Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="13204479" type="General" weightage="100" keywordseo="chatpat" source="Orion">Chatpat</keyword>, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.</li><li>From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.</li><li>We speak to FCB Group India's <keyword id="793905" type="General" weightage="20" keywordseo="swati-bhattacharya" source="Orion">Swati Bhattacharya</keyword> and <keyword id="540819" type="General" weightage="20" keywordseo="kinnect" source="Orion">Kinnect</keyword>'s Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.</li></ul>In a sea full of digital creators, one influencer stands out. He goes by the name ‘Chatpat’ and is popular for sharing street wisdom on LinkedIn. He was quick to rise to fame, as he says, “Anna ke tapri seh Insta ki nagri, Public ka support har jagah!” Another reason why people love him is because Chatpat is a just 10-year-old boy who shares tips on living rent-free in Mumbai, how to get foreign aid, how to ask for a raise, how to ensure mental wellness for your team and we all could use a Chatpat in our life! With these enlightening videos on LinkedIn, which are targeted at working professionals and corporates, little Chatpat is trying to raise funds for the NGO SOS Children’s Villages. “The media strategy was to not spend money,” Kinnect's National Creative Director, Kartikeya Tiwari told Advertising and Media Insider when we asked him why the agencies, Kinnect and <keyword id="2971959" type="General" weightage="20" keywordseo="fcb-india" source="Orion">FCB India</keyword>, chose LinkedIn to launch Chatpat. “Our strategy in everything was to not spend money but make money happen for SOS donations,” added Tiwari. The campaign, while born in adversity, became a huge opportunity for SOS Children’s Villages. The agencies kept their ‘whims and fancies’ aside, said Tiwari, and prioritised starting a conversation and raising donations on almost zero budget. They needed a strong idea that could be impactful and have a long cycle. So, after launching Chatpat, in phase two of the campaign, Chatpat started recreating some iconic advertisements with his gully gang to get attention from corporates. He played Jim Sarbh for CRED, he danced like the Liril Girl at a Dhobi Ghat, twirled like Nirma Girl and shocked the public again with Tide’s ‘Safedi campaign.’ In return, he asked these brands to donate to SOS Children’s Villages. “Maine tumhare brand ke liye yeh banaya, ab aap mere brand ke liye kuch karo,” requested Chatpat in every recreated advertisement. Exceeding their expectations, Chatpat’s advertisements got viral in a few days and has been winning hearts on LinkedIn since December 2021. Swati Bhattacharya, Creative Chairperson, FCB India said that she firmly believed that love will find a way. “So the task was to create a campaign that gives visibility and makes corporates donate. With no budget and a task like this, we knew we need an influencer and we couldn’t afford an influencer. So, that’s how the sparkly idea of ‘let’s create an influencer’ was born,” shared Bhattacharya. While Bhattacharya has worked on many viral campaigns, she said that she has never seen numbers move the way they did with Chatpat’s videos. Played by a Mumbai-based boy Akul Badoni, Chatpat’s videos amassed more than 20k followers in less than two weeks. “The magic word for us is ‘organic.’ The magic was organic reach, organic shareability and organic love. The fact that we got the earned media is the winning validation for us,” said Tiwari. The campaign got organic attention from Kusha Kapila, Tanmay Bhat, Rhea Chakraborty, Divine, Raftaar, to mention a few. “With this, we knew we were in the right direction. Corporates are also human beings and after the first phase, he started earning a place in India’s hearts, then we were fairly confident that we will be able to open the heartstrings and the purse strings of the corporates,” said Bhattacharya. Bhattacharya and Tiwari further told us how challenging it was to work with a team of kids and discussed different phases of the campaign. <div type="Video" msid="89666905" hostid="261" title="Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89666905"></div>

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

After much ado, the <a href="http://www.businessinsider.in/searchresult.cms?query=monsoons&amp;sortorder=effectivedate">monsoons</a> are finally here. And it’s beautiful- more so when you’re watching it pour from inside your home. 
There’s also another advantage of this beautiful weather- it brings out your romantic side, by default. And, why not? From the freshly washed earth to the radiant green plants and trees, everything around you looks dreamy! 
 
The <a href="http://www.businessinsider.in/searchresult.cms?query=romance&amp;sortorder=effectivedate">romance</a> in the air makes you too want to break the routine monotony and pull back, spend cozy-quality time with loved ones - enjoying simple pleasures of life such as watching a romantic film or series at home, sipping tea and munching on some spicy snacks. 
 
To keep in tune with the season’s best offerings, we compiled a list of five must-watch romantic web-series that you should bookmark for watching on an idle afternoon with your partner- 
 
 
 
<ul>
	<li>
		Love Shots – An offering of <a href="http://www.businessinsider.in/Koi-Dekh-Lega-from-YFilms/articleshow/51426174.cms">Y-Films</a>, Love Shots is a set of amusing short films that paint an honest and amusing picture of love. These little short-movies, all with a twist in the tale are amazingly cute and heart-felt. Tracing love across all ages and professions, the six short films star actors like <a href="http://www.businessinsider.in/searchresult.cms?query=nimrat+kaur&amp;sortorder=effectivedate">Nimrat Kaur</a>, Tahir Raj Bhasin, Saqib Salim, Shweta Tripathi and Rhea Chakraborty.​ Reignite your passion and love with these lovely and sweet romantic tales.</li>
</ul>
 
 
<ul>
	<li>
		Permanent Roommates - <a href="http://www.businessinsider.in/8-best-Indian-web-only-series-of-2015/articleshow/50268799.cms">Permanent Roommates</a> is an Indian web series created by T<a href="http://www.businessinsider.in/searchresult.cms?query=the+viral+fever&amp;sortorder=effectivedate">he Viral Fever(TVF</a>) and Biswapati Sarkar. This series revolves around a young couple, Tanya and Mikesh, who after being in a long distance relationship for 3 years, face the prospect of marriage. A widely loved web series with an almost cult-like following, Permanent Roommates is one of the most-viewed series on <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">YouTube</keyword> anywhere in the world. Spend those cozy evenings with the one you love and plan to spend to lie with, with this show.</li>
</ul>
 
 
<ul>
	<li>
		#LoveBytes - #LoveBytes is India's first-ever show exclusively for the digital platform. Available on SonyLIV, #LoveBytes stars are well-known faces, Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship. With a deliciously urban and youthful flavor, the series underlines what makes these two very different individuals click and sometimes clash, the show also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way. The young couples, who love to fight and make up with a kiss – this show is for you!</li>
</ul>
 
 
 
<ul>
	<li>
		Tanlines – With a message that Tans with go away but memories will last forever, Tanline is the youth focused original web show, made for the digital millennials. Its theme, flavor and medium of consumption are all tailored exclusively for Sony LIV’s younger demographic. The series makes for a perfect watch for the childhood sweethearts, who know each other’s dark secrets very well!</li>
</ul>
 
 
 
<ul>
	<li>
		A.I.SHA “My Virtual Girlfriend” – This show on ARRE is different and unique, and about a relationship between a man and woman…only, the woman is the first-of-its-kind A<a href="http://www.businessinsider.in/searchresult.cms?query=artificial+intelligence&amp;sortorder=effectivedate">rtificial Intelligence</a> Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam. This one is definitely for the couples who are tech-geeks or looking for some entertainment full of fun and adventure.</li>
</ul>

You Searched For "Rhea Chakraborty" and got 2 results

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Karuna Sharma

These five Indian web-series are a must-watch for romantics this monsoon

Poulomi Das

Popular Keywords

Buying Guides