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1 min read

Twitter now directs to X.com in the latest step in Musk's rebrand of the platform

Trying to access Twitter now redirects to X.com as owner Elon Musk takes the latest step in rebrand…

Sarah Jackson   


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5 mins read

The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant

JoJo Siwa will have to work hard to ride the wave of her child stardom to continue rising through h…

Lindsay Dodgson   


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1 min read

Blue Dart rebrands Dart Plus as ‘Bharat Dart’

Amidst the ongoing debate about using Bharat instead of India, courier service giant Blue Dart has …

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4 mins read

Air India is rebranding after years of decline. Here are the biggest changes, from updated uniforms to swanky new Airbus A350s.

Air India is undergoing a total rebrand after years of decline, and it's taking notes from the like…

Taylor Rains   


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1 min read

From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage

Nailing down a recognizable brand is especially important in the retail world, where consumers usua…

Jennifer Ortakales Dawkins,Alex Bitter   


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2 mins read

TweetDeck is turning into XPro, as Elon Musk's Twitter rebrand continues

TweetDeck, the customizable dashboard that allowed Twitter users to view multiple feeds simultaneou…

Gabriel Rivera   


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5 mins read

Why Dunkin' and Lego rebrands succeeded - but X missed the mark

Twitter has swapped the fluffy bird that used to symbolise the social media platform for a spindly …

PTI   


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2 mins read

Elon Musk's Twitter X rebrand is actually quite popular among users

Heavier users of Twitter are more positive about Elon Musk's X rebranding, according to a new poll …

Alistair Barr   


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1 min read

Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'

Allen Adamson, cofounder of the Metaforce group, has called out Twitter's rebrand. He told Fortune …

Beatrice Nolan   


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1 min read

Elon Musk wants you to call a tweet an 'x' as Twitter rebrands

Twitter has replaced its signature blue bird with a new "X" logo, and owner Elon Musk now says the …

Sarah Jackson   


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1 min read

Twitter CEO Linda Yaccarino poses with Paris Hilton in support of Twitter's rebranding to 'X'

Twitter's new CEO Linda Yaccarino often rubs shoulders with celebrities and previously posted a pic…

Sawdah Bhaimiya   


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2 mins read

Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.

Elon Musk renamed Twitter to "X" as part of his latest company overhaul, but it looks as if Meta al…

Sonam Sheth,Sindhu Sundar   


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2 mins read

Elon Musk's Twitter rebrand sparks massive rallies in obscure crypto tokens with 'X' names

One X-branded token jumped more than 1,200% even though the project was shut down months ago. Elon …

Phil Rosen   


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1 min read

Elon Musk's X has added 'formerly Twitter' to its App Store description as users continue to struggle with its rebrand

The app has changed its description on the app store from "Blaze your glory" to "Formerly Twitter",…

Tom Carter   


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5 mins read

Twitter is rebranding to X. Here are 5 more tech companies that controversially changed their names or faced backlash.

Facebook became Meta, Amazon started out as Cadabra, and Elon Musk's original X.com was changed to …

Pete Syme   


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6 mins read

Millennial culture is deeply uncool. But one thing could save it: a rebrand.

Millennials have aged out of relevance, and that's OK. But if we want to salvage any part of our re…

Sirena Bergman   


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4 mins read

Republicans are still content with Twitter, despite months of tumult under Elon Musk and a bizarre 'X' rebrand

"Are we calling it 'X' now? I don't understand that part of it," said GOP Rep. Nancy Mace, who rema…

Bryan Metzger   


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2 mins read

People are comparing Elon Musk's rebranding of Twitter to X with a cringe pitch from Kendall Roy in 'Succession'

Twitter CEO Linda Yaccarino described X as a "global marketplace for ideas, goods, services, and op…

Pete Syme   


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4 mins read

Kieran Press-Reynolds   


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2 mins read

Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there

Twitter employees shared photos and posted about helping to dismantle a ten-foot-tall logo in the c…

Pete Syme