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<ul><li><keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> has on-boarded <keyword id="10355422" type="COMPANY" weightage="20" keywordseo="xroadmedia">XroadMedia</keyword> to ramp up its hyper-personalized Video on Demand offerings and social media services.</li><li>Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide <keyword id="10355424" type="UNKNOWN" weightage="20" keywordseo="multiple-content-discovery">multiple content discovery</keyword>, recommendations and personalization use-cases to its users. </li><li>XroadMedia is a specialist in building innovative and ground-breaking personalization services and its expertise will also be deployed to scale up <keyword id="9495074" type="PERSON" weightage="20" keywordseo="HiPi">HiPi</keyword>, ZEE5’s new short-form-video platform. </li></ul>ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization use-cases to its users. XroadMedia is a specialist in building innovative and ground-breaking personalization services and its expertise will also be deployed to scale up HiPi, ZEE5’s new short-form-video platform. Since HiPi’s beta launch in August 2020, ZEE5 has witnessed a massive 30 million new user installs along with 70 million existing ZEE5 users upgrading to the short-form-video platform. With this, XroadMedia joins ZEE5’s haloed list of global technology innovators and disrupters who contribute to the streaming site’s superior user experience, making it home to some of the world’s best-in-class products and technologies. Commenting on the partnership, <keyword id="7936259" type="PERSON" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head – Expansion Projects &amp; Head of Products, ZEE5, said, “ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We are potentially the only player in the country, and possibly in the world, to be working towards hyper-personalization for ‘The segment of ONE’. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalization. And this is where XroadMedia comes in. We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalization use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain.” “Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalizing entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalization is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, says <keyword id="10355425" type="UNKNOWN" weightage="20" keywordseo="Adolf-Proidl">Adolf Proidl</keyword>, Co-Founder and CEO of XroadMedia. First launched in India in July, Ncanto provides dynamic personalization of ZEE5’s services based on interests and watching behavior. Additionally, with the help of Piloto, XroadMedia’s advanced business and service management tool, ZEE5 can provide an ever-changing user experience by closely following the user’s entertainment journey. XroadMedia’s cloud-based solution also encompass a dynamic mix of statistical, editorial and user-based recommendations, bolstering the ConTech brand’s already superior services even further.

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services

<ul><li><keyword id="6245082" type="PERSON" weightage="20" keywordseo="ZEE5">ZEE5</keyword> has joined the race for offering a <keyword id="8514533" type="UNKNOWN" weightage="20" keywordseo="short-video-platform">short video platform</keyword> with the announcement of the launch of the beta version of <keyword id="9495074" type="COMPANY" weightage="20" keywordseo="HiPi">HiPi</keyword>.</li><li>It has already onboarded over 400 influencers, with over 70 Zee TV celebrities and aims to add another 100 by December 2020.</li><li><keyword id="7936259" type="PERSON" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head – Expansion Projects &amp; Head of Products, ZEE5 India, tells all what HiPi is about.</li></ul>Zee5, Zee’s <keyword id="959269" type="PERSON" weightage="20" keywordseo="ott-platform">OTT platform</keyword> has just announced the beta rollout of HiPi, a short video platform. The move is in line with Zee5’s ambition to become India’s first ‘Super-app’, and comes months after it launched its online gaming platform Game5. HiPi will be similar to other short video platforms in the market, and will be available on Zee5 and will be free for everybody. We recently caught up with Rajneel Kumar, Business Head – Expansion Projects &amp; Head of Products, ZEE5 India, who told us all that HiPi is about. He spoke to us about the platform’s revenue model, and how both advertisers and content creators will benefit from being on the platform. <div type="Video" msid="77544881" hostid="261" title="Here's what ZEE5's short video platform HiPi is all about" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=77544881"></div>

Here’s what ZEE5’s short video platform HiPi is all about

Here's what ZEE5's short video platform HiPi is all about

<ul><li><keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days".</li><li>HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". </li><li>ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform. </li></ul> Entertainment app ZEE5 on Wednesday announced a short video-sharing platform HiPi in a bid to take on <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> which is among the 59 Chinese apps banned by India in view of security risk. ZEE5 said it has partnered with over 300 creators initially to bring curated content on the platform which will be launched "within 30-60 days". "It is on beta right now. It will be live very shortly. It is undergoing user testing to refine the final nuances of how the application behaves. We are taking feedback from the close groups and making refinement to the product," <keyword id="7936259" type="UNKNOWN" weightage="20" keywordseo="Rajneel-Kumar">Rajneel Kumar</keyword>, Business Head, Expansion projects and Head Products at ZEE5, told IANS. HiPi will be first available for Android users before rolling out on iOS. The platform will be available within the ZEE5 which is "on a journey to build a super-app". ZEE5 already has original content, movies, fun kids content, Live TV and news, music and games on the platform.HiPi will be free for users as it will be an advertisement-driven platform, not subscription-based, Kumar said, adding that all data of users will be stored in the country. "We have put a lot of emphasis on content moderation in order to build a safe environment," he said. The verified content creators on the platform will be able to share revenue on the basis of traction of their videos, he said.HiPi will also have other social media features like the ability to "Follow" and "Like" content, Kumar said.

