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Constant innovation and a profound understanding of customer needs are crucial for maintaining relevance in the ever-evolving <keyword id="11064864" type="General" weightage="20" keywordseo="saas-industry" source="Orion">SaaS industry</keyword>. And it goes beyond just deciphering customer requests. True insight is gleaned by actively listening to their perspectives and aligning innovations with their overarching <keyword id="2422188" type="General" weightage="20" keywordseo="business-goals" source="Orion">business goals</keyword>. Raviteja Dodda, Founder and CEO of MoEngage, emphasised these principles during a compelling discussion with Jeff Klaus, Head of Worldwide ISV Strategy and Development at AWS India. This discussion is part of the <keyword id="6395918" type="General" weightage="100" keywordseo="saas" source="Orion">SaaS</keyword> Scions web series, jointly hosted by Business Insider India and AWS India. Dodda underscored the foresight required to anticipate how enterprise brands will leverage <keyword id="2582671" type="General" weightage="20" keywordseo="saas-products" source="Orion">SaaS products</keyword> in the next five years, stressing on the pivotal role of forward-thinking in fostering innovation and evolution within companies. This strategic approach involves meeting customers’ current needs and addressing future requirements, thus ensuring a cycle of improvement. The conversation delved into the significance of generative AI in enhancing customer experience and the interconnectedness between technology and innovation in the SaaS industry. Regardless of the industry, be it e-commerce, retail, or financial services, technology helps decipher consumer behaviour. By harnessing the power of AI-driven personalization and automation, enterprise companies can extract valuable insights about their customers, enabling them to craft more tailored and effective engagement approaches. Speaking about the importance of AI within his company, Raviteja outlined their journey – commencing with their investment in AI capabilities in 2016, just two years after the inception of their venture. They bring all engagement channels to one platform through strategic integration of AI and automation. This empowers <keyword id="2547868" type="General" weightage="20" keywordseo="consumer-brands" source="Orion">consumer brands</keyword> to guide customers through different life cycles and stages. By leveraging AI, MoEngage helps identify the optimal engagement moment for each customer and the type of content that drives high conversions, fine-tune the message cadence, and profile customers based on their propensities. Sharing suggestions and best practices that have helped MoEngage capture the market beyond India, Raviteja explained that they have constantly evolved their go-to-market (GTM) approach over the past nine years, especially in the SaaS landscape. Recognizing the time it takes to witness tangible results in SaaS endeavours, he emphasised the need to sow seeds in the present to drive growth in the future. "We have taken our GTM structure geographically and have GTM teams independently for each geography," Raviteja added. He credited their success to recruiting adept market launchers who spearhead the initial zero-to-one phase in each market, bringing seamless collaboration between sales, customer success, and marketing. For smaller SaaS enterprises grappling with uncertainties about initiating customer events or ensuring customer satisfaction, Raviteja advises leaping forward – underlining the direct correlation between brand awareness and accelerated growth. Sharing his top recommendations for others in the industry, Raviteja said that the first crucial resource is honesty about the product market fit, the right value proposition, and whether it resonates with the customer. "Don't be a tourist," he added. He cautioned against playing it by the ear in the initial months without a long-term plan. "Do different keywords to get up in terms of establishing the PMF, build a strong founding team, and scale it from there," Raviteja concluded. Raviteja's insights are a blueprint for navigating the dynamic SaaS landscape, advocating a blend of innovation, localization, and steadfast commitment to long-term goals. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them at <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

