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<ul class="summary-list"><li><keyword id="6377232" type="PERSON" weightage="60" keywordseo="kim-kardashian-west">Kim Kardashian West</keyword>'s shapewear brand, <keyword id="1057327" type="ORGANIZATION" weightage="60" keywordseo="SKIMS">Skims</keyword>, is valued at $1.6 billion, The New York Times reports.</li><li>Skims offers shapewear and <keyword id="3460633" type="PERSON" weightage="60" keywordseo="loungewear">loungewear</keyword> that's inclusive of a range of sizes and skin tones.</li><li>Kardashian West is worth $1 billion in her own right thanks to Skims and her <keyword id="4813046" type="PERSON" weightage="60" keywordseo="KKW-Beauty">KKW Beauty</keyword> makeup line.</li></ul><keyword id="6357837" type="UNKNOWN" weightage="60" keywordseo="kim-kardashian">Kim Kardashian</keyword> West's shapewear company has joined the unicorn club. The 2-year-old brand, called Skims, has raised $154 million in new funding from Josh Kushner's Thrive Capital, as well as from existing investors, Imaginary Ventures and Alliance Consumer Growth. The new round pushes Skims' valuation to $1.6 billion, Kardashian West told <a href="https://www.nytimes.com/2021/04/09/business/dealbook/kardashian-skims.html">The New York Times' Michael J. de la Merced</a>.Kardashian West is Skims' biggest shareholder and controls a majority stake along with her business partner, Jens Grede, The Times reports.Skims' billion-dollar valuation comes after a year when shoppers were less in need of shapewear and more in need of loungewear. But Skims had started introducing more laid-back apparel just as the pandemic hit in early 2020, inspired by Kardashian West's preference for being comfortable when she's in her house, <a href="https://www.youtube.com/watch?v=LALR0ovhVks">she recently told Vogue</a>."The pandemic hit at like, our first or second drop of loungewear, and we had loungewear designed for the whole next year to drop," she said. "And it just happened to be the perfect time and the perfect storm of everyone staying home and wanting to just be a lot more comfortable." Read more: <a href="https://www.businessinsider.com/how-your-coronavirus-underwear-habits-are-claiming-an-unexpected-victim-2020-10">COVID-19 has claimed an unlikely victim: Your underwear drawer. Here's why the industry expects a 12% sales dip in 2020.</a>But Kardashian West told The Times that shapewear is still at the core of Skims' business, describing the company as "your basics go-to." The company offers bras, underwear, bodysuits, shorts, slips, and even pregnancy support in a range of sizes (from XXS to 5X) and shades: Many of the shapewear items come in eight different flesh tones as well as black. Despite challenges posed by the pandemic - like sourcing materials - Skims reported $145 million in sales in 2020, which it expects to double in 2021, according to The Times.Skims' new valuation follows Kardashian West's official debut as a billionaire. Earlier this week, <a href="https://www.businessinsider.com/kim-kardashian-net-worth-officially-billionaire-forbes-list-2021-4">she appeared on Forbes' billionaires list</a> for the first time, spurred by the success of Skims as well as her makeup line, KKW Beauty. Kardashian West <a href="https://www.businessinsider.com/kim-kardashian-west-sells-20-stake-kkw-beauty-to-coty-2020-6">sold a 20% stake in KKW Beauty</a> to makeup giant Coty in June 2020 in a deal that valued the brand at $1 billion. Kardashian West also earns income from her family's reality show, "Keeping Up With The Kardashians," which is on its final season, as well as endorsement deals, real estate holdings, business ventures like a now-defunct mobile app, and a portfolio of stocks that includes Disney, Amazon, and Netflix, <a href="https://www.forbes.com/sites/maddieberg/2021/04/06/kim-kardashian-west-is-officially-a-billionaire/?sh=43507f2621bb">according to Forbes</a>.

