°F), ideal for sightseeing, trekking, and outdoor activities. Summer (June to August) brings warmer temperatures, peaking at 35°C (95°F) before the monsoon season starts in July, ushering in heavy rainfall and cooler temperatures of 18°C to 25°C (64°F to 77°F). The lush green landscapes are beautiful but can make outdoor activities challenging due to frequent rain showers. Autumn (September to November) offers cool and pleasant weather, with temperatures between 10°C to 20°C (50°F to 68°F), clear skies, and minimal rainfall, perfect for trekking and sightseeing. Winter (December to February) sees temperatures dropping to between 0°C to 10°C (32°F to 50°F), with common snowfall in January and February, transforming Dharamshala into a winter wonderland ideal for experiencing snow and enjoying warm local cuisine. Whether you prefer the vibrant colours of spring, the lush monsoon greenery, the crisp autumn air, or the snowy winter landscapes, Dharamshala offers a unique and enjoyable experience in every season. <cmsannotation type="cmsannotation" annotationid="McLeodganj" comment="subhead" text="McLeodganj"><keyword id="138846" type="General" weightage="20" keywordseo="Mcleodganj" source="Orion">McLeodganj</keyword></cmsannotation> <div type="image" title="1" msid="110665494" hostid="261" sizebytes="2145187" caption="&amp;lt;p&amp;gt;Immerse yourself in the vibrant colors and rich cultural tapestry of Little Lhasa.&amp;lt;/p&amp;gt;"></div>This bustling suburb of Dharamshala is often referred to as "Little Lhasa" due to its large Tibetan population. McLeod Ganj is the cultural heart of Dharamshala, offering a vibrant mix of Tibetan handicrafts, colourful prayer flags, and delicious Tibetan cuisine. Don’t miss the opportunity to visit the Tsuglagkhang Complex, which houses the residence of the Dalai Lama and the serene Tsuglagkhang Temple, where you can experience moments of peace and spirituality. Things to do: Explore Tsuglagkhang Complex: Visit the Dalai Lama’s residence, Tsuglagkhang Temple, and the Tibet Museum to learn about Tibetan culture and history. Shopping: Browse the local markets for Tibetan handicrafts, jewellery, and souvenirs. Culinary Delights: Try authentic Tibetan cuisine like momos, thukpa, and butter tea at local restaurants. <cmsannotation type="cmsannotation" annotationid="Bhagsunag Waterfall" comment="subhead" text="Bhagsunag Waterfall"><keyword id="21920392" type="General" weightage="20" keywordseo="Bhagsunag-Waterfall" source="keywords">Bhagsunag Waterfall</keyword></cmsannotation> <div type="image" title="2" msid="110665503" hostid="261" sizebytes="2104068" caption="&amp;lt;p&amp;gt;Nature&amp;#39;s symphony in motion, where cascading waters meet serene surroundings.&amp;lt;/p&amp;gt;"></div>A short trek from McLeod Ganj leads you to the picturesque Bhagsunag Waterfall. Surrounded by lush greenery and towering cliffs, this cascading waterfall is a sight to behold. You can take a refreshing dip in the natural pool formed at the base of the waterfall or simply unwind between nature’s beauty. Things to do: Trek: Enjoy the short, scenic trek to the waterfall from Bhagsunag Temple. Swim: Take a refreshing dip in the natural pool at the base of the waterfall. Relax: Spend some time relaxing and picnicking in the beautiful surroundings. <cmsannotation type="cmsannotation" annotationid="Dharamshala Cricket Stadium" comment="subhead" text="Dharamshala Cricket Stadium"><keyword id="21920393" type="General" weightage="20" keywordseo="Dharamshala-Cricket-Stadium" source="keywords" meta.keywordsubtype="org" meta.entityname="Dharamshala Cricket Stadium" meta.hostid="261" meta.entityid="Dharamshala Cricket Stadium">Dharamshala Cricket Stadium</keyword></cmsannotation> <div type="image" title="3" msid="110665518" hostid="261" sizebytes="1862591" caption="&amp;lt;p&amp;gt;A sporting arena amidst the Himalayan grandeur, where cricket meets breathtaking vistas.