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1 min read
How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
Here is an example of social listening done right
2 mins read
5 Movies That Define Rani Mukherjee’s Career
Rani delivered a brilliant act in the role of a visually challenged and hearing impaired Michelle, …
3 mins read
Long before Naatu Naatu, India made the world dance to Slumdog Millionaire’s Jai Ho...
In 2009, Jai Ho from Slumdog Millionaire bagged an Oscar and won over the foreign media. Directed …
1 min read
Paytm ropes in Kokilaben to leverage on ‘Rasode Mein Kaun Tha’ trend, to spread an important message
Paytm jumps onto the ‘Kaun Tha’ trend by giving it a new twist.
1 min read
This 4-minute medley of AR Rahman’s iconic songs is the perfect tribute to this maestro on his birthday!
From composing some of the best patriotic
songs to singing heart-breaking, partying type songs and …