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The latest roar surrounding cow-flesh trade has made everyone take notice of something that has apparently existed in the country for centuries. 
 "Everyone wants to use leather products, but will beat up the guy who gets it out of the dead animal for them," says Hirabhai Chavda, a third-generation businessman dealing in cow flesh. Based in Saurashtra, Chavda skins dead carcasses of cows, and has been doing so for years, but it’s only recently that he has started to face a threat from the so-called <keyword id="2830419" type="UNKNOWN" weightage="100" keywordseo="cow-protectors">cow protectors</keyword>. 
 
"Everything that comes from a dead cow is used," Hirabhai told ET. "While meat is consumed, the leather is sold to the industry, so are bones and hooves," he adds. 
 
"Earlier, when the market was good, leather would be sold for Rs 800. Now it barely fetches Rs 500 a piece. Then there is bone. Each carcass would get as much as 10 kg of bones, which brings about Rs 10 per kg. In case of a good animal, you also get 5-6 kg fat, which is sold for Rs 20 per kg," he adds. 
 The business of these carcasses is so well-established that there is an elaborate system for disposing off the carcasses, essentially manned by the people belonging to the <keyword id="3576077" type="UNKNOWN" weightage="100" keywordseo="Rohit-community">Rohit community</keyword>. As per the system, ‘Bham’, a group of few families belonging to the Rohit community, bids for the clearance of dead animals with the local panjrapoles. 
 
This leads to each bham getting about six to seven dead animals per day, eventually giving them Rs 10,000 to Rs 12,000 of monthly income per person. 
 
"Earlier, we used to tan the leather in villages but now with big players coming up, we only skin the animal, apply salt and send them to tanneries in Kanpur, Kolkata, Chennai or Hapur," Hirabhai says, while also telling that the bones meet their fate in the crushing mills in Central Gujarat. 
 
As per Manjula Pradeep, ED, Navsarjan, a grassroots Dalit organization, the dead cow processing business has an estimated annual turnover of Rs 1,200 crore. 
 
While the Rohit community disposes of carcasses, Valmiki community, considered to be untouchable even by the Rohit community, takes care of carcasses of cats, dogs or smaller animals, the carcasses of which are not of any financial benefit. 
 
"The caste lines are much stronger among Dalits than even in the dominant community even today," said an activist from the Rohit community. "See all these big industries are run by people of dominant castes and they are making crores of rupees in the business, but we who get the basics for them get to live with the beatings and pittance," he says. 
 "PM speaks about <keyword id="6361202" type="UNKNOWN" weightage="100" keywordseo="Swachh-Bharat">Swachh Bharat</keyword>, just take a look around the places where Dalits have gone on strike. The stench will tell you how Swachch Bharat is when we don't do what we do," he smirks. 
 
Facing threat from the cow protectors, the Rohit community has not been lifting dead animals since July 18, which has pushed the administration to edge. 
 
<a href="http://quintype-01.imgix.net/thequint/2016-07/ff855bdb-ab09-41b2-92b8-bf85b6640907/RTR8B32.jpg">Image source</a>

Dead cows make up for Rs 1,200-crore business in Gujarat

BANGALORE|NEW DELHI: Even a decade ago, the name "Bansal" would have brought in images of coaching classes in Rajasthan's Kota, but today it is the common factor binding the who's who of India's fledgling e-commerce sector. 
 Five young men who answer to that name have emerged as trailblazers of Indian e-commerce, taking on global biggies like <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> and eBay for top honours in the country's exploding market for online retail. 
 Online marketplaces <keyword id="6354742" type="COMPANY" weightage="80" keywordseo="Flipkart">Flipkart</keyword> and Snapdeal, apparel retailer <keyword id="319719" type="COMPANY" weightage="80" keywordseo="Myntra">Myntra</keyword> and eyewear retailer <keyword id="1518229" type="PERSON" weightage="80" keywordseo="Lenskart">LensKart</keyword> all have Bansals at the helm. Such is their clout that they account for nearly Rs 10,000 crore of the total online retail pie of about $2 billion. 
 
But their adeptness at trade and commerce is not a state secret. As a sub-sect of the Aggarwal community, the Bansals are known for running a tight ship when it comes to business and entrepreneurship. 
 "We (Bansals) have the math, <keyword id="25455" type="ORGANIZATION" weightage="40" keywordseo="finance">finance</keyword> and data skills that are extremely important for e-commerce," said Rohit Bansal who teamed up with schoolmate and Wharton alumnus Kunal Bahl to set up online marketplace Snapdeal in 2010. 
 
 
 
The Bansals of the new economy also sport degrees from IIT and IIMs. The five Bansals with their four companies - Flipkart, Myntra, Snapdeal and LensKart - set up shop within the last seven years and control about 85% of India's entire e-tailing industry. 
 
But they have to contend with the might of $75-billion (Rs 4.5 lakh crore) Amazon, which entered India last year and is investing heavily. Heading the fightback are <keyword id="225032" type="PERSON" weightage="40" keywordseo="Sachin-Bansal">Sachin Bansal</keyword>, 32, and Binny Bansal, 31- founders of Bangalore-based Flipkart - who met each other while studying at IIT-Delhi. Their company today generates about Rs 6,100 crore in sales, half the industry total.Flipkart is also the biggest challenge for Amazon, a company where both the Bansals honed their skills before setting up on their own in 2007. Coming second is Snapdeal, whose Rohit Bansal, 31, graduated ahead of Sachin and Binny from IIT Delhi. <div style="page-break-after: always;">
	&#xa0;</div>
 
 "My ancestors from my paternal and maternal sides have all been <keyword id="80597" type="POSITION" weightage="40" keywordseo="Businessmen">businessmen</keyword>," said Rohit Bansal, who is from Malout, a small town in Punjab, just four hours from Chandigarh where the Bansals from Flipkart grew up. 
 