<ul><li>Cloud-based companies operating in the Indian market are pursuing a multi-product approach. </li><li>Previously, Indian start-up founders had to move to the United States to sell their products, but the pandemic has enabled Indian companies to sell remotely to both domestic and foreign customers. </li><li>Of the 2,364 startups funded in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> in 2022, 469 were cloud and Software-as-a-Service (<keyword id="6395918" type="General" weightage="20" keywordseo="SAAS" source="Orion">SaaS</keyword>) companies.</li></ul>As much as 4.7% of all the VC dollars that went into cloud-based companies in 2022 — flowed into India. Also, 2,364 startups were funded in India during the year, and 469 of them were in the cloud and Software-as-a-Service (SaaS) companies, said a report by <keyword id="290936" type="General" weightage="80" keywordseo="bessemer-venture-partners" source="Orion">Bessemer Venture Partners</keyword> (BVP). “Cloud spending in India grew nearly 22% last year, putting it nearly in line with the entire continent of Europe. Importantly, India’s growth in public cloud services spending vastly outpaces its overall growth in IT spending (2%), more so than for other geographic regions,” the report said. India currently has eleven Cloud and SaaS companies that are considered centaurs (a business that reaches $100 million of annual recurring revenue), which includes three companies that achieved centaur status last year. <cmsannotation type="cmsannotation" annotationid="Indian startups early adopters of multi-product strategy" comment="subhead2" text="Indian startups early adopters of multi-product strategy">Indian startups early adopters of multi-product strategy</cmsannotation> According to the report, cloud-based companies operating in the Indian market are pursuing a multi-product approach. Vertical SaaS firms are developing additional products that cover different stages of the customer journey, while horizontal SaaS companies are diversifying into other business segments that are related to their core offerings. The fact that the Indian cloud market is able to develop multi-product solutions rapidly is a testament to the country's skilled developer workforce and its customer base for SaaS products. Previously, Indian start-up founders had to move to the United States to sell their products, but the pandemic has enabled Indian companies to sell remotely to both domestic and foreign customers. <cmsannotation type="cmsannotation" annotationid="Indian SaaS companies are using AI to productise services" comment="subhead2" text="Indian SaaS companies are using AI to productise services">Indian SaaS companies are using AI to productise services</cmsannotation> The report finds that the Indian cloud market is also leveraging the potential of AI. “In particular, Indian SaaS companies are leveraging AI to help productise services,” says Anant Vidur Puri, partner at Bessemer Venture Partners. Notably, leading cloud companies are incorporating Language and Learning Models (LLMs) in conjunction with human resources. For example, Entropik uses facial expressions and tone of voice analysis to generate user research with emotional intelligence, while Leena AI assists HR teams in creating customised virtual assistants for their respective company's needs and culture, the report said. Indian startups are also leveraging the cloud to offer services and utilise LLMs to enhance accuracy and quality. For example, Pepper Content assists content creators in improving their work and has integrated AI into its quality assurance process, which is later reviewed by employees. Similarly, Perfios helps underwriters analyse credit profiles by using AI to gather and analyse data from various databases, providing lenders with a more complete view of creditworthiness compared to traditional banking methods. In India, AI is being used to improve job performance rather than replace humans. Last year, venture capital investors invested $53 billion in cloud companies outside the US and Canada, accounting for 42% of global cloud VC investment. Additionally, cloud and SaaS deals made up almost a quarter of all venture-backed startups worldwide. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/inflows-into-equity-mfs-hit-1-year-high-in-march-on-robust-sip-and-thematic-fund-investments/articleshow/99466043.cms">Inflows into equity MFs hit 1-year high in March on robust SIP and thematic fund investments</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/xiaomi-launches-a-new-line-up-of-air-purifiers-a-tv-and-a-vacuum-mop-in-india/articleshow/99464429.cms">Xiaomi launches a new line-up of air purifiers, a TV, and a vacuum mop in India</a>

Cloud spending in India grew by nearly 22% in 2022, says Bessemer Venture Partners

