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Sabyasachi Mukherjee is the man behind plenty of good looking women in the tinsel town. At least to make them wear good. The down to earth designer is known for his vintage and old world charm on his motifs. 
 
The Kolkata-based designer who goes by the label Sabyasachi Calcutta has just launched brand new ‘The Udaipur Collection’ on Instagram. The beauty of floral motifs intertwined with royalty make the collection stunning. With understated colours and motifs, Sabyasachi’s collection is best suited for spring bride. 
 
Have a look 
 
 
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			<a href="https://www.instagram.com/p/BRG3-S6lRDw/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#Sabyasachi #SpringCouture2017 #TheUdaipurCollection #EmbroideredNetSaree #KishandasForSabyasachi @kishandasjewellery #DestinationWeddings #HeritageWeddings @bridesofsabyasachi @tajlakepalace Photograph by @tarun_khiwal #TheWorldOfSabyasachi</a>
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			A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on
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			<a href="https://www.instagram.com/p/BRG2F1VFftD/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#Sabyasachi #SpringCouture2017 #TheUdaipurCollection #HandPrinted #HandPainted #KhadiSaree #TheSabyasachiArtFoundation #EmbroideredSherwanis #SabyasachiClassic #JadauJewellery #KishandasForSabyasachi @kishandasjewellery #DestinationWeddings #HeritageWeddings @bridesofsabyasachi @groomsofsabyasachi @tajlakepalace Photograph by @tarun_khiwal #TheWorldOfSabyasachi</a>
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			A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on
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			<a href="https://www.instagram.com/p/BRG0c-hFRMB/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#Sabyasachi #SpringCouture2017 #TheUdaipurCollection #HandPainted #HandPrinted #KhadiSaree #TheSabyasachiArtFoundation #ThePardesiPhoolSeries #The20sBlouse #SabyasachiClassic #RareExquisiteJewellery #KishandasForSabyasachi @kishandasjewellery #DestinationWeddings #HeritageWeddings @bridesofsabyasachi @tajlakepalace Photograph by @tarun_khiwal #TheWorldOfSabyasachi</a>
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			A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on
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			<a href="https://www.instagram.com/p/BREHZ39leBf/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Bookings Open Now at The Sabyasachi Flagship Store #NewDelhi For April, May, June and July Weddings. #Sabyasachi #SpringCouture2017 #TheUdaipurCollection #IncredibleIndianWeddings #TheSabyasachiBride #TheSabyasachiGroom #KishandasForSabyasachi @kishandasjewellery #DestinationWeddings #HeritageWeddings @bridesofsabyasachi @groomsofsabyasachi #TheWorldOfSabyasachi @sabyasachidelhi</a>
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			A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on
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			Feb 28, 2017 at 9:51am PST</time>
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Sabyasachi Mukherjee just launched ‘The Udaipur Collection’
and it looks absolutely stunning

New Delhi, Jan 27 (IANSlife) One of the most influential labels, if not the reigning brand in Indian fashion, <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword>, enters into a strategic partnership with <keyword id="2834772" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail Limited (ABFRL) by which <keyword id="967" type="PERSON" weightage="20" keywordseo="Aditya">Aditya</keyword> <keyword id="39439" type="COMPANY" weightage="20" keywordseo="birla">Birla</keyword> Fashion has acquired 51 percent stake in the brand for an undisclosed amount. The namesake label of designer Sabyasachi Mukherjee has been a leading retailer and couturier in Indian fashion since 1999 with a strong presence across the country and internationally. From humble beginnings in Kolkata, designer Sabyasachi Mukherjee has grown his brand from strength to strength, being the proud owner of what can only be called as India's first '<keyword id="2488478" type="COMPANY" weightage="20" keywordseo="Luxury-fashion">Luxury Fashion</keyword> House' in the real sense of the term. On Wednesday, 27th January, ABFRL announced that its platform will complement brand Sabyasachi on its journey to becoming a global luxury house out of India. This aim is to build a large ethnic wear business over next few years to complement its strong and diverse portfolio in western wear segment of the Indian apparel market. ABFRL is part of a leading Indian conglomerate, The <keyword id="44373" type="COMPANY" weightage="20" keywordseo="Aditya-Birla-Group">Aditya Birla Group</keyword>, with a revenue of Rs. 8,788 Cr in FY19-20, it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. CEO and Founder of Sabyasachi Brand, Mr. Sabyasachi Mukherjee, said: "Over the course of the last couple of years, as my brand evolved and matured, I began searching for the right partner in order to ensure continuity and long-term sustainable growth. I am honoured and excited to have found that partner in Mr. Kumar Mangalam Birla and ABFRL. Aligned in our vision, and committed to excellence, we will work together to grow a truly global luxury brand out of India." Sabysachi Mukhrjee has always been ahead of the curve, and from the very beginning has strived to create a brand which in addition to the creative side of fashion, focused on the business of fashion. Sabyasachi has emerged as one of the most influential cultural voices in the country  shaping modern fashion and lifestyle while celebrating artisanal craftsmanship and traditional techniques in each and every product. The brand straddles categories such as apparel, accessories and jewelry and has a strong franchise in India, US, UK and the Middle East. Today, with solid footing in the domestic retail landscape, several major global collaborations, and international flagships opening soon, Sabyasachi continues steadfastly on its path to becoming the first voice of global luxury out of India. Commenting on the partnership with the ace designer, Ashish Dikshit, Managing Director, ABFRL adds: "We believe that over the next few years, ethnic wear is going to be an increasingly important category as young and confident Indrediscover their culture and heritage. The Sabyasachi brand, through its emphasis on excellence in design and craftsmanship has set new benchmarks and captivated the imagination of the sophisticated global Indian consumer. We are proud to partner Sabyasachi in its journey to become the only global luxury brand from India. We see a 'Made in India' global brand like Sabyasachi occupying the pinnacle of our ethnic wear portfolio. Over the next few years, ABFRL intends to craft a portfolio that addresses the entire gamut of ethnic wear segments: value, premium and luxury." The proposed acquisition is subject to necessary statutory approvals and signing of definitive agreements. One can only wait and watch this unique story of Indian excellence unfold in the months to come.

