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Cell phones and the digital revolution in India have impacted our lives in many ways. Today many of us would ideally prefer to Chat or ‘WhatsApp’ with our family members more often than talking to them in person. 
 To take a dig at this generation, and for emphasizing the importance of having stronger family ties sans technology, <keyword id="14750" type="PERSON" weightage="20" keywordseo="SAB-TV">SAB TV</keyword> has launched the <keyword id="2716383" type="UNKNOWN" weightage="20" keywordseo="DigitalDividesSABUnites">#DigitalDividesSABUnites</keyword> campaign. 
 
The campaign features a film conceptualized by Soho Square Mumbai. 
 
As part of its #DigitalDividesSABUnites campaign, this film makes its point in Bollywood style; with the help of song and dance. The TVC smoothly dovetails the brand promise, puts SAB TV right in the centre of the solution to the growing ‘digital obsession’ malaise, and closes with the channel positioning, “Asli Mazza SAB ke Saath Aata Hai.” 
 The ad film, which went live on 31st January, is directed by Prasoon Pandey of <keyword id="546977" type="COMPANY" weightage="20" keywordseo="Corcoise-Films">Corcoise Films</keyword>. 
 Anooj Kapoor, Senior <keyword id="373820" type="POSITION" weightage="20" keywordseo="EVP-and-business-head">EVP and Business Head</keyword>, SAB TV, said, “Our film takes a light-hearted dig at how the virtual world is beginning to overpower the real world which we inhabit. The fact that the virtual world has made us individualistic and introverted is nicely contrasted with how SAB continues to make us extroverted and re-enthuses us to bond with our family through fun and entertainment.” 
 
The campaign will run across TV, DTH, Cinema Halls, Digital and on-ground events. 
 
The channel, after the recent demise of celebrated cartoonist RK Lakshman, created a program called R K Laxman Ki Duniya—it was based on the books and works of R K Laxman, attempted to capture episodes and incidents involving happenings in the life of the common man. 
The show represented the character's hopes, aspirations, troubles and weaknesses in day-to-day life as depicted by R.K Laxman over the years. As an expression of gratitude and to honour the eminent cartoonist, SAB TV brings back R.K Laxman Ki Duniya this Saturday from 11:30am to 1:30pm. 
 
However, despite attempts to grab a bigger mindshare among the Indian TV viewers, SAB TV’s ratings continue to slip. As per TAM ratings, last week, the channel’s ratings dipped to 305 million GVTs (Gross Viewership in Thousands) as compared to 318 GVTs the corresponding week.

SAB TV takes a dig at the Internet generation

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	<a href="http://www.bestmediainfo.com/wp-content/uploads/2013/09/gecs-logos.jpg"></a></h1>
 
 Satyamev Jayate 2 on Star Plus got a grand opening on people-meters and helped the channel cross the 700-TVM mark again. As per TAM data for Week 10, the launch episode was watched by a massive 26 million viewers. When extrapolated to the all-India <keyword id="6471260" type="PERSON" weightage="40" keywordseo="Universe">universe</keyword>, as per standard industry conversions, it means that the launch episode was watched by 79 million viewers.
 The show recorded 7429 TVT in All-India (All 4+, All India) and a <keyword id="1929291" type="COMPANY" weightage="40" keywordseo="HSM">HSM</keyword> TVT of 6770 (All 4+, HSM). These are simulcast ratings of the original episode aired on Sunday morning 11 AM across seven channels (Star Plus, Star Pravah, Star World, Star Utsav, Star Vijay, Asianet and Doordarshan) along with the 1 PM original airing on ETV Telugu.

	According to data sourced from TAM subscribers for Week 10 of TAM 2014 (February 2 - March 8) for CS 4+, HSM markets, Star Plus led the Hindi GEC genre with a distant margin followed by Zee TV at No. 2 and Colors at No. 3. By adding 32 TVM to its gross viewership, Life OK strengthened its position at No. 4. While SAB rose to No. 5, Sony slipped to No. 6.

	By adding maximum 80 TVM to its gross viewership this week on the back of Satyamev Jayate 2 and other fiction shows, Star Plus's GTVM was recorded at 717 TVM with a relative share of 26.97% (last week 637 TVM with 24.5% relative share).

