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<ul><li>An average user spends as much as 1.2 hours a day scrolling through <keyword id="13284157" type="General" weightage="20" keywordseo="short-form-videos" source="Orion">short form videos</keyword>.</li><li>As many as 65-75% users of home grown short format video users are from Tier 2+ cities.</li><li>Users are also happy with these platforms as 58% surveyed say that they increased SFV usage in the last six months.</li><li>Content relevance across India's SFV platforms typically falls within the 80% range. </li></ul>Over 250 million Indians subscribe to short-form videos across Indian home-grown apps like <keyword id="2995316" type="General" weightage="20" keywordseo="dailyhunt" source="Orion">DailyHunt</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, Josh, <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword>, <keyword id="2368386" type="General" weightage="20" keywordseo="roposo" source="Orion">Roposo</keyword> and more. This does not include popular international platforms like Instagram Reels or <keyword id="8993383" type="General" weightage="50" keywordseo="youtube-shorts" source="Orion">Youtube Shorts</keyword>. An average user spends as much as 1.2 hours a day scrolling through short-form videos, says a recent report by Redseer. Interestingly, as much as 65-75% of the users that are hooked onto these primarily user generated content (UGC) platforms, are from Tier 2+ cities. “A sizable user base of these (home grown) platforms reside in Tier 2+ and rural regions and over 100 million users of these platforms transact online,” Redseer said. The trigger for the growth of home grown apps in India, is the banning of TikTok that made them grow. “Over 58% of the survey respondents reported an increase in their SFV usage over the past six months, indicating significant user satisfaction with these platforms,” the report added. What’s keeping Bharat hooked on them? High-quality creator base, localised and regional content the report says adding that platforms too launched creator programs, fostered collaborations with celebrities, and attracted and onboarded local talent. There’s an avalanche of original content across genres, languages and more hitting these platforms. An analysis of real-time feed data (around 1,20,000 videos per year) indicates that the original content percentage has increased significantly with over 99% original content on every refresh during Jan-Aug 2023 compared to 92% original content in 2022, Redseer says. We know what Short you’ll like That’s only one part of the story. The other part is that algorithms are at play to keep people hooked on these platforms by suggesting the right kind of Short or Reel to the user that’s most keen on it. Content is fresh, not repetitive but the platform also knows which type of cat video to suggest, or the right joke that will land on the right person’s phone. “These platforms employ robust recommendation engines, ensuring a consistent stream of fresh content with each feed refresh,” the report adds. They tag the creators in, and use in-house machine learning (ML) and natural language processing (NLP) algorithms to ensure accurate genre tagging. Content relevance across India's SFV platforms typically falls within the 80% range. It means if there is a video that’s being made in any corner of the world – your app will bring it to the screens.

One in six Indians spends 1.2 hours a day scrolling through Shorts, Reels & more such