Sabyasachi sells 51% stake to Aditya Birla Fashion

<ul><li>Following an ultimatum from Madhya Pradesh’s Home Minister Narottam Mishra, <keyword id="8264" type="General" weightage="100" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword> has retracted his ad for his latest <keyword id="6356382" type="General" weightage="80" keywordseo="mangalsutra" source="Orion">Mangalsutra</keyword> collection.</li><li>The brand was trolled heavily for allegedly hurting religious sentiments by promoting its ‘<keyword id="12401445" type="General" weightage="20" keywordseo="royal-bengal-mangalsutra" source="Orion">Royal Bengal Mangalsutra</keyword>,’ a part of their Intimate Fine Jewellery line.</li><li>In the past few weeks, many brands have been trolled about their campaigns on social media and brand Sabyasachi is the latest to retract its ad.</li></ul>Another brand bows down to the pressures of online trolls this week. The latest brand to fall victim to online bullying is Fashion designer <keyword id="7202" type="General" weightage="20" keywordseo="sabyasachi-mukherjee" source="Orion">Sabyasachi Mukherjee</keyword>'s label. He withdrew his latest campaign for his mangalsutra collection on Sunday after Madhya Pradesh’s Home Minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the "police force." "I have warned earlier as well. I am personally warning designer Sabyasachi Mukherjee and giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn within 24 hours, then a case will be registered against him and legal action will be taken. The police force will be sent for the action," said Mishra in a video message that he posted on Twitter. After this warning, Sabyasachi took to Instagram and stated that he was "deeply saddened" that the advertisement campaign "offended" a section of the society and withdrew the campaign. The mangalsutra campaign by Sabyasachi's brand featured intimate portraits of same-sex and heterosexual couples sporting ‘Royal Bengal Mangalsutra’ of Intimate Fine Jewellery line. Soon, the internet flooded with #boycottsabysachi comments and trolls started calling the campaign ‘anti-Hindu’ and ‘offensive.’ Sabyasachi isn’t the only one who has withdrawn his ad after receiving threats from trolls and politicians. In the past few weeks, <keyword id="62997" type="General" weightage="20" keywordseo="dabur" source="Orion">Dabur</keyword>’s Fem and <keyword id="6492243" type="General" weightage="20" keywordseo="fabindia" source="Orion">FabIndia</keyword> were also at the receiving end of social media trolling for their digital campaigns.

After Dabur and FabIndia, Designer and entrepreneur Sabyasachi withdraws mangalsutra ad