Kim Kardashian West's shapewear line, Skims, is now worth over $1 billion after leaning into loungewear during the pandemic

<ul class="summary-list"><li><keyword id="6357837" type="UNKNOWN" weightage="60" keywordseo="kim-kardashian">Kim Kardashian</keyword> West figured out how to promote her upcoming <keyword id="1057327" type="ORGANIZATION" weightage="60" keywordseo="SKIMS">SKIMS</keyword> Summer Mesh collection without leaving the house. </li><li>The founder shared numerous photos she said she shot herself on her laptop through Apple's Photo Booth app. </li><li>Kardashian West modeled the semi-sheer line, which is set to drop on May 21.</li></ul><a href="https://www.insider.com/category/kim-kardashian">Kim Kardashian West</a> found a way to have her own <a href="https://www.insider.com/category/skims">SKIMS</a> photo shoot at home. On Monday, the 39-year-old <keyword id="6" type="ENTERTAINMENT" weightage="60" keywordseo="fashion">fashion</keyword> and beauty mogul shared a series of photos showing off the upcoming <a href="https://skims.com/collections/coming-soon#?">SKIMS Summer Mesh collection</a>, which is launching on May 21 at 9:00 a.m. PT."I shot this myself on photo booth — Coming soon: <a href="https://www.instagram.com/SKIMS/">@SKIMS</a> Summer Mesh — a collection of easy and effortless pieces made for warm weather. Available in 5 colors and in sizes XXS - 4X on Thursday, May 21 at 9AM PST / 12PM EST. Join the waitlist now at SKIMS.COM to receive early access to shop. <a href="https://www.instagram.com/explore/tags/shotbyme/">#ShotByMe</a>," she captioned the photos.In the photos, Kardashian West kept her hair the same but switched up her accessories. While posing in the sienna color, she wore multiple gold necklaces and a grill. However, she kept it a bit more simple when posing in the onyx and bone-colored sets.<div type="image" title="skims summer mesh collection" height="2250" width="3000" msid="75837318" hostid="261"></div>The SKIMS Summer Mesh collection is described as "a collection of breathable, ultra-soft mesh styles designed to stretch and cling to your body," according to a press release shared with Insider.The collection includes a scoop-neck bralette ($38), a triangle bralette ($38), mesh shorts ($28), a mesh T-Shirt ($48), a thong ($22), and a summer mesh brief ($24). Each of the items will be available in five colors: bone, clay, sienna, jasper, and onyx. The collection also comes in sizes ranging from XXS to 4X.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/kim-kardashian-skims-face-masks-sold-out-skin-tone-backlash-2020-5">Kim Kardashian's SKIMS face masks sold out in minutes despite criticism over a black 'nude' option intended for dark skin tones</a></li><li><a href="https://www.insider.com/kylie-jenner-skims-collection-instagram-stories-2020-5">Kylie Jenner says she may own more SKIMS items than Kim Kardashian after sharing a photo of her organized collection</a></li><li><a href="https://www.insider.com/kim-kardashian-skims-thong-bodysuit-review-2020-3">The thong bodysuit from Kim Kardashian's SKIMS line wasn't the most comfortable, but it's a basic that will make you feel sexy</a></li><li><a href="https://www.insider.com/kim-kardashian-west-body-tape-instagram-skims-2019-11">Kim Kardashian shared photos of times she 'taped up' her breasts to show people how to use her new body tape</a></li></ul>Read the original article on <a href="https://www.insider.com/kim-kardashian-skims-summer-mesh-collection-2020-5">Insider</a>

Kim Kardashian used the Photo Booth app on her laptop to capture the promo images for her new SKIMS collection

