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<ul><li><keyword id="1199021" type="ORGANIZATION" weightage="20" keywordseo="Kantar">Kantar</keyword>’s COVID-19 Barometer tracks people’s attitudes, behaviours and expectations across more than 50 markets. </li><li>Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon. </li><li>Marketers will need to pivot to finding growth in recession; delivering increasing value in the short-term to address growing economic concerns while innovating their way to sustained relevancy as behaviours and priorities change long-term. </li></ul> Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon. Marketers will need to pivot to finding growth in recession; delivering increasing value in the short-term to address growing economic concerns while innovating their way to sustained relevancy as behaviours and priorities change long-term. These are the findings from the fifth wave of Kantar’s COVID-19 Barometer, the largest global study tracking people’s attitudes, behaviours and expectations across more than 50 markets. Post-pandemic recovery delayed Only one third of people (37%) expect to return to non-essential <keyword id="139079" type="PERSON" weightage="20" keywordseo="Consumer-behaviour">consumer behaviour</keyword> before 2-3 months. Even as many countries relax lockdown laws and commercial businesses reopen, across the world 66% of people say they will continue to avoid busy places, meaning a drag on physical retail environments. Beyond mandated hygiene and social distancing measures, 50% of people want regular testing for all and 43% want mandatory facemasks, led by demand in Asia, but more reluctance in western markets. Nearly everyone is experiencing increased anxiety over money. 56% of households across the world have now experienced a loss of income due to COVID-19. In India, the impact is even more acute, with 74% of households having experienced a loss of income due to COVID-19. This rises to 68% of the Millennial generation and 65% of GenZ. A further 19% expect an impact on their income in the future. In the short-term brands and retailers need to prove their value As the financial impact of the crisis becomes increasingly apparent, across the world consumers consistently speak of a sense of pride in finding value, making smart decisions, and quietly enabling their own long-term success. 53% of consumers are paying more attention to products on sale (vs 36% in wave1). Offering discounts and promotions is now the third highest expectation of brands, (vs 5th in wave 2). 69% of consumers say a shopping list is more important now globally as well as in India. Beyond pricing strategies, consumers expect brands to keep advertising and acknowledge the crisis; three in four (74%) are happy with the volume of advertising, and only 14% want to see pre-pandemic ‘normal’ advertising. Two thirds of consumers are looking for help and advice - for themselves (64%) and their communities (65%) in the adverts they see and in actual brand behaviour. In India too, more than half of consumers would like to see lot more of advertising which shows what brands are doing to help the community (57%) and the people themselves (54%). Grocery stores are recognised as delivering value in the short term. 40% of consumers globally and 60% in India perceive their grocery store experience to be more positive while 69% perceive employees to be friendly and helpful and grocery stores to be acting on their promises; both metrics significantly outperforming CX benchmarks. Ecommerce usage continues to soar. 40% (vs 33% in wave 3) of consumers now say they have increased or significantly increased their online purchasing, rising to 48% for households with children and millennial households. India too shows a positive trend for Ecommerce usage (45% vs 40%) in Wave 3). Low pricing and promotions rank as the biggest reasons. Innovate to align with the new rhythms of life People have started to like their lockdown habits. More than half (52%, 57% Millennial, 55% GenZ believe they will maintain lockdown behaviours post-pandemic. In India too, (53%, 56% Millennial, 61% - 35+ year olds) likely to maintain behaviours adopted during the pandemic. Increased hygiene, healthier eating, spending time with the family and personal development are most likely to be maintained. More than half the world (51%) now claim to be trying to exercise more. These changes all lead to different needs and spending patterns, and with more than half the world also feeling financial pressure, brands need to ensure their products make the cut in being considered vital in the new rhythms of life. This is amplified by the increase in willingness to switch. 45% (rising to 50%+ of households with kids) of consumers say they are prepared to keep using products and online stores they found while in lockdown. <keyword id="3839744" type="PERSON" weightage="20" keywordseo="soumya-mohanty">Soumya Mohanty</keyword>, Chief Client Officer, South Asia, Insights Division, Kantar, said “Indians are still in the phase between a lockdown and unlock. Some habits are starting to stick – eating healthy, hygiene while new ones around social distancing are emerging. The way we shop and interact will change but in an emerging, aspirational market the meaning of sustainability and responsible consumption differs. Brands will need to move from emotional succour and social solidarity to fundamentals of value, functionality, innovative delivery and simple mental availability. Simplicity could well be the new mantra as we navigate an uncertain world.” Commenting on the findings <keyword id="9220438" type="UNKNOWN" weightage="20" keywordseo="Rosie-Hawkins">Rosie Hawkins</keyword>, Chief Innovation Officer, Kantar observed, “Adapting to life post pandemic, we’ve started to appreciate, and want to maintain our newly formed healthy behaviours, our more considered and purposeful personal connections and our online shopping habits. Brands and companies first and foremost need to ensure that their goods and services are safe to use and that precautions have been taken to guarantee this. As lock down restrictions lift, consumers' lives will continue to change and so brands will need to reassert their relevance in these new environments.”

Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer

<div class="KonaFilter image-container display-table"><div><div class="image">Kevin Winter/Getty</div></div></div>Cate Blanchett, Matthew McConaughey, and "12 Years A Slave" were the big winners during Sunday's 86th annual Academy Awards.
See who else is celebrating. A complete list of <a href="http://www.thewrap.com/oscars-academy-awards-86th-abc-best-picture-winners-list-nominees-ellen-degeneres" target="_blank">winners</a> is below:
Performance by an actor in a supporting role Barkhad Abdi in "Captain Phillips" Bradley Cooper in "American Hustle" Michael Fassbender in "12 Years a Slave" Jonah Hill in "The Wolf of Wall Street" Jared Leto in "Dallas Buyers Club" *WINNER
Achievement in costume design
"American Hustle" Michael Wilkinson "The Grandmaster" William Chang Suk Ping "The Great Gatsby" Catherine Martin *WINNER "The Invisible Woman" Michael O'Connor "12 Years a Slave" Patricia Norris
Achievement in makeup and hairstyling "Dallas Buyers Club" Adruitha Lee and Robin Mathews *WINNER "Jackass Presents: Bad Grandpa" Stephen Prouty "The Lone Ranger" Joel Harlow and Gloria Pasqua-Casny
Best animated short film "Feral" Daniel Sousa and Dan Golden "Get a Horse!" Lauren MacMullan and Dorothy McKim "Mr. Hublot" Laurent Witz and Alexandre Espigares *WINNER "Possessions" Shuhei Morita "Room on the Broom" Max Lang and Jan Lachauer
Best animated feature film of the year "The Croods" Chris Sanders, Kirk DeMicco and Kristine Belson "Despicable Me 2" Chris Renaud, Pierre Coffin and Chris Meledandri "Ernest &amp; Celestine" Benjamin Renner and Didier Brunner "Frozen" Chris Buck, Jennifer Lee and Peter Del Vecho *WINNER "The Wind Rises" Hayao Miyazaki and Toshio Suzuki
Achievement in visual effects "Gravity" Tim Webber, Chris Lawrence, Dave Shirk and Neil Corbould *WINNER "The Hobbit: The Desolation of Smaug" Joe Letteri, Eric Saindon, David Clayton and Eric Reynolds "Iron Man 3" Christopher Townsend, Guy Williams, Erik Nash and Dan Sudick "The Lone Ranger" Tim Alexander, Gary Brozenich, Edson Williams and John Frazier "Star Trek Into Darkness" Roger Guyett, Patrick Tubach, Ben Grossmann and Burt Dalton
Best live action short film "Aquel No Era Yo (That Wasn't Me)" Esteban Crespo "Avant Que De Tout Perdre (Just before Losing Everything)" Xavier Legrand and Alexandre Gavras "Helium" Anders Walter and Kim Magnusson *WINNER "Pitääkö Mun Kaikki Hoitaa? (Do I Have to Take Care of Everything?)" Selma Vilhunen and Kirsikka Saari "The Voorman Problem" Mark Gill and Baldwin Li
Best documentary short subject "CaveDigger" Jeffrey Karoff "Facing Fear" Jason Cohen "Karama Has No Walls" Sara Ishaq "The Lady in Number 6: Music Saved My Life" Malcolm Clarke and Nicholas Reed *WINNER "Prison Terminal: The Last Days of Private Jack Hall" Edgar Barens
Best documentary feature "The Act of Killing"Joshua Oppenheimer and Signe Byrge Sørensen "Cutie and the Boxer" Zachary Heinzerling and Lydia Dean Pilcher "Dirty Wars" Richard Rowley and Jeremy Scahill "The Square" Jehane Noujaim and Karim Amer "20 Feet from Stardom" Morgan Neville, Gil Friesen and Caitrin Rogers *WINNER
Best foreign language film of the year "The Broken Circle Breakdown" Belgium "The Great Beauty" Italy *WINNER "The Hunt" Denmark "The Missing Picture" Cambodia "Omar" Palestine
Achievement in sound mixing "Captain Phillips" Chris Burdon, Mark Taylor, Mike Prestwood Smith and Chris Munro "Gravity" Skip Lievsay, Niv Adiri, Christopher Benstead and Chris Munro *WINNER "The Hobbit: The Desolation of Smaug" Christopher Boyes, Michael Hedges, Michael Semanick and Tony Johnson "Inside Llewyn Davis" Skip Lievsay, Greg Orloff and Peter F. Kurland "Lone Survivor" Andy Koyama, Beau Borders and David Brownlow
Achievement in sound editing "All Is Lost" Steve Boeddeker and Richard Hymns "Captain Phillips" Oliver Tarney "Gravity" Glenn Freemantle *WINNER "The Hobbit: The Desolation of Smaug" Brent Burge "Lone Survivor" Wylie Stateman