<ul><li>Indian short video apps are fighting tooth-and-nail to fill the void that TikTok has left behind since it got banned in India. </li><li>The top free apps in the Google Play Store are dominated by the likes of ShareChat's Moj, <keyword id="2368386" type="PERSON" weightage="20" keywordseo="Roposo">Roposo</keyword> and Trell. </li><li>Business Insider reviewed all three to weigh the pros and cons of the new short video platforms.</li></ul>Ever since TikTok was banned in India, people are rushing to local alternatives to fuel their need for short videos. In the Google Play Store, Indian apps are currently battling it out for the top spot. The only catch is they’re not exactly at the same level as TikTok when it comes to functionality and user interface. <div type="Article" hostid="261" msid="76696132" title="List of 59 Chinese apps banned in India by Indian government" mstype="2" mssubtype="0"></div> The likes of ShareChat's Moj, Roposo and Trell among the top five free apps on the Google Play Store. Likee Lite also makes an appearance, even though its parent app — Likee — was among the 59 apps banned in India. <div type="image" title="googleplaystore" msid="76869510" hostid="261" caption="&amp;lt;p&amp;gt;Top five free apps in the Google Play Store right now&amp;lt;/p&amp;gt;"></div> Review of ShareChat’s Moj short video app ShareChat’s Moj is currently ahead of the rest and it even has a 3.9 star rating on the Google Play Store. It made its debut on June 29 and amassed 10 million downloads within a week. Due to security measures, Moj doesn’t allow users to take screenshots. However, in our review of the app, the pixels in the top right corner seem out of order for every single video. <div type="image" title="moj" msid="76869469" hostid="261" caption="&amp;lt;p&amp;gt;The top right corner of Moj app is stretching pixels&amp;lt;/p&amp;gt;"></div> It also auto-pulled the one-time-password (OTP) without getting clearance from the user for access. Using your phone number is the only way to sign up. However, you can use the app to view content without logging in at all. Unlike TikTok, Moj also doesn’t allow for editing, music tracks or adding special effects to videos. Users report being unable to sign in or post videos from time-to-time. Many comment that there’s a dire need for more features like being able to post comments, create a user profile, save videos to your own gallery — and just make it more user friendly, overall. <div type="image" title="Moj review" msid="76869525" hostid="261" caption="&amp;lt;p&amp;gt;Reviews of Moj since its launch&amp;lt;/p&amp;gt;"></div> Developers do plan to introduce new features such as video editing, filters, stickers and ‘magical’ emoticons for selfies in the near future. Review of Roposo short video app Akin to Mojo, Roposo also auto-pulls the OTP without getting clearance from the user for access. On the plus side, the user interface is clean. When uploading videos, the app allows you to edit videos within the platform and even add filters and effects, much like TikTok. It also allows users to collaborate with other user’s videos. <div type="image" title="roposo" msid="76869576" hostid="261" caption="&amp;lt;p&amp;gt;Roposo includes TikTok-like filters and effects&amp;lt;/p&amp;gt;"></div> Roposo has over 50 million downloads. However, the app’s reviews on the Play Store reflect some users complaining about excessive data consumption, prolonged buffering time, and bugs while searching for other users’ profiles. <div type="image" title="Roposo reviews" msid="76869591" hostid="261" caption="&amp;lt;p&amp;gt;Roposo reviews since India banned TikTok&amp;lt;/p&amp;gt;"></div> The one big hurdle with Roposo is that signing up is a must — and your phone number is the only way to do it. Review of <keyword id="9543757" type="UNKNOWN" weightage="20" keywordseo="trell-short-video-app">Trell short video app</keyword> Install the app is a breeze, but when it actually comes to opening it up for the first time — it refuses to load. Once it finally opens the interface is very user friendly and it allows you to sign up using your phone number, Facebook, Google ID or WhatsApp. As compared to the other two apps, the explore interface is much better. You can switch between tabs — like Travel, Reaction Videos, Food and others — to choose the kind of content you want to see. <div type="image" title="trell" msid="76869762" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;&amp;lt;/sup&amp;gt;Trell interface is user friendly&amp;lt;/p&amp;gt;"></div> When uploading a video you can choose from pre-recorded clips on your device or shoot something new. What’s lacking is the fact that you can’t edit or add special effects to any of your videos within the app. And, I’m not sure if you can truly call it a ‘short video’ app if users can upload videos that are up to 5 minutes long. <div type="image" title="Trell reviews" msid="76869777" hostid="261" caption="&amp;lt;p&amp;gt;The ratio between negative and positive reviews for Trell is the lowest as compared to its peers&amp;lt;/p&amp;gt;"></div> With a rating of 4.6 stars, Trell has the lowest number of negative reviews as compared to its peers. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/russian-scammers-are-conning-senior-executives-into-giving-away-2-7-million-by-impersonating-real-ceos-and-lawyers/articleshow/76849870.cms">Russian scammers are conning senior executives into giving away $2.7 million by impersonating real CEOs and lawyers</a> <a href="https://www.businessinsider.in/tech/apps/news/tinder-bumble-and-ok-cupid-banned-by-indian-army-to-keep-soldiers-from-being-honey-trapped/articleshow/76866610.cms">What is a honey trap ⁠— the reason why the Indian Army banned Tinder, Bumble, and OK Cupid</a> <a href="https://www.businessinsider.in/tech/apps/news/checkout-the-list-of-89-apps-banned-for-indian-army-soldiers/articleshow/76865942.cms">List of 89 apps banned for Indian Army soldiers</a>

TikTok alternatives⁠— reviews of the top three short video apps on Google Play Store

Indian short-video making apps like <keyword id="6393600" type="PERSON" weightage="20" keywordseo="Josh">Josh</keyword>, <keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword>, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword> and <keyword id="2368386" type="COMPANY" weightage="20" keywordseo="Roposo">Roposo</keyword> have brought back 97 per cent of TikTok user base in the country onto their platforms, largely from small cities and towns, a new report showed on Thursday. Indian short-form apps have also successfully retained 67 per cent of the TikTok era users and have onboarded around 30-35 per cent new users over the past year. This has been a result of increased supplier push and aggressive marketing by platforms, according to the latest report by Bengaluru-based RedSeer Consulting. "Daily active users (DAUs) increased upto 97 per cent of June 2020 levels as a result of aggressive marketing and user acquisition by platforms. However, the time spent on the other hand has gradually increased, reaching 55 per cent of June 2020 levels," the report mentioned. Josh leads both on influencer and user-end driven by strong performance in the Hindi belt and Tier-2+ cities. Moj, has been a strong gainer across consumer and business metrics, when compared to the last quarter. "On the other hand, Roposo has shown strong performance in Tier-1 cities compared to the smaller ones," said the report. MX <keyword id="7638068" type="COMPANY" weightage="20" keywordseo="Takatak">Takatak</keyword> lead in the net promoter score (NPS) in the metro cities. The platform has held challenges and hashtag events similar to TikTok, to gain market share. Overall, 60-62 per cent of the shortform users are from tier 2+ cities. While Indian platforms have come a long way in the last few months, they have more scope to improve their content quality and product experience. The study shows that 75 per cent current short-form video users will likely stick to these domestic apps and are unlikely to switch back to Chinese apps even if the ban was lifted. "In less than one year post-Tik Tok ban, Indian platforms have shown a strong V-shaped recovery, bouncing back to 100 per cent of pre ban daily user base," said Ujjwal Chadhury, associate partner at RedSeer Consulting. But the job is far from done. "The players still have to reach the global and cross sector benchmarks on engagement and retention- which will further grow the monetisation potential for the entire ecosystem," Chadhury added. With strong network effects, the user base is growing fast, fuelling ecosystem growth, leading to a large monetisation potential for both influencers and platforms. Elite influencers with more than 10 million followers have a monthly earning of around $20,000-40,000. "Influencers with 1 million followers can earn upto $1000-2.500 while budding creators with less than 1 million followers can earn $40-200," the report said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/revolut-appoints-former-flipkart-exec-paroma-chatterjee-as-its-india-ceo/articleshow/82181199.cms">Revolut starts India operations, appoints former Lendingkart, Flipkart executive Paroma Chatterjee as CEO</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-and-facebook-get-snubbed-by-the-delhi-high-court-that-allowed-indias-competition-regulator-to-probe-mark-zuckerbergs-companies/articleshow/82193239.cms">WhatsApp and Facebook get snubbed by the Delhi High Court that allowed India’s competition regulator to probe Mark Zuckerberg’s companies</a>

Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

<ul><li>With the India-China border tensions escalating, the Indian government has banned 59 Chinese apps, including popular video sharing platform TikTok.</li><li>In such a scenario, we have compiled a list of similar video sharing apps.</li><li>If you are looking for other Chinese app alternatives, <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-alternatives-here-are-the-alternatives-to-top-chinese-apps/tiktok-/slidelist/76463292.cms">check out our list here</a>.</li></ul>Popular video sharing platform TikTok has been banned by the Indian government along with 58 other Chinese apps. It was one of the most popular social media platforms in the country and had over 120 million monthly active users in the country. TikTok is already being <a href="https://www.businessinsider.in/tech/apps/news/tiktok-ban-now-being-enforced-as-it-stops-working-on-jio-and-airtel-4g/articleshow/76714280.cms">blocked by major telecom providers</a> like Jio and Airtel. It was <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">removed</a> from the Play Store and App Store search results soon after the ban was announced. If you were a TikTok user and are looking for alternative apps, do not worry as there are several apps to choose from. In this list, we will look at some of the top TikTok alternatives. <div type="Article" hostid="261" msid="76696132" title="List of 59 Chinese apps banned in India by Indian government" mstype="2" mssubtype="0"></div> Top TikTok alternatives Chingari Indian video sharing app Chingari has emerged as the top alternative for TikTok and has crossed over 1 million downloads on the Play Store. The app allows users to make and share videos, view news from across the world and play games. It is available in English, Hindi and regional languages like Telugu, Gujrati and Marathi. <a href="https://play.google.com/store/apps/details?id=io.chingari.app&amp;hl=en_IN">Download Chingari</a> from the Play Store. Triller Triller is an AI-powered wherein users can create a video and the auto-editing algorithm takes care of the editing. It comes with over 100 video filters, editing features, video drawings and more. In addition to sharing videos on the platform, the users can also share the videos on Facebook and Twitter. <a href="https://play.google.com/store/apps/details?id=co.triller.droid&amp;hl=en_IN">Download Triller</a> from the Play Store. ShareChat ShareChat is an Indian multilingual social networking app that offers content in as many as 15 Indian languages. The app allows users to make and share videos, share WhatsApp status, watch funny videos and more. It also has a chatroom feature that allows users to make a chatroom and meet new friends. <a href="https://play.google.com/store/apps/details?id=in.mohalla.sharechat&amp;hl=en_IN">Download ShareChat</a> from the Play Store. Roposo Roposo is an Indian short video sharing platform developed by InMobi and has crossed over 5 million downloads on the Play Store. It is available in multiple regional languages and allows users to create and share short videos, share WhatsApp status and more. <a href="https://play.google.com/store/apps/details?id=com.roposo.android&amp;hl=en_IN">Download Roposo</a> from the Play Store. Mitron The <keyword id="9295797" type="UNKNOWN" weightage="20" keywordseo="mitron-app">Mitron app</keyword> rose to fame soon after its launch and crossed 5 million downloads. The app has had its fair share of controversies and was even alleged to be a clone of a Pakistani app. The app is back again and reportedly has over 1.2 crore monthly active users. <a href="https://play.google.com/store/apps/details?id=com.mitron.tv&amp;hl=en_IN">Download Mitron</a> from the Play Store. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/chinese-uc-browser-app-alternatives-google-chrome-firefox-opera-edge-and-more/articleshow/76724409.cms">Top UC Browser alternatives from Google, Samsung, Opera and others</a> <a href="https://www.businessinsider.in/tech/apps/news/top-chinese-camscanner-app-alternatives-adobe-scan-microsoft-office-lens-google-drive-and-more/articleshow/76721925.cms">Top CamScanner alternatives for Android to help you scan documents on the go</a> <a href="https://www.businessinsider.in/tech/apps/news/twitter-is-flooded-with-memes-on-tiktok-pubg-mobile-and-popular-youtuber-carryminati/articleshow/76704537.cms">TikTok ban results in hilarious memes on Twitter but users wonder why PUBG Mobile escaped the ban</a>

