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<ul class="summary-list"><li>With its coding capabilities, generative AI is making it <a href="https://www.businessinsider.com/chatgpt-ai-technology-end-of-coding-software-developers-jobs-2023-4">easier to develop software</a>.</li><li>This could disrupt the way software is created, distributed, and used, VCs and startup founders say.</li></ul>While <a href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">ChatGPT</a> has been wowing the public, behind the scenes investors and technologists are beginning to talk about a deeper disruption to the inner workings of the established software industry.A new potential framework for software, whose earlier iteration was coined <a href="https://www.researchgate.net/publication/341553733_Designing_and_Programming_Malleable_Software" target="_blank" rel="noopener"> "malleable software"</a> by researcher Philip Tchernavskij, describes a future where <a href="https://www.geoffreylitt.com/2023/03/25/llm-end-user-programming.html" target="_blank" rel="noopener">generative AI and humans work together</a> to customize tooling and even create entire applications.This outcome would flip the traditional software industry on its head, calling into question the value of <a href="https://www.businessinsider.com/software-as-a-services-explainer">SaaS</a> companies in a world where <a href="https://www.businessinsider.com/chatgpt-ai-technology-end-of-coding-software-developers-jobs-2023-4">everyday people can build software themselves</a>."No-code was the first step," said <a href="https://www.businessinsider.com/the-venture-market-is-surprisingly-rabid-says-investor-2020-8">Matt Turck</a>, a partner at venture capital firm FirstMark. "This is the final chapter of software eating the world, where a bunch of people can create enterprise software within the enterprise."This would represent quite a reversal for the industry. <a href="https://www.businessinsider.com/guides/tech/saas">Software-as-a-Service</a> companies have been the disruptors for a decade, not the disruptees. They have sky-high valuations because investors are betting their subscription revenue will continue steadily rising for many years to come. If generative AI really catches on, though, that future may look very different.<h2>Democratizing tech creation</h2>Venture capitalists and startup founders have been obsessed with the idea of democratizing tech creation for years, as seen by the <a href="https://www.businessinsider.com/no-code-low-code-rising-popularity-amid-remote-work-experts-2020-6">rise of low-code and no-code startups</a> like Airtable, last valued at $11 billion, and Webflow, which landed a $4 billion price tag last year.Some technical knowledge was still required to build most software. Now, though, the emergence of generative AI tools like <a href="https://www.businessinsider.com/codex-github-copilot-chatgpt-openai-productivity-2023-3">GitHub Copilot</a> has opened up the ability to generate code using just natural language, Ethan Kurzweil, a partner at Bessemer Venture Partners, told Insider.For Jake Saper, a general partner at Emergence Capital, the use cases that stand to be disrupted first are simple, low-risk tasks and applications in small and midsize businesses. These instances offer the lowest chance of business disruption and require the least cross-company coordination, he said.Vertical software companies taking existing technologies and making them easier to use in antiquated industries could also be under threat of replacement if their value-add is more around convenience versus actual product differentiation, Fika Ventures senior associate James Shecter said.Already, technologists have begun to use generative AI tools like Copilot to build simple apps, including a <a href="https://affiliate.insider.com?h=30c8e0a951bc0b06e06cd5e139d66c203579f067beaae835573ed17dc924f7b8&amp;postID=6467cbbf255dba48ea4393cc&amp;site=bi&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fi-built-app-github-copilot-heres-result-simona-winnekes%2F" target="_blank" rel="noopener">trivia game</a> and a <a href="https://affiliate.insider.com?h=30c8e0a951bc0b06e06cd5e139d66c203579f067beaae835573ed17dc924f7b8&amp;postID=6467cbbf255dba48ea4393cc&amp;site=bi&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fi-built-app-github-copilot-heres-result-simona-winnekes%2F" target="_blank" rel="noopener">site for discounted Amazon items</a>. Some later-stage tech startups are trying to get ahead of the curve by sharing the power of creation with their customers. One example can be found in knowledge base startup Guru's AI writing assistant, which lets customers create their own custom tones of voice using generative AI. This challenges the traditional idea of software as a rigid tool with a fixed set of available actions for users, Guru cofounder and CEO Rick Nucci told Insider."We've talked about 'platforms' in the SaaS world for a long time, the idea that someone can create a set of foundational building blocks that customers can configure and shape to be what they want," he said. "This is a step change that's actually happening."<h2>A new era for software</h2>Some VCs and founders believe that generative AI could not only transform the way we create technology but also the way we interact with it through ultra-personalization.For instance, new generative AI technology could help startups create user interfaces customized to each person's exact preferences, Bessemer partner Talia Goldberg said. Already, ChatGPT is showing early signs of this by choosing to provide certain responses in data table format, even when users don't specifically ask for that, she explained.In more extreme cases, entire tools could be generated by AI on the fly to replace common actions a user takes, CRV principal Brittany Walker said. In the long term, VCs like NEA partner Vanessa Larco and investor Elad Gil believe that <a href="https://www.businessinsider.com/why-autonomous-artificial-intelligence-agents-silicon-valley-latest-obsession-2023-5">autonomous AI agents</a>, rather than humans, will be the main entities interacting with software. One potential scenario could be a world where individuals have a primary AI agent that coordinates and manages a number of "micro-agents" capable of doing everything from text messaging to scheduling dinner reservations, Larco told Insider.These types of connections and interactions — the technical plumbing that currently makes different software programs work together — is the bread and butter business of many SaaS companies. If generative AI models can do this work automatically, what will happen to these SaaS businesses?<h2>A 'healthy pressure' for traditional SaaS providers</h2>To be sure, the death of the traditional software company still seems a long way off.First, the choice between building software yourself or buying from a third party brings with it a substantial opportunity cost."I don't necessarily want to sit on my computer for 10, 12, 15 hours developing this when I can go and find something that's ready out-of-the-box," CRV's Walker said. "The barrier would need to drop very low for a critical mass of people to start creating their own bespoke software."Additionally, paying an outside software vendor helps people put the burden of safety, maintenance, and accountability onto a third party, Emergence Capital's Saper said.However, even skeptics admit that the threat of generative AI to traditional SaaS will push established software companies to prove their worth. "It'll probably be healthy pressure because the 'build' decision may be more tempting because it'll be theoretically easier to do," Saper said. "It's going to put pressure on software vendors to really deliver value."Got it a tip? Contact Stephanie Palazzolo using a non-work device on encrypted messaging app Signal (+1 979-599-8091), email (spalazzolo@insider.com), or Twitter DM <a href="https://twitter.com/steph_palazzolo" target="_blank" rel="noopener">@steph_palazzolo</a>.

