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JC Penney Will Use A New Advertising Agency For Its Big Holiday Campaign [THE BRIEF]
In a consolidation of power in the online video production and distribution field, Alloy Digital an…
Aaron Taube
As CEO, I use weekly and monthly rituals to reinforce our company values
Razorfish CEO Josh Campo described how he sought to recreate the in-person work culture when the ad…
Lucia Moses
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
One of the kings of the '90s dot-com bubble now faces 20 years in prison
The NASDAQ fell from a high of 5,132 in March 2000 to just 1,470 a few months later, as giddy inves…
Jim Edwards
Everybody Hates Mobile Advertising
Apparently, about 77 percent of respondents also hate when they see the same internet ad over and o…
Katie Richards
Michael Pesch to be CEO of Infosys Consulting Holding
This appointment comes weeks after the company named ex-Razorfish executive Scott Sorokin as its di…
For His Second Act, An Early Tech Entrepreneur Is Selling Maple Bacon Lollipops And Artisanal Pickles
"When I was sitting there having to think about cutting staff and doing all the things you don't li…
Madeline Stone
Infosys is paying in crores to more employees abroad than in India. Here are the figures
This means, the number of employees earning salaries in crores is higher than in India. As …
'The most promising growth prospect' - Inside Sapient, Maurice Levy's foundation for the future of Publicis Groupe
The benefit of Publicis.Sapient is that it enables the advertising company to not just work on camp…
Julien Rath
This is how IBM iX is cutting out traditional advertising agencies
"We're at the forefront. When the bigger parts of IBM want to show the new IBM, they come here. The…
Julien Rath
The 10 things in advertising you need to know today
5. UBS says Snap has three critical challenges. The Wall Street firm said the company needs to scal…
Julien Rath
Publicis boss Maurice Levy tells us why he has a 'good level of confidence' about 2014
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
We spoke to Publicis boss Maurice Levy about why he's not buying Dunnhumby, and why he still sends handwritten notes
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
WHERE ARE THEY NOW? The Kings Of The '90s Dot-Com Bubble
These were the guys who declined to buy a new company called "Google" for $1 million because it see…
Jim Edwards,Rebecca Borison
Google's $100 Million Deal With Publicis Ought To Terrify TV Execs
But while the deal mimics television's more convenient purchasing method, it also allows Publicis t…
Aaron Taube
Sarah Silverman Breaks Up With A Coffee Cup In This New Ad For Orbit Gum [THE BRIEF]
New York City boutique shop DiMassimo Goldstein hired Lesley Bielby as chief strategy officer (form…
Aaron Taube
McDonald's And Taco Bell Are At War Over Breakfast [THE BRIEF]
McDonald's and Taco Bell are in an advertising war over breakfast, now that the Tex-Mex chain has l…
Aaron Taube
Layoffs At CP+B After Loss Of Old Navy [THE BRIEF]
CP+B laid off 21 people, less than 3% of its office, following its loss of Old Navy as a client. Th…
Laura Stampler
WHERE ARE THEY NOW? The Kings Of The '90s Dot-Com Bubble
These were the guys who declined to buy a new company called "Google" for $1 million because it see…
Jim Edwards
The 10 things in advertising you need to know today
3. Millennial Media's top execs have all exited a month after AOL acquired the company for $238 mil…