<ul><li>The brains behind two of the leading luxury brands in India — <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword> Mukherji and <keyword id="616604" type="PERSON" weightage="20" keywordseo="Prithvi-Raj-Singh-Oberoi">Prithvi Raj Singh Oberoi</keyword> — believe that one needs to be a perfectionist to succeed.</li><li>From being particular about how eggs are served to slashing up garments so that they never reach the edit table, Mukherjee and Oberoi share some of their quirks at the BI Global Trends Festival 2020. </li><li>Sabyasachi even kept his flagship store, located at the heart of Mumbai, shut for 25 days because he couldn’t find the right incense. </li></ul>Luxury brands in India are few and far between. However, the secret sauce to success seems to be quirky perfectionism for the few that lead in the limelight. At the Global Trends Festival 2020, co-founder of Juggernaut Books’ Chiki Sarkar spoke with the brains behind two of India’s leading luxury brands — <keyword id="7202" type="PERSON" weightage="20" keywordseo="Sabyasachi-Mukherjee">Sabyasachi Mukherjee</keyword> from the world of fashion and the executive chairman of the Oberoi Group, Prithvi Raj Singh Oberoi — to find out what makes them tick. <div type="twitter" handle="BiIndia" handlename="Business Insider India🇮🇳" image="http://pbs.twimg.com/profile_images/1232926719016718336/sfffJHNV_normal.jpg" favoritecount="1" retweetcount="2" status="#WATCH | @sabya_mukherjee on what it takes to be a perfectionist.@awscloud presents the Business Insider Global T… https://t.co/wPsTbiiQwA" createdat="1603198510000" id="1318536235170684929"></div> Oberoi is obsessed with the way eggs are served at his hotels Prithvi Raj Singh Oberoi travelled the world for nearly a decade before taking over the legacy of Oberoi chain of hotels in India. And he is known for redefining luxury in the hospitality industry. One of the reasons behind this success is him being a perfectionist — this includes being hands-on with even the tiniest of details, like the way eggs are served to the guests at his hotels. “I consider myself to be a very fussy guest. If I don’t get the best, that means people who are our guests aren’t getting the best,” he explained. The story goes that when Oberoi is visiting his hotels, he orders eggs off the menu to check the colour of the yolk. It can't be just any shade of yellow. It has to be a particular shade of deep yellow, which he likes to call 'sunrise yellow'. If it's not, he is likely to reject the entire batch. “No, it’s true. I always tell our people that the devil is in the details,” Oberoi told Sarkar when asked whether the ‘egg story’ was just an urban legend. <div type="twitter" handle="BiIndia" handlename="Business Insider India🇮🇳" image="http://pbs.twimg.com/profile_images/1232926719016718336/sfffJHNV_normal.jpg" favoritecount="0" retweetcount="0" status="#BIGTF2020 | &quot;The word luxury has been misused by many&quot;: Prithviraj Singh Oberoi, @OberoiHotels.He is now LIVE at… https://t.co/H7o6IIqknD" createdat="1603197858000" id="1318533501658963970"></div> Sabyasachi is the ‘real’ devil of the fashion industry One would consider watching the Devil Wears Prada with your staff a pretty chill move for any boss. And, when Sabyasachi did the same with his assistants — they giggled throughout the screening. Not at the whimsical clumsiness of Anne Hathaway as Meryl Streep dominates the office, but because the ‘real’ devil was sitting next to them. “I keep telling all my staff that my job is not to give them medals for things that they’ve done right, but to point out where they’ve done things wrong,” Mukherjee explained. “When you’re in a competitive business… All the good things that you do are taken for granted and all the things you have not been able to do, people remember.” Sabyasachi kept his store closed for 25 days because he couldn’t find the right incense Opening a store in Mumbai isn’t cheap, especially in the heart of the city’s art district — Kala Godha. Yet, Sabyasachi kept his flagship store close for 25 days because he couldn’t find the right incense. “It’s not just an incense, it’s a memory,” said Mukherjee. He explains that customers still come back to the store and when they smell it, they say, “This is the Sabyasachi that we remember.” Sabyasachi cuts up garments so that can’t get to the edit table In the strive for perfection, Sabyasachi sits with a pair of scissors ahead of any collection launch. Not for last-minute edits, but to cut up any garment that isn’t fit to reach the edit table. “If I don’t see value in what I’m creating, it never makes it to the shelves,” said Mukherjee. According to him, luxury brands don’t have customers — they have fans, which is why you have to give them value. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/amazon-ai-executive-explains-three-things-every-business-needs-to-address-before-using-machine-learning/articleshow/78769249.cms">EXCLUSIVE: Amazon AI executive explains three things every business needs to address before using machine learning</a> <a href="https://www.businessinsider.in/science/space/news/nokia-is-set-to-build-the-first-4g-network-on-the-moon-for-nasa-it-will-eventually-be-upgraded-to-5g/articleshow/78763251.cms">Nokia is set to build the first 4G network on the Moon for NASA — it will eventually be upgraded to 5G</a> <a href="https://www.businessinsider.in/science/space/news/the-moon-photobombed-nasas-view-of-the-sun/articleshow/78762020.cms">The Moon photobombs NASA's view of the Sun</a> <a href="https://www.businessinsider.in/business/corporates/news/wipro-wins-five-year-contract-with-europes-third-largest-producer-of-clean-electricity/articleshow/78761079.cms">Wipro wins five-year contract with Europe’s third-largest producer of clean electricity</a>

Luxury icons Sabyasachi and Oberoi open up about their 'perfectionist quirks' like checking the colour of egg yolks and slashing clothes so they can’t hit the edit table

