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Google is bringing back crypto ads — but is leaving a lot of crypto companies out of the loop
Crypto ads are back on Google’s advertising platforms after the company revised its policies in Jun…
Apple will now ask you before showing personalised ads on iOS 15
The data it uses to show you relevant ads include your account information, app and content pu…
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
As Tom and Jerry turn 82 today, we catch up with Cartoon Network's Abhishek Dutta to talk about its…
Here’s why Flipkart is betting big on interactive content for Flipkart Video
With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
Meta crosses $1 bn annual revenue run rate for Reels ads
Meta has crossed $1 billion annual revenue run rate for ads on its TikTok rival short-video making …
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…
Business Insider
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
Media and entertainment revenue to rebound 27% next fiscal: Report
Strong balance sheets, liquidity to cushion credit profiles of larger players
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence
Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
For Facebook and Twitter, the changes to India's IT (Amendment) Act is just what the doctor ordered — or not
In the tale of two social networks, Facebook and Twitter face two sides of the same coin in India a…
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
Manforce Condoms promotes its competitors in its latest ad for World AIDS Day
“Use a Condom, the brand doesn’t matter,” says Manforce Condoms in its latest ad for World AIDS day