Snapdeal’s turnover is now half of Flipkart, and it is expected to cross the $1 billion mark next year. The Bansals are making a mark not just in horizontal marketplaces, but also single-category retail. Bangalore-based Myntra Designs, founded by another IITian Mukesh Bansal, is giving stiff competition to Flipkart in apparel, one of the highest-margin categories, where profits range from 30% to 50%. 
 “It has come full circle with me getting in fashion retail online,” said Mukesh Bansal, <keyword id="5645" type="POSITION" weightage="40" keywordseo="CEO">CEO</keyword> at Myntra, who hails from Haridwar. His father had opted for a public sector job over joining the family business — ironically, clothes trading. “No family influence made me think of entrepreneurship. But the startup bug bit me in Silicon Valley,” said Myntra’s Bansal, 38, who moved to India to start Myntra in 2007. His venture is targeting sales of Rs 1,500 crore next fiscal from apparel sales, the largest in its category. 
 
LensKart, founded by another Peyush Bansal, 30, is considering selling his other portals such as WatchKart, BagsKart and JewelKart to a horizontal player at the ‘right price’ to focus on the eyewear market. “My parents didn’t understand while I was starting up. But they came around later. You have to understand that they are products of their generation,” said Bansal, who is targeting revenue of Rs 100 crore from LensKart next fiscal. 
 
RBI Chair Professor for Economics &amp; Social Sciences at IIM Bangalore Charan Singh says that a community’s dominance over a certain trade is a factor of its social interactions. “It can be likened to the Jewish community in the US which continues to hold top posts in US banking and technology industry.” Ashish Jhalani, head of retail advisory firm eTailing India, agrees. “Certain communities in India do encourage entrepreneurship. The Bansals and Aggarwals have definitely dominated businesses in India, particularly retail trading, for centuries.”

Flipkart, Lenskart, Myntra & Snapdeal, Led By Bansals, Account For 10k Crore Of 12k-Crore E-Commerce Market

New Delhi, May 14 () Sportswear giant adidas on Thursday launched the #HOMETEAMHERO Challenge -- a virtual sporting event for athletes to unite and help the COVID-19 response fund for the World Health Organisation (WHO). Running globally from May 29 to June 7, adidas will donate USD 1 to the COVID-19 Solidarity Response Fund for the WHO for every hour of tracked activity. The company's goal is to reach one million hours. The challenge involves collaboration between multiple activity tracking apps such as Garmin, Zwift, Polar and Suunto. It will also involve an extended selection of guided workouts led by top Indian sportspersons such as cricketer Rohit Sharma, sprinter Hima Das, boxers Nikhat Zareen and Simranjit Kaur. Manish Sapra, senior marketing director at adidas, said: "It is our endeavour to provide tangible ways for consumers to keep active during these testing times. "Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in times of need. "This is our chance to be there for those who kept us moving." This challenge is the latest in adidas' collaboration-orientated response to keep its communities healthy, active and connected amid the pandemic. AH SSCSSC