<ul><li>A married woman’s employability is linked to a mother-in-law’s employment status, husband’s salary and so on, as per a new report.</li><li>For underprivileged <keyword id="121387" type="General" weightage="20" keywordseo="rural-women" source="Orion">rural women</keyword>, there is no marriage and motherhood penalty when it comes to employment.</li><li>Most such women, however, turn into contributing family workers in agriculture and work for subsistence.</li><li>In districts where women have high paid jobs, there are also more cases of domestic violence. </li></ul>One generation leads the other and that’s true in the case of women and their employment status in India. An unemployed mother-in-law can bring down the employability of a married woman and vice-versa, according to the ‘State of Working India 2023’ report by <keyword id="125797" type="General" weightage="80" keywordseo="azim-premji-university" source="Orion">Azim Premji University</keyword>. Proving that there is an inter-generational effect on gender norms, the report says that a married woman living in a household with an unemployed mother-in-law is less likely to be employed — 20% less likelihood in urban areas, and 30% in rural areas. This is in comparison to households without a mother-in-law. “However, if the mother-in-law was present and employed herself, this is associated with a higher likelihood of women’s participation to the extent of 50% (rural) to 70% (urban) more than households with no mother-in-law present,” the report released on Wednesday said. The husband and his earnings The story of women and employment in India is far from a straight line – many factors including marital status, economic status and motherhood – all have a direct impact on it. For married women especially, the husband’s salary is seen to have a direct impact. The report finds that husband’s income has a U-shaped effect on women’s employability. “A common gender norm is the “male breadwinner” norm, i.e. husbands are considered the primary earners with wives contributing to household income only if necessary,” the report says. In households where the husband’s earnings are high, the probability of the wife being employed is low, controlling for individual and household factors. But it’s not a straight line. After the husband's salary crosses ₹40,000 per month, women’s employability increases, especially in urban areas. “This U-shaped pattern could result from a change in norms with rising incomes or it could also be due to the fact that such husbands are matched with higher educated wives who have preferences as well as opportunities to access better paid work,” the report says. What’s the price of a job? In the case of rural women, marriage and motherhood only improves their employment. However, that’s associated with the fact that they turn into contributing family workers in agricultural work or find or find self-employment. “Thus, for women in the informal economy, rather than a marriage or motherhood penalty for employment, we find the reverse. But the absence of a penalty may not be a positive outcome since it likely reflects a compulsion to work for subsistence,” says the report. But are women happier with more employability? There is no straight answer for this question as well because there is data to show that districts that report high rates of working women also show women saying that they make their own healthcare decisions, own large assets or meet relatives. Yet, independence comes with a painful price for working women – as districts with higher percentages of women with paid working jobs also report higher domestic violence. “The suggested mechanism is that working women are more likely to face partner violence due to challenging of established gender norms,” the report says.

Saas, bahu aur naukri: The inter-generational effect on gender norms

Global VC firm <keyword id="48032" type="General" weightage="80" keywordseo="blackstone" source="Orion">Blackstone</keyword> on Monday reached a definitive agreement to sell its stake in the Kerala-based software-as-a-service (<keyword id="6395918" type="General" weightage="20" keywordseo="SaaS" source="Orion">SaaS</keyword>) provider <keyword id="95627" type="General" weightage="80" keywordseo="ibs-software" source="Orion">IBS Software</keyword> to global private equity firm Apax for $450 million. Following the transaction, Apax will partner closely with <keyword id="128946" type="General" weightage="100" keywordseo="ibs" source="Orion">IBS</keyword> Software's Founder and Executive Chairman, V.K. Mathews, who will remain the majority shareholder. Founded in 1997, IBS Software provides next-generation SaaS solutions that power the most mission-critical operations at the world's leading aviation, tour and cruise, hospitality, and logistics companies. Backed by a team of 4000 professionals across the world with more than 25 years of deep domain expertise, IBS Software's scalable, cloud-native platform and demonstrated market leadership position it to define the future of mission-critical technology for the travel industry. "This investment is an endorsement of our strategy and our commitment and contribution to the industry, and we have a shared vision with Apax for the future of the business. We're grateful to the Blackstone team for their invaluable support over the years and we look forward to an exciting and fulfilling journey ahead with Apax," said Mathews of IBS Software. The transaction is expected to close by the end of Q2 2023. Blackstone acquired about 40 per cent stake in IBS Software, from <keyword id="6375561" type="General" weightage="50" keywordseo="general-atlantic" source="Orion">General Atlantic</keyword>, in 2015 for $170 million. "Having closely monitored the travel software sector over the last several years, IBS Software stood out to us as uniquely positioned in the industry, offering a next-gen software suite that we believe is truly unrivalled," said Jason Wright, Partner, Apax. Amit Dixit, Head of Asia Private Equity, Blackstone added that they are happy to have played an important role in IBS Software's transformation to a SaaS company with global leadership in travel and logistics. "IBS is already one of the largest enterprise SaaS companies out of India. Value creation at IBS Software demonstrates our business-building approach to investing and reinforces our conviction in Technology as a sectoral theme," Dixit added. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/lowest-scores-in-ipl-history-rajasthan-royals-joins-the-list-with-59-runs/slidelist/100249661.cms">Lowest scores in IPL history – Rajasthan Royals joins the list with 59 runs</a> <a href="https://www.businessinsider.in/tech/news/8-things-that-google-bard-can-do-but-chatgpt-cannot/articleshow/100187360.cms">8 things that Google Bard can do, but ChatGPT cannot</a> <a href="https://www.businessinsider.in/tech/mobile/news/how-to-track-and-block-your-lost-smartphones-using-the-sanchar-saathi-portal/articleshow/100242116.cms">How to track and block your lost smartphones using the Sanchar Saathi portal</a>

