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<keyword id="15130" type="PERSON" weightage="20" keywordseo="Rajeev-Khandelwal">Rajeev Khandelwal</keyword> is always known to be an actor who is very selective about the movies that he does. The latest buzz is that this handsome actor has agreed to be a part of Indo-Australian film. 
 
The movie is being made only for international film festivals and will not get a release in India. New Zealand-based actress Chelsea Preston Crayford is sharing screen space with Rajeev in this movie. 
 
The plot of the movie revolves around an Indian guy who develops a special bond with an Australian woman. It goes on to explore how their cultural differences starts to impact their relationship. The movie is directed by Abhijith Deonath. 
 
This is not the first movie by Rajeev Khandelwal that will be doing the rounds in international film festivals. Earlier in this year, his movie Peter Gaya Kaam Se (aka The Goa Run) too was screened at the prestigious <a href="http://www.raindance.org/">Raindance Film Festiva</a>l in London. As per the sources, the movie had managed to <a href="http://raindancefestival.org/features-2014/the-goa-run/">get a warm response </a>from the people. 
 Rajeev Khandelwal made his debut with the movie Aamir and later delivered hits like Shaitan and <keyword id="1122342" type="UNKNOWN" weightage="20" keywordseo="Table-No-21">Table No 21</keyword>.

Rajeev Khandelwal To Star In Indo-Australian Film

Actress Kajol feels that the <keyword id="6357660" type="General" weightage="80" keywordseo="hindi" source="Orion">Hindi</keyword> film industry is one of the most "forward thinking" and progressive industries and <keyword id="143" type="General" weightage="100" keywordseo="bollywood" source="Orion">Bollywood</keyword> films not performing well at the box office is just a matter of time. The actress, who is gearing up for her upcoming movie '<keyword id="13149560" type="General" weightage="80" keywordseo="salaam-venky" source="Orion">Salaam Venky</keyword>', said that the struggle that Hindi films are facing is not just limited to Bollywood but films across the world. The actress told IANS: "I truly believe that our Hindi film industry is one of the most forward-thinking industries and we don't have a choice simply for the fact that a lot of money is riding on it and a lot of stakeholders are involved in Hindi films. It's not just Hindi films that are facing the heat in theatres, films across the world are facing the issue of a low footfall in theatres because the pandemic has triggered a change in the behavioural pattern of the audience." She further mentioned that people are very cautious about visiting crowded places and cinema halls. "I feel it's just a phase and our films will soon bounce back strongly. We, as an industry, are working on it, changing gears and figuring out the way forward at individual levels. I'm sure the individual energies and efforts will combine and put our industry back on track", she said. 'Salaam Venky', directed by <keyword id="38222" type="General" weightage="80" keywordseo="revathy" source="Orion">Revathy</keyword>, also stars <keyword id="2036429" type="General" weightage="80" keywordseo="vishal-jethwa" source="Orion">Vishal Jethwa</keyword>, Rahul Bose, Rajeev Khandelwal, Prakash Raj and Ahana Kumra in pivotal roles and is set to debut in theatres on December 9, 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/ajay-devgns-drishyam-2-crosses-rs-150-crore-mark/articleshow/95883393.cms">Ajay Devgn's Drishyam 2 crosses Rs 150 crore mark</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/queer-lawyer-requests-cji-for-gender-inclusive-appearance-slips-in-courts/articleshow/95884405.cms">Queer lawyer requests CJI for gender-inclusive appearance slips in courts</a>