Adidas launches online challenge in support of COVID-19 response fund for WHO

<ul class="summary-list"><li>The Supreme Court will soon hear a case challenging the CFPB's funding structure.</li><li>CFPB Director Rohit Chopra said an adverse ruling could risk protections for homeowners.</li></ul>The nation's highest court is about to hear arguments in a case that could have major implications for homeowners.On October 3, the Supreme Court <a href="https://www.businessinsider.com/student-loan-forgiveness-debt-relief-borrowers-cfpb-scotus-2023-9">will take on the case Consumer Financial Protection Bureau v. Community Financial Services Association of America Ltd.</a>, which was brought on by payday lenders to challenge the funding structure of the federal watchdog Consumer Financial Protection Bureau. The lenders took issue with the fact that the CFPB is funded by the Federal Reserve, rather than having to rely on annual funding approval from Congress — and the Fifth Circuit <a href="https://www.businessinsider.com/elizabeth-warren-blasts-fifth-circuit-cfpb-funding-unconstitutional-student-loans-2022-10">ruled last year that the structure is unconstitutional</a> saying Congress did not intend for the CFPB to bypass the annual appropriations process.Now, the question rests in the hands of the Supreme Court — and CFPB Director Rohit Chopra <a href="https://www.consumerfinance.gov/about-us/newsroom/prepared-remarks-of-cfpb-directo-rohit-chopra-at-the-mortgage-collaborative-national-conference/" target="_blank" rel="noopener">said</a> during a Monday speech at the Mortgage Collaborative National Conference that an adverse ruling could upend the housing industry and put homeowners at risk.He said that since the CFPB was formally established in 2011 in the aftermath of the 2008 recession — during which <a href="https://www.chicagofed.org/publications/chicago-fed-letter/2016/370" target="_blank" rel="noopener">nearly 4 million Americans</a> lost their homes — it implemented standards to ensure borrowers who take on mortgages have the ability to repay them. It also established new rules mandated by Congress that intended to "stop systemic abuse from spreading. Mortgage servicers can't send borrowers on a wild goose chase when they ask for help," Chopra said.According to CFPB research, the heightened rules on the mortgage industry saved 26,000 families from foreclosure and at least 127,000 more borrowers from delinquency. But the Supreme Court threat to the CFPB's funding structure "would raise significant concerns for the stability of the housing market and the financial system more broadly," Chopra said. "Reverting to a system without these regulations would create uncertainty for the mortgage industry and the economy," Chopra said. "And even putting aside the questions about existing rules, moving to a world where the future of housing finance oversight is uncertain and unknown, including the number of years we would be living under such mystery, should raise serious shared trepidations among market participants, financial markets, and consumers alike."He also noted that this is an especially precarious time due to the changes mortgage lenders are experiencing, including housing supply shortages and the student-loan payment resumption that could impact housing demand. The Mortgage Bankers Association, the National Association of Home Builders, and the National Association of Realtors expressed similar sentiments <a href="https://www.supremecourt.gov/DocketPDF/22/22-448/266839/20230515120807734_230503a%20Amici%20Curiae%20Brief.pdf" target="_blank" rel="noopener">in an amicus brief</a> to the Supreme Court in support of the CFPB. "The litigation and widespread uncertainty that would likely result from a decision that suddenly called all the CFPB's rules into question would prove devastating to the mortgage market," the groups wrote. "Any freeze on new loans would devastate consumers' options for buying or selling homes, given that most people need financing to purchase a house," they continued. "Almost 80% of all homebuyers use a loan to purchase a home, and among first-time homebuyers that number jumps as high as 97%. Not only would first time homebuyers be devastated by an inability to obtain a mortgage, but minority communities also would be disproportionately negatively impacted."The groups also said that the economic impacts of an adverse Supreme Court ruling would be widespread because thousands of Americans who work in the mortgage industry could lose their jobs if the mortgage market crashes.At this point, it's unclear how broadly the Supreme Court will rule, and if it will strike down the CFPB's funding structure entirely. As <a href="https://www.businessinsider.com/student-loan-forgiveness-debt-relief-borrowers-cfpb-scotus-2023-9">Insider previously reported</a>, though, the stakes are high — <a href="https://www.businessinsider.com/student-loan-forgiveness-debt-relief-borrowers-cfpb-scotus-2023-9">protections for student-loan borrowers</a> and consumers nationwide could be at risk, and it could open legal challenges into other agencies that do not receive annual funding, like the Federal Reserve.

Homeowners should be worried about a legal battle that could jeopardize 'the stability of the housing market,' the head of a federal consumer watchdog says

The <keyword id="6354977" type="General" weightage="50" keywordseo="supreme-court" source="Orion">Supreme Court</keyword> will hear on May 15 a plea against the <keyword id="28504" type="General" weightage="100" keywordseo="kerala" source="Orion">Kerala</keyword> High Court order refusing to stay the release of the controversial multilingual film "The Kerala Story". Senior advocate Kapil Sibal on Tuesday mentioned the matter for urgent listing before a bench comprising Chief Justice <keyword id="445662" type="General" weightage="80" keywordseo="d-y-chandrachud" source="Orion">D Y Chandrachud</keyword> and Justice <keyword id="3330333" type="General" weightage="80" keywordseo="p-s-narasimha" source="Orion">P S Narasimha</keyword>. When the bench inquired whether the high court has passed an order in the matter, Sibal said it has refused to stay the release of film. "We will keep it on Monday (May 15)," the bench said. On May 5, the high court refused to stay the release of the movie and said the trailer does not contain anything offensive to any particular community as a whole. The high court noted the producers' submission that they do not intend to retain an "offending teaser" which contained a statement that "32,000 women" from Kerala were converted and joined a terrorist organisation. It said the <keyword id="388113" type="General" weightage="50" keywordseo="central-board-of-film-certification" source="Orion">Central Board of Film Certification</keyword> (CBFC) has examined the movie and found it suitable for public exhibition. The high court also noted that the producers have published a disclaimer along with the movie which specifically says it is fictionalised and a dramatised version of events and that the film doesn't claim accuracy or factuality of historic events. "The Kerala Story" starring Adah Sharma was released in cinemas on Friday. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/air-india-gives-more-time-to-pilots-to-accept-revised-compensation-structure/articleshow/100093565.cms">Air India gives more time to pilots to accept revised compensation structure</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/rohit-sharmas-struggle-with-the-bat-is-mental-not-technical-virender-sehwag/articleshow/100093507.cms">Rohit Sharma's struggle with the bat is mental, not technical: Virender Sehwag</a>

SC to hear on May 15 plea against HC order on 'The Kerala Story'

<keyword id="1737805" type="UNKNOWN" weightage="60" keywordseo="Social-Media-Insights">Social Media Insights</keyword> is a daily newsletter from Business Insider that collects and delivers the top <keyword id="6354632" type="COMPANY" weightage="60" keywordseo="Social-media">social media</keyword> news first thing every morning. You can <a href="http://www.businessinsider.com/newsletter">sign up</a> to receive Social Media Insights <a href="http://www.businessinsider.com/newsletter">here</a> or at the bottom of this post.