	Zee TV witnessed a decline of 20 TVM in its gross viewership but held No. 2 position with a big margin. The channel recorded 528 TVM with a relative share of 19.86% (last week 548 TVM with 21.08% relative share).

	Colors lost maximum 30 TVM and dropped to 435 GTVM. It had a relative share of 16.36% (last week 465 TVM with 17.88% relative share).

	Life OK witnessed a surge in its viewership in the second consecutive week and strengthened its position at No. 4. The channel recorded GTVM of 373 against last week's 341. The relative share of the channel was 14.03% in Week 10 of TAM 2014 against last week's 13.12%.

	<keyword id="14750" type="PERSON" weightage="40" keywordseo="SAB-TV">SAB TV</keyword> returned to No. 5 with 305 TVM and 11.47% relative share (last week 303 TVM and 11.65% relative share).

	Sony slipped to No. 6 recording GTVM of 301 million. It had a relative share of 11.32% (last week 306 TVM and 11.77% relative share).

	(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.) 
	 
	Courtesy: <a href="http://www.bestmediainfo.com" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">http://www.bestmediainfo.com</a>Bestmediainfo

Satyamev Jayate 2 Helps Star Plus Cross 700-TVM Mark Again

Had it been 2010 or 2012, TV shows like Yeh Moh Moh Ke Dhaage, Jaat Ki Jugni, Tu Sooraj Main Saanjh, Piyaji, Nach Baliye 8 would have never dared to open their seasons in mid April. No the high level of mercury or power cuts isn’t the reason for it. These shows had one common competition – the <keyword id="18413" type="ORGANIZATION" weightage="20" keywordseo="indian-premiere-league">Indian Premiere League</keyword> (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>). Move to 2017, things are quite under control. Even as the IPL series has just kicked off with loaded excitements, new shows are coming up almost every week. 
 
In fact the change started reflecting since 2013, much to the relief of the<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> TV producers</a>. While the average <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">TVR rating </a>was 4.64 in 2012, it went down to 3.8 in 2013. In 2016, TVR of IPL series was around 3.5. 
 While IPL is one of the biggest events in small screens in India, new strategies <keyword id="1498175" type="ORGANIZATION" weightage="20" keywordseo="general-entertainment-channel">General Entertainment Channel</keyword> (<keyword id="264938" type="ORGANIZATION" weightage="20" keywordseo="GEC">GEC</keyword>) have ensured<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> TV soaps </a>are not affected. 
 
Here’s how it is done: 
 
Repeat telecasts The afternoon telecast of most popular TV series is a popular strategy to make sure viewers can watch it at the slots of their choice. Channels like <keyword id="14750" type="PERSON" weightage="20" keywordseo="SAB-TV">Sab TV</keyword> telecasts popular shows like <keyword id="1628580" type="UNKNOWN" weightage="20" keywordseo="Tarak-Mehta-Ka-Ulta-Chasma">Tarak Mehta Ka Ulta Chasma</keyword> almost every alternate hour. 
 
Afternoon telecasts 
The afternoons are a perfect time for homemakers who love keeping themselves entertained in the afternoons. So houses with single television set hogs onto IPL in the evening and daily soaps during afternoons. 
 
“We are launching new content in afternoon slot with varied storylines and different backgrounds that will strike a chord with viewers in that time-band around IPL so that new shows cater to <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">right audience</a> at right time band," <keyword id="28971" type="PERSON" weightage="20" keywordseo="gaurav-banerjee">Gaurav Banerjee</keyword>, president and head of content studio of a leading Hindi GEC told The Times of India. 
 
Apps help too 
It is a common argument in a middle class Indian household as in which show to watch. While homemaker mothers prefer TV soaps, father wants to watch news and children want sports or movies. At such a juncture, the smartphone penetration in India has saved the GECs. With apps like Hotstar streaming the IPL matches live, most<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> youngsters</a> prefer not to bother their mothers and instead stick to mobiles. 
 
(Image: India Times)

IPL series don’t bother the TV producers with viewership threats anymore . Here's why

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SAB TV takes a dig at the Internet generation

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Satyamev Jayate 2 Helps Star Plus Cross 700-TVM Mark Again

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IPL series don’t bother the TV producers with viewership threats anymore . Here's why

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