Bollywood films failing is a phase, our films will bounce back strongly: Kajol

<ul><li><keyword id="4078236" type="General" weightage="50" keywordseo="jiocinema" source="Orion">JioCinema</keyword> will stream its first direct-to-OTT film on June 9.</li><li><keyword id="13593626" type="General" weightage="80" keywordseo="bloody-daddy" source="Orion">Bloody Daddy</keyword>, starring <keyword id="6355887" type="General" weightage="100" keywordseo="shahid-kapoor" source="Orion">Shahid Kapoor</keyword>, <keyword id="139424" type="General" weightage="50" keywordseo="diana-penty" source="Orion">Diana Penty</keyword> and Ronit Roy will be available for free to all users.</li><li>JioCinema has also said that one movie will premiere each week on the platform.</li></ul> JioCinema on Wednesday announced that its first direct-to-OTT film, Bloody Daddy, starring actor Shahid Kapoor will be released on June 9. The movie will be available to watch for free on its platform for all users. The Ali Abbas Zafar-directed action movie is JioCinema’s first direct-to-OTT film and one of the biggest Bollywood movies to directly get a release on OTT, or over-the-top platform. JioCinema unveiled the trailer of the movie at an event with Kapoor and Zafar. Kapoor, who was recently seen in the popular show <keyword id="2609426" type="General" weightage="50" keywordseo="farzi" source="Orion">Farzi</keyword> plays the lead role in the movie. In addition to Kapoor, the movie also features Ronit Roy, Diana Penty, Sanjay Kapoor and Rajeev Khandelwal. Bloody Daddy is a story about Sumair, played by Kapoor, who faces off against drug lords and deceitful friends in a post-Covid party apocalypse. “Doing an out-an-out action film was something I have been wanting to do but I was waiting for the right one to come my way,” Kapoor said, while talking about his role. “When Ali came to me with this project, I knew this was it! It's high octane, its action packed, it's thrilling, it's intense, created especially for a digital-first audience. Ali is a true master when it comes to this style of films, and it's been very enriching for me to partner with him on this,” Kapoor added. <cmsannotation type="cmsannotation" annotationid="One movie to premiere every week" comment="subhead" text="One movie to premiere every week">One movie to premiere every week</cmsannotation> <div type="twitter" handle="JioCinema" handlename="JioCinema" favoritecount="0" retweetcount="0" id="1660982659378745346"></div> JioCinema has also announced that one movie will premiere every week on its platform and one new episode of a show will stream each day, offering a lot of content for viewers. All of this would be available for free, it added. JioCinema which offers an ad-supported free tier also unveiled a<a href="https://www.businessinsider.in/tech/news/jiocinema-premium-subscription-features-plans-platform-support-and-more/articleshow/100271716.cms"> premium subscription</a> earlier this month. The ₹999 plan offers a 12-month validity and allows users to stream on up to four devices simultaneously. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-n53-review-budget-device-with-a-sleek-design/articleshow/100466750.cms">Realme Narzo N53 review: Budget device with a sleek design</a> <a href="https://www.businessinsider.in/business/auto/news/simple-one-electric-scooter-launched-with-212-km-range-check-out-price-specifications-and-other-details/articleshow/100449367.cms">Simple One electric scooter launched with 212 km range: Check out price, specifications and other details</a> <a href="https://www.businessinsider.in/finance/news/2000-note-withdrawal-how-to-exchange-notes-is-it-a-legal-tender-and-other-questions-answered/articleshow/100412941.cms">₹2,000 note withdrawal – How to exchange them, is it a legal tender and other questions answered</a>

JioCinema’s first direct-to-OTT film Bloody Daddy, starring Shahid Kapoor, to stream on June 9

Female protagonists are ruling <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> nowadays and we were definitely looking forward to some spectacular showing when Kangana Ranaut-Vir Das-starrer comedy-drama <keyword id="1132893" type="UNKNOWN" weightage="100" keywordseo="Revolver-Rani">Revolver Rani</keyword> and Subhash Ghai-directed <keyword id="2214753" type="UNKNOWN" weightage="100" keywordseo="Kaanchi-The-Unbreakable">Kaanchi: The Unbreakable</keyword>, yet another <keyword id="2097207" type="UNKNOWN" weightage="100" keywordseo="Woman-centric-movie">woman-centric movie</keyword>, were released on April 25. <keyword id="1718118" type="UNKNOWN" weightage="100" keywordseo="Samrat-Co-">Samrat &amp; Co.</keyword>, a whodunit movie directed and co-written by <keyword id="1097593" type="PERSON" weightage="100" keywordseo="Kaushik-Ghatak">Kaushik Ghatak</keyword>, was the third release of the week. 
 Going by the numbers, it was an extremely poor weekend at the <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> and the Monday business did not look up either, predicting more gloom and doom. After her stellar performance in <a href="http://www.businessinsider.in/Box-Office-Queen-OutshinesGulaab-Gang-Total-Siyapaa-Tanks/articleshow/31848837.cms">Queen</a> (it has netted around Rs 60 crore at home and grossed nearly Rs 93 crore worldwide), Kangana-led Revolver Rani has turned out to be a surprise slow-starter at the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> in spite of an intriguing storyline. Sure, it had the best start among the three but netted around Rs 6 crore at home after the first three days in spite of hype and the positive word of mouth. Debut day occupancy was as low as 15% although the movie has hit around 1,500 screens, nearly double the number of <keyword id="6377522" type="POSITION" weightage="80" keywordseo="queen">Queen</keyword>. 
 