<a href="http://www.prdaily.com/Main/Articles/8ddcac26-b276-43f8-a0fc-6241d6ed6b27.aspx#"><div class="image-container float_right" style="width:400px"><div class="image"></div><a href="http://heidicohen.com/blogging-how-to-attract-and-retain-an-audience-like-a-rock-star/">Heidi Cohen</a></div></a><a href="http://heidicohen.com/blogging-how-to-attract-and-retain-an-audience-like-a-rock-star/">Blogging: How To Attract And Retain An Audience</a> (Heidi Cohen) Recently bloggers have been buzzing about Google’s plan to pull the plug on their Reader. Since Google Reader regularly drives thousands of people to established blogs, this move translates to the loss of a significant portion of these blog audiences. To combat this potential falloff in loyal readership short-term, bloggers are experimenting with a variety of alternatives including expanding their email registrations and the use of other feed readers. <a href="http://heidicohen.com/blogging-how-to-attract-and-retain-an-audience-like-a-rock-star/">Read &gt;&gt; </a><a href="http://www.prdaily.com/Main/Articles/8ddcac26-b276-43f8-a0fc-6241d6ed6b27.aspx#"> What Pew's Twitter Analysis Means</a> (PR Daily) A year-long study concluded that "the reaction on <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword> to major political events and policy decisions often differs a great deal from public opinion as measured by surveys." The report stated that "the overall negativity on Twitter over the course of the [U.S. presidential] campaign stood out," adding, "for both candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season." This is a rather strong indictment of the ability of social media research to capture public opinion. That doesn't mean that the insight we gain from social media research is useless. We just need to start thinking about it differently. Its main value comes from the fact that the comments we capture are spontaneous and not defined by questions. <a href="http://www.prdaily.com/Main/Articles/8ddcac26-b276-43f8-a0fc-6241d6ed6b27.aspx#">Read &gt;&gt;</a>
<a href="http://www.prdaily.com/Main/Articles/8ddcac26-b276-43f8-a0fc-6241d6ed6b27.aspx#"></a><a href="http://gigaom.com/2013/03/24/shame-on-us-why-the-power-of-social-media-must-be-used-wisely/">We Need A Digital Code Of Conduct For Social Media</a> (GigaOM) For better or worse, we all live in glass houses. Yet social media has made it easier and faster than ever before to throw stones, and that’s not always a good thing. Looking back on the nearly 20 years since we’ve embraced the World Wide Web, the social media revolution is probably the most important thing that’s emerged from the medium. However, it’s pretty clear that we are not sure to handle the power that revolution can allow us to wield. We need to create a digital code of conduct that extends the grace and decency human beings generally show each other in public to the Web, where an astonishing number of people leave those traits behind. <a href="http://gigaom.com/2013/03/24/shame-on-us-why-the-power-of-social-media-must-be-used-wisely/">Read &gt;&gt;</a>
<a href="http://www.business2community.com/facebook/a-plan-to-challenge-the-facebook-monopoly-0438128">A Plan To Challenge Facebook's Monopoly</a> (Business To Community) For many people, the logical assumption is that a better product will come along to replace <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword> because MySpace replaced AOL, and Facebook replaced MySpace, and so it is inevitable something will replace Facebook in the foreseeable future. Facebook has a seam of vulnerability, but it will be difficult to challenge it. The only way to unseat Facebook is to go back to the beginning and create a platform so exclusive and amazing that it will attract the “cool kids” and thought leaders in junior highs, high schools and college campuses. That is where a new network will be born and I believe that is the only way a new idea will "tip." <a href="http://www.business2community.com/facebook/a-plan-to-challenge-the-facebook-monopoly-0438128">Read &gt;&gt;</a>
<a href="http://www.business2community.com/twitter/is-twitter-dead-when-it-comes-to-marketing-0444179">Is Twitter Dead When It Comes To Marketing?</a> (Business 2 Community) Twitter, it used to be the talk of the Internet but that all changed when Facebook became so big in such a hurry. Do you use Twitter to help market your website? Do you use Twitter to follow your friends and see what they are up to? People are still using Twitter, so it is not dead; however, it is not what it once was. If you are an Internet marketer or a blogger, then Twitter can still be very valuable to you. What most people don’t realize is that Twitter still can help move more traffic for your site if you know what you are doing. Where most people fail is they either Tweet too much about useless stuff, or they don’t Tweet enough. So, do you need some help getting more out of Twitter? <a href="http://www.business2community.com/twitter/is-twitter-dead-when-it-comes-to-marketing-0444179">Read &gt;&gt;</a>
<div class="image-container float_right" style="width:400px"><div class="image"></div><a href="http://www.rohitbhargava.com/2013/03/how-to-create-visionary-measurement-for-social-media.html">Rohit Bhargava</a></div><a href="http://www.rohitbhargava.com/2013/03/how-to-create-visionary-measurement-for-social-media.html">Create Visionary Measurement For Social Media</a> (Rohit Bhargava) Marketing people are typically guilty of seeing measurement as a necessary evil. It doesn’t have to be this way. Visionary Measurement is a new strategic model for measuring social media that may help you understand the real value of social media. True business value goes beyond sales. Visionary Measurement is a holistic way to describe the impact of what you do based on four distinct elements – Sales, Efficiency, Innovation, and Retention. When it comes to describing the business value, it also helps to think about measurement with the same audience lens that you might use for building a communications program. Every audience member would not receive the exact same messages from your marketing — so why should measurement be any different? <a href="http://www.rohitbhargava.com/2013/03/how-to-create-visionary-measurement-for-social-media.html">Read &gt;&gt;</a>
<a href="http://createyournextcustomer.techweb.com/2013/03/07/infographic-the-4-cs-of-social-media/">The Four 'Cs' Of Social Media</a> (UBM Tech) Content, conversations, community, and connections all illustrate how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. <a href="http://createyournextcustomer.techweb.com/2013/03/07/infographic-the-4-cs-of-social-media/">Read &gt;&gt;</a>
<div class="image-container center" style="width:600px"><div class="image"></div><a href="http://createyournextcustomer.techweb.com/ig/4c/">UBM Tech</a></div>