<ul><li>On Business Insider’s Global Trends Festival, Fashion Designer <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword> spoke about the future of fashion, how brands can help Indians feel proud of their culture, and what luxury means in India. </li><li>He also shared why consumers continue to buy expensive clothes from a luxury brand in a price-sensitive market like India. </li></ul>Over the years, Sabyasachi has built a brand that is truly Indian at heart and global at scale. Women who do dream of getting married often aspire to be a ‘Sabyasachi bride,’ a term coined by this legendary designer’s fans. Sabya, as he is popularly known, bootstrapped his business with a small capital of Rs 12,000, which was borrowed from his sister and today, his company has an annual turnover of $11 million. His journey is a testament to the fact that successful businesses are built on the pillars of perseverance and perspective. He was quick to realise that money isn't the only important thing when it comes to building a successful brand. Sabya shared, “Gone are the days when you could create a luxury brand just by the virtue of money. If that would have been the case, I would not have been a successful businessman at all because I started my own business with a capital of Rs 12,000. What I realised very early on was that to build a successful luxurious brand, you need to have a little bit of a cultural stand and a unique voice. At the end of the day, people need to look up to you.” Sabya climbed his way to the top on his own. He fought with his father, who wanted to see him become an engineer, to join National Institute of Fashion Technology (NIFT). His father also denied to fund his studies, so he sold his books to buy an application form for NIFT and got in. It was his determination and passion for fashion and craftsmanship that pushed him to do better and pull all-nighters. It was also this outsider perspective that helped Sabya envision a brand that offered both luxury and dignity. He said, “At one point in Kolkata, I saw a lot of luxury, exuberance and lavishness, and I also saw poverty and restraint. But what they both had in common was dignity. One of the reasons why I have been able to build a luxury brand is because I am detached. I look at luxury from an outsider perspective. For me, luxury is everything to do with refinement, restraint, dignity and value. So, to build a brand that is successful, it is important to have perspective.” Sabya turned the tide in his favour and built a niche, luxurious brand in a hyper-price-sensitive market. But what does luxury really mean to Sabya? “Luxury cannot be created from the point of subjugation. It needs to be created from a point of cultural relevance. In fashion, the ability to express yourself and to stand for who you are, is the definition of luxury,” answered Sabya. Bringing pride back for Indian culture Indian fashion practices, which have traditionally been influenced by cultural habits, have witnessed a gradual transition and have begun to align themselves to global trends. With this, Indians have adapted both, the colonial language and the fashion sense. Traditional wear is often remembered for festivals and celebratory occasions. So, with brand Sabyasachi, Sabya’s aim was also to instil national pride in our culture and its roots. Explaining why luxury is a reflection of one’s cultural identity, he said, “When I started my business in India, I realised that a lot of Indians were not proud of their cultural heritage. We had been colonised for a very long time and there was a colonial hangover that was expressed in Indian clothes. So, luxury is about self expression, comfort and about coming home to who you really are. In fashion, luxury is about your cultural identity, which is best expressed in India through exquisite craftsmanship.” Sabya, who is also surprisingly slightly colour-blind, is known for his perfection. He is seen as a businessman whose focus is on customers. Everytime he works on a collection, he trusts his intuition. Before the final draft reaches the edit table, he sits with an editing scissor and asks himself, “Why is it that the customer will buy this product?” The final draft is sent to the edit table once he feels confident about his design and has trust in its uniqueness. “I have always been guided by the two principles that the Indian customers are looking for: a sense of longevity and investment in products which can be very transient. With COVID, this sense has amplified because people want to buy things that are luxurious but they want the option to use it everyday,” said Sabya. Sabya also keeps the environment in mind while working on his products and wants to put a pause on fast-fashion trends. “At Sabyasachi, we do the exact opposite of fast fashion. We do the same kind of clothes over and over again because I want people to buy things that are timeless and give them a certain sense of identity. Similarly, when I do ready-to-wear, I would actually do classic products that people can use again and again. You see the harms of fast fashion because everything goes into landfills. Today you have to be conscious about how your business is creating carbon footprints and I would never do any kind of business that could harm the planet. I’d like to create a product that people have a relationship with. I would not want to create a product that they would discard seasonally, that’s not in my DNA.” However, Sabyasachi is an expensive brand that not everyone can afford. Sabya was once asked by Bollywood Actor Boman Irani in a television show if his ‘brand has customers or just fans’. But Sabya believes that its quality and value supersedes its expense. He said, “Why is it that the customer comes back to you again and again? It is because expense and value are two different parameters. As a customer, when I buy something I don’t look at the price, I look at the value the product offers. I want my customers to feel the same way. I want to offer them the best thing, irrespective of the price and I don’t want them to feel cheated that they have paid more than the value being offered.” If Indian consumers do want value products, why aren’t there many brands in the luxury landscape? Explaining the reason behind this gap, Sabya said, “The reason why India doesn’t have too many luxury brands is because everybody gets too corporatised. When you are working as a corporate, you are just doing a job. When you own a business, it is your little child and you want it to grow and do better everyday. For those who want to build a luxury brand, everyday is a battle -- not with anyone else but yourself -- you lead through inspired leadership and you just want to strive to make things better. What is perfect for everyone else might be imperfect for you and you have to be open-minded and need that humility to make something wonderful, better." Brands of the future Post COVID, Sabya thinks that the world needs to celebrate exuberance a lot more because our time in this world is finite. So, as customers become more cautious about where they put their money, brands need to offer an authentic experience and beautiful story-telling. And while they are at it, brands that help community as well, will become the brands of the future.