Interestingly, Queen, too, picked up pace pretty late, but managed to nett around Rs 9 crore after the first three days. For Revolver Rani, the crucial Day 4 (Monday, April 28) business was equally dismal and the movie collected around Rs 1.4 crore at home. It has an estimated budget of Rs 24 crore. 
 
However, <keyword id="1417195" type="UNKNOWN" weightage="100" keywordseo="Kaanchi">Kaanchi</keyword>, directed by <keyword id="6354581" type="PERSON" weightage="100" keywordseo="Subhash-Ghai">Subhash Ghai</keyword>, suffered a worse fate. This one looks like a clear <keyword id="2076872" type="UNKNOWN" weightage="100" keywordseo="Box-office-bomb">box office bomb</keyword> and collected a paltry Rs 75 lakh on the opening Friday. Weekend earnings remained extremely disappointing and the romance-cum-revenge drama could only manage Rs 3 crore in the first three days. Monday collections stood at an estimated Rs 1.1 crore. With the budget of the movie projected to be Rs 30 crore-plus, industry experts are already calling it another disastrous outing by Ghai. Kaanchi has opened in 1,150-1,200 theatres at home, but the occupancy was less than 15%, especially at single screens. In fact, Kaanchi is the lowest debut-day grosser among Ghai’s recent flops including Yaadein (Rs 1.6 crore on opening Friday), Kisna (Rs 1.5 crore) and Yuvraaj (Rs 2.9 crore). 
 <keyword id="2218677" type="UNKNOWN" weightage="100" keywordseo="Samrat-and-Co-">Samrat and Co.</keyword>, a <keyword id="25276" type="POSITION" weightage="100" keywordseo="detective">detective</keyword> thriller starring <keyword id="15130" type="PERSON" weightage="100" keywordseo="Rajeev-Khandelwal">Rajeev Khandelwal</keyword>, <keyword id="110704" type="PERSON" weightage="100" keywordseo="Madalasa-Sharma">Madalasa Sharma</keyword> and <keyword id="1600791" type="UNKNOWN" weightage="100" keywordseo="Gopal-Datt">Gopal Datt</keyword>, hit around 500 screens at home and was immediately declared a flop. First day collections at the domestic box office were an appalling Rs 25 lakh and total earnings in the first three days stood at Rs 1.45 crore, as per trade figures. Interestingly, first Monday (Day 4) collections were better than the opening day, amounting to Rs 60 lakh. But keeping the film’s budget in mind – in the zone of Rs 18 crore or so – this rahasya (mystery) ride won’t be going anywhere in terms of <keyword id="1996031" type="UNKNOWN" weightage="100" keywordseo="Box-office-performance">box office performance</keyword>. 
 
 
 If you are still wondering what has led to the wholesale box office debacle, a close look at all the three flicks may help decode the failures. Directed by <keyword id="2218682" type="UNKNOWN" weightage="100" keywordseo="Sai-Kabir-Shrivastav">Sai Kabir Shrivastav</keyword> (he also did the story and the screenplay) Revolver Rani narrates the story of <keyword id="315181" type="PERSON" weightage="100" keywordseo="Alka-Singh">Alka Singh</keyword> (<keyword id="2201" type="PERSON" weightage="100" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword>), a dacoit-turned-politician in the thick of power game and in love with Bollywood aspirant <keyword id="1555785" type="UNKNOWN" weightage="100" keywordseo="Rohan-Mehra">Rohan Mehra</keyword> (<keyword id="671" type="PERSON" weightage="100" keywordseo="Vir-das">Vir Das</keyword>). Kangana plays the <keyword id="2218683" type="UNKNOWN" weightage="100" keywordseo="Chambal-girl">Chambal girl</keyword> to perfection – raw, raunchy, power-loving and trigger-happy. But one must not write it off as another one of the Bandit Queen saga. The ground realities, the ingrained satire and the layers of turbulence unfold well in the movie, but the story fails at times – losing the smooth flow and meandering during the second half. Overall, it has loads of merit, but it’s hardly a feel-good movie and that could be one of the key reasons behind the slow business pick-up. As <keyword id="122490" type="POSITION" weightage="80" keywordseo="film-critic">film critic</keyword> Anupama Chopra so rightly said, “If you can enjoy bad people doing bad things, then Revolver Rani will be fun.” 
 