Welcome to the final phase of software eating the world. SaaS companies beware, you're on the menu this time.

Tata Consultancy Services has topped the <keyword id="28120" type="General" weightage="20" keywordseo="linkedin" source="Orion">LinkedIn</keyword>'s latest list of top companies to work for in India, followed by <keyword id="6370971" type="General" weightage="20" keywordseo="accenture" source="Orion">Accenture</keyword> and <keyword id="28721" type="General" weightage="20" keywordseo="cognizant" source="Orion">Cognizant</keyword> in the second and third place respectively. Professional networking platform LinkedIn on Tuesday released the 2024 Top Companies list for India wherein <keyword id="6357647" type="General" weightage="20" keywordseo="it-companies" source="Orion">IT companies</keyword> bagged the top three ranks, while <keyword id="6354241" type="General" weightage="20" keywordseo="financial-services" source="Orion">financial services</keyword> firms dominated the list with 9 out of 25 companies from this sector. The 8th edition has derived insights from LinkedIn data, and lists the top 25 large companies, 15 best mid-size companies, and provides insights on in-demand skills, top locations, and the largest job functions within these companies. Amongst large companies (500+ employees in India), Tata Consultancy Services retained its top spot this year, followed by Accenture and Cognizant. Continuing the trend from last year, financial services dominated the 2024 list with 9 out of 25 companies from this sector including Macquarie Group (4th place), Morgan Stanley (5th), and JPMorgan Chase and Co (6th), LinkedIn said. Software-as-a-service (SaaS) platform Lentra ranked first on the list of top mid-size companies list (250-500 employees), followed by Indian online travel platform MakeMyTrip. The list also featured fashion and beauty retailer Nykaa and fantasy sports platform Dream11, showcasing the wide range of opportunities available in diverse industries for job seekers in India. "The in-demand skills that the top companies are looking for in the financial services sector include investor relations, capital markets, and investment banking. Companies in the technology sector are looking for skills such as enterprise software, data storage technologies, software development life cycle (SDLC), and artificial intelligence (AI)," the data revealed. Revenue analysis, nonprofit management, and mobile application development are some of the other skills that are witnessing a surge in demand, it added. Silicon valley of India, Bengaluru was named the top location where these top companies are based and looking to hire talent, followed by Hyderabad, Mumbai Metropolitan Region, and Pune. LinkedIn said the ranking of companies is based on eight pillars that have been shown to lead to career progression such as the ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, educational background, and employee presence in the country.