<ul class="summary-list"><li><keyword id="6357837" type="UNKNOWN" weightage="60" keywordseo="kim-kardashian">Kim Kardashian</keyword> West has responded to critics of her <keyword id="1057327" type="ORGANIZATION" weightage="60" keywordseo="SKIMS">SKIMS</keyword> <keyword id="387227" type="PERSON" weightage="60" keywordseo="maternity">maternity</keyword> solutionwear line.</li><li>In an Instagram story on Sunday, the fashion mogul said her new products are meant "not to slim but to support" pregnant women.</li><li>Kardashian West also said she "personally needed" maternity solutionwear when she was pregnant, and is now "proud" to offer the products to others.</li><li>Speaking to Insider, gynecologist Alyssa Dweck said it's perfectly safe for pregnant women to wear maternity solutionwear, as it can provide comfort, support baby bumps, and make it easier for them to go to the bathroom.</li></ul><a href="https://www.insider.com/category/kim-kardashian">Kim Kardashian West</a> has responded to <a href="https://www.insider.com/kim-kardashian-west-skims-maternity-shapewear-line-2020-9">critics of her SKIMS maternity collection</a>.On Sunday, the fashion mogul shared a note on <a href="https://www.instagram.com/kimkardashian/">her Instagram story</a> addressing "anyone who has an issue with maternity solutionwear.""If you haven't been pregnant before you may not know the struggle of what it's like carrying all of this weight the way I did along with millions of strong women," Kardashian West wrote. "@skims maternity line is not to slim but to support."<div type="image" title="kim kardashian skims" height="1630" width="1332" msid="78114882" hostid="261"></div><h2>Kim Kardashian West said on Instagram that her SKIMS maternity line is made with comfortable materials that provide support</h2>According to the brand founder, the fabric used to cover the stomach "doesn't slim your belly," as it's made with a "sheer and thinner, layered material compared to the rest of the garment.""It provides support to help with the uncomfortable weight being carried in your stomach, which affects your lower back — and the compression on the leggings helps with pain relief caused by swelling," Kardashian West wrote.According to Kardashian West, her latest SKIMS pieces are also beneficial to women after they've given birth and, in particular, women in recovery after a cesarean procedure."We launched this category in response to the tens of thousands of pregnant women who wrote us requesting it because it was something I personally needed when I was pregnant myself," Kardashian West wrote of her new <keyword id="6357793" type="UNKNOWN" weightage="60" keywordseo="pregnancy">pregnancy</keyword> items. "Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after."<h2>Chrissy Teigen also commented on the criticism via Instagram</h2>Chrissy Teigen — <a href="https://www.insider.com/chrissy-teigen-best-maternity-looks-fashion-photos">who is pregnant</a> — shared<a href="https://www.instagram.com/chrissyteigen/"> videos of herself</a> via her Instagram story on Sunday while she was wearing SKIMS' newest products."Hi guys — actual pregnant person here," Teigen said. "Just wanting to show you and maybe talk a little bit about what pregnancy <keyword id="42319" type="PERSON" weightage="60" keywordseo="shapewear">shapewear</keyword> is.""When you're pregnant and you're sitting down a lot, or on bed rest like me, you tend to just sit there," she continued. "And if you're wearing regular, basic-a-- underwear, all it does is roll inside of folds I didn't even know I had."<div type="image" title="chrissy teigen" height="1522" width="1398" msid="78114884" hostid="261"></div>Teigen, who said she wasn't being paid to talk about the line, added that she's a big fan of the SKIMS solutionwear and wears it as a form of support."Most importantly, this is not about creating a body that we don't know we have," Teigen said. "Like we're not trying to do anything to trick you — we're pregnant. We would just like to feel good about ourselves in a time where mentally, it can be really challenging.""Spanx has been doing this for a long time, SKIMS is doing it, and honestly, like what's the big deal?" she said. "I don't think I have some f------ magic waistline now. Do you guys think that? I'm not doing it to get a waistline.""If you don't like it, don't wear it," Teigen said. "But trust me, we're not idiots. We don't think that we're giving you some magical, hot body now, okay? Thanks."