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<ul><li>Today on March 12, Dettol organised an event called #PaighamESehat2020 on the significance of handwashing and overall hygiene practices among children. </li><li>To drive behaviour change communication, the program is aimed to reach 5,500,00 Madrasa schools across India. </li></ul>As panic around Corona Virus keeps going up, with increasing number of affected cases being detected in India, Reckitt Benckiser’s Dettol, along with NDTV, held an event called Paigham-e-Sehat, making the brand trend on Twitter for all the right reasons. 
	<div type="twitter" handle="banegaswasthind" handlename="Banega Swasth India" image="http://pbs.twimg.com/profile_images/1158719325093552128/jDHjn0Bf_normal.jpg" favoritecount="5" retweetcount="5" status="Prepping for a very eventful day, today with the launch of #PaighamESehat2020 on the significance of handwashing &amp;… https://t.co/Yi8B26nxDF" createdat="1583987698000" id="1237960252114571264"></div>



 While the event is a part of a larger campaign that Dettol and NDTV organize, around the importance of washing hands regularly to avoid diseases among school children, the timing of the event was lauded by many in the Twitterverse, considering washing hands regularly is said to be a way of avoiding Corona Virus, too. Dettol Banega Swasth India Handwash Digital Curriculum launched the second phase of the program in collaboration with the All India Organization of Imams of Mosque. The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program. 
	<div type="twitter" handle="banegaswasthind" handlename="Banega Swasth India" image="http://pbs.twimg.com/profile_images/1158719325093552128/jDHjn0Bf_normal.jpg" favoritecount="29" retweetcount="63" status="https://t.co/uFXzAmnlWy" createdat="1583990368000" id="1237971450218172416"></div>



 
	<div type="twitter" handle="kapilianJB" handlename="Parth Solanki" image="http://pbs.twimg.com/profile_images/1232365213321777154/e17-vH4z_normal.jpg" favoritecount="2" retweetcount="3" status="Using soap and a loofah, sponge, or washcloth, wash your entire body well to scrub off dirt and skin. This allows n… https://t.co/slLmHsYNgS" createdat="1583995861000" id="1237994488510857216"></div>



 According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children under five years. Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas. With the initiative, Reckitt Benckiser aims to create a positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two. The program is aimed at gaining mindshare and turning the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India. It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids. The video-based learning program is available for the children in both Urdu and Hindi. In its second phase, the program will improve knowledge. Salient features of the program: <ul><li>Module included as a co-curricular/extra-curricular activity in schools</li><li>Module provides innovative ways of engaging children through text and audio-visual content, training, games, etc.</li><li>The content of the modules /capsules can be tailored for schools across government schools across peri-urban, rural and backward regions</li><li>Three level of modules are in place for different grades elementary, intermediate and high school </li><li>Modules are available in 7 languages and are translatable in various regional languages</li></ul>Elated on the launch, Ravi Bhatnagar, Director External Affairs and Partnerships, RB Health India, said, “We are proud of the impact created by the initial year of Paigham-e-Sehat in creating knowledge, behavior, attitude and practice of the hygiene and handwashing across Madrasas. This year we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness (सफाई) and health (सेहत).” Commenting on the development, Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children. We are proud to embark phase II of our partnership for Dettol Banega Swasth India Handwash Digital Curriculum. After witnessing the success from phase I wherein the program effectively impacted lives of 1,00,000 children, we are confident that our collaboration will ensure outreach to many more children resulting in a healthier India.”

Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students

<ul><li>TV advertising saw a good revival in H2 2020.</li><li><keyword id="6365619" type="DOMAIN" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword> was the biggest advertiser in 2020 with a 30% growth in <keyword id="9064221" type="COMPANY" weightage="20" keywordseo="ad-volumes">ad volumes</keyword> over 2019, followed by the <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group, with their ad volumes growing by 37% in 2020 over 2019.</li></ul>In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to <keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year, as compared to 2019,” said <keyword id="7538858" type="UNKNOWN" weightage="20" keywordseo="aaditya-pathak">Aaditya Pathak</keyword>, Head – Client Partnership &amp; Revenue Function, BARC India. Movies genre saw significant growth in ad volumes in 2020 as compared to 2019. Hindi GEC witnessed the highest growth in ad volumes with 10% as compared to 2019. Other Regional GECs saw a growth of 8% as over 2019. News genre in 2020 too had the highest volume, while Ad Volumes dropped by 1%. A heightened consciousness of safeguarding our health, understandably gave a boost to the antiseptics and personal care categories. Ad volumes for Dettol Toilet Soaps and Dettol Antiseptic Liquid, went up by 118% and 136% respectively. Horlicks ad volumes also surged by 60% in 2020 as compared to 2019. In this pandemic necessitated lockdown, and people confined to their homes, digital brands too, turned to television to capitalise on the undisputed reach of the medium, given the changing consumer buying habits. During the peak lockdown in April and May, the ad volumes for digital brands was the highest with 16% and 13% respectively as compared to the month of January 2020. The highest ad volumes share for digital brands in 2019 was at 9% in the months of March, September and December.

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

New Delhi, <keyword id="45395" type="COMPANY" weightage="20" keywordseo="Google-India">Google India</keyword> on Thursday said it is simplifying the <keyword id="35497" type="PERSON" weightage="20" keywordseo="policies">policies</keyword> around gamified loyalty programmes and features in the country, that are based on a qualified monetary transaction in the app and offer prizes of cash or other real-world value. Last year, <keyword id="6355629" type="COMPANY" weightage="20" keywordseo="google">Google</keyword> pulled the Paytm app from the <keyword id="1470391" type="ORGANIZATION" weightage="20" keywordseo="Play-Store">Play Store</keyword> for not complying with its gambling policies and had a face-off with Zomato and Swiggy for running cashback-based <keyword id="1636249" type="PERSON" weightage="20" keywordseo="IPL-games">IPL games</keyword>. The tech giant said that app developers in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> are actively building uniquely Indian features and services. "One example is the use of mini games, quizzes and other gamification techniques to delight users and convert them into loyal customers. These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important," Google India said in a statement. For example, the policy provides updated guidance on the use of features such as a spin-the-wheel experience, a guessing game, or a 1:1 points redemption to drive loyalty. The update aims to provide more clarity on policy requirements for loyalty programme disclosures and features, and is designed to safeguard users and optimize the developer experience. ''While we do not allow Real Money Gambling apps on the Play Store in India, we remain committed to engaging with industry and government bodies as they deliberate on measures that will best support this industry,'' the company noted. In addition, the search engine giant also launched a web resource called 'How Google Play Works' -- a repository of useful information and best practices to enable developers to continue delivering innovative and secure apps and games to people around the world. It also contains India-specific details on programmes that local developers can leverage to find success and scale. For users, this site helps to demystify key aspects of the Google Play platform and explains how user security and protection remains at the heart of everything we do. "We are committed to enabling a trusted ecosystem and being responsive to the needs of India's entrepreneurs as they build innovative and engaging experiences for consumers around the world," the company added. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/indian-grooming-startup-bombay-shaving-company-gets-45-crore-investment-from-dettol-maker-reckitt-benckiser/articleshow/80491558.cms">Indian grooming startup Bombay Shaving Company gets ₹45 crore investment from Dettol maker Reckitt Benckiser</a> <a href="https://www.businessinsider.in/budget/news/india-needs-to-add-massive-amount-of-solar-and-wind-power-capacity-this-year-to-meet-its-first-target/articleshow/80496138.cms">India needs to add massive amount of solar and wind power capacity this year to meet its first target</a>

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Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students

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Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

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Google India to simplify Play Store policies for games people play on apps

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