The End Of Google Reader Sends Bloggers Back To The Drawing Board

<ul class="summary-list"><li>Country singer and "American Idol" judge Luke Bryan chimed in on a Twitter thread about an election.</li><li>Someone suggested boycotting the show due to Bryan and cohost Katy Perry's political affiliations.</li></ul>"American Idol" judge and pop star Katy Perry endorsed a controversial candidate for Los Angeles mayor and now Luke Bryan has joined a discussion about the criticism on Twitter. On Tuesday morning, <a href="https://jezebel.com/katy-perry-gets-dragged-to-hell-after-voting-for-anti-a-1849758381">Jezebel published a story with the headline</a>: "Katy Perry Gets Dragged to Hell After Voting for Anti-Abortion Billionaire Rick Caruso."In a tweet reply to the news article, a person with a few hundred followers named Rohit Sharma wrote the following message, tagging both country singer Luke Bryan and the show he cohosts, "American Idol.""Good. She deserves it," Sharma wrote in reference to Katy Perry. "Between that and [Luke Bryan] inviting Ron DeSantis on stage, I would say It's time to officially boycott 'American Idol' but does anyone even watch it?"Then Bryan himself, who has 9.4 million followers on Twitter, replied: "Yea. 10 million people a week. On a slow week."Earlier this year <a href="https://tvline.com/2022/02/28/tv-ratings-american-idol-season-20-premiere/">TVLine reported</a> that the 20th season premiere of "American Idol" brought in six million total viewers. The finale reportedly <a href="https://tvline.com/2022/05/23/ratings-american-idol-season-20-finale/">had 5.6 million total viewers.</a>Sharma replied to Bryan's claim."Great," they said in a follow-up tweet. "Now that I have your attn do you support him using immigrants across the country as political stunts? Do you agree with removing and [sic] references to the LGBTQ community in schools? Or banning black history? Do you agree with him denying elections? You're influential. He's awful."The commenter was referencing major news stories surrounding DeSantis' recent actions as Florida's state governor, which include <a href="https://apnews.com/article/education-florida-discrimination-campaigns-presidential-elections-942f021c3070e7d1cdfb59d2351b6a75">signing a bill to "limit discussions of race,"</a> flying migrant people from Texas <a href="https://www.insider.com/kirschner-desantis-trying-mini-trump-following-idols-playbook-migrants-2022-9">to Martha's Vineyard for a political stunt</a>, and backing <a href="https://www.npr.org/2022/03/28/1089221657/dont-say-gay-florida-desantis">the infamous "Don't Say Gay" bill.</a>This past August, a Florida judge ruled that the DeSantis and GOP-supported <a href="https://www.jdsupra.com/legalnews/florida-s-stop-woke-act-signed-into-law-7475010/">"Stop WOKE law"</a> was unconstitutional. As <a href="https://www.businessinsider.com/florida-stop-woke-law-impact-business-ceos-diversity-training-desantis-2022-7">Insider reported</a>, the law would have "clamped down on diversity training in the workplace."In September, <a href="https://www.businessinsider.com/florida-miami-herald-warns-of-gov-desantis-christian-nationalism-2022-9">The Miami Herald published an editorial </a>that said DeSantis is "flirting with Christian nationalism" — which overlaps with white supremacy. <h2>Luke Bryan has previously said he generally 'stays out of politics' and explained his approach to things like diversity and racism</h2>Earlier this fall, Bryan announced during a concert that the profits from his Florida concerts would go towards hurricane relief. Governor DeSantis came out on stage as part of the announcement. When <a href="https://www.rollingstone.com/music/music-country/luke-bryan-ron-desantis-florida-concert-1234621145/">the inclusion of the Republican politician drew criticism</a>, Bryan shared the above statement on Twitter.This isn't the first time this year that Bryan has weighed in on a national news story about political issues.At the start of 2022, <a href="https://www.insider.com/american-idol-judge-luke-bryan-addresses-racism-in-country-music-2022-1">during a Television Critics Association (TCA) panel</a>, two "American Idol" judges — Bryan and Lionel Richie — were asked directly about the lack of diversity in the country music scene."Morgan Wallen uses a racial slur and <a href="https://www.insider.com/morgan-wallen-grand-ole-opry-n-word-country-music-2022-1">he's more popular than ever</a>," a TCA member said during the panel's Q&amp;A section. "I'm wondering what 'Idol' can do and what you guys can do to address this issue and maybe diversify country music more."The reporter's question referenced Wallen, a country singer who broke through in the industry after he appeared on NBC's competition series "The Voice." In 2020, <a href="https://www.insider.com/morgan-wallen-country-singer-filmed-hurling-racial-slur-2021-2">Wallen was filmed yelling a racial slur</a> on the streets of Nashville. He was dropped from some radio station playlists and had his recording contract suspended, but his <a href="https://www.insider.com/morgan-wallens-music-sales-skyrocketed-racial-slur-controversy-2021-2">album sales also increased by 339%.</a>"First of all, there's racism throughout the whole country," Bryan said. "Just to just sit here and single out country music as some kind of racist format is not altogether natural and true."He continued: "I think we are going to grow, and you are going to see tremendous changes. You bring up the Morgan situation — that's a situation that I think country music and the industry is doing everything they can to recognize, and these things take time. They take time in the National Football League. They take time as a country."You can read his full statements and further context on Morgan Wallen <a href="https://www.insider.com/american-idol-judge-luke-bryan-addresses-racism-in-country-music-2022-1">in Insider's report on that panel here.</a>