<h2>Previously, Kim Kardashian West received mixed reactions after announcing the line</h2>Kardashian West <a href="https://skims.com/collections/coming-soon#?">is set to release her maternity garments on September 16</a>. The line includes a nursing bra, tights, bodysuits, and more, all of which will be sold in nine, neutral tones and sizes XXS through 5X. Products from the range were also designed with unique maternity features in mind — like the nursing bra, which has clasps that are said to easily open for "convenient feeding."As <a href="https://www.insider.com/kim-kardashian-west-skims-maternity-shapewear-line-2020-9">Insider's Zoë Ettinger previously reported</a>, "the SKIMS Instagram account noted in a comment that the Maternity Mid Thigh Bodysuit, as well as the brand's similar maternity pair of briefs, <a href="https://www.instagram.com/p/CFDCYAvn8RX/">include an open gusset, or slit in the fabric, so pregnant wearers do not have to take off the shapewear</a> when using the restroom."According to <a href="https://www.instagram.com/p/CFDXD3VHOYp/">another comment from the brand on Instagram</a>, its new products are safe to wear during all trimesters of pregnancy.<div type="image" title="skims" height="1193" width="1591" msid="78114887" hostid="261"></div>While some people expressed excitement after the announcement, others criticized the line, saying people shouldn't feel pressured to "shape" their bodies during pregnancy.<h2>A gynecologist told Insider it's perfectly safe for pregnant people to wear solutionwear like the items in SKIMS' new line</h2>Speaking to Insider, <a href="https://drdweck.com/">gynecologist Dr. Alyssa Dweck</a> described Kardashian's new solutionwear as "ingenious" from a medical standpoint. "I think that supportwear makes perfect sense, and there's been garments such as maternity belts and maternity underwear that have been available for years and years — I don't ever remember seeing any social controversy," she said. According to Dweck, SKIMS' garments could particularly benefit people who are "carrying low," those entering the third trimester when they're often most uncomfortable, and people who have given birth before. She said they could also help manage varicose veins, and provide confidence and support to those with diastasis recti, a condition that causes a bulge to form in the abdomen.She also noted that the brand's variety of sizes could make it easier for people carrying twins or multiple babies to find a garment that fits them. Dweck says SKIMS' open-gusset design also stands out."There is nothing more miserable than having to peel off your shapewear to have to go the bathroom — and we all know pregnant women are going to the bathroom literally once or twice an hour," Dr. Dweck said. "To have an open gusset is literally ingenious."Ultimately, Dweck says people should remember that wearing maternity solutionwear is up to them."If people are not interested in feeling confined or supported, or have some social issue with this, it's a choice," she said.Representatives for SKIMS and Kim Kardashian West declined to comment. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/kim-kardashian-west-skims-maternity-shapewear-line-2020-9">Kim Kardashian is launching a new SKIMS maternity line, and people have mixed reactions to the pregnancy shapewear</a></li><li><a href="https://www.insider.com/kim-kardashian-skims-review-ranking-worst-to-best-2020-6">I tried 9 items from Kim Kardashian's SKIMS brand and ranked them from worst to best</a></li><li><a href="https://www.insider.com/addison-rae-kourtney-kardashian-friends-kim-easterling-skims-ad-2020-9">TikToker Addison Rae has become a close friend of the Kardashians, and now she's in a new Skims ad</a></li><li><a href="https://www.insider.com/skims-pajamas-summer-sleep-set-kim-kardashian-review">I wore Kim Kardashian's $118 pajama set to bed in the middle of summer and it kept me cool</a></li></ul>