Blackstone sells stake worth $450 mn in Indian firm IBS Software to Apax

<ul><li>The Indian <keyword id="10600982" type="General" weightage="50" keywordseo="B2B-SaaS" source="Orion">B2B SaaS</keyword> industry continues to have a bullish outlook for 2023 despite global headwinds. </li><li>Four out of 10 Indian B2B SaaS CXOs are targeting over 100% ARR growth. </li><li>The majority of such companies are from AI, HCM, Fintech and CRM/CDP SaaS segments.</li></ul>Unmoved by recessionary trends of the past year, the Indian B2B SaaS industry continues to have a bullish outlook for 2023, says a report by Ernst &amp; Young in partnership with Upekkha Value SaaS Accelerator. It states that Indian SaaS growth is highly capital-efficient by default, across stages. Eight out of 10 Indian <keyword id="6756963" type="General" weightage="100" keywordseo="SaaS-companies" source="Orion">SaaS companies</keyword> have a burn multiple of under 1.5x. Globally, a burn multiple of less than 2-3x is a good state for growth stage — companies with $1 million to $100 million Annual Recurring Revenue (ARR). “Indian B2B SaaS is about 2x capital efficient compared to its global counterparts. This places them well, when the capital ask shifts from ‘growth at all costs’ to ‘profitable growth’,” says Kamalanand Nithianandan, partner, Business Consulting, EY India. The growth outlook is balanced by financial and operational prudence, reflecting strong focus on building and scaling capital efficient businesses, says the report titled ‘Bellwethers of Indian SaaS’. <cmsannotation type="cmsannotation" annotationid="Targeting ultra &amp; hyper growth" comment="subhead2" text="Targeting ultra &amp; hyper growth">Targeting ultra &amp; hyper growth</cmsannotation> Insights from the survey reveal that four out of 10 Indian B2B SaaS CXOs are targeting over 100% ARR growth (ultra-growth). A majority, eight out of 10 CXOs, are targeting above 50% ARR growth (hyper-growth) in 2023, as per the survey conducted by EY India and Upekkha. The majority of companies tagreting ultra-growth are from AI, HCM (human capital management) fintech, customer resource management (CRM) and customer data platform (CDP) segments. The funding scenario for Indian SaaS companies is also expected to remain bullish. The report highlights that with expected economic recovery in the second half of 2023 and availability of dry powder within the SaaS focused Indian VC/PE ecosystem, funding activity is expected to gain traction. “This presents an opportunity for Indian SaaS companies with demonstrated profitability to raise capital at favourable terms and double down on growth,” the report says. Alternative funding instruments, such as convertible notes, were emphasized against the backdrop of access to equity funding due to rising inflation rates. According to the report, 60% of company CXOs reported product innovation, pricing changes and partner-led expansion as their top strategic priorities. Top challenge inhibiting growth was ‘delay in customer closure cycle’ for 51% CXOs, whereas sales inefficiency came next for over 41% CXOs. Hiring and retention continue to be a key challenge, but CXOs also emphasize on adopting reskilling and training strategies to mitigate the talent shortage risk. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/stock-price-run-up-in-paytm-nykaa-zomato-pb-fintech-delhivery-could-see-large-shareholders-cashing-out-bofa/articleshow/98274102.cms">Stock price run up in Paytm, Nykaa, Zomato, PB Fintech &amp; Delhivery could see large shareholders cashing out - BofA</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/vr-app-allows-users-to-revisit-memories-previously-recorded-on-their-smartphones/articleshow/98275527.cms">This app is straight out of Black Mirror — it lets you capture and revisit memories in virtual reality</a>

Indian B2B SaaS companies are 2x more capital efficient than global peers: EY report