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream

Inside the glittering world of Sabyasachi, the Indian bridal designer bringing his intricate designs to New York

Fashion has come a long way in India. It doesn’t imitate the international couture anymore like the mid 90s. It has build up a signature of its own in the global market, which is why we see <keyword id="8264" type="COMPANY" weightage="20" keywordseo="Sabyasachi">Sabyasachi</keyword> and <keyword id="33" type="PERSON" weightage="20" keywordseo="Manish-Malhotra">Manish Malhotra</keyword> becoming the favourite couturier for <keyword id="2370" type="COMPANY" weightage="20" keywordseo="hollywood">Hollywood</keyword> celebrities. Fashion was always very artsy. So a designer would require a pencil and paper to draw his imagination and rely solely of pen and paper research. But no more, thanks to the cloud, things have become convenient. Recently <keyword id="10875" type="CITY" weightage="20" keywordseo="IBM">IBM</keyword> <keyword id="6411673" type="PERSON" weightage="20" keywordseo="Watson">Watson</keyword>, which combines artificial intelligence (AI) and sophisticated analytical software for optimal performance, has collaborated with renowned fashion designer Falguni and Shane (<keyword id="4250116" type="UNKNOWN" weightage="20" keywordseo="Falguni-Shane-Peacock">Falguni Shane Peacock</keyword>) for an amazing tech enabled experience. Talking to media, Shane said, “Bollywood has shaped fashion for decades but now fashion shapes Bollywood.” What the designer duo has done is synthesis, a kind of fusion of different culture and old and new ways of doing things. “This is just the beginning. We want Watson to help us augment the whole design process. It doesn’t feel like technology. Rather it’s like communicating with higher intelligence that gives you the answer you want fast.” How AI helped the designers Watson helped Falguni and Shane to get hands on with couture trend of last 10 years. Be it the fabric, pattern, colour palate or motifs, AI technology has empowered them with research materials in fraction of seconds. From <keyword id="6355838" type="COMPANY" weightage="20" keywordseo="New-York">New York</keyword>’s ramp to streets of Varanasi, AI gets you all details of fashion.

Artificial intelligence is the future of fashion. This Indian designer duo proved so

The makers of the upcoming action-thriller movie 'Code Name: Tiranga' have decided to cap the opening day ticket price of the film at Rs 100 per ticket at all cinemas across India. The lead pair of the film, Harrdy Sandhu and <keyword id="562349" type="General" weightage="80" keywordseo="parineeti-chopra" source="Orion">Parineeti Chopra</keyword>, shared the news with their fans through a special video. The espionage action thriller, 'Code Name: Tiranga' is the story of a spy on an unfaltering and fearless mission for her nation in a race against time where sacrifice is her only choice. The film, directed by <keyword id="386035" type="General" weightage="80" keywordseo="ribhu-dasgupta" source="Orion">Ribhu Dasgupta</keyword>, will see Parineeti playing a RAW agent who is on an exhilarating journey across many countries. This will be Harrdy Sandhu's second Hindi film after the sports-drama '83', which failed to impress the critics and also couldn't do much at the box office. The film, which also stars <keyword id="30223" type="General" weightage="80" keywordseo="sharad-kelkar" source="Orion">Sharad Kelkar</keyword>, <keyword id="115070" type="General" weightage="80" keywordseo="rajit-kapur" source="Orion">Rajit Kapur</keyword>, Dibyendu Bhattacharya, <keyword id="201000" type="General" weightage="80" keywordseo="shishir-sharma" source="Orion">Shishir Sharma</keyword>, Sabyasachi Chakraborty and Deesh Mariwala, will debut in theatres on October 14. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/indian-startup-funding-hit-2-year-low-in-jul-sep-at-2-7-billion-pwc/articleshow/94832229.cms" style="">Indian startup funding hit 2-year low in Jul-Sep at $2.7 billion: PwC</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/wework-india-makes-its-1st-investment-in-bengaluru-based-zoapi/articleshow/94831789.cms">WeWork India makes its 1st investment in Bengaluru-based Zoapi</a>