Top TikTok alternatives to make and share your videos

<ul><li>The Indian government banned the popular Chinese video sharing platform <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> on Monday night. </li><li><keyword id="7536657" type="UNKNOWN" weightage="20" keywordseo="tiktok-in-india">TikTok in India</keyword> has several rivals like Chingari, Bolo Indya, Roposo, Khabri and even the very recently launched Mitron.</li><li>Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies.</li></ul>The Indian government banned the popular Chinese video-sharing platform TikTok on Monday night. While that would have hurt the many Tiktokers and influencers in India, Indian rivals of TikTok are rejoicing. As soon as the news of the ban came in, Chingari, one of TikTok’s India rivals, started getting massive hits. Sumit Ghosh, the founder of Chingari, told Business Insider that the app was getting 100,000 downloads per hour. “This step will take India one step ahead to be an atmanirbhar economy — free from the clutches of China," Ghosh said. But Chingari is not the only one. TikTok has several rivals in India like Bolo Indya, Roposo, Khabri, Trell and even the very recent Mitron (currently under scrutiny by Google Play Store). And these apps welcomed the move from the government and the subsequent traffic on their apps. The Indian founders called this the atmanirbhar moment for India’s entrepreneurs."This is the digital atmanirbhar moment that most Indians have been rooting for. Roposo is very well positioned to lead this movement. Roposo will continue to build on the trust and love that 55 million Indian users have placed in us,” said Naveen Tewari, founder and CEO of InMobi Group. The Indian government’s MyGovIndia platform had moved from TikTok to Roposo earlier this month. Meanwhile, lifestyle community-commerce platform Trell got 1 million downloads just after the ban on Chinese apps. The lifestyle vlogging platform allows users to create 5-minute videos in their native languages. Others too tried to cash in on the loss of TikTok as a platform for the hundreds of influencers on the app. “Bolo Indya users spent more than 39 minutes per day on it before the ban on Chinese apps, and now we invite all the Tiktok stars from India to be part of the fast-growing Bolo Indya community. We are pleased to have the opportunity to positively impact the lives of millions of Tiktok stars and provide them with the platform to build on their social capital and convert it to financial independence,” said Varun Saxena, Founder, Bolo Indya. This move could be a boon for India’s entrepreneurs to build their own empires like Chinese giants. Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies, who have the cash to spend and build a userbase. “The move can be hugely beneficial for Indian companies considering the potential Indian startups have in terms of creating our own TikTok, We Chat, Baidu. Many others are all poised to make it big with the scale our country provides and absence of Chinese competitors with deep pockets,” Sandeep Singh, founder and president, Khabri. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">TikTok disappears from Play Store and App Store soon after India banned 59 Chinese apps</a> <a href="https://www.businessinsider.in/tech/apps/news/hacks-to-avoid-tiktok-ban-and-pubg-may-be-banned-in-india-soon/articleshow/76705632.cms">There are ways around the TikTok ban⁠⁠— while PUBG may be banned via another list from the Indian government</a>

Tiktok has many rivals in India and the government ban is a blessing for them

<ul><li>Glance will now have access to Roposo’s regional content creators and 42 million users</li><li>Roposo, founded by three IIT Delhi alumni, offers a TV-like interface that allows users to watch videos in 10 languages and across 24 channels that are powered by a pan-India network of regional influencers. </li><li>Glance has more than 60 million daily active users (DAUs) as of November 2019, up from 50 million DAUs in September 2019. </li></ul>Glance has acquired Roposo, a Tiger Global and Bertelsmann backed short-video platform to access its extensive network of professionals, regional content creators and more than 42 million users. The acquisition also gives Glance ownership of Roposo’s video technology, platform and brand. Roposo, founded by three IIT Delhi alumni, offers a TV-like interface that allows users to watch videos in 10 languages and across 24 channels that are powered by a pan-India network of regional influencers. The acquisition of the platform will enable Glance to tap into Roposo’s regional influencers and create professional vernacular, video content in line with Glance’s editorial guidelines for the lock screen. Nearly 60% of Glance users in India belong to Tier 2 and Tier 3 cities, and spend an average of 22 minutes per day consuming content in a language of their choice. Glance currently provides content in 4 languages that include Hindi, Tamil and Telugu, besides English. “Most of India wants high quality video content in vernacular since only 10% of India speaks English,” said Naveen Tewari, Founder and CEO at InMobi Group. “Glance’s focus on 3Vs - video content across a variety of topics in vernacular - has already made it India’s fastest growing content platform. This acquisition will enable Glance to bring to the fore content created by Roposo’s large vernacular influencer community.” Glance, which had announced an investment of $45 million from Mithril Capital in September 2019, has been growing rapidly since its first shipment in Q2 2018. It is integrated with the native user experience on most Android smartphones from India’s leading mobile brands. Glance has more than 60 million daily active users (DAUs) as of November 2019, up from 50 million DAUs in September 2019. The parent company – InMobi – founded in 2007, is one of the leaders in the adtech space and was India’s first unicorn, which is valued at over $1 billion

Glance to boost its regional content after acquiring Roposo, a short-video platform