Luke Bryan defends Katy Perry's voting controversy while responding to an 'American Idol' critic

E-commerce major <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>'s CEO <keyword id="219793" type="PERSON" weightage="100" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and two others have been summoned by a Delhi court on a criminal complaint of an entrepreneur who alleged that his idea of connecting sellers and buyers through an e-platform was unauthorisedly usurped by the firm and its officials, according to news agency <keyword id="6367495" type="COMPANY" weightage="20" keywordseo="PTI">PTI</keyword>.Additional Sessions Judge R K <keyword id="24920" type="PERSON" weightage="20" keywordseo="Tripathi">Tripathi</keyword> issued notice to Snapdeal CEO Kunal Bahl, COO <keyword id="396598" type="PERSON" weightage="20" keywordseo="Rohit-Bansal">Rohit Bansal</keyword> and its former chief financial officer (CFO) <keyword id="2869424" type="UNKNOWN" weightage="20" keywordseo="Vijay-Ajmera">Vijay Ajmera</keyword> for allegedly cheating entrepreneur Gaurav <keyword id="2615" type="COMPANY" weightage="20" keywordseo="Dua">Dua</keyword>'s concept of "non-inventory holding marketplace model for retail" in the garb of collaborating with him."Heard. Record perused. Issue notice of revision petition to respondents vide all prescribed modes returnable for May 17, 2017," the judge said.Dua had lodged a criminal complaint against the founders and the CFO under sections 420 (cheating), 406 (criminal breach of trust) and 120B (criminal conspiracy) of the IPC, which was dismissed by a trial court earlier. He had then filed a revision petition before sessions court.As per his complaint, Dua, an engineer and entrepreneur, founded portals marketsdelhi.com in 1999 and indianretail.net in 2005 and brought the benefits of digital technology to the retail community.He claimed in his petition that he was the brain behind the non-inventory holding marketplace model for retail in India and alleged that the Snapdeal officials cheated him under the garb of raising funds for his business."Snapdeal founders, who claimed to champion the approach which put them ahead of other e-commerce companies, cheated Dua in the garb of collaboration with him and raising venture funds for his validated business.Instead, "under the garb of collaboration and funding, held extensive discussions over many months but instead duped him by deploying all criminal tactics to part with the insights and workings of his work done over 10 years," the complaint alleged.He claimed that for two years, the <keyword id="6358992" type="ORGANIZATION" weightage="20" keywordseo="Delhi-Police">Delhi Police</keyword> failed to register an FIR on his complaint after which he knocked the door of the court. The trial court, however, dismissed his complaint, after which he filed a revision petition before the present judge.

Criminal complaint against Snapdeal CEO Kunal Bahl; summoned by a Delhi court

<ul><li>As e- commerce and the <keyword id="5293670" type="UNKNOWN" weightage="20" keywordseo="OTT-platforms">OTT platforms</keyword> are disrupting lives, they are simultaneously disrupting consumer behavior</li><li>Rohit Raj, Creative Chief and Co-founder, The Glitch, talks about the need for marketers to look at the archaic rules of demographics with the lens of Tribes</li><li>For a marketer, a tribe is a set of people, not necessarily divided by age, religion or geography, but by behaviour, intent and consumption</li><li>Defining tribes for one’s brand only helps them distinguish between the vast potential customers in the universe and gives them an intent to purchase the product</li></ul> Picture this scene. A living room where a couple in their sixties is discussing the millennial drama, Fleabag with their 21-year-old nephew as they munch through the latest flavor of Magnum ice-cream they managed to Dunzo from the nearest store. If we were to rely on demographics to build algorithms to target this set, I’m sure that AI-powered machine learning (insert more jargons here) system would be really confused, considering none of the above products mentioned have anything to do with the demographic sitting in the room. So in this connected shrinking world of digital disruptions, it is safe to assume, the good old days of SEC A, B, 18-24 metrics are dead. As e- commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consumer behavior. And it is time for marketers to now look at these archaic rules of demographics with a whole new lens. The lens of Tribes. We spoke of this term in closed room meetings to define our audience and somewhere down the line realized that it was a term that could replace demographics in the future. So what is a tribe? The dictionary defines a tribe as a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader. If we are to dissect this definition and look at it more from a marketers lens, A tribe for us, is a set of people, not necessarily divided by age, religion or geography, but by behaviour, intent and consumption. This helps us define better, a specific set of people who have the intent to buy our product and thus deliver better results. Let’s take the example of an energy drink. By the age old theory of demographic, we would have slot them as a male, 18-24 SEC A individual thus alienating a vast majority of potential customers. But when broken into tribes, we realize they belong mostly to 2-3 kinds of tribes. 1. The athletes/fitness oriented who need that burst of adrenaline (Behaviour) 2. The ones living the fast paced life at work, who have the need to keep going (Intent) 3. The party animal who doesn’t want to let the night end. (Consumption) This split of the consumer now lets us craft sharper communication with potential customers through the day, triggering a higher intent to purchase. The vast amount of big data available to marketers is of no use unless decoded and used the right way. Unlike the Schrodinger demographic :: A set of people who exist in a marketers head but not in reality (Case in point, the millennial), a tribe allows you to define a behaviour for your brand and be a contributor to people who emulate that behaviour. So are tribes the answer to a “One size fits all” communication? The answer is No. We no longer live in a world where <keyword id="139079" type="PERSON" weightage="20" keywordseo="Consumer-behaviour">consumer behaviour</keyword> is defined precisely and a single piece of communication clicks through all hearts. Defining tribes for your brand only helps you distinguish between the vast potential customers in the universe and give them an intent to purchase your product. So next time you draft your demographic slide in your brief, think hard. Maybe it is time to talk to real customers and not a data set that is older than your product. - by Rohit Raj, Creative Chief and Co-founder, The Glitch 
	