'Code Name: Tiranga' makers cap first day ticket prices at Rs 100 across India

When it comes to <keyword id="2302365" type="ORGANIZATION" weightage="100" keywordseo="village-industries">village industries</keyword> and <keyword id="10459" type="COMPANY" weightage="100" keywordseo="Khadi">khadi</keyword> units, one doesn’t generally assume that they would be worth big bucks. However, the last year’s sales of these low-profile segments have managed to cross the mark of Rs 50,000 crore for the first time. Also read: <a href="http://www.businessinsider.in/fab-india-actually-gave-khadi-abreather-by-establishing-its-own-brand-heres-why/articleshow/57219443.cms">Fab India actually gave Khadi a breather by establishing its own brand. Here’s why</a> One could assume that the rise in <a href="http://www.businessinsider.in/strategy/government-is-considering-mandating-khadi-for-office-wear/articleshow/51324639.cms">khadi</a> sales is because of the immense support it gets from <a href="http://www.businessinsider.in/politics/PM-Modi-Promotes-Khadi-Cleanliness-In-Maiden-Radio-Address/articleshow/44191399.cms">the government</a>, but the same can’t be said about products like honey, soaps, cosmetics, furniture and organic food items, which have surprisingly seen bumper rise in demands. Most of these products are produced in village industries run by women. Also read: <a href="http://www.businessinsider.in/guess-who-replaced-mahatma-gandhi-and-is-the-new-face-of-khadi-udyogs-calendar/articleshow/56498528.cms">Guess who replaced Mahatma Gandhi and is the new face of Khadi Udyog’s calendar</a> As per Khadi &amp; Village Industries Commission (KVIC) data, sales of village industries produce, also called <keyword id="1745375" type="UNKNOWN" weightage="100" keywordseo="gramodyog">Gramodyog</keyword>, grew 24% in last fiscal, managing to reach just under Rs 50,000 crore. Meanwhile, sale of khadi products saw a rise of 33% from previous fiscal. The rise in khadi and village products can be cited to consumer preference, which is increasingly shifting towards natural products. Also read: <a href="http://www.businessinsider.in/thelife/culture/sabyasachi-mukherjee-just-launched-the-udaipur-collectionand-it-looks-absolutely-stunning/articleshow/57450307.cms">Sabyasachi Mukherjee just launched ‘The Udaipur Collection’ and it looks absolutely stunning</a>

Happy surprise! Sales of Khadi and village goods have crossed the Rs 50,000 cr mark

<ul><li>In an interview with Business Insider India, Luv Isrrani, an Indian celebrity wedding photographer, says people still don't respect the profession. </li><li>A wedding photo shoot can cost anywhere between ₹15,000 and ₹100,000 per day. </li><li>Compare that to the median salary for employees in the two highest paying industry in India — Power and IT — is ₹1,45,833 a month. While the per capita income for all Indians is ₹10,534 a month.</li></ul>Indian brides and grooms are wackier and experimenting with wedding looks, like floating in a pit and other ways in a bid to stay different. Others who are not as imaginative are opting to turn their special day picture perfect. It hence comes as no surprise that wedding photography is a thriving business in a $50 billion wedding market, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">according</a> to Vogue India. Luv Isrrani, who shot the wedding of Indian cricketer <keyword id="368" type="PERSON" weightage="20" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword>'s wedding, says that the business has changed for the better. When he started working 15 years back, he charged ₹3500 to shoot an entire portfolio. Today, he charges ₹150,000 a day, and that is a whopping 4,200% increase. It also compared well to the median salary for employees in the<a href="https://www.randstad.in/about-us/press-releases/press-releases/fmcg-emerges-as-the-highest-paying-industry-in-india-randstad-salary-trends-study-2017/"> two highest paying industries in India </a>— energy and IT — is ₹1,45,833 a month. While the per capita income for all Indians <a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">is </a>₹<a href="https://www.livemint.com/politics/policy/india-s-per-capita-income-rises-10-to-rs-10-534-a-month-in-fy19-1559318636062.html">10,534 a month.</a> The driving factor Most photographers in India do not earn anywhere close to Luv. The difference between Luv and other cameramen is his focus on weddings, which is big business in India, especially the ones involving celebrities. Every wedding is becoming more lavisher, and he has much to gain. A <a href="https://www.indiatvnews.com/lifestyle/relationships-big-fat-indian-wedding-survey-432568">recent survey revealed</a> that millennials are ready to spend a hundred thousand rupees for a typical wedding ceremony that lasts for three to four days in India. More than 20% of the female and 11% of the male agreed that they can spend ₹10,00,000 to ₹20,00,000 on their wedding. However, another survey said<a href="https://scroll.in/article/831857/the-big-fat-indian-wedding-still-survives-but-millenials-are-increasingly-opting-out">, women opt for low-cost weddings </a>as they get older. Half the people living in India are under the age of 30, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">reported</a> Vogue India. While millennials are getting more thrifty, still a majority of Indian weddings cost way more than what the person can ideally afford. With people using more and more social media, brides and grooms want their wedding to be in a certain way within a certain budget, said <a href="https://www.sabyasachi.com/">Sabyasachi Mukherjee</a>, a famous fashion designer. The demonstration effect as a result of the grand celebrity wedding like <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and <keyword id="6381400" type="PERSON" weightage="20" keywordseo="nick-jonas">Nick Jonas</keyword> or Ranveer Singh And Deepika Padukone are adding to the desire. <div type="Article" hostid="261" msid="67150327" title="Meet the Ambanis, the richest family in Asia, who live in a $1 billion skyscraper and mingle with royals, politicians, and Bollywood stars" mstype="2" mssubtype="0"></div>
Every business related to wedding is thriving. Anita Dongre, an Indian fashion designer, <a href="https://www.voguebusiness.com/fashion/indian-wedding-fashion-millennials-lehenga">registered an annual turnover</a> of over ₹700 crores (£82.2 million) in 2019, a 30% increase compared to last year. Indians have always been known to splurge at weddings. Even the poorest of the lot tend to save their entire life, or borrow in a huge way, to fund the weddings of their children. The stakes are much higher today. Luv is minting money as a celebrity wedding photographer. But that’s just a stepping stone. Israni is all set to be a director. He recently directed a music video with TSeries and is planning to do much more than photography. See also: <a href="https://www.businessinsider.in/the-remarkable-journey-of-byju-raveendran-from-a-teacher-to-a-billionaire/articleshow/70550817.cms">The remarkable journey of Byju Raveendran from a teacher to a billionaire</a> <a href="https://www.businessinsider.in/simba-beer-is-roaring-towards-success-with-focus-on-indias-smaller-markets-and-a-revenue-of-125-crores/articleshow/70270926.cms">A 27-year old has his own beer brand that is earning ₹125 crore just in its third year</a>