Kim Kardashian says SKIMS' new maternity line is not meant to slim baby bumps after criticism

<ul class="summary-list"><li><keyword id="6377232" type="PERSON" weightage="60" keywordseo="kim-kardashian-west">Kim Kardashian West</keyword> announced on Saturday via Instagram that her <keyword id="42319" type="PERSON" weightage="60" keywordseo="shapewear">shapewear</keyword> brand, <keyword id="1057327" type="ORGANIZATION" weightage="60" keywordseo="SKIMS">SKIMS</keyword>, is launching a line of maternity products.</li><li>Kardashian West posted a photo on Instagram of pregnant women wearing the new garments and said they will go on sale September 16.</li><li>The Maternity Solutionwear products, including a nursing bra and one-piece bodysuits, will be available in nine colors and sizes ranging from XXS to 5X. </li><li>People shared mixed reactions to the line, with some questioning the purpose of shapewear for pregnant bodies and others supporting Kardashian West's idea to include all types of bodies in the brand.</li></ul><a href="https://www.insider.com/category/kim-kardashian-west">Kim Kardashian West</a> is dropping a new line of products for her <a href="https://www.insider.com/category/skims">SKIMS</a> shapewear brand.Kardashian West announced an Instagram <a href="https://www.instagram.com/p/CFCtrEQAyuK/">post</a> on Saturday that a <a href="https://skims.com/collections/coming-soon#?">SKIMS maternity line</a> will go on sale starting September 16 at 9 a.m. PT."Introducing Maternity Solutionwear™ that offers the best in comfort and support for your changing body during and after <keyword id="6357793" type="UNKNOWN" weightage="60" keywordseo="pregnancy">pregnancy</keyword>," Kardashian West captioned the Instagram post.She revealed in the caption that the products in the Maternity Solutionwear line which will be available in nine colors and sizes XXS to 5X at SKIMS.com, and that shoppers can join the waitlist now for early shopping access."I wish there was shapewear like this when I was pregnant. There were some options but I don't know — nothing like this," Kardashian West said while showing off her new line in her Instagram story.On Kardashian West's Instagram story, she gave a preview of products in the Maternity Solutionwear line, including a $42 <a href="https://skims.com/products/maternity-nursing-sculpting-bra-onyx">Maternity Nursing Sculpting Bra</a>.<div type="image" title="SKIMS maternity wear" height="1500" width="2000" msid="78093434" hostid="261"></div>She also shared the product details for her $64 <a href="https://skims.com/products/maternity-sculpting-bodysuit-mid-thigh-onyx">Maternity Mid Thigh Bodysuit,</a> pictured below."It's not compressing on your stomach which is really important because you obviously don't want to do that," Kardashian West said of the thinner fabric used on the stomach in her Instagram story."But you want to shape everything else around it," she added.The SKIMS Instagram account noted in a comment that the Maternity Mid Thigh Bodysuit, as well as the brand's similar maternity pair of briefs, <a href="https://www.instagram.com/p/CFDCYAvn8RX/">include an open gusset, or slit in the fabric, so pregnant wearers do not have to take off the shapewear</a> when using the restroom.In response to a question from a user who asked if the Maternity Solutionwear is safe to wear during all trimesters of pregnancy, <a href="https://www.instagram.com/p/CFDXD3VHOYp/">the official SKIMS account responded on Instagram, saying it's safe</a> to do so.<h2>Kardashian West's announcement of the SKIMS Maternity Solutionwear line sparked mixed reactions</h2>Some expressed excitement to try the undergarments themselves."We so needed this!!! Especially for my next pregnancy!!" one user commented on the SKIMS founder's Instagram post.Some fans stated that they think maternity-centric shapewear could be useful during pregnancy."I wore something like shapewear while I was pregnant and it helped with my back pain by keeping everything tight," another Instagram user commented. Other Instagram and Twitter users appeared to question the need or practicality of shapewear for pregnant bodies."Why would you need shapewear while pregnant? I always fully embrace it," another Instagram user commented."Girl I can barely get mine over my stomach and I'm not pregnant smh," one user wrote of the fitted garment on Instagram.Some people clapped back at critics of the line — saying that they see the Maternity Solutionwear as a way to make pregnant people feel more comfortable, not necessarily look a certain way."Skims isn't only shapewear, it's become an underwear brand and what do pregnant women need? Underwear that comfortable around their changing shape," another Twitter user wrote.Kardashian West has yet to publicly respond to those who questioned the purpose or message behind the products, and representatives for SKIMS did not immediately respond to Insider's request for comment.<div type="image" title="kim kardashian skims" height="1350" width="1800" msid="78093436" hostid="261"></div><h2>The SKIMS founder has previously responded to feedback and backlash from fans since launching her brand in 2019</h2>Kardashian West initially launched her shapewear brand under the name Kimono in June 2019. However, <a href="https://www.insider.com/kim-kardashian-renames-kimono-shapewear-line-skims-2019-8">she changed renamed it as SKIMS and apologized</a> after many people commented that the name disrespectful to the Japanese culture. In May of this year, Kardashian West launched a line of <a href="https://www.insider.com/kim-kardashian-skims-face-masks-sold-out-skin-tone-backlash-2020-5">SKIMS face masks</a> that had a black mask in the color "Onyx" as a nude option for darker skin tones. Some social media users criticized the black mask as not being an accurate shade of nude for dark-skinned people. Kardashian West did not directly address the backlash about the color of the mask, but the SKIMS model who wore the mask in the campaign defended the SKIMS founder, saying: "There was no moment that I felt like I was disrespected." <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/kim-kardashian-skims-review-ranking-worst-to-best-2020-6">I tried 9 items from Kim Kardashian's SKIMS brand and ranked them from worst to best</a></li><li><a href="https://www.insider.com/addison-rae-kourtney-kardashian-friends-kim-easterling-skims-ad-2020-9">TikToker Addison Rae has become a close friend of the Kardashians, and now she's in a new SKIMS ad</a></li><li><a href="https://www.insider.com/skims-cotton-collection-kim-kardashian-review-2020-8">I tried cotton leggings and boxers from Kim Kardashian's SKIMS line, and they didn't measure up to the brand's other styles</a></li></ul>

Kim Kardashian is launching a new SKIMS maternity line, and people have mixed reactions to the pregnancy shapewear