Kaanchi, on the other hand, simply drags on and loses all the suspense of a revenge drama that it later turns out to be. The movie features two newcomers in lead roles, <keyword id="562167" type="UNKNOWN" weightage="100" keywordseo="Kartik-Tiwari">Kartik Tiwari</keyword> (aka <keyword id="2104801" type="UNKNOWN" weightage="100" keywordseo="Kartik-Aaryan">Kartik Aaryan</keyword>) and Hindi movie debutante Indrani Chakraborty (aka Mishti), while the ‘big baddies’ are played by <keyword id="6357910" type="PERSON" weightage="100" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword> and <keyword id="14672" type="PERSON" weightage="100" keywordseo="Mithun-Chakraborty">Mithun Chakraborty</keyword>. The naïve rural beauty Kaanchi fights against power and corruption as her love Binda, her land and her life are at stake. But as is the Bollywood norm, the twists and turns get too filmy to be convincing, the characters become stereotypes and the dialogues are mere lip service. At the end, we are looking at a mere shell instead of a strong script, powerful performances and the ‘gale’ of change. 
 Samrat and Co. does no better in terms of cinematic art. Rajeev Khandelwal (<keyword id="239627" type="POSITION" weightage="100" keywordseo="private-investigator">private investigator</keyword> Samrat Tilakdhari) lacks the earlier sparkle of Table No. 21. And if you are expecting Rajeev and Gopal (Samrat’s <keyword id="6419345" type="POSITION" weightage="80" keywordseo="assistant">assistant</keyword> and friend, <keyword id="2218675" type="UNKNOWN" weightage="100" keywordseo="Chakradhar-Pandey">Chakradhar Pandey</keyword>) do a Holmes-Watson act, you could be mightily disappointed. But currently you have a mystery to solve. Try and predict if these three would do well at the domestic box office over the first week. Your guess is as good as ours. 
 
Images: Indiatimes

Box Office: Kangana Fails To Lift Revolver Rani; Kaanchi Lacks Ghai’s Golden Touch