Tech firms TCS, Accenture, Cognizant lead LinkedIn's top large companies list

Global VC firm <keyword id="48032" type="General" weightage="80" keywordseo="blackstone" source="Orion">Blackstone</keyword> on Monday reached a definitive agreement to sell its stake in the Kerala-based software-as-a-service (<keyword id="6395918" type="General" weightage="20" keywordseo="SaaS" source="Orion">SaaS</keyword>) provider <keyword id="95627" type="General" weightage="80" keywordseo="ibs-software" source="Orion">IBS Software</keyword> to global private equity firm Apax for $450 million. Following the transaction, Apax will partner closely with <keyword id="128946" type="General" weightage="100" keywordseo="ibs" source="Orion">IBS</keyword> Software's Founder and Executive Chairman, V.K. Mathews, who will remain the majority shareholder. Founded in 1997, IBS Software provides next-generation SaaS solutions that power the most mission-critical operations at the world's leading aviation, tour and cruise, hospitality, and logistics companies. Backed by a team of 4000 professionals across the world with more than 25 years of deep domain expertise, IBS Software's scalable, cloud-native platform and demonstrated market leadership position it to define the future of mission-critical technology for the travel industry. "This investment is an endorsement of our strategy and our commitment and contribution to the industry, and we have a shared vision with Apax for the future of the business. We're grateful to the Blackstone team for their invaluable support over the years and we look forward to an exciting and fulfilling journey ahead with Apax," said Mathews of IBS Software. The transaction is expected to close by the end of Q2 2023. Blackstone acquired about 40 per cent stake in IBS Software, from <keyword id="6375561" type="General" weightage="50" keywordseo="general-atlantic" source="Orion">General Atlantic</keyword>, in 2015 for $170 million. "Having closely monitored the travel software sector over the last several years, IBS Software stood out to us as uniquely positioned in the industry, offering a next-gen software suite that we believe is truly unrivalled," said Jason Wright, Partner, Apax. Amit Dixit, Head of Asia Private Equity, Blackstone added that they are happy to have played an important role in IBS Software's transformation to a SaaS company with global leadership in travel and logistics. "IBS is already one of the largest enterprise SaaS companies out of India. Value creation at IBS Software demonstrates our business-building approach to investing and reinforces our conviction in Technology as a sectoral theme," Dixit added. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/lowest-scores-in-ipl-history-rajasthan-royals-joins-the-list-with-59-runs/slidelist/100249661.cms">Lowest scores in IPL history – Rajasthan Royals joins the list with 59 runs</a> <a href="https://www.businessinsider.in/tech/news/8-things-that-google-bard-can-do-but-chatgpt-cannot/articleshow/100187360.cms">8 things that Google Bard can do, but ChatGPT cannot</a> <a href="https://www.businessinsider.in/tech/mobile/news/how-to-track-and-block-your-lost-smartphones-using-the-sanchar-saathi-portal/articleshow/100242116.cms">How to track and block your lost smartphones using the Sanchar Saathi portal</a>

