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3 mins read
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
3 mins read
SVOD and brand partnership: A successful revenue model
Brand partnerships have also helped OTT apps increase visibility to the audience
2 mins read
Indian mental health clinic just treated its first case of ‘Netflix addiction’
The head of SHUT clinic, Dr Manoj Kumar Sharma, hypothesized that being addicted to Netflix is…
2 mins read
Africa's film industry is ripe to boom. Idris Elba wants to be there for it.
A 2021 UNESCO report said that Africa's film and audiovisual industries could add $20 billion to th…
Eve Crosbie,Nathan Rennolds
2 mins read
Dinner with the idiot box: 97% Indians like to stream while they eat
India has a new dinner companion — streaming services. As per a study conducted by NielsenIQ commis…
2 mins read
Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax
As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
3 mins read
Netflix has reduced subscription rates for all plans in India, now starting at ₹149
Users will now be able to get the plans at reduced prices starting today, December 14. The plans…
3 mins read
From Succession to Harry Potter and Game of Thrones, JioCinema will be the new home of HBO in India starting May
After scooping up the digital streaming rights of the Indian Premier League (IPL), Reliance’s JioCi…
3 mins read
IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks
The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in …
1 min read
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
7 mins read
Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say
What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?
2 mins read
Netflix to bring 'Basic With Ads' early next month
In a bid to introduce an ad-supported tier for its users, popular streaming platform Netflix has an…
1 min read
Disney Plus mobile app exceeds $1.5 billion in worldwide consumer spending
Since its launch in 2019, Disney+ has entered a number of new markets, which has helped its mo…
2 mins read
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
2 mins read
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
consumers spend more than six minutes searching for something to watch
4 mins read
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
2 mins read
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …
2 mins read
The most famous book on Indian independence 'Freedom at midnight' to be made into a web series
The show, described as an epic political thriller/drama that highlights several incidents from t…
2 mins read
Amazon Prime's new ad showcases the impact great content has on viewers’ lives
The new campaign highlights the endless possibilities that start with entertainment