<ul class="summary-list"><li>On Saturday, <keyword id="6377232" type="PERSON" weightage="60" keywordseo="kim-kardashian-west">Kim Kardashian West</keyword>'s <keyword id="1057327" type="ORGANIZATION" weightage="60" keywordseo="SKIMS">SKIMS</keyword> brand released a line of non-medical face masks that sold out in less than 30 minutes. </li><li>Kardashian West tweeted that the masks were available in "five shades of nudes."</li><li>People on Twitter called out an ad that showed a dark-skinned model wearing the onyx color instead of her actual shade of nude.</li><li>Kardashian West announced the next batch of face masks will be available this week but hasn't addressed the controversy. </li></ul>Since <a href="https://www.businessinsider.com/cdc-recommending-cloth-masks-face-coverings-in-public-spaces-2020-4">the CDC recommended people wear cloth face coverings</a> in April, a slew of <a href="https://www.insider.com/where-to-buy-fashion-face-masks-online">retail brands have released their own face masks</a>, and that list now includes <keyword id="6357837" type="UNKNOWN" weightage="60" keywordseo="kim-kardashian">Kim Kardashian</keyword> West's SKIMS. On Saturday, <a href="https://www.insider.com/category/skims">SKIMS</a> released a line of non-medical face masks in its five signature colors: sand, clay, sienna, cocoa, and onyx. The Seamless Face Masks were inspired by the brand's shapewear, according to a press release shared with Insider. The masks, which were sold for $8 each, two for $15, or four for $25, sold out in less than 30 minutes, a representative for SKIMS told Insider. Less than an hour after the masks went on sale, Kardashian West confirmed on Twitter that they were already out of stock. "Unfortunately our <a href="https://twitter.com/skims">@skims</a> face masks have sold out today but we're working with our local partner in LA to produce more as quickly as possible. The next batch will be available next week - please sign up to receive more details coming soon, and thank you for your support," she wrote. In the same tweet, the SKIMS founder said the next batch will be available this week, but there is no word yet on the exact date and time the masks will be available again. On Saturday, Kardashian West first announced the release of the masks on Twitter, writing: "Shop @SKIMS Face Masks in 5 shades of Nudes at SKIMS.com." The announcement also included photos of three different models wearing face masks in the colors sand, sienna, and onyx. <h2>People have criticized Kardashian West for saying the masks come in 'shades of nudes' after a dark-skinned model was photographed wearing a black <keyword id="72066" type="PERSON" weightage="60" keywordseo="face-mask">face mask</keyword></h2>"The nude shade for the Black model is inaccurate, offensive, and culturally out of touch," <a href="https://twitter.com/MARCEYLINDSEY/status/1261694194097238016?s=20">one Twitter user wrote</a>. "I feel like she had to of known that it was offensive. How did the line make it this far without anyone telling her ," <a href="https://twitter.com/cajuntexan214?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1261698127951732737%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.insider.com%2Fskims-face-masks-sold-out-dark-skin-tones-controversy-2020-520-5" target="_blank" rel="noopener noreferrer">@cajuntexan214</a><a href="https://twitter.com/cajuntexan214/status/1261698127951732737?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1261698127951732737%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.insider.com%2Fskims-face-masks-sold-out-dark-skin-tones-controversy-2020-520-5" target="_blank" rel="noopener noreferrer"></a> tweeted. "Black women deserve more than your mediocrity &amp; laziness," @MrJeromeTrammel wrote alongside images of models wearing lingerie from <a href="https://www.nubianskin.com/">Nubian Skin</a>, a brand that specializes in nude garments for women of color. "It started all good till I got to Frame 3... that's not a nude for dark skin. It's just black," another Twitter user said. "The color black isn't nude for black people but go off. I don't think y'all understand that the color Black isn't even an attempt to match the skin tone of dark skin women that's the tweet," @alexisizzlle wrote. <h2>Other people on Twitter came to Kardashian West's defense, including the model in the photo used to promote the face masks</h2>Arame Fall, who modeled the onyx face mask, said she didn't feel offended after someone pointed out that she would have said something when shooting the product."FACTS!! I'm this model and there was no moment that I felt like I was disrespected," Fall wrote in a tweet. After her initial statement, Fall doubled down on her stance of not seeing anything wrong with the face mask. "Out of all the things happening in the world I'm shocked that people are angry about a face mask... SHOCKED ," she wrote. SKIMS donated 10,000 of the face masks to its charitable partners: Baby2Baby, Good+ Foundation, LA Food Bank, and National Domestic Workers Alliance. The brand also pledged $1 million to these organizations, making many fans proud. "oh wow!!! @KimKardashian this is so cool! Thank you for using your resources to help out in this crisis! Buying a pair now!," one Twitter user said. <h2>This isn't the first time Kardashian West's brand has faced backlash</h2><div type="image" title="skims" height="1656" width="2208" msid="75836223" hostid="261"></div>The <keyword id="6" type="ENTERTAINMENT" weightage="60" keywordseo="fashion">fashion</keyword> and beauty mogul first announced <a href="https://www.insider.com/kim-kardashian-west-applied-to-trademark-kimono-for-new-shapewear-2019-6">she was launching a shapewear line in June 2019</a>, and it was originally set to be called "Kimono." Many people quickly criticized the name, saying <a href="https://www.insider.com/kim-kardashian-kimono-japan-respect-2019-9">it was disrespectful to the Japanese culture</a>.A month later, Kardashian West announced <a href="https://www.insider.com/kim-kardashian-renames-kimono-shapewear-line-skims-2019-8">she was changing the name to SKIMS Solutionwear</a>."My fans and followers are a huge inspiration to me," Kardashian West wrote on Twitter. "I'm always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I'm excited to announce the launch of SKIMS Solutionwear."Representatives for Kardashian West, SKIMS, and Fall did not immediately respond to Insider's request for comment.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/kylie-jenner-skims-collection-instagram-stories-2020-5">Kylie Jenner says she may own more SKIMS items than Kim Kardashian after sharing a photo of her organized collection</a></li><li><a href="https://www.insider.com/skims-cozy-collection-review-kim-kardashian-2020-1">I spent $140 on Kim Kardashian's fuzzy loungewear items and found out the hard way that they are not easy to wear</a></li><li><a href="https://www.insider.com/kim-kardashian-skims-shapewear-for-men-2019-11">Kim Kardashian hinted that there might be SKIMS shapewear for men in the works</a></li><li><a href="https://www.insider.com/kim-kardashian-kimono-new-tape-pasties-skin-tones-2019-11">Kim Kardashian says her shapewear line SKIMS is adding body tape and pasties in 3 different skin tones</a></li></ul>Read the original article on <a href="https://www.insider.com/kim-kardashian-skims-face-masks-sold-out-skin-tone-backlash-2020-5">Insider</a>