&amp;lt;/p&amp;gt;"></div>Dharamshala is home to one of the most beautiful cricket stadiums in the world, the Himachal Pradesh Cricket Association Stadium, commonly known as the Dharamshala Cricket Stadium. Located with the backdrop of the snow-capped Dhauladhar range, this stadium offers a stunning setting for cricket enthusiasts and spectators alike. The stadium, situated at an altitude of 1,457 meters (4,780 feet) above sea level, is renowned for its breathtaking views, making it a favourite among players and tourists. Things to do: Visit the Museum or Exhibition Center: The stadium has a museum showcasing memorabilia, artefacts, and information about the history of cricket and the stadium itself. Explore these spaces to learn more about the sport and its history. Photography: The picturesque setting of the stadium against the backdrop of the snow-capped mountains makes it a favourite spot for photographers. Capture stunning shots of the stadium, the surrounding landscape, and perhaps even some cricket action if there's a match happening. <cmsannotation type="cmsannotation" annotationid="Namgyal Monastery" comment="subhead" text="Namgyal Monastery">Namgyal Monastery</cmsannotation> <div type="image" title="4" msid="110665577" hostid="261" sizebytes="2168654" caption="&amp;lt;p&amp;gt;A sanctuary of peace amidst the Himalayan foothills, where spirituality finds its home.&amp;lt;/p&amp;gt;"></div>Situated within the Tsuglagkhang Complex, Namgyal Monastery is one of the most important Tibetan monasteries outside of Tibet. It serves as the personal monastery of the 14th Dalai Lama and is open to visitors seeking spiritual solace. The monastery houses beautiful Tibetan murals, sculptures, and a serene atmosphere perfect for meditation and reflection. Things to do: Meditation and Prayer: Participate in meditation sessions and soak in the peaceful atmosphere. Monastery Tour: Explore the monastery, admire the Tibetan murals, and observe the monks in their daily activities. <cmsannotation type="cmsannotation" annotationid="Dal Lake" comment="subhead" text="Dal Lake">Dal Lake</cmsannotation> <div type="image" title="5" msid="110665674" hostid="261" sizebytes="2046320" caption="&amp;lt;p&amp;gt;A tranquil oasis reflecting the serenity of the surrounding hills and forests.&amp;lt;/p&amp;gt;"></div>Tucked away in lush oak and deodar forests, Dal Lake is a serene oasis of tranquillity. Surrounded by verdant hills, this small lake offers opportunities for boating and picnicking. The annual Dal Lake fair held here is a vibrant celebration of local culture and traditions. Things to do: Boating: Rent a boat and enjoy a peaceful ride on the lake. Picnic: Have a picnic by the lakeside, surrounded by nature. Nature Walks: Take a leisurely walk around the lake and enjoy the serene environment. <cmsannotation type="cmsannotation" annotationid="Triund Trek" comment="subhead" text="Triund Trek">Triund Trek</cmsannotation> <div type="image" title="6" msid="110665693" hostid="261" sizebytes="2335126" caption="&amp;lt;p&amp;gt; Embark on a journey to the clouds and witness the world from the summit of adventure.&amp;lt;/p&amp;gt;"></div>Adventure enthusiasts shouldn’t miss the opportunity to take on the Triund Trek, which offers breathtaking views of the snow-capped Dhauladhar range. The trek begins from McLeod Ganj and takes you through rhododendrons and oak forests, offering panoramic vistas of the Himalayas along the way. Camping under the starlit sky at Triund Hill is an experience you’ll cherish forever. Things to do: Trekking: Go on the trek to Triund Hill, which takes about 4-6 hours one way. Enjoy the scenic beauty along the trail. Camping: Set up camp at Triund Hill and experience camping under the stars. Photography: Capture stunning panoramic views of the Dhauladhar range and the Kangra Valley. <cmsannotation type="cmsannotation" annotationid="St. John in the Wilderness Church" comment="subhead" text="St. John in the Wilderness Church">St. John in the Wilderness Church</cmsannotation> <div type="image" title="7" msid="110665702" hostid="261" sizebytes="2546428" caption="&amp;lt;p&amp;gt;A timeless sentinel amidst nature&amp;#39;s embrace, echoing with whispers of history.