<ul><li><keyword id="11908151" type="UNKNOWN" weightage="20" keywordseo="tata-tea-kanan-devan" source="Orion">Tata Tea Kanan Devan</keyword> has launched its <keyword id="11895879" type="UNKNOWN" weightage="20" keywordseo="onam" source="Orion">Onam</keyword> campaign that celebrates the human spirit to stay positive despite difficulties and limitations.</li><li>The campaign has been conceptualised by <keyword id="11908149" type="UNKNOWN" weightage="20" keywordseo="mullen-lintas" source="Orion">Mullen Lintas</keyword>, Bangalore</li></ul>As part of its Onam campaign, <keyword id="11908150" type="UNKNOWN" weightage="20" keywordseo="tata-tea" source="Orion">Tata Tea</keyword> Kanan Devan has launched a new TVC highlighting how Keralites celebrate the festival, despite current limitations. <div type="Youtube" id="0nD78d9VM7o" title="Celebrating the Unique Onam Spirit of Malayalees | Tata Tea Kanan Devan" thumbUrl="https://i.ytimg.com/vi/0nD78d9VM7o/mqdefault.jpg"></div> The ongoing feeling is that the pandemic has subdued the excitement and enthusiasm around many major festivals. Rising Covid cases, social isolation and travel restrictions means that the cheerful spirit may be dampened in many households. However, a well-known belief is that <keyword id="11908148" type="UNKNOWN" weightage="20" keywordseo="malayalees" source="Orion">Malayalees</keyword> take pride in their festivals and the celebrations that accompany them. The challenges posed by the pandemic have not dampened the spirit of Keralites who are celebrating Onam in their special way, all while taking the necessary precautions. The new Kanan Devan campaign is based on this central insight and affirms Keralites’ spirit in celebrating the festival spirit even in these times, weaving in the strong emotional connect. Focusing on this endearing aspect, the new TVC portrays how Onam celebrations, while being held very differently now, are still reflective of the true spirit of Malayalees. It features famous elements from the festival like <keyword id="11908147" type="UNKNOWN" weightage="20" keywordseo="pookalams-sadhyas-onam-markets" source="Orion">Pookalams, Sadhyas &amp; Onam Markets</keyword>, and how even in current circumstances, one can still look at the enjoying the occasion. For instance, if obtaining fresh produce from the local market this Onam is not possible, one can still use the harvest from their own backyard as an alternative. Likewise, since inviting relatives for <keyword id="11908146" type="UNKNOWN" weightage="20" keywordseo="sadhya" source="Orion">Sadhya</keyword> is a real challenge, one can still cherish the same meal at home with great aplomb. More such examples follow, all capturing how malayalees still continue to celebrate in their own special manners. This spirit is what makes Malayalees unique and Kanan Devan, the unique taste loved by Kerala celebrates the very same spirit. The film is created by director V. K. Prakash, one of Kerala’s most celebrated actor, takes over as the narrator in the film. The campaign was conceived by Mullen Lintas aimed at further strengthening the brand's connect with consumers in Kerala. Talking about the new campaign, Puneet Das, President - Packaged Beverages (India and South Asia), <keyword id="11908145" type="UNKNOWN" weightage="20" keywordseo="tata-consumer-products" source="Orion">Tata Consumer Products</keyword> said, “This year, Onam is again taking place amidst the ongoing pandemic. While this brings its own restrictions, this has not diminished the celebratory spirit for the festival in the least. Being an intrinsic part of Kerala households for decades as one of the state’s most loved tea brands, Kanan Devan is thrilled to launch the new TVC showcasing the Onam spirit in these times. This is our effort to celebrate the same spirit that renders Malayalis unique and Kanan Devan, the taste that Kerala loves. The campaign is in line with our goal to deepen the emotional connect the brand has always enjoyed in the state” More on the brand’s new campaign: Link to the TVC: <a href="https://www.youtube.com/watch?v=0nD78d9VM7o&amp;ab_channel=TataTeaKananDevan" target="_blank">Celebrating the Unique Onam Spirit of Malayalees | Tata Tea Kanan Devan</a> Credits: ·Creative Agency: Mullen Lintas, Bangalore ·Creative Team: Azazul Haque, Garima Khandelwal, Prasad Venkatraman, Johns Joy, Abhilash Mundayat ·Account Management: Lopamudra Bhattacharya, Chitrangda Gupta ·Account Planning: Ekta Relan, Sushma R Rao, Gargi Sarvankar ·Production house: Trends Ad Films ·Director: VK Prakash

Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala

New Delhi, Jan 14 () Housing and Urban Affairs Secretary Durga Shanker Mishra on Tuesday launched realtors' body NAREDCO's e-commerce platform for marketing of completed residential units and said the portal has potential to become "Amazon of Indian real estate".
The portal 'HousingForAll.com' should be credible and transparent, he said, adding that there should also be redressal system for consumers' grievances.
"This website is not for NAREDCO but for consumers and home buyers who can take informed decision," Mishra said in his address after launching the portal. 
 A similar portal would be launched by realtors' body Credai, he added.
The National Real Estate Development Council (NAREDCO), formed under the aegis of Union Ministry of Housing and Urban Affairs, would list only completed RERA-registered housing projects on the platform. 
After the launch, the portal will be open for one month only for the real estate developers to register their projects (January 14, 2020 to February 13, 2020). 
The portal will be opened for home buyers with a 45-day Sale period starting from February 14. For the initial 15 days, buyers will be able to view offers and shortlist their homes and will be able to start making the purchase of homes from March 1 till March 31, 2020.
NAREDCO expects over 1,000 projects would be listed in the online home-buying festival for ready-to-move-in homes.
Buyers can directly book/reserve a unit from the portal with a refundable payment of only Rs 25,000. They will also get money back guarantee where their initial deposit made on portal is completely secured and fully refundable in case buyer elects not to purchase the unit. Customers will be immediately notified if any units they have shortlisted are already sold.
CREDAI-MCHI, CII, FICCI, ASSOCHAM, Builders Association of India (BAI), and Indian Merchant Chambers (IMC) are also partners in this initiative.
Speaking at the event, RERA Haryana Chairman K K Khandelwal said there are total of 13 lakh unsold housing units across the country and 4 lakh such units in major seven-eight cities. This portal would contribute to the growth of the sector, he added.
RERA Uttar Pradesh Chairman Rajive Kumar described it as a good initiative and said all projects listed on the portal should be registered under the RERA.
NAREDCO Chairman Rajeev Talwar demanded that the government should allow one-time restructuring of debt taken by real estate developers. He also pitched that subvention scheme should be permitted again. 
Rajan Bandelkar, who is President of Naredco Maharashtra, said subvention scheme benefits customers. Under this scheme, which was banned by the NHB last year, developers used to pay interest on home loan on behalf of the customers for a certain period, usually till possession. MJH MR
MR