Kim Kardashian's SKIMS face masks sold out in minutes despite criticism over a black 'nude' option intended for dark skin tones

<ul class="summary-list"><li>Nordstrom will start carrying Kim Kardashian West's shapewear brand, Skims, on February 5. </li><li>"It was a natural choice to bring Skims to Nordstrom as our first retail partner," Kardashian West said of the deal. "Nordstrom is renowned for its unmatched customer service and inclusive size offerings."</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Kim Kardashian West said Tuesday that her shapewear brand, Skims, will soon be sold in Nordstrom stores. Nordstrom will start selling Skims products online and in 25 stores starting February 5, the company said.Skims' Nordstrom debut will mark the first time that the brand will be available for purchase through a traditional retail outlet. Skims is currently available for purchase only through its website, Skims.com.Kardashian West launched Skims in September 2019. The brand offers lingerie, sleepwear, and loungewear, in addition to shapewear."It was a natural choice to bring Skims to Nordstrom as our first retail partner," Kardashian West said in a statement. "Nordstrom is renowned for its unmatched customer service and inclusive size offerings. It was essential to me that we launch with the full range of sizes and shades that Skims has to offer, which is a value shared by Nordstrom."Skims said Nordstrom will carry its best-selling collections, including Solutionwear and Fits Everybody Underwear, as well as accessories such as body tape and pasties.Additional product offerings will debut monthly, the company said.