<ul><li>With the India-China border tensions escalating, the Indian government has banned 59 Chinese apps, including video sharing platform Helo.</li><li>In such a scenario, we have compiled a list of similar video sharing apps.</li><li>If you are looking for other <keyword id="9503674" type="UNKNOWN" weightage="20" keywordseo="chinese-app-alternatives">Chinese app alternatives</keyword>, <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-alternatives-here-are-the-alternatives-to-top-chinese-apps/tiktok-/slidelist/76463292.cms">check out our list here</a>.</li></ul>Helo is a social media platform that allows users to share videos, jokes, WhatsApp status and more with their friends. It also allows users to chat with their friends in multiple regional languages. Helo is one of the <a href="https://www.businessinsider.in/tech/apps/news/checkout-the-name-of-the-chinese-banned-apps-in-india/articleshow/76696132.cms">59 Chinese apps banned</a> in India by the government. With TikTok already being <a href="https://www.businessinsider.in/tech/apps/news/tiktok-ban-now-being-enforced-as-it-stops-working-on-jio-and-airtel-4g/articleshow/76714280.cms">blocked by major telecom providers</a> like Jio and Airtel, it won’t be long before users are blocked from accessing these apps. It might be time to look for a Helo replacement if you already use the app. There are several <keyword id="9503676" type="UNKNOWN" weightage="20" keywordseo="helo-alternatives">Helo alternatives</keyword> that can be downloaded and used for free. In this list, we look at some of the top apps. Top Helo alternatives ShareChat ShareChat is an Indian multilingual social networking app that offers content in as many as 15 Indian languages. The app allows users to make and share videos, share WhatsApp status, watch funny videos and more. It also has a chatroom feature that allows users to make a room and meet new friends. <a href="https://play.google.com/store/apps/details?id=in.mohalla.sharechat&amp;hl=en_IN">Download ShareChat</a> from the Play Store. Roposo Roposo is an Indian short video sharing platform developed by InMobi and has crossed over 5 million downloads on the Play Store. It is available in multiple in multiple regional languages and allows users to create and share short videos, share WhatsApp status and more. <a href="https://play.google.com/store/apps/details?id=com.roposo.android&amp;hl=en_IN">Download Roposo</a> from the Play Store. Chingari Indian video sharing app Chingari has emerged as the top alternative for TikTok and has crossed over 1 million downloads on the Play Store. The app allows users to make and share videos, view news from across the world and play games. It is available in English, Hindi and regional languages like Telugu, Gujrati and Marathi. <a href="https://play.google.com/store/apps/details?id=io.chingari.app&amp;hl=en_IN">Download Chingari</a> from the Play Store. Mitron The Mitron app rose to fame soon after its launch and crossed 5 million downloads. The app has had its fair share of controversies and was even alleged to be a clone of a Pakistani app. The app is back again and reportedly has over 1.2 crore monthly active users. <a href="https://play.google.com/store/apps/details?id=com.mitron.tv&amp;hl=en_IN">Download Mitron</a> from the Play Store. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/chinese-uc-browser-app-alternatives-google-chrome-firefox-opera-edge-and-more/articleshow/76724409.cms">Top UC Browser alternatives from Google, Samsung, Opera and others</a> <a href="https://www.businessinsider.in/tech/apps/news/top-chinese-camscanner-app-alternatives-adobe-scan-microsoft-office-lens-google-drive-and-more/articleshow/76721925.cms">Top CamScanner alternatives for Android to help you scan documents on the go</a> <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-alternative-in-indian-market-like-chingari-triller-sharechat-roposo-mitron/articleshow/76725779.cms">Top TikTok alternatives to make and share your videos</a>

From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

<ul><li>YouTuber <keyword id="8714903" type="UNKNOWN" weightage="20" keywordseo="technical-guruji">Technical Guruji</keyword> told Business Insider that the ban on TikTok was “long overdue,” after the Indian government announced the full list of 59 Chinese apps that will no longer be allowed to operate in the country.</li><li>TikTok influencers <keyword id="3206714" type="PERSON" weightage="20" keywordseo="Paras-Tomar">Paras Tomar</keyword> and <keyword id="1317515" type="PERSON" weightage="20" keywordseo="Aadil-Khan">Aadil Khan</keyword> believe that even though TikTok is banned, brands will follow the influencer wherever they may go.</li><li>This isn’t the first time that TikTok has been banned in India and Tomar holds out hope that it will make a return after clearing things up with the government.</li></ul>The ByteDance-owned short video streaming app TikTok took India by storm when it launched in 2018 and it’s no stranger to being banned. Last year, the Madras High Court had the app banned for ‘encouraging pornography’ yet TikTok made its way back. “We saw it coming,” Paras Tomar, a TikTok influencer with over 3 million followers, told Business Insider. He says the anti-China sentiment was already visible with fans questioning why he was still creating videos on TikTok despite it being a Chinese app. This time around TikTok has gotten caught in political crossfire as tensions between India and China continue to escalate along the border. While 30% of users and 15% of its revenue may come from India, its the influencers on the platform that have a bigger burden to bear. To Tiktok or not to TikTok Love it or hate it, there’s no denying TikTok’s popularity. Bridging the digital divide was the prime driver of TikTok’s success in India. From January 2018 to August 2019, it was able to capture 30% of India’s smartphone users, according to data provided by Delhi-based market intelligence firm KalaGato. “Well, I think this was long overdue, I feel happy that finally, the Government took the right step in this direction,” said YouTuber Technical Guruji. However, not everyone is as amped about the change. “For actors, this just one thing we do. A lot of others actually left their jobs and stuff to do this. This is their income,” empathised Tomar. Being an influencer is a full-time job, from creating content to networking — investing time in a platform like TikTok does have an opportunity cost. But provided you have made a name for yourself on the platform and have the talent to back it up — India’s youth won’t find it difficult to move to another platform and generate employment, according to Aadil Khan, TikToker and choreographer with 2.8 million followers. ‘Made-in-India’ alternatives Following the ban of TikTok, Indian app alternatives saw a <a href="https://www.businessinsider.in/tech/news/tiktok-ban-in-india-is-a-boon-for-rival-apps-chingari-bolo-indya-roposo-khabri-and-mitron/articleshow/76706001.cms">surge in the number of downloads</a>. <keyword id="40682" type="PERSON" weightage="20" keywordseo="Chingari">Chingari</keyword>, for instance, told Business Insider that the app was getting 100,000 downloads per hour. Others like Bolo, Indya, Khabri, and Roposo have also welcomed the ban in favour of an atmanirbhar — self-reliant — India. “Made in India apps will definitely gain momentum now, people are now addicted to the short term format. Wherever they find it, they are going to go on it,” said Khan. The catch is that, in comparison to TikTok, these Indian alternatives are still in their nascent stages. “Chingari is this new app so I tried to get a hold of it but the UI was so bad that it didn’t even let me create a username,” quipped Tomar after trying out the new platform. Khan believes it might be better with the government joins the bandwagon to create its own short-video format app where it can control the fact that no cringe content and “anything that goes against the country's peace and unity” isn’t uploaded. At the end of the day, it may not even be about shifting from one platform to the next. “I think we’ll all coexist on multiple platforms like we always have,” Tomar said. Will the brands follow? Brands need influencers just as much as influencers need brands. So wherever influencers may go next, brands are sure to follow. “Brands will move with them to other social media platforms. As long as you have created yourself an audience a genuine one, you will have them follow and love your content irrespective of the platform,” said Khan. However, what may take a hit is how much moolah an influencer can earn. “With two platforms, my cumulative reach becomes so much — that’s why we were charging a certain amount of money. Now the moment when you take one out of the two — and the bigger one of the two — it is going to take a hit,” explained Tomar. While Instagram and other social media platforms still exist, TikTok was — by far — the most active. “TikTok was very userfriendly, and for creators especially. Making content was easy, brands also approached you — they also pushed you. So, it was a very well-oiled machine so that everyone was happy with their roles,” said Tomar. He holds out hope that TikTok will make a comeback after it <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-says-it-will-meet-with-government-to-submit-clarifycations/articleshow/76703707.cms">talks to the Indian government</a>. The Chinese app said that it will be meeting with all the stakeholders to clarify any misnomers about data sharing abroad. “Until this is resolved, I’m not going to be on TikTok. Whether or not TikTok allows videos to be uploaded is secondary,” asserted Tomar. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/hacks-to-avoid-tiktok-ban-and-pubg-may-be-banned-in-india-soon/articleshow/76705632.cms">There are ways around the TikTok ban⁠⁠— while PUBG may be banned via another list from the Indian government</a> <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">TikTok disappears from Play Store and App Store soon after India banned 59 Chinese apps</a> <a href="https://www.businessinsider.in/tech/news/tiktok-ban-in-india-is-a-boon-for-rival-apps-chingari-bolo-indya-roposo-khabri-and-mitron/articleshow/76706001.cms">Tiktok has many rivals in India and the government ban is a blessing for them</a>