The de facto norm for creating and integrating contemporary apps has been and continues to be application programming interfaces, or APIs. Simply defined, APIs allow software to communicate with other software, which frees up more developers to work on creating more applications faster and innovating better. Although businesses have been using APIs for a while, there’s been a shift in the way these interfaces are viewed within organizations. Today, many competitive, forward-thinking companies view APIs as software products that enable developers to open up new digital business models and prospects rather than merely as an integration tool to link programmes and data. To give us a broader perspective on this, Abhinav Asthana, CEO and Founder of Postman spoke with Felipe LaMaitre, Director of Developer Relations at AWS, as part of the SaaS Scions web series by Business Insider India to further elaborate on this. Then a Software engineer, Abhinav Asthana launched Postman in 2012 as a side project with the intention of making API testing easier. Today, Postman has more than 25 million registered users and 75,000 open APIs, making it the largest public API hub in the world. Driving factors behind Postman’s success Postman’s popularity can be attributed to the numerous small measures that the company undertook. Asthana's advice to fellow founders is to create a support network of colleagues within the workplace as well as family and friends outside of the business. This serves as the main driving force behind continued building. He reiterates that it is crucial to wait, consider, and list the pros and cons while developing, Asthana acknowledges the simplicity of creating software but advises founders to focus on product development rather than being consumed by operational aspects. “Software is much simpler to create because it doesn't require a significant initial expenditure. You only need a computer, the internet, free time, and some talent. To top it off, there are a tonne of materials online, some of which are even offered by AWS. Instead of getting so preoccupied with the operational aspects of beginning a business, such as seeking capital, setting up an office, and so forth, founders shouldn’t neglect what is most important at this time–developing the product,” he says. Balancing simplicity and complexity in software When asked how to keep things simple in a commercial world when markets and consumer needs are becoming increasingly complex, Asthana says it is "difficult to achieve." The term "software" in general is as wide as the ocean, with an equally enormous scope for improvement. One may always add new features and submit updates, but this leads to a slew of newer challenges. "Every update or upgrade is a component that must be carefully maintained, and the most difficult aspect is balancing all of the components." He notes the importance of introducing new features and simultaneously removing outdated, ineffective ones. APIs as the next big wave in SaaS APIs have been called the "next big SaaS wave." The software revolution began slowly, but in recent years it has skyrocketed, with the shift to software as a service, or SaaS, becoming the fastest-growing part of data. Asthana adds to this by saying, “Two decades ago, this industry was severely underserved on a global scale, with developers bearing the brunt of this". In actuality, however, APIs serve as the fundamental units of software, and since the early 2000s, developers have yearned for a better developer experience, including tools that make designing, documenting, and testing APIs more streamlined. As opposed to writing raw code, developers spend more time working with APIs. As a result, both tech and non-tech businesses have gone digital. Today he says, “APIs are essential abstractions in important industries including banking, healthcare, retail, and others. All of our aspirations for technology two decades ago have been surpassed by this”. However, the buck doesn’t stop here, more needs to be learned and developed, and Postman will play a crucial part in the expanding API business. Postman’s role in expanding the API business Lastly, Asthana spoke about how Postman is working on building and maturing the API market. “We currently work on two levels, informing leadership of the value of APIs for businesses. We also manage developer relations, a programme that is entirely devoted to developers and provides them with practical tools that they can apply right away in their line of work,” he said. He continued, “A student programme run by Postman links peers and the market with students who are open to using software services. Additionally, a lab is available for testing and simulation. All of this is covered by our curriculum for developer education.” "The second level is the executive education programme, which primarily works on getting executives together to produce educational content in the form of books and white papers,” says Asthana. The rapid growth of SaaS, exemplified by the success of Postman, underscores the transformative power of cloud-based software solutions. APIs have emerged as the critical component of modern software development. All knowledge workers will need an elementary knowledge of API. API embodies knowledge and enables us to use the digital tools at our disposal for efficiency while being informed, obtaining verified, trustworthy information, and staying up-to-date. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Postman’s APIs to deliver the next wave of innovations: Leading the SaaS revolution from the front along with AWS