Performance by an actress in a supporting role Sally Hawkins in "Blue Jasmine" Jennifer Lawrence in "American Hustle" Lupita Nyong'o in "12 Years a Slave" *WINNER Julia Roberts in "August: Osage County" June Squibb in "Nebraska"
Achievement in cinematography "The Grandmaster" Philippe Le Sourd "Gravity" Emmanuel Lubezki *WINNER "Inside Llewyn Davis" Bruno Delbonnel "Nebraska" Phedon Papamichael "Prisoners" Roger A. Deakins
Achievement in film editing "American Hustle" Jay Cassidy, Crispin Struthers and Alan Baumgarten "Captain Phillips" Christopher Rouse "Dallas Buyers Club" John Mac McMurphy and Martin Pensa "Gravity" Alfonso Cuarón and Mark Sanger *WINNER "12 Years a Slave" Joe Walker
Achievement in production design "American Hustle" Production Design: Judy Becker; Set Decoration: Heather Loeffler "Gravity" Production Design: Andy Nicholson; Set Decoration: Rosie Goodwin and Joanne Woollard "The Great Gatsby" Production Design: Catherine Martin; Set Decoration: Beverley Dunn *WINNER "Her" Production Design: K.K. Barrett; Set Decoration: Gene Serdena "12 Years a Slave" Production Design: Adam Stockhausen; Set Decoration: Alice Baker
Achievement in music written for motion pictures (Original score) "The Book Thief" John Williams "Gravity" Steven Price *WINNER "Her" William Butler and Owen Pallett "Philomena" Alexandre Desplat "Saving Mr. Banks" Thomas Newman
Achievement in music written for motion pictures (Original song) "Alone Yet Not Alone" from "Alone Yet Not Alone" Music by Bruce Broughton; Lyric by Dennis Spiegel "Happy" from "Despicable Me 2" Music and Lyric by Pharrell Williams "Let It Go" from "Frozen" *WINNER Music and Lyric by Kristen Anderson-Lopez and Robert Lopez "The Moon Song" from "Her" Music by Karen O; Lyric by Karen O and Spike Jonze "Ordinary Love" from "Mandela: Long Walk to Freedom" Music by Paul Hewson, Dave Evans, Adam Clayton and Larry Mullen; Lyric by Paul Hewson
Adapted screenplay "Before Midnight" Written by Richard Linklater, Julie Delpy, Ethan Hawke "Captain Phillips" Screenplay by Billy Ray "Philomena" Screenplay by Steve Coogan and Jeff Pope "12 Years a Slave" Screenplay by John Ridley *WINNER "The Wolf of Wall Street" Screenplay by Terence Winter
Original screenplay "American Hustle" Written by Eric Warren Singer and David O. Russell "Blue Jasmine" Written by Woody Allen "Dallas Buyers Club" Written by Craig Borten &amp; Melisa Wallack "Her" Written by Spike Jonze *WINNER "Nebraska" Written by Bob Nelson
Achievement in directing "American Hustle" David O. Russell "Gravity" Alfonso Cuarón *WINNER "Nebraska" Alexander Payne "12 Years a Slave" Steve McQueen "The Wolf of Wall Street" Martin Scorsese
Performance by an actress in a leading role Amy Adams in "American Hustle" Cate Blanchett in "Blue Jasmine" *WINNER Sandra Bullock in "Gravity" Judi Dench in "Philomena" Meryl Streep in "August: Osage County"
Performance by an actor in a leading role Christian Bale in "American Hustle" Bruce Dern in "Nebraska" Leonardo DiCaprio in "The Wolf of Wall Street" Chiwetel Ejiofor in "12 Years a Slave" Matthew McConaughey in "Dallas Buyers Club" *WINNER
Best motion picture of the year "American Hustle" Charles Roven, Richard Suckle, Megan Ellison and Jonathan Gordon, Producers "Captain Phillips" Scott Rudin, Dana Brunetti and Michael De Luca, Producers "Dallas Buyers Club" Robbie Brenner and Rachel Winter, Producers "Gravity" Alfonso Cuarón and David Heyman, Producers "Her" Megan Ellison, Spike Jonze and Vincent Landay, Producers "Nebraska" Albert Berger and Ron Yerxa, Producers "Philomena" Gabrielle Tana, Steve Coogan and Tracey Seaward, Producers "12 Years a Slave" Brad Pitt, Dede Gardner, Jeremy Kleiner, Steve McQueen and Anthony Katagas, Producers *WINNER "The Wolf of Wall Street" Nominees to be determined

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Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer

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Here's A Complete List Of Oscar Winners

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