From Paras Tomar to Technical Guruji to Aadil Khan — here’s what social media influencers have to say about the TikTok ban

What you would need? 
Smartphone with camera 
High speed internet connectivity 
Believing in your sense of fashion 
Dream to be big 
 Just a while back, you might have been scrolling through your <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> feed. It’s nothing unusual that your Instagram contact list counts a few fashion bloggers. And every time you double tap on their photo, they earn. That’s just one of the thousands way to earn money online. Then there are tons of sellers online these days. You may be buying shoes and apparels from small-scale online stores just because they take care of the trends. One popular fashion app <keyword id="2368386" type="UNKNOWN" weightage="20" keywordseo="Roposo">Roposo</keyword> helps you scale up your fashion sense. It’s just another social network. But unlike others, this one is India’s one of the leading fashion social networksand the ultimate destination for fashion connoisseurs to socialise, discover trends, inspire and get inspired. It’s a mutual give and take. <a href="http://www.businessinsider.in/diet-for-weightloss/articleshow/56835024.cms">ALSO READ: LOSE WEIGHT FAST</a> 
 
We got in touch with <a href="https://www.linkedin.com/in/ritu-sharma-7b959911">Ritu Sharma</a>, Growth Architect of <a href="https://www.roposo.com/">Roposo</a> for some crash course on online business. 
 
Here are some tips to build and refine an online marketing plan for your own small business. Read on. 
 
Know your customers, choose relevant platforms 
The first commandment of business applies to online as much as to any other medium. <a href="http://www.businessinsider.in/are-you-in-the-age-bracket-of-18-25-hereswhat-you-should-wear/articleshow/56968834.cms">Know who is your customer</a> and find the right online medium to reach out to them. <a href="http://www.businessinsider.in/are-you-in-the-age-bracket-of-18-25-hereswhat-you-should-wear/articleshow/56968834.cms">Research online</a> and within your existing customer segment. Do not be afraid to try out new networks to expand your circle. For example, to create a following of the younger crowd, facebook might not be enough. Look out for what is raging in the campus circles. 
 
Be active, be patient Being active on relevant networks is essential if you want to reach out to large customer base. Spend enough time in building a genuine base of followers who are interested in what you have to offer. <keyword id="1252" type="ORGANIZATION" weightage="20" keywordseo="Post">Post</keyword> relevant content regularly, interact with customers, engage them through contests etc to gain trust that will give you leads. 
 
Sieve right content 
Good content can always serve as love at first sight for any buyer. Picture quality is essential especially because it is the foremost way by which a buyer interacts with a product. Adding relevant hashtags make your posts easily discoverable. The description of the post should contain all the necessary details. Use hashtags like: #OnlineShopping #WinterSale #NewCollection #EthnicWear #SaleSeason #ShopNow 
 
Be original and authentic 
Posting an original image of your product builds more credibility of your product than a regular catalogue image. Remember that a customer's life time value could be way higher than just one product sale, hence be credible with your communication and representation. Stand out from other sellers in a community by being authentic to what is the core of your business. Each seller can have a unique identity that can <a href="http://www.businessinsider.in/are-you-in-the-age-bracket-of-18-25-hereswhat-you-should-wear/articleshow/56968834.cms">reflect through products</a>, posts, customer touch points etc. <a href="http://www.businessinsider.in/diet-for-weightloss/articleshow/56835024.cms">ALSO READ: FOODS THAT MAKE YOU SLIM</a> 
 
 
Post frequently 
Your frequency of posting is directly proportional to the followers and leads that you get. <a href="http://www.businessinsider.in/are-you-in-the-age-bracket-of-18-25-hereswhat-you-should-wear/articleshow/56968834.cms">A large number of platforms shuffle their content for recency</a>, If you are starting on a platform, 2-3 posts everyday will start getting you noticed each time a potential buyer logs on to a platform. On the other hand, an inactive profile does not convey promptness for a seller 
 
 
Thou shall not delay 
A seller should be swift with his response. Any query that a seller receives is from a potential buyer 
 
 
Update profile 
Interested users often check the bio of the <a href="http://www.businessinsider.in/diet-for-weightloss/articleshow/56835024.cms">seller </a>to validate authenticity. A strong profile bio including details of multiple platforms and contact details is recommended. A good description informs the buyer what is in store for him and also the credibility of the seller increases. 
 