 
 
 
 <div type="image" title="Rohit Raj - Co Founder and Creative Chief at The Glitch" msid="71750364" hostid="261"></div>

The tribe that killed the demographic

New Delhi, Dec 10 () Tata Realty has sold two shopping malls in Amritsar and Nagpur to Singapore-based Virtuous Retail South Asia for Rs 700 crore.
Virtuous Retail South Asia Pte Ltd (VRSA) is the retail arm of private equity firm Xander.
The shopping mall at Amritsar, Punjab, has a leasable area of one million sq ft while the mall in Nagpur, Maharashtra, has 7,00,000 sq ft area.
VRSA said in a statement that it has acquired "Trilium retail shopping center portfolio from Tata Realty for Rs 700 crore (USD 100 million)."
The company has added two more operational centres to its existing, operational 5.4 million sq ft retail portfolio. 
"With these new acquisitions and the recently announced 20-acre land acquisition in Mumbai, VRSA's operational and under development India retail portfolio is now over 13 million sq ft across the four metropolitan cities of NCR Delhi, Mumbai, Bengaluru and Chennai and regional gateway cities of Surat, Chandigarh, Amritsar and Nagpur," the statement said.
The acquisition from Tata Realty is in line with the company's rapid pan-India expansion strategy being executed through both ground-up development and acquisition of existing, high-quality retail assets, it added.
VRSA will invest additional capital and resources in repositioning and rebranding the Trilium shopping malls as community-centric, flagship VR centers. 
Sid Yog, founder and chairman of the Board, VRSA, said the company has expanded its footprint in Maharashtra and Punjab and add two strategic assets to retail portfolio in India. 
"The acquisition of the Tata Realty retail portfolio provides an immediate opportunity to convert two existing, well-built assets in highly desirable locations, into people-centric VR flagship centers for two leading Indian cities with a very proud and rich heritage and history," he added.
Rohit George, Executive Managing Director, VRSA, said: "These acquisitions immediately add 1.7 million sq ft of existing retail space to our operational portfolio, taking it to about 7 million sq ft across 6 cities."
Combined with under-development VR Delhi and VR Mumbai (totalling around 5 million sq ft), and the soon to be opened VR Mantri Arena in west Bengaluru (1 million sq ft), VRSA said its portfolio span across nine locations across eight major cities. MJH MR

Tata Realty sells 2 shopping malls in Amritsar, Nagpur for Rs 700cr

<ul><li>Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 <keyword id="133709" type="POSITION" weightage="20" keywordseo="brand-ambassadors">brand ambassadors</keyword> this IPL season. </li><li>The BharatPe XI team players are seen on the ground, across 7 of the league teams playing cricket. </li><li>The BharatPe XI team includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill. </li></ul>Payment and lending network company BharatPe on-boarded 11 Indian cricket players as its ambassadors -- the highest number of endorsers a brand has associated with so far in our country at one go. The brand is trying to ride on IPL’s popularity. On why the brand decided to choose 11 different faces to represent it, Subhasis Beura, Head - Brands and Commerce, BharatPe said, “Last year, we started out with Salman Khan as our brand ambassador. We understand that Bollywood and cricket finds resonance amongst our target audience. Hence, this year, we have signed up 11 Indian cricket stars as our brand ambassadors. The cricketers include Rohit Sharma, K.L. Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal and Shubhman Gill.” Beura added, “The idea of having 11 cricketers as brand ambassadors is to communicate that BharatPe is much more than just a UPI QR. We want to communicate that it is a ‘team’ of products that caters to every financial need of the small merchants. BharatPe’s team of players will promote our key propositions such as QR payments, lending, 0% card machine and our loyalty program to the merchants and help us engage deeper with our core TG.” As the cricket fever is catching up and becoming the talk of the town, BharatPe is also running a contest called BharatPe Premier League wherein BharatPe’s merchant partners can predict winners and man of the match, score runs and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top contenders of the BharatPe Premier League stand a chance to meet their favourite cricket stars. It is using a 360-channel approach to promote its offers. Sharing the marketing plan for IPL, Beura said, “We will be leveraging the BharatPe Playing XI to communicate the suite of offerings for the merchant community. Staying with the cricket theme, we have launched our new merchant loyalty program to reflect ‘BharatPe=Cricket’, wherein BharatPe merchants earn runs, get cricket goodies and can meet their favourite cricket stars. We have a well-rounded marketing strategy that includes print, television and digital media. In addition to the traditional media like TV, OOH and Radio, we will also be leveraging digital, Whatsapp and in-app communication to make a big impact and connect as well as engage with our merchants.” Since BharatPe is not directly associated with IPL, Beura said that the change in format will not impact brand’s performance. He said, “We believe our smart marketing strategy will ensure we make high impact and get huge returns from the association. Our team of BharatPe Playing XI includes players who represent 7 out of 8 teams and hence, we can expect at least one of our team members to be in action on the ground, on most occasions. Additionally, to make the most of the cricket as well as the festive season, we will be launching our much-awaited brand campaign featuring the BharatPe brand ambassadors. This has been directed by an ace Bollywood director and will help us reach out and connect with millions of new as well as existing merchant partners across the country.” This is also at an opportune time as BharatPe is expanding its presence in more cities. It has designed a fun campaign that will go on air early October. Currently serving over 40 lakh merchants across 35 cities, BharaPe has grown its business by 30x in 2019 and is leading in UPI offline, processing over 5 crore UPI transactions a month (annualized TPV of US$ 4+ Bn). The company has facilitated disbursement of more than 40,000 loans (close to Rs. 250 crores) to its merchants since its launch. BharatPe has raised US$142.5 million till date. The company’s list of marquee investors includes Beenext, Sequoia, SteadView Capital, Ribbit Capital, Coatue Management LLC, Insight Partners, and Amplo.