&amp;lt;/p&amp;gt;"></div>Built-in 1852, this Anglican church is located in deodar forests and is known for its neo-Gothic architecture. Surrounded by tranquil surroundings, the church provides a peaceful retreat for visitors seeking moments of contemplation and serenity. Things to do: Historical Exploration: Explore the neo-Gothic architecture and learn about the history of the church. Peaceful Retreat: Spend some quiet time in the tranquil surroundings of the church. Photography: Capture the picturesque setting and unique architecture of the church. <cmsannotation type="cmsannotation" annotationid="Kangra Valley" comment="subhead" text="Kangra Valley">Kangra Valley</cmsannotation> <div type="image" title="8" msid="110665715" hostid="261" sizebytes="1784780" caption="&amp;lt;p&amp;gt;Where verdant landscapes and ancient temples weave tales of timeless beauty.&amp;lt;/p&amp;gt;"></div>Just a short drive from Dharamshala lies the picturesque Kangra Valley, known for its lush greenery, tea gardens, and ancient temples. The Kangra Fort, Baijnath Temple, and Andretta Pottery Studio are some of the must-visit attractions in the valley. Things to do: Kangra Fort: Visit the ancient Kangra Fort and explore its historical significance and stunning views. Baijnath Temple: Explore this ancient temple dedicated to Lord Shiva, known for its beautiful architecture and spiritual significance. Andretta Pottery Studio: Visit this cultural hub to see traditional pottery techniques and perhaps try your hand at pottery. Read - <a href="https://www.businessinsider.in/travel/india/webstories/10-exciting-things-to-do-near-dharamshala/slidelist/110087646.cms" data-type="tilCustomLink" target="_blank">Exciting things to do near Dharamshala</a> Dharamshala, with its serene landscapes, spiritual ambience, and vibrant culture, offers a perfect getaway from the hustle and bustle of city life. Whether you’re seeking adventure, spiritual enlightenment, or simply a peaceful retreat amidst nature, Dharamshala has something to offer for everyone. So pack your bags and go on a journey to explore the enchanting beauty of this Himalayan gem. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. What is the best time to visit Dharamshala? The best time to visit Dharamshala is during the spring (March to June) and autumn (September to November) seasons. The weather is pleasant, making it ideal for sightseeing, trekking, and outdoor activities. Avoid the monsoon season (July to August) due to heavy rainfall and the winter season (December to February) if you are not fond of cold weather. 2. How do I reach Dharamshala? Dharamshala can be reached by air, train, or road. The nearest airport is Gaggal Airport, located about 13 kilometres from Dharamshala. The nearest major railway station is Pathankot, about 85 kilometres away. From Pathankot, you can take a taxi or bus to Dharamshala. There are also regular bus services from major cities like Delhi, Chandigarh, and Manali. 3. Is Dharamshala safe for solo travellers? Yes, Dharamshala is generally considered safe for solo travellers, including women. The local people are friendly and helpful. However, as with any travel destination, it's important to take standard precautions, such as avoiding isolated areas at night, keeping your belongings secure, and staying aware of your surroundings. 4. What kind of accommodation options are available in Dharamshala? Dharamshala offers a wide range of accommodation options to suit different budgets and preferences. You can find luxury resorts, mid-range hotels, budget guesthouses, and backpacker hostels. McLeod Ganj, in particular, has numerous options catering to tourists, including homestays and boutique hotels.

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