 
Include client testimonials or client diaries 
Right after a buyer likes a product, she'll always browse further to see what other purchased buyers have to say about the seller's products and quality 
 
 
Have multiple touch points 
Every seller has a set of buyers who surely but slowly become <a href="http://www.businessinsider.in/diet-for-weightloss/articleshow/56835024.cms">loyal customers</a>. The seller should have multiple touch points with these buyers- from sharing the new collection products to even something as small as a festive greeting; make the buyers feel special. 
 
 
Engage with online events 
A sale is one of the easiest way of engaging more buyers. <a href="http://www.businessinsider.in/are-you-in-the-age-bracket-of-18-25-hereswhat-you-should-wear/articleshow/56968834.cms">Pre festive sales</a> work very well on social media. Contests are a way of engaging followers. Contests also serve as an indirect way of increasing follower base and attract users.

Here’s how you can
start your almost zero investment fashion store online

New Delhi, June 29 (IANS) After the Indian government banned 59 Chinese apps over national security concerns, desi app developers on Monday hailed the move, saying this will help the Indian app ecosystem prosper. The Indian government banned popular Chinese apps like TikTok, WeChat, UC Browser and Xiaomi's Mi Community and more to safeguard the interests of crores of Indian mobile users. "This is a welcome move from the government against platforms that have had serious privacy, cyber security and national security risks. We expect the government to continue their support for the Indian startup ecosystem," Berges Malu, Director, Public Policy, ShareChat, told IANS. ShareChat is an Indian video creation app similar to short-video making app Tiktok. The app allows users to communicate and interact with other users on the platform. ShareChat currently serves more than 60 million monthly active users in 15 different Indian languages. Most of its active users hail from tier-2 and tier-3 cities (like TikTok), with the majority of them relying on 2G networks. Naveen Tewari, Founder and CEO, InMobi Group said that this is the digital 'Aatma Nirbhar' moment that most Indians have been rooting for. "As the number one top video app on the Google Play Store, Roposo is very well positioned to lead this movement. Roposo will continue to build on the trust and love that 55 million Indian users have placed in us," said Tewari. The government banned the Chinese apps after it received complaints from various sources including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users' data in an unauthorised manner to servers which have locations outside India. "Banning Chinese apps is a great initiative to ensure privacy of the Indian users' data and to protect the country against the potential threat these apps pose to our national security," said Piyush, CEO &amp; Founder, Rooter. "The Indian technology ecosystem has come a long way in the last 5-6 years and is at par with the capabilities of any other startup ecosystem in the world," he added. Other Chinese apps in the banned list are Club Factory, SHAREit, Likee, Mi Video Call (Xiaomi), Weibo, Baidu, Bigo Live and more. --IANS na/vd

It is digital 'Aatma Nirbhar' moment: Indian app makers

<ul><li>The Chinese short video streaming app <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> was banned in India in June — the app’s largest international market. </li><li>Despite losing over 200 million of its users, TikTok continues to be the highest-grossing app worldwide, according to Sensor Tower’s monthly report. </li><li>This is partly due to more people using apps during the coronavirus pandemic and also because 89% of the app’s revenue comes from China. </li></ul>Despite losing its biggest overseas market, the Chinese short video sharing app TikTok continues to be the top-grossing non-game app in the world in July. <a href="https://sensortower.com/blog/top-grossing-apps-worldwide-july-2020">Sensor Tower’s</a> monthly report shows that TikTok hit $102.5 million in revenue — an 8.6 times increase in revenue over the same time last year. <div type="image" title="snapshot-1596616947742" msid="77369129" hostid="261" caption="&amp;lt;p&amp;gt;TikTok&amp;#39;s revenue over the last five months&amp;lt;/p&amp;gt;"></div> Even compared to a month ago, TikTok’s revenue has increased by $11.8 million. This was the first month of TikTok operating without its Indian user base since the government banned the app locally amidst border tensions with China along the Line of Actual Control (LAC). Before the ban, the Chinese app had around 200 million users in India. Despite India accounting for nearly one-third of TikTok’s downloads, more than even China, the ban did not dent the app’s online earnings. This may be because nearly 89% of the company’s revenue still comes from its home base in China. Indians can be a boost to any app’s user base but historically they haven’t known to be the biggest spenders. Another factor that may have surged TikTok's revenue is the overall online app market seeing a boost due to the coronavirus pandemic as more people stay at home. In the first half of 2020, Sensor Tower recorded a 23% jump in global app revenue as compared to last year — crossing $50 billion. TikTok was third on the list, following Tinder and YouTube, having generated $421 million across the Google Play Store and App Store. One app’s loss in another app’s gain After TikTok was banned in India, a slew of <keyword id="9499766" type="UNKNOWN" weightage="20" keywordseo="TikTOk-alternatives">TikTok alternatives</keyword> raced to the frontier in order to take its place. <div type="image" title="snapshot-1596616939950" msid="77369155" hostid="261" caption="&amp;lt;p&amp;gt;First time installs for TikTok alternatives in India&amp;lt;/p&amp;gt;"></div> <a href="https://sensortower.com/blog/tiktok-alternatives-growth-india">Sensor Tower</a>’s estimates reveal that the top three contenders are Roposo, Zili and Dubsmash. They collectively saw a 155% jump in first-time installs in the three weeks following TikTok’s ban. <div type="image" title="snapshot-1596616930985" msid="77369171" hostid="261" caption="&amp;lt;p&amp;gt;Lifetime downloads of TikTok alternatives in India at the end of July&amp;lt;/p&amp;gt;"></div> This is not the first time that TikTok’s run into trouble with the law in India. Last year, it was also banned by the Madras High Court after being accused of ‘<a href="https://www.businessinsider.in/tiktok-ban-in-india-for-hosting-porn/articleshow/68720430.cms">encouraging pornography</a>’. At the time, the company’s court filing said that it was losing $500,000 a day. TikTok may also be on the brink of losing another one of its international markets. US President Donald Trump declared that the Chinese app will be banned if it’s not sold off to an American buyer by September 15. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/trump-wants-the-treasury-to-get-a-substantial-cut-of-any-tiktok-acquisition-chinas-state-media-says-that-would-be-open-robbery-/articleshow/77349625.cms">Trump wants the Treasury to get a substantial cut of any TikTok acquisition. China's state media says that would be 'open robbery.'</a> <a href="https://www.businessinsider.in/stock-market/news/microsoft-adds-77-billion-in-market-value-after-confirming-plans-to-buy-tiktok-in-the-us/articleshow/77334071.cms">Microsoft adds $77 billion in market value after confirming talks to buy TikTok in the US</a>