A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

<ul><li>Controversies have always been a part of the advertising industry and the year 2021 was no different.</li><li>The year was full of ups and downs and a lot of brands landed in trouble for hurting religious sentiments through their campaigns.</li><li>We look at the year gone by and some brand controversies that erupted in India.</li></ul>2021 was bitter-sweet for the Indian advertising industry. This year gave us beautiful campaigns such as Cadbury’s remake of the famous stadium ad with the wonderful jingle Kuch Khaas hai, CRED’s Indiranagar Ka Gunda that still continues to appear in memes on the internet, Bhima’s Pure as Love ad that challenged the status quo, to mention a few. However, it was also a year full of controversies. Many brands landed themselves in trouble and numerous campaigns had to be pulled off. It is not too difficult today for a small tweet to snowball into a boycott trend, something that is every marketers’ and agency’s nightmare. At the same time, when brands have a presence on social media, they start having an opinion or a voice. If brands err on the side of caution, they are simply selling products to consumers and not engaging with them on a personal level. There will always be users who support the brand for standing up and fighting for causes they believe in but there will also be those who would oppose them at the slightest disagreement. GenZ is also becoming increasingly aware of how advertising works and is able to separate grey from black. They view brands as a form of self-expression and to connect with them, brands are also expected to go beyond just selling their products. They are known to connect with brands that they feel are socially and environmentally conscious. So, while many experts advise brands to steer clear of religious topics or make any political statements, there’s also pressure on brands and companies to take firm stands on issues that matter to these young consumers. As brands try to find the balance between making the right statement and offending a majority in the coming year, here are a few brands who found themselves in troubled waters this year: Manyavar Bridal wear brand Mohey had released a commercial that aimed to offer a fresh perspective to the Hindu wedding ritual 'Kanyadaan.' With its campaign featuring Alia Bhatt, Mohey promoted women empowerment and gave a more gender-sensitive touch to the age-old tradition of ‘Kanyandaan’ in Hindu weddings and insisted on bringing in ‘Kanyamaan’ instead. “Through the film, Mohey’s brand ambassador Alia Bhatt questions the conventional beliefs that require a daughter to conform to being ‘given away’ at her wedding. She makes a choice on her wedding day to rethink rituals, stating what Kanyadaan means in modern times, making it more equal and progressive for her present and future generations,” explained its press release. However, this campaign did not sit well with Twitter users. It flared up a controversy on social media and the hashtag #BoycottManyavar started trending on Twitter. The trolls slammed the ad for mocking Hindu traditions. <div type="Youtube" id="PmCSjllj7KU" title="Tradition wahi, soch nayi - #KanyaMaan" thumbUrl="https://i.ytimg.com/vi/PmCSjllj7KU/mqdefault.jpg"></div> Cadbury beef row Mondelez India had found itself in a soup too after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived from beef. Trolls were quick to call for a boycott on all Mondelez products but some users even pointed out that the screenshot being shared is that of Cadbury Australia’s website. <div type="twitter" handle="DairyMilkIn" handlename="Cadbury Dairy Milk" image="http://pbs.twimg.com/profile_images/1327255370444668928/1NjkNhJE_normal.jpg" favoritecount="963" retweetcount="241" status="https://t.co/798qgPozsF" createdat="1626616484000" id="1416758336909840387"></div> The chocolate and snacks giant later clarified that its products in India are all vegetarian. It said that the screenshots circulated were of the company’s products sold overseas. FabIndia Clothing brand FabIndia was criticised for its collection named 'Jashn-e-Riwaaz.' Twitterati alleged that the campaign purposely tried to hurt religious sentiments by associating the name ‘Jashn-e-Riwaaz’ with Diwali, a Hindu festival. They even had a problem with women not wearing their badges of being married such as bindis, bangles and sindoor. Tejasvi Surya, MP and National President of the BJP Yuva Morcha had tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. Brands like Fabindia must face economic costs for such deliberate misadventures.” Soon after that tweet, FabIndia deleted its post across social media and renamed its collection to ‘Jilmil-si-Diwali.’ Sabyasachi The designer brand was trolled heavily for allegedly hurting religious sentiments by promoting their ‘Royal Bengal Mangalsutra,’ which is a part of their Intimate Fine Jewellery line. The ace designer behind it, <keyword id="7202" type="General" weightage="20" keywordseo="sabyasachi-mukherjee" source="Orion">Sabyasachi Mukherjee</keyword>, decided to withdraw the campaign after it triggered an avalanche of online trolling for hurting religious sentiments. He retracted his campaign after Madhya Pradesh’s Home Minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the "police force." <div type="image" title="Sabya and mangalsutra ads" msid="88322071" hostid="261"></div> Dabur’s Fem In the same week, Dabur’s Fem Cream Bleach advertisement stirred a boycott trend for showing a same-sex couple celebrating the Hindu festival of Karva Chauth. <div type="Youtube" id="-yu4_BIPkXU" title="Fem Ad on Karwa Chauth | Dabur Fem Controversial Ad | Viral Video" thumbUrl="https://i.ytimg.com/vi/-yu4_BIPkXU/mqdefault.jpg"></div> CEAT CEAT Tyres was criticised for an ad featuring Aamir Khan in which the actor was seen advising people not to burst crackers on Diwali. <div type="Youtube" id="wm4kOghHQ24" title="Switch to CEAT SecuraDrive | Aamir Khan- Cricket" thumbUrl="https://i.ytimg.com/vi/wm4kOghHQ24/mqdefault.jpg"></div> Zomato Zomato landed in a controversy in October after a customer from Tamil Nadu alleged he was denied a refund for a missing item in his order as he didn't know the ‘national language’ Hindi. Soon, a massive backlash followed on Twitter with many slamming the food delivery app for imposing Hindi on its customers. This also led to hashtags "Reject_Zomato" and "ZomatoSpeakTamil" trending on top. Fortune oil When Sourav Ganguly, BCCI President and Former India Cricket Captain, suffered a mild heart attack in January, netizens happened to re-discover his old ad endorsing Fortune's Cooking Oil. It then triggered a slew of tweets and jokes with people questioning the effectiveness of the oil and also wondering how the brand will tackle this crisis. <div type="twitter" handle="arifaajakia" handlename="Arif Aajakia" image="http://pbs.twimg.com/profile_images/1463855466463862798/ZR5EoEHM_normal.jpg" favoritecount="161" retweetcount="13" status="Dada, get well soon. We love you. You are a tiger, you will come back roaring. @SGanguly99 https://t.co/F5rkPAlmNE" createdat="1609734280000" id="1345949241093586946"></div> On Valentine’s day this year, the brand published an honest print ad clarifying that there are many factors that can affect our heart's health. Adani Wilmar’s Fortune rice bran cooking oil was the only brand that did not bow down to trolls. <div type="twitter" handle="FortuneFoods" handlename="Fortune Foods" image="http://pbs.twimg.com/profile_images/1230878437541371904/69ad0EW2_normal.jpg" favoritecount="15" retweetcount="2" status="Dada made a healthy comeback, as he always does! Here's a 'heart' felt message from him on Valentine's Day. Let's h… https://t.co/Je2cGatoz8" createdat="1613277036000" id="1360808636755320837"></div>