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

<ul class="summary-list"><li>The Kaiser Family Foundation found 3 million Americans owe over $10,000 in <keyword id="12500442" type="UNKNOWN" weightage="60" keywordseo="medical-debt" source="Orion">medical debt</keyword>.</li><li>It estimated total medical <keyword id="12012706" type="UNKNOWN" weightage="60" keywordseo="debt" source="Orion">debt</keyword> in the US is $195 billion, and it unevenly falls on patients of color.</li></ul>Medical debt in the US is continuing to grow — and it's preventing many Americans from getting the health care they need.On Thursday, the Kaiser Family Foundation (KFF) — a nonprofit that reports on health issues — released an <a href="https://www.healthsystemtracker.org/brief/the-burden-of-medical-debt-in-the-united-states/">analysis</a> of medical debt in the US and its impact on different communities. Based on data from the Survey of Income and Program Participation, 23 million people or nearly one in ten adults, owe a "significant" amount of medical debt, which is defined as owing over $250. Additionally, 16 million adults owe over $1,000 in medical debt, and 3 million have unpaid medical bills totaling over $10,000. This makes up the $195 billion medical debt load Americans currently owe."For these people, even a medical bill for a few hundred dollars can present major problems," the analysis said. "<a href="https://www.kff.org/wp-content/uploads/2016/01/8806-the-burden-of-medical-debt-results-from-the-kaiser-family-foundation-new-york-times-medical-bills-survey.pdf">KFF surveys</a> and other studies find that people with unaffordable medical bills are more likely to <a href="https://www.healthsystemtracker.org/chart-collection/cost-affect-access-care/">delay or skip needed care</a> in order to avoid incurring more medical debt, cut back on other basic household expenses, take money out of retirement or college savings, or increase credit card debt.As the analysis explained, the total amount of medical debt Americans truly hold is difficult to estimate given its variability from year to year. Last year, for example, the Journal of the American Medical Association <a href="https://jamanetwork.com/journals/jama/article-abstract/2782187">estimated</a> the total debt load was around $140 billion — a big jump from the previous $80 billion estimated. Regardless, patients continue to be burdened by <keyword id="13358699" type="UNKNOWN" weightage="60" keywordseo="medical-billing" source="Orion">medical billing</keyword>, which is often unavoidable and a result of emergency hospital visits. Other main findings from KFF's analysis include:<ul><li>16% of Black patients report having significant medical debt, compared to 9% of white patients</li><li>People living in the South are more likely to have significant medical debt because of lack of Medicaid expansion</li><li>And women are more likely to report having medical debt than men, likely due to childbirth expenses and the gender wage gap.</li></ul>Given that medical debt can accumulate unexpectedly, dinging credit reports and restricting patients from needed care, lawmakers and government agencies have taken steps to combat the issue. Earlier this year, a law went into effect that made surprise medical bills <a href="https://www.businessinsider.com/surprise-medical-bills-are-now-illegal-cassidy-hassan-healthcare-2022-1">illegal</a>, and more recently, the Consumer Financial Protection Bureau (<keyword id="12055000" type="UNKNOWN" weightage="60" keywordseo="cfpb" source="Orion">CFPB</keyword>) found inaccurate medical bills cost Americans <a href="https://www.businessinsider.com/inaccurate-medical-bills-trap-americans-doom-loop-credit-reports-cfpb-2022-3">$88 billion</a> last year, prompting the agency to work with credit bureaus to prevent unnecessary financial costs. "When it comes to medical bills, Americans are often caught in a doom loop between their medical provider and insurance company," CFPB Director Rohit Chopra said in a <a href="https://www.consumerfinance.gov/about-us/newsroom/cfpb-estimates-88-billion-in-medical-bills-on-credit-reports/">statement</a>. "Our credit reporting system is too often used as a tool to coerce and extort patients into paying medical bills they may not even owe."

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The tribe that killed the demographic

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