Kim Kardashian West and Nordstrom just announced a major deal

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Mike Cohen/ The New York Times"It's amazing to have someone you really respect and value their creative opinion," Kim Kardashian West said of her husband Kanye West at The New York Times' DealBook conference on Wednesday.</div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/kanye-west">Kanye West</a> was the "ghost creative director" of his wife <a href="https://www.businessinsider.com/category/kim-kardashian">Kim Kardashian West</a>'s shapewear line <a href="https://www.businessinsider.com/category/skims">SKIMS</a>, Kardashian West said during an <a href="https://www.youtube.com/watch?v=jIgPQHycuQQ&amp;feature=youtu.be">interview</a> with New York Times columnist Andrew Ross Sorkin Wednesday.</li><li>West drew the brand's logo, hired photographers, helped select models, and held a two-hour-long meeting with staff over the product's packaging, Kardashian West said at the day-long conference.</li><li>Kardashian West's shapewear line underwent a <a href="https://www.insider.com/kim-kardashian-renames-kimono-shapewear-line-skims-2019-8">complete redesign</a> in August after its original name - Kimono - was widely criticized for being culturally insensitive in June.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul><a href="https://www.businessinsider.com/category/kanye-west">Kanye West</a> played an integral part in the redevelopment of Kim Kardashian West's shapewear line SKIMS, the reality television star said during an <a href="https://www.youtube.com/watch?v=jIgPQHycuQQ&amp;feature=youtu.be">interview</a> with New York Times columnist Andrew Ross Sorkin Wednesday."He's like my ghost creative director," Kardashian West said, "It's amazing to have someone you really respect and value their creative opinion."West drew the brand's logo, hired photographers, helped select models, and held a two-hour-long meeting with staff over the products' packaging, Kardashian West said at the day-long conference. The event, held at Jazz at Lincoln Center in New York City on Wednesday, brought together Airbnb CEO <a href="https://www.businessinsider.com/category/brian-chesky">Brain Chesky</a>, Uber CEO <a href="https://www.businessinsider.com/category/dara-khosrowshahi">Dara Khosrowshahi</a>, <a href="https://www.businessinsider.com/category/hillary-clinton">Hillary Clinton</a>, Kim Kardashian West, Kris Jenner, Goop founder <a href="https://www.businessinsider.com/category/gwyneth-paltrow">Gwyneth Paltrow</a>, and others to discuss the intersection of business and policy."We respectfully let each other have our own voices and our own brands and create our own brands, but we're very much together in every last decision and detail that we make," Kardashian West said, as West looked on from the audience, grinning.Kardashian West's shapewear line underwent a <a href="https://www.insider.com/kim-kardashian-renames-kimono-shapewear-line-skims-2019-8">complete redesign</a> in August after its original name - Kimono Solutionwear - was widely criticized for being culturally insensitive. In a statement to Insider in June, Kardashian West expressed "deep respect" for Japanese culture and said she didn't intend to "dishonor the traditional garment."This wasn't the first time Kardashian West involved her husband in business decisions, she said at the conference. She said that, at West's request, she <a href="https://www.businessinsider.com/kanye-west-gives-kim-kardashian-1-million-dollar-check-2018-10">once turned down a million-dollar paycheck</a> for an Instagram post with an unnamed fast-fashion brand who had previously sold products similar to those made by <a href="https://www.businessinsider.com/kanye-west-net-worth-yeezy-spending-real-estate-photos">Yeezy</a>."I completely understood why he said no," Kardashian West said, "and then for Mother's Day he handed me an envelope and it was a check for a million dollars saying 'thank you for not posting for the other brand' and then - I don't know if I'm supposed to say this or if I have - and a contract to be an owner in Yeezy."Kris Kardashian, who was also being interviewed by Sorkin, interjected, "Yea, Kanye!"<a href="https://www.insider.com/kim-kardashian-renames-kimono-shapewear-line-skims-2019-8">Business Insider's Chloe Pantazi</a> reviewed one of the collection's most highly anticipated items, a one-legged shapewear short designed to be worn under dresses with high slits, and found that did it "did not live up to the hype" because the garment "felt flimsy and too tight." SKIMS <a href="https://www.businessinsider.com/skims-selling-shirts-leggings-dresses-2019-10">announced October 19</a> that it will add t-shirts, leggings, and dresses to its existing line of shapewear. SKIMS originally launched on September 10. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/this-mom-is-winning-halloween-with-movie-inspired-crocheted-costumes-2018-10">This mom is winning Halloween with her movie-inspired crocheted costumes</a></h3> <div> </div> </div>

Kim Kardashian said Kanye West was the 'ghost creative director' of the shapewear brand she launched in September and that he held a 2-hour meeting about product's packaging

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Kim Kardashian's SKIMS face masks sold out in minutes despite criticism over a black 'nude' option intended for dark skin tones

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Kim Kardashian West and Nordstrom just announced a major deal

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Kim Kardashian said Kanye West was the 'ghost creative director' of the shapewear brand she launched in September and that he held a 2-hour meeting about product's packaging

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