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How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains…

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2 mins read

Logistics startup Locad raises $11 million in Series A funding led by Reefknot Investments

Logistics startup Locad on Monday said it has raised $11 million in a Series A funding round to exp…

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2 mins read

HUL’s many soap wars with Sebamed, Reckitt and Patanjali

The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…

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1 min read

Allu Arjun's Pushpa breaks another record, first Indian album to get 5 billion views

Pan-India blockbuster 'Pushpa - The Rise' may have released more than a year ago but the Allu Arjun…

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2 mins read

Gurugram police raid fake call centre; 18 people arrested

According to the police, the accused used to create false pressure on the victims by invoking the f…

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2 mins read

Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose

The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…

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1 min read

The baby formula manufacturers of Similac, Enfamil, and Gerber had zero health inspections in 2020, federal records show: AP

Current law only requires inspections of baby formula facilities every three to five years, but the…

Dominick Reuter   


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5 mins read

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra

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2 mins read

Bombay Shaving Company raises ₹160 crore to test out international waters, may raise ₹300 crore more

Grooming brand Bombay Shaving Company is looking to enter international markets — such as the US, E…

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1 min read

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM

TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…

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1 min read

Sourav Ganguly undergoes fresh angioplasty, two more stents implanted

Earlier in the day, doctors carried out a series of medical tests on Ganguly, who was hospitalis…

PTI   


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1 min read

Indian grooming startup Bombay Shaving Company gets ₹45 crore investment from Dettol maker Reckitt Benckiser

Reckitt Benckiser (RB), the British consumer goods giant, has invested ₹45 crore in Bombay Shaving …

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2 mins read

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

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10 mins read

Here is why Durex has been asking people to forget condoms

The number one reason why people avoid using condoms is reduced enjoyment

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2 mins read

The maker of Dettol and Lysol, which hit headlines when Trump falsely said disinfectant injections could fight coronavirus, posted a huge surge in sales

British consumer-goods firm Reckitt Benckiser said that "exceptional demand" led to record sales gr…

Shalini Nagarajan   


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4 mins read

Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment

The brand is confident that the new offering will help it substantially grow its market presence an…

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1 min read

This is how Wipro is planning to challenge HUL and P&G

The Rs 5,900-crore Wipro Consumer Care has done 10 international acquisitions in a decade and will …