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Twitter now directs to X.com in the latest step in Musk's rebrand of the platform
Trying to access Twitter now redirects to X.com as owner Elon Musk takes the latest step in rebrand…
Sarah Jackson
The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant
JoJo Siwa will have to work hard to ride the wave of her child stardom to continue rising through h…
Lindsay Dodgson
Blue Dart rebrands Dart Plus as ‘Bharat Dart’
Amidst the ongoing debate about using Bharat instead of India, courier service giant Blue Dart has …
Air India is rebranding after years of decline. Here are the biggest changes, from updated uniforms to swanky new Airbus A350s.
Air India is undergoing a total rebrand after years of decline, and it's taking notes from the like…
Taylor Rains
From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage
Nailing down a recognizable brand is especially important in the retail world, where consumers usua…
Jennifer Ortakales Dawkins,Alex Bitter
TweetDeck is turning into XPro, as Elon Musk's Twitter rebrand continues
TweetDeck, the customizable dashboard that allowed Twitter users to view multiple feeds simultaneou…
Gabriel Rivera
Why Dunkin' and Lego rebrands succeeded - but X missed the mark
Twitter has swapped the fluffy bird that used to symbolise the social media platform for a spindly …
PTI
Elon Musk's Twitter X rebrand is actually quite popular among users
Heavier users of Twitter are more positive about Elon Musk's X rebranding, according to a new poll …
Alistair Barr
Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'
Allen Adamson, cofounder of the Metaforce group, has called out Twitter's rebrand. He told Fortune …
Beatrice Nolan
Elon Musk wants you to call a tweet an 'x' as Twitter rebrands
Twitter has replaced its signature blue bird with a new "X" logo, and owner Elon Musk now says the …
Sarah Jackson
Twitter CEO Linda Yaccarino poses with Paris Hilton in support of Twitter's rebranding to 'X'
Twitter's new CEO Linda Yaccarino often rubs shoulders with celebrities and previously posted a pic…
Sawdah Bhaimiya
Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
Elon Musk renamed Twitter to "X" as part of his latest company overhaul, but it looks as if Meta al…
Sonam Sheth,Sindhu Sundar
Elon Musk's Twitter rebrand sparks massive rallies in obscure crypto tokens with 'X' names
One X-branded token jumped more than 1,200% even though the project was shut down months ago. Elon …
Phil Rosen
Elon Musk's X has added 'formerly Twitter' to its App Store description as users continue to struggle with its rebrand
The app has changed its description on the app store from "Blaze your glory" to "Formerly Twitter",…
Tom Carter
Twitter is rebranding to X. Here are 5 more tech companies that controversially changed their names or faced backlash.
Facebook became Meta, Amazon started out as Cadabra, and Elon Musk's original X.com was changed to …
Pete Syme
Millennial culture is deeply uncool. But one thing could save it: a rebrand.
Millennials have aged out of relevance, and that's OK. But if we want to salvage any part of our re…
Sirena Bergman
Republicans are still content with Twitter, despite months of tumult under Elon Musk and a bizarre 'X' rebrand
"Are we calling it 'X' now? I don't understand that part of it," said GOP Rep. Nancy Mace, who rema…
Bryan Metzger
People are comparing Elon Musk's rebranding of Twitter to X with a cringe pitch from Kendall Roy in 'Succession'
Twitter CEO Linda Yaccarino described X as a "global marketplace for ideas, goods, services, and op…
Pete Syme
Influencers are coining the term 'silent walk,' or walking with intention, and people are calling them out for rebranding a mundane activity everyone does
"I don't understand this, what is the obsession with these people who constantly need to rebrand th…
Kieran Press-Reynolds
Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there
Twitter employees shared photos and posted about helping to dismantle a ten-foot-tall logo in the c…