Blackstone sells stake worth $450 mn in Indian firm IBS Software to Apax

Zoho founder explains India's software boom in the last 24 months

The de facto norm for creating and integrating contemporary apps has been and continues to be application programming interfaces, or APIs. Simply defined, APIs allow software to communicate with other software, which frees up more developers to work on creating more applications faster and innovating better. Although businesses have been using APIs for a while, there’s been a shift in the way these interfaces are viewed within organizations. Today, many competitive, forward-thinking companies view APIs as software products that enable developers to open up new digital business models and prospects rather than merely as an integration tool to link programmes and data. To give us a broader perspective on this, Abhinav Asthana, CEO and Founder of Postman spoke with Felipe LaMaitre, Director of Developer Relations at AWS, as part of the SaaS Scions web series by Business Insider India to further elaborate on this. Then a Software engineer, Abhinav Asthana launched Postman in 2012 as a side project with the intention of making API testing easier. Today, Postman has more than 25 million registered users and 75,000 open APIs, making it the largest public API hub in the world. Driving factors behind Postman’s success Postman’s popularity can be attributed to the numerous small measures that the company undertook. Asthana's advice to fellow founders is to create a support network of colleagues within the workplace as well as family and friends outside of the business. This serves as the main driving force behind continued building. He reiterates that it is crucial to wait, consider, and list the pros and cons while developing, Asthana acknowledges the simplicity of creating software but advises founders to focus on product development rather than being consumed by operational aspects. “Software is much simpler to create because it doesn't require a significant initial expenditure. You only need a computer, the internet, free time, and some talent. To top it off, there are a tonne of materials online, some of which are even offered by AWS. Instead of getting so preoccupied with the operational aspects of beginning a business, such as seeking capital, setting up an office, and so forth, founders shouldn’t neglect what is most important at this time–developing the product,” he says. Balancing simplicity and complexity in software When asked how to keep things simple in a commercial world when markets and consumer needs are becoming increasingly complex, Asthana says it is "difficult to achieve." The term "software" in general is as wide as the ocean, with an equally enormous scope for improvement. One may always add new features and submit updates, but this leads to a slew of newer challenges. "Every update or upgrade is a component that must be carefully maintained, and the most difficult aspect is balancing all of the components." He notes the importance of introducing new features and simultaneously removing outdated, ineffective ones. APIs as the next big wave in SaaS APIs have been called the "next big SaaS wave." The software revolution began slowly, but in recent years it has skyrocketed, with the shift to software as a service, or SaaS, becoming the fastest-growing part of data. Asthana adds to this by saying, “Two decades ago, this industry was severely underserved on a global scale, with developers bearing the brunt of this". In actuality, however, APIs serve as the fundamental units of software, and since the early 2000s, developers have yearned for a better developer experience, including tools that make designing, documenting, and testing APIs more streamlined. As opposed to writing raw code, developers spend more time working with APIs. As a result, both tech and non-tech businesses have gone digital. Today he says, “APIs are essential abstractions in important industries including banking, healthcare, retail, and others. All of our aspirations for technology two decades ago have been surpassed by this”. However, the buck doesn’t stop here, more needs to be learned and developed, and Postman will play a crucial part in the expanding API business. Postman’s role in expanding the API business Lastly, Asthana spoke about how Postman is working on building and maturing the API market. “We currently work on two levels, informing leadership of the value of APIs for businesses. We also manage developer relations, a programme that is entirely devoted to developers and provides them with practical tools that they can apply right away in their line of work,” he said. He continued, “A student programme run by Postman links peers and the market with students who are open to using software services. Additionally, a lab is available for testing and simulation. All of this is covered by our curriculum for developer education.” "The second level is the executive education programme, which primarily works on getting executives together to produce educational content in the form of books and white papers,” says Asthana. The rapid growth of SaaS, exemplified by the success of Postman, underscores the transformative power of cloud-based software solutions. APIs have emerged as the critical component of modern software development. All knowledge workers will need an elementary knowledge of API. API embodies knowledge and enables us to use the digital tools at our disposal for efficiency while being informed, obtaining verified, trustworthy information, and staying up-to-date. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

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Welcome to the final phase of software eating the world. SaaS companies beware, you're on the menu this time.

Stephanie Palazzolo

Tech firms TCS, Accenture, Cognizant lead LinkedIn's top large companies list

PTI

Blackstone sells stake worth $450 mn in Indian firm IBS Software to Apax

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Zoho founder explains India's software boom in the last 24 months

BI India Bureau

Postman’s APIs to deliver the next wave of innovations: Leading the SaaS revolution from the front along with AWS

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