You Searched For "Sabyasachi" and got 11 results

Sabyasachi Mukherjee just launched ‘The Udaipur Collection’ and it looks absolutely stunning

Suchayan Mandal

Sabyasachi sells 51% stake to Aditya Birla Fashion

IANS

After Dabur and FabIndia, Designer and entrepreneur Sabyasachi withdraws mangalsutra ad

BI India Partner

Luxury icons Sabyasachi and Oberoi open up about their 'perfectionist quirks' like checking the colour of egg yolks and slashing clothes so they can’t hit the edit table

Prabhjote Gill

Here's Sabyasachi's journey of starting a brand with Rs 12,000 to becoming every Indian bride's dream

Karuna Sharma

Inside the glittering world of Sabyasachi, the Indian bridal designer bringing his intricate designs to New York

Yoonji Han

Artificial intelligence is the future of fashion. This Indian designer duo proved so

Suchayan Mandal

'Code Name: Tiranga' makers cap first day ticket prices at Rs 100 across India

IANS

Happy surprise! Sales of Khadi and village goods have crossed the Rs 50,000 cr mark

BI India Bureau

A 34-year-old Indian photographer’s income has grown over 42 times in 15 years — thanks to big, fat Indian weddings

Preeti Soni

From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021

Karuna Sharma

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