TikTok made more money than any other app in July despite losing its largest overseas market

New Delhi, July 1 (IANS) The ban on 59 Chinese apps has given homegrown app developers a once-in-a-lifetime opportunity to create world-class products across chat, short videos, and photo/video sharing segments and led by ShareChat, desi apps are now scouting for fresh finds to invest intelligently into scaling their platforms and handle the upcoming rush. In a country where nearly 300 million people are on Facebook, another 400 million on WhatsApp and over 120 million on Chinese app TikTok -- not to forget the millions who are hooked to Instagram, Twitter and Snapchat -- there has not been a single social media platform to date with its roots in India that has created headlines globally. The time is ripe to rise to the occasion and show that Indian programmers can build top-notch social media apps right here, without going to the US or other countries. The regional language social media platform ShareChat is changing the way in which the next billion users will interact on the internet. With over 1 billion monthly Whatsapp shares, users spend more than 25 minutes daily on the platform. ShareChat has a user base of over 60 million monthly active users spread across the country and available in 15 languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, Bhojpuri and Urdu. The Bengaluru-based regional language social platform has become so popular that even Twitter came onboard when the four-year-old company raised $100 million in its Series D round of funding last year. "ShareChat is silently leading a social media revolution with a strong focus on regional outreach keeping its Bharat connect pristine," said Berges Y Malu, Director, Public Policy, ShareChat. "We welcome the move from the government against platforms that have had serious privacy, cyber security and national security risks. We expect the government to continue their support for the Indian startup ecosystem," Malu added in a statement. Public is a video-only social platform and has already registered 50 million users, with more than one million videos being created every month. According to Azhar Iqubal, Founder and CEO of Public, we have immense talent and resources in India and the vacuum created by this ban is a great opportunity for Indian app makers to launch products that have the potential to do well globally. "It will also make users more vigilant in checking what permissions they have given to apps as smartphones store sensitive information," said Iqubal. Public is currently available in five Indian languages: Hindi, Bengali, Gujarati, Tamil and Telugu, and aims to have over 100 million users by the end of the year. Roposo is another leading homegrown short-video making app with more than 65 million downloads in the country. TikTok users, including influencers with huge fan followings, have started switching to Roposo in large numbers after the ban. "We have built Roposo as a clean and ethical platform. The unique idea of channels in Roposo provides every talented Indian with an opportunity to grow rapidly," said Mayank Bhangadia, co-founder of Roposo. Indians have rushed to download social app Chingari, a desi alternative to Chinese TikTok, which is witnessing nearly 1 lakh downloads and over 2 million views per hour since the government banned 59 Chinese apps over national security concerns. Already downloaded over 3 million times, the app which was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam last year, was trending at the top spot on Google Play Store. "As Chingari is setting new benchmarks, a lot of investors are showing interest in our app. We are holding crucial discussions to get a good investor(s) on board so as to scale up our free-of-cost social platform," informed Nayak. Launched in October 2017, Khabri is another fastest-growing digital audio platform providing content in the regional language. "We urge Indian corporate leaders to come forward and reclaim the country's business ecosystem and consumers through supporting/investing in Indian startups," said Sandeep Singh, co-founder and president, Khabri. "Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app," said Nayak. Lifestyle community commerce platform Trell has witnessed more than 1 million downloads after India banned Chinese apps. With over 30 million downloads and 9 million monthly active users on its app, Trell has witnessed a 25 times growth within one year. "We welcome all the Tiktok and Chinese apps content creators with open arms to come and engage on Trell. As the largest Indian lifestyle social app, we will continue to ensure that the privacy and data of users will be protected," said Pulkit Agarwal, Co-Founder, Trell. --IANS na/in

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