ZEE5 announces short video-sharing platform HiPi for Indian users

<ul><li><keyword id="366712" type="General" weightage="20" keywordseo="tarun-katial" source="Orion">Tarun Katial</keyword> is currently working on the first-of-its-kind women-only social media platform Eve World.</li><li>There is an additional layer of blockchain technology added to the platform, which will allow the users to get rewarded for each action.</li><li>The platform will be launched in India, Middle East and Indonesia first, and then in other countries.</li></ul>Indian media executive and business professional Tarun Katial — who has previously led <keyword id="6245082" type="General" weightage="20" keywordseo="zee5" source="Orion">Zee5</keyword> and <keyword id="82551" type="General" weightage="20" keywordseo="big-fm" source="Orion">Big FM</keyword> as founder chief executive — is now on a journey to make social media safer for women with his latest offering Eve World. Katial has been working on the concept of Eve World, with Aparna Acharekar and Rajneel Kumar, since 2020 after he had an up-close experience of the harassment women face on the internet and traditional social media networks. “My wife [media veteran Monisha Singh Katial] is a really accomplished media person and she started getting trolled on WhatsApp, somebody got her number from somewhere. Me and another friend of mine recommended that we should go to the police station. Now the reason she gave me was that ‘even if I report, what real action would be taken even if they find the person?” he added. Forty six-year-old Tarun Katial has been in the media and entertainment industry for over two decades. He has retained top executive positions in brands like <keyword id="17943" type="General" weightage="20" keywordseo="star-india" source="Orion">Star India</keyword>, Sony Entertainment and Reliance Broadcast Network. Eve World became a reality in June 2021 as a first-of-its-kind women-only platform that aims to empower women to express their opinion, create content and form communities without worrying about the consequences. According to the National Commission for Women (NCW) chairperson Rekha Sharma, cases of online harassment grew nearly five fold in 2020. “While earlier, we would record 300 complaints of online harassment, this shot up to 1,500 post the COVID-19 pandmeic,” she<a href="https://indianexpress.com/article/cities/ahmedabad/after-covid-cases-of-online-harassment-spiked-by-5-times-7137386/"> said</a> in January 2021. In the USA, four in ten women admitted to have faced online harassment, according to a <a href="https://www.pewresearch.org/internet/2021/01/13/the-state-of-online-harassment/">report </a>published by Pew Research Center in January this year. However, it does raise questions whether creating a separate space for women would further isolate them from the general public. Commenting on the same, Katial highlighted that this is why they went with the tagline “We can’t change the world for you, but we can create a better one for you.” Pritam Baruah, Dean of School of Law at BML Munjal University, told Business Insider, “In the larger context, however, isolation will not be the lens through which they will be viewed. There is the freedom to form exclusive groups in the marketplace of platforms and each will serve its purpose and constituency." Eve World is trying to build more than just social media Eve World will use this capital to launch the platform in the January-March quarter of 2022. The company aims to launch worldwide, including countries like the US and UK, where female participation in the digital arena is higher. But it will start off with countries like India, Middle East and Indonesia, where the population is larger and the company believes that it can add some value by giving women their space. On the face of it, Eve World has been built on a creator partnership, something like Facebook, Instagram and Twitter, where the people on the platform are running the show. But there is an additional layer of blockchain technology added to the platform, which will allow Eve World’s users to get rewarded for each action on the platform. The reward can either be virtual tokens or points and can be used for a range of use cases — including consulting doctors and mental health professionals on the platform, shopping or even to buy non-fungible tokens (NFTs) at a discount on the platform. It will generate revenue by charging micro-entrepreneurs to promote their businesses. Eve World will set up a two-way authentication to ensure only women are using the platform. Katial claimed that 70% of its workforce at Eve World are going to be women as they understand these issues much better. The company has already raised capital from Singapore-based Jungle Ventures, one of the largest independent early and growth stage venture capital firms in Southeast Asia. The details of these transactions are undisclosed. “What used to happen on the street till a decade ago, in urban India, has now moved to the internet, under the garb of anonymity… Women were losing their freedom to express themselves because of the kinds of gender bias, the kind of trolling, the kind of abuse that they are facing...Women on the internet face much more [consequences] than any man would on the same comment that gets posted,” Katial said. SEE ALSO <a href="https://www.businessinsider.in/business/news/zoho-freshworks-and-top-indian-saas-companies-have-given-500-entrepreneurs-to-the-indian-startup-ecosystem/articleshow/88145310.cms" data-type="tilCustomLink">Zoho, Freshworks and top Indian SaaS companies have given 500 entrepreneurs to the Indian startup ecosystem</a> <a href="https://www.businessinsider.in/investment/news/humanoid-robot-sophia-is-entering-the-metaverse-with-intelligent-nfts/articleshow/88156738.cms" data-type="tilCustomLink">Humanoid robot Sophia is entering the metaverse with ‘intelligent’ NFTs</a> <a href="https://www.businessinsider.in/policy/news/here-is-what-to-expect-from-the-rbi-monetary-policy-today/slidelist/88150941.cms" data-type="tilCustomLink">Six charts explain what the market expects from the RBI’s monetary policy review</a>

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ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services

BI India Partner

Here’s what ZEE5’s short video platform HiPi is all about

Samarpita Banerjee

Here's what ZEE5's short video platform HiPi is all about

Business Insider India

ZEE5 announces short video-sharing platform HiPi for Indian users

IANS

An Indian media veteran is building a social media platform just for women after his wife got trolled on Whatsapp

Kritti Bhalla

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