NAREDCO's HousingForAll.com portal can be Amazon for real estate: Housing Secy

They say there is no business like the <a href="http://www.businessinsider.in/Mid-year-assessment-It-was-a-roller-coaster-ride-for-Bollywood/articleshow/47830513.cms">movie business</a> and indeed every Friday we have at least one new movie tossed at the audience. And by Sunday, we get to know whether the movie will be a hit, a miss or just an average fare. 
	 
	So far, 2015 has been quite an interesting year from Bollywood’s perspective. Why I say so is because on one hand we had magnanimous opus like Baahubali achieving great success and on the other, there were small budget movies such as <a href="http://www.businessinsider.in/Relive-the-90s-with-Dum-Laga-Ke-Haisha/articleshow/46395043.cms">Dum Laga Ke Haisha</a>, NH10 and Badlapur, that managed to swoon the audiences and the critics. 
	 
	Sequels like Tanu Weds Manu Returns managed to outshine their last offering and then we had Piku that conveyed human emotions in a brilliant way and also got the cash register ringing.
<table border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Movie Name</td>
			<td>
				Budget</td>
			<td>
				Earning</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Dum_Laga_Ke_Haisha">Dum Laga Ke Haisa</a></td>
			<td>
				Rs 15 Crore</td>
			<td>
				Rs 100 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Badlapur_(film)">Badlapur</a></td>
			<td>
				Rs 25 Crore</td>
			<td>
				Rs 119 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/NH10">NH10</a></td>
			<td>
				Rs 13 Crore</td>
			<td>
				Rs 32.1 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Tanu_Weds_Manu_Returns">Tanu Weds Manu Returns</a></td>
			<td>
				Rs 30 Crore</td>
			<td>
				Rs 252 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Piku">Piku</a></td>
			<td>
				Rs 42 Crore</td>
			<td>
				Rs 141 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Baahubali:_The_Beginning">Bahubali: The Beginning</a></td>
			<td>
				Rs 120 Crore</td>
			<td>
				Rs 600 Crore</td>
		</tr>
	</tbody>
</table>

	So should we conclude that the era for clichéd, formula-based movies, is coming to an end? 
	 
	Not really as in 2015, we had movies like Hero, Tevar, Roy, etc that banked on the predictable story line to woo the audience and managed to garner mixed acceptance. 
	 
	But, if we see a larger picture, new concepts with small budgets and strong script are doing well. 
	 
	The success of Dum Laga Ke Haisha, Tanu Weds Manu Returns and last year’s Queen hinted that directors and storytellers should venture with newer concepts to engage and entertain the audience. 
	 
	To this trend, Komal Nahata, trade analyst, said, “I would not like to say that there is a trend shift that is happening. From the past three-four years we have seen some small budget movies doing pretty well. The market for such films is also growing. Earlier they used to do well only in certain multiplexes, then it grew to few cities but now in pockets pan-India, they do well.” 
	 
	While it is true that there are quite a few experimental movies that are being screened, but multiple sources in the industry, on conditions of anonymity, told us that about 60-75% of the movies that go on the floor never see light of the day. 
	 
	 
	 
	A lot of these movies are actually finished products but fail to make it to cinema halls as the distributors are unwilling to buy them or the producer has lost confidence in the movie and does not want to spend more money in promoting them. 
	 
