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Actress <keyword id="6354417" type="PERSON" weightage="100" keywordseo="Jacqueline-Fernandez">Jacqueline Fernandez</keyword> has joined the list of several <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> stars that have turned entrepreneurs. However, unlike her peers, she has stepped out of the movie and fashion industry for her venture, having invested in <keyword id="3256582" type="UNKNOWN" weightage="100" keywordseo="Rakyan-Beverages">Rakyan Beverages</keyword> that makes soup, nut milk, coconut water, and smoothies, under the <a href="http://www.businessinsider.in/small-business/companies/How-RAW-Pressery-is-saving-the-environment-and-helping-farmers-at-the-same-time/articleshow/55030253.cms">Raw Pressery </a>brand. 
 
Also read: <a href="http://www.businessinsider.in/Bollywood-Celebrities-Who-Own-Their-Own-Clothing-Lines/articleshow/49238510.cms">Bollywood Celebrities Who Own Their Own Clothing Lines</a> 
 
With this, she has become the first celebrity from India to part-finance a consumer products firm. 
 
Internationally, singer Madonna has funded coconut water brand Vita Coco, rapper 50 Cent has held minority stake in Glaceau vitamin water, while singer-actress <a href="http://www.businessinsider.in/entertainment/Why-Beyonce-is-one-of-the-most-powerful-women-in-business/articleshow/54198444.cms">Beyonce </a>had invested in watermelon-water startup WTRMLN WTR. 
 "While professional investors take calculated risks, celebrities are believers and users of the brand. Jacqueline has about 13 million followers just on Instagram and can influence buyers. Hence, she is not an ambassador but an evangelist who can have an impact on the topline," founder <keyword id="2431949" type="PERSON" weightage="100" keywordseo="Anuj-Rakyan">Anuj Rakyan</keyword> told <a href="http://economictimes.indiatimes.com/small-biz/startups/jacqueline-fernandez-puts-her-money-in-juice-making-startup/articleshow/58213132.cms">ET</a>. 
 Jacqueline has invested an amount of Rs 3.5 crore, after which the company's worth stands at about Rs 120 crore, similar to the valuation it had got during last year's series B funding from <keyword id="122716" type="CITY" weightage="100" keywordseo="Sequoia-Capital">Sequoia Capital</keyword>, <keyword id="4424885" type="UNKNOWN" weightage="100" keywordseo="Saama-Capital-Management">Saama Capital Management</keyword> and <keyword id="1969929" type="UNKNOWN" weightage="100" keywordseo="DSG-Consumer-Partners">DSG Consumer Partners</keyword>. 
 
It is because of the demand of <a href="http://www.businessinsider.in/enterprise/and-now-coconut-water-from-the-house-of-coca-cola/articleshow/57573169.cms">healthier drinks </a>that the industry is growing faster in India, especially urban centres. Over the past year, Rakyan Beverages has increased its retail network by about 1000 sale points. 
 
(Image source Mr Popat)

Jacqueline Fernandez is now an entrepreneur

Apart from being India’s leading <a href="http://www.businessinsider.in/searchresult.cms?query=cold+pressed+juices&amp;sortorder=effectivedate">cold pressed juice</a> company, RAW Pressery also holds the distinction of being the country’s ‘largest clean label company’ which is committed to being an environmentally sustainable and ecologically ethical brand. 
 
The company has been successful in figuring out a model wherein they are not only avoid harming the environment when it comes to the disposal of the leftover pulp used to make their juices, but have also devised a way to benefit farmers at the same time. 
 
As it is the process of making pressed juices reduce wastage to the minimum by utilising the maximum potential of the particular fruit and vegetable. That being said, there was still the question of what the company would do with leftover pulp. 
 
“Every month we source over 250,000 kgs of India’s best fruits and vegetables directly from Indian farms and plantations and post-juicing, we are left with a rich insoluble by-product. It would be incorrect to call this ‘waste’ since this secondary raw material is nutrient-rich (for soil purposes) and maintained bacteria-free at low temperatures. In order to manage 100% of our <a href="http://www.businessinsider.in/searchresult.cms?query=food+waste&amp;sortorder=effectivedate">food waste</a> and by-products responsibly, we offer this back to local farmers around our Panvel facility as a biologically reprocessed compost. Since it is nutrient-rich it is also used as manure or cattle fodder,” reveals Anuj Rakyan, founder and managing director, <keyword id="3256582" type="UNKNOWN" weightage="100" keywordseo="Rakyan-Beverages">Rakyan Beverages</keyword> which owns RAW Pressery. 
 
Unlike most other beverages which are made from concentrates and additives (added sugar, flavours etc.), cold-pressed juices are made from only natural produce. This implies that the quality of ‘food-waste’ is very rich for the compost and manuring. Given that <a href="http://www.businessinsider.in/searchresult.cms?query=indian+farmers&amp;sortorder=effectivedate">farmers in India </a>have a hard time finding high-quality compost at affordable prices, this initiative by RAW Pressery is a much-needed relief for them. 
 
The company is also strictly against dumping any leftover material into landfills which causes hazardous air and water pollution. 
 
 
 
The reason for this, Rakyan states is because RAW Pressery believes in ecological karma. “To get the best from the earth, we must give back to the earth – hence we ensure that we close the natural loop and give back this material to the farmers,” he adds. 
 That’s not all. RAW Pressery is planning on taking their promise of being an <keyword id="6607915" type="UNKNOWN" weightage="100" keywordseo="environment-friendly">environment-friendly</keyword> brand ahead by making edible items out of its fruits and vegetable waste. 
 
“We generate around 100 tonnes of fruit and vegetable waste per month. Till now, we would find sustainable uses for the waste. 
Additionally, now we are also planning to process it to make products like chips etc," says Rakyan. 
 
Not only have they started invested into R&amp;D, but a team is also in place to figure out what kind of food products can be made out of the waste. For example, the team has already tried making chips out of beetroot and carrot residue that become leftover by-products once the juices are extracted. 
 
At the moment, RAW Pressery is present across eight cities in the country and follows a business model which is a mix of monthly subscription and online sales. At present it claims to have around 25,000 subscribed consumers and sells around 1 lakh bottles every month which are priced between Rs 80-250.

How RAW Pressery is helping the environment and uplifting farmers at the same time

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Jacqueline Fernandez is now an entrepreneur

BI India Bureau

How RAW Pressery is helping the environment and uplifting farmers at the same time

Poulomi Das

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