<ul><li>Some of these companies include Hippo Video founded by ex <keyword id="265415" type="General" weightage="20" keywordseo="zoho" source="Orion">Zoho</keyword> employees and Niki founded by former Innovaccer employees.</li><li><keyword id="4621694" type="General" weightage="20" keywordseo="freshworks" source="Orion">Freshworks</keyword> and <keyword id="2760306" type="General" weightage="20" keywordseo="chargebee" source="Orion">Chargebee</keyword> are also founded by former employees of Sridhar Vembu-led Zoho Corporation.</li><li><keyword id="4360787" type="General" weightage="20" keywordseo="indian-saas-companies" source="Orion">Indian SaaS companies</keyword> — both old and new — have created over 62,000 jobs in India in 2021 so far.</li></ul>Over 500 former employees of India’s top fifteen software-as-service (SaaS) companies — like Zoho, Freshworks and others — have founded their own companies, a recent report by Bain &amp; Company revealed. The report noted that these 500 employees have created more than 5,000 employment opportunities. Some of these companies include Hippo Video, SurveySparrow, Facilio founded by ex Zoho employees, Slintel founded by former Eightfold employees and Niki founded by former Innovaccer employees. Freshworks and Chargebee are also founded by former employees of Sridhar Vembu-led Zoho Corporation. Collectively, Zoho has contributed nearly 133 entrepreneurs to the Indian startup ecosystem. <div type="image" title="Zoho, Freshworks and top Indian SaaS companies have given 500 entrepreneurs to the Indian Startup ecosystem" msid="88145268" hostid="261"></div> The report further suggests, “50% of founders, new companies, and resulting job opportunities are coming from emerging <keyword id="9700532" type="General" weightage="20" keywordseo="indian-saas" source="Orion">Indian SaaS</keyword> companies.” The Indian SaaS report of 2021 further highlighted that the Indian SaaS companies — both old and new — have so far created over 62,000 jobs in India this year alone. These job opportunities are spread across professionals skilled in cloud, artificial intelligence and machine learning, product management and advanced analytics like data engineers, data scientists and more. <div type="image" title="Zoho, Freshworks and top Indian SaaS companies have given 500 entrepreneurs to the Indian Startup ecosystem" msid="88145301" hostid="261"></div> Indian SaaS companies are poised to reach $30 billion in revenue, capturing 8% to 9% share of the global SaaS market by 2025, the report by Bain &amp; Company added. Meanwhile, a report by investment firm Chiratae Ventures and consulting firm Zinnov released in June noted that the Indian SaaS segment has the potential to clock a <a href="https://www.businessinsider.in/tech/enterprise/news/amazon-twitter-hyundai-and-dominos-are-buying-indian-software-fuelling-a-75-billion-dream-chased-by-top-vcs-like-sequoia-and-tiger-global/articleshow/85646116.cms">total turnover of $75 billion by 2025</a>. The Bain &amp; Company report also noted that the investment in this space is expected to reach $4.5 billion in 2021. “While the overall growth in funding has been driven by an increase in deal volume across stages, there has been notable growth in the volume of deals larger than $50 million, as investors give a clear vote of confidence in the potential of Indian SaaS companies to achieve substantial future growth,” Arpan Sheth, who is a partner and leader at Bain &amp; Company’s Global Vector Solution Group, said. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/indigo-stock-gains-as-a-plea-to-shut-down-spicejet-has-been-admitted/articleshow/88138734.cms" style="">Indigo stock gains as a plea to shut down SpiceJet has been admitted</a> <a href="https://www.businessinsider.in/business/news/zoho-is-selling-its-video-calling-app-in-as-many-ways-as-possible/articleshow/88137006.cms" style="">Zoho is selling its video calling app in as many ways as possible</a> <a href="https://www.businessinsider.in/india/news/these-are-the-states-with-confirmed-cases-of-omicron-covid-19-strain-in-india/slidelist/88138240.cms" style="">Omicron in India — Maharashtra and Rajasthan have recorded 19 positive cases so far</a>

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From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

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Cloud spending in India grew by nearly 22% in 2022, says Bessemer Venture Partners

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Saas, bahu aur naukri: The inter-generational effect on gender norms

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Blackstone sells stake worth $450 mn in Indian firm IBS Software to Apax

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Indian B2B SaaS companies are 2x more capital efficient than global peers: EY report

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