	Despite of the fact that some movies do well in global markets, they are not released in India. The movies that have found place in this list include Peddlers, The Coffin Maker, Dekh Indian Circus, etc. 
	 
	Mind you, not all of these shelved movies have lesser known faces as their star cast. The Coffin Maker stars Naseeruddin Shah while Nawazuddin Siddiqui features in Dekh India Circus. 
	 
	Siddiqui said, “It is rather unfortunate that a lot of content-oriented movies in India are still struggling to get funding in the country and there are a few completed projects that are not able to secure a release. Not just Dekh India Circus, there are a few more of my movies that are currently not released and I have started taking more commercial projects since last year with the hope that if I become a little more known face, it will be easier for my directors and producers to get the pending projects released.” 
	 
	And off-beat movies that managed to secure a release, had to face a tough time in the process. 
	 
	For instance, Shonali Bose’s “Margarita With a Straw”, which has Kalki Koechlin as the leading lady, garnered accolades at Toronto International Film Festival and Koechlin also bagged the best actress award at The Tallinn Black Nights Film Festival in 2014. After much delays, the movie finally released to Indian audience on April 17, 2015.
<div style="page-break-after: always;">
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	Unfortunately, not all the movies are lucky as this one. There are quite a few of these Bollywoods' lost children that fail to get a screen space in the midst of high-brow glitterati. 
	 
	I managed to see the world premiere of one such movie in the very heart of London’s film world. Being a movie enthusiast, I had heard a lot about London’s prestigious Raindance Film Festival and it was quite a coincidence that I managed to see a Bollywood movie listed as an `official selection’. 
	 
	Curiosity got the better of me and I reached just in the nick of the time to see ‘Peter Gaya Kaam Se’ (PGKS) (aka The Goa Run). The super plush Vue Cinema in Piccadilly Circus was almost full and the first theatrical screening for this lost Bollywood baby was a complete entertainment package. 
	 
	John Owens' action packed adventure tells the story of a motorcycle taxi driver from Goa (Rajeev Khandelwal) who falls in love with Mira, a beautiful and beguiling drug smuggler from London (Lekha Washington). This out and out commercial flick was originally produced by UTV Spotboys but got shelved and largely forgotten during Disneys' protracted takeover of the company. 
	 
	Director John Owen, who has worked in India for many years as one of MTV and Channel [V]’s head honchos, had penned and directed this story. The movie was shot extensively in Goa and took about a month to complete. It turns out that, the Raindance founder Elliot Grove took a personal interest in the film. 
	 
	 
	 
	Says Owen, "Raindance loved the film and were determined to host the world premiere, especially as I am the first Brit to direct a Bollywood film. A fact that makes me very proud. So when Disney finally gave permission I flew over to Mumbai, finished the sound work we had pending at my cost, did the subtitles myself and had a high end digital print made. The quality of the screening was just superb.” 
	 
	Raindance is in its 22nd year and has become one of the world’s premiere film festivals and very highly thought of by the industry itself. 
	 
	Owen adds, "We didn’t have any money to promote the screening so it was all word of mouth and the buzz of social media. People came from all over the country, it was amazing." 
	 
	Ironically, on the very same weekend Disney's Khoobsurat was premiering in the UK and I could see a theatre just across the street in London's Leicester Square showing it. 
	 
	When I put this point across to Owen, he chuckled and said, "It's funny because Shashanka Ghosh and I have been friends since our MTV days. I stayed with him when I was over in Mumbai fixing up the film in September and we joked about him being Disney's loved and me being their unloved child.” 
	 
	Given the response this movie managed to get sans any promotion and that too in London, I was curious to know what plans Owen or Disney have for this movie. Owen shared that some high-flying industry folks were amongst the excited audience and they saw real potential for the film in the UK and the US. 
	 
	No wonder, UK distributors are showing interest in the movie. Even in India PGKS is well-liked amongst industry insiders who were given personal screenings by the director. After all, the film does come with some pedigree. Anurag and Abhinav Kashyap were `creative producers' and UTV’s top producer on the job at the time was the visionary Vikas Bahl (who has given movies such as Chiller Party and Queen). So, what happens now to Peter Gaya Kaam Se? 
	 
