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Aditya Birla Fashion and Retail to open Galeries Lafayette stores in India
Aditya Birla Fashion and Retail Ltd (ABFRL) on Thursday announced a strategic partnership with lead…
PTI
Aditya Birla Fashion and Retail to open Galeries Lafayette stores in India
Aditya Birla Fashion and Retail to open Galeries Lafayette stores in India
PTI
Adidas agrees to sell Reebok for $2.5 billion to a company aiming to go public this summer
Reebok will be bought by Authentic Brands Group, which also owns Brooks Brothers and Forever 21. T…
Isabelle Lee
How Reebok makes plant-based running shoes
Running shoes are typically made entirely out of plastic, thanks to the material's durability. But …
How Reebok makes plant-based running shoes
A lot of sustainable materials can't withstand the impact of a running shoe, but Reebok has created…
Michelle Yan
Meet Greg Glassman, the CrossFit CEO whose comments about George Floyd torpedoed the company's relationships with brands, athletes, and gyms
Glassman has since apologized for his tweet about Floyd, but not before an outcry that saw Reebok, …
Katie Warren
Reebok is blurring the lines between its performance and lifestyle products, unifying its brand logo in 2020
The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, incl…
Millennials reveal their 105 favorite brands, from Gucci to Amazon
Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands.
Mary Meisenzahl,Natasha Dailey
This is the fittest city in India
Fittest city in India With over 1500 men (54 per cent) and women (46 per cent) surveyed acr…
SNEAKER RESELLING SIDE HUSTLE: Your guide to making thousands flipping hyped pairs of Dunks, Jordans, and Yeezys
As the market for valuable sneakers booms, entrepreneurs are making a killing by figuring out the b…
Business Insider
Adidas posted losses of nearly $400 million in the second quarter, despite online sales doubling
Adidas saw a 93% jump in online sales in the second quarter, but sales plummeted overall, leading t…
Shalini Nagarajan
How to open a Reebok franchise in India – from investment to choice of location
Owning a sports franchise is lucrative. Thanks to premium range of products, it’s a business that h…
Brands are taking their marketing in-house and causing turmoil with agencies. Here's why Reebok is bucking the trend.
"It was the actual creation of it and then how it got through the system," she said. "It wasn't bro…
Lucia Moses
Reebok has big plans to be as cool as its surging parent company, Adidas
More than anything, this seems to represent Reebok's vision for itself. In 2012, the company pivote…
Dennis Green
We got a look at the 32-page internal deck Adidas workers used to pressure leadership to rally against racism. Here's what it said and why employees say the response fell short.
The deck, titled "Our State of Emergency," outlined a series of racial-justice measures for Adidas …
Shoshy Ciment
Adidas said it would invest $20 million to support Black communities after facing rising pressure from employees to address racism
The announcement follows a public Instagram post by an Adidas employee, Aric Armon, who spoke about…
Shalini Nagarajan
Take up to 40% off at Reebok and 50% off at Lands' End - plus 6 other deals happening now
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Amir Ismael
Sneaker influencers are seeing unexpected wins as the coronavirus pummels the $2 billion resale market
But one sector on the periphery of the $2 billion resale market is actually getting a boost: sneake…
Shoshy Ciment
Adidas to close all US stores amid coronavirus outbreak - one day after the CEO reportedly instructed locations to stay open in a move that 'requires courage'
The decision comes in stark contrast to an email Rorsted reportedly sent to staff on Monday, in whi…
Bethany Biron
Fifa fans in India rejoice: Adidas just launched an experience worthy urban football destination
And now
the premium sports brand has just announced the launch of its first ever urban
football des…