You Searched For "Reebok" and got 20 results
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2 mins read
Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'
The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…
Polly Thompson
3 mins read
Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon
As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…
4 mins read
Influencers and small businesses in Russia lost lucrative Western brand deals after the Ukraine war began. Here's how three are coping.
Some small business owners in Russia have seen their income collapse after losing brand deals. "Now…
Ryan Hogg,Charissa Cheong
3 mins read
Walmart and Target are looking increasingly similar these days
The big box brands have their loyalists, but each company keeps borrowing pages from the other's pl…
Dominick Reuter
2 mins read
Disney is the latest company to launch mini-shops inside other retailers
Target will add miniature Disney stores to more than 160 locations just in time for the holiday toy…
Aleeya Mayo
2 mins read
Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale here's how it got to this place
HanesBrands is considering selling the iconic athletic clothing brand Champion. Explore its logo, b…
Jennifer Ortakales Dawkins
2 mins read
Get ready to buy Shein clothes in Forever 21 stores
E-commerce platform Shein is joining fast-fashion forces with Forever 21. Shoppers could soon buy S…
Grace Mayer
2 mins read
Adidas is selling Reebok after defending the $3.8 billion purchase for years
After years of sluggish sales, the German sportswear brand has decided to divest from Reebok, which…
Tim Levin
2 mins read
Adidas is considering selling Reebok amid declining sales of the sneaker brand, according to a report
Adidas could sell Reebok as early as March 2021, a source close to the matter told Bloomberg. Adida…
Grace Dean
2 mins read
Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says
Kanye West's behavior became increasingly erratic during his partnership with Adidas. Nike reported…
Grace Dean
2 mins read
CrossFit CEO apologizes for 'tone-deaf' tweet about George Floyd after Reebok cancels its partnership with the fitness company
"I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has ca…
Mary Hanbury
2 mins read
Gyms and brands are canceling partnerships with CrossFit after its CEO tweeted an insensitive comment about George Floyd
"It's FLOYD-19," CrossFit CEO Greg Glassman tweeted in response to a post characterizing racism and…
Shoshy Ciment
2 mins read
Reebok launches new campaign to inspire consumers to pursue their passions and celebrate their individuality
Building upon the brand’s refreshed creative direction led by its in-house agency model that deb…
4 mins read
Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'
At times controversial, Vaccaro also pioneered all-school collegiate apparel deals. In retirement, …
Matthew Kish
4 mins read
Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes
Bjørn Gulden on Wednesday touched on a wide-range of topics during his first press conference and a…
Danni Santana,Matthew Kish
4 mins read
Cardi B redesigns Reebok’s Club C collection; will soon be seen in its campaign celebrating women empowerment and self-expression
Cardi B has redesigned the iconic Club C silhouette to headline her first-ever footwear collection
2 mins read
Reebok launches a new range of shoes made from eucalyptus, bloom algae and natural rubber before World Earth Day
The new collection is called Floatride Energy GROW
3 mins read
Nike's messy dispute over who gets credit for signing Michael Jordan is hitting the big screen in film starring Ben Affleck and Matt Damon
While there's debate about who should get the most credit for signing the NBA legend, there's no de…
Matthew Kish
4 mins read
Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga
Cardi B poses as Goddess Durga for a magazine to promote Reebok's upcoming sneaker collection, apol…
1 min read
Adidas agrees to sell Reebok for $2.5 billion to a company aiming to go public this summer
Reebok will be bought by Authentic Brands Group, which also owns Brooks Brothers and Forever 21. T…