	Owen picks on a philosophical note and shares, "It's all about love and timing. PGKS came along at the wrong time in the marriage of UTV and Disney. So, it’s the unwanted child. A bit like how Danny Boyle’s Slumdog Millionaire was for Warner Brothers. Warners’ just didn’t like the film so they let Danny go off and find a new home with Fox Searchlight. Fox loved the film, supported Danny, and made Slumdog a massive box office success. The film industry does not work like a science. Sometimes it comes down to personal taste. When I get depressed about the whole thing I think of Danny and Slumdog and get inspired all over again.” 
	 
	While Owen never had the resources or connections to find buyers for PGKS, on its own, he is looking to crowd funding and other ways to get this movie to be released.
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	It is noteworthy, that UTV Spotboys was the pioneer of small budget, content-oriented movies in India. 
	 
	Khosla Ka Ghosla was one of the first movies in this genre that was produced under UTV Motion Pictures. Later between 2008 and 2009, under the UTV Spotboys banner, they released movies such as Dev D, Oye Lucky Lucky Oye, Welcome to Sajjanpur, A Wednesday, Mumbai Meri Jaan and Aamir. All these movies managed to get a fair share of success at the ticket window. 
	 
	 
	 
	Another coincidence worth pointing out in the case of Peter Gaya Kaam Se is that it went on floor almost at the same time as Paan Singh Tomar. 
	 
	The latter, too, was produced by UTV Spotboys and managed to get a release on March 2, 2012, almost four years after it was complete and it managed to be a box office success largely due to word of mouth. 
	 
	The bigger coincidence is that Paan Singh Tomar, too, was premiered at the 2010 British Film Institute London, almost two years before its domestic release. 
	 
	We spoke to Rucha Pathak on why it was such a challenge to make a movie like Paan Singh Tomar. 
	 
	Pathak was the associate producer of Paan Singh Tomar and Sr. Creative Director at UTV (now Disney India) when this film was being made and is now Head of Creative &amp; Development at Fox Star Studios. 
	 
	“The main challenges we faced while trying to make Paan Singh Tomar was that because it was probably the first time a film like this was being made people did not realise what it was going to be like and it was therefore completely against the trend in those days,” she said. 
	 
	Also we could not help ask her if is it really possible to get any small budget movie out there in the market to which she answered, “It is difficult to release small and medium budget films these days but not impossible. I think if one can find the right marketing budget and the right target audience that you want to reach out to, then it’s possible to release a film. It is really critical these days to make films at the right budget and market films at the right budget. Once that is under control then I believe one can get a film out to reach an audience that it is meant for.” 
	 
	While Pathak emphasised on the budgeting bit, Nahata feels, “Exhibition or the release strategy is very detrimental to the business of content driven movies. The moment there is a big movie coming in, they are thrown out. Most such movies need time for the word of mouth to pick up.” 
	 
	
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The distributors today are looking for instant gratification. They would expect the movie to have 80 to 90% occupancy rates for its release Friday itself. If the movie does not show results by Sunday, then on Monday it is thrown out. This was not really the case earlier. I still remember when Maine Pyaar Kiya released, it had just one cinema hall in Mumbai, later when the word of mouth spread, the movie was given more space and it was a such a huge hit,” shares Ami Shah, co-founder and creative director of IntelliAssist (a company that has handled social media mandates for Bollywood movies). 
 
Indeed, distribution is one big challenge for small budget, content-oriented movies in India. However, Director Onir mentions that it is not the only one. Just to give you a perspective, Onir is an Indian film maker, who has churned out movies such as 'I AM, My Brother Nikhil’ and Bas Ek Pal. He had crowd funded his movie I AM, which released in 2010 and also bagged the national award for the same. 
 
Ask him if given a chance would he again crowd fund a movie or give any other director struggling for funds the same suggestion and he replies, “No it is one thing to make a movie and altogether another to get it to the cinema. Marketing a movie, especially a content-oriented one is a hard job.” 
 
I would agree with his point that it is tough nut to market a movie that does not have bankable stars. Like, Filmistaan, the 2014 movie was an endearing tale of wannabe actor, who gets kidnapped by terrorists and held in the home of a Pakistani who deals in pirated Hindi films. The tale captures how both of them bond over movies. 
 
The trailers of the movie looked very bland and I was not sure whether I would want to waste time watching this movie. Fortunately for me, one of my friend dragged me to this movie and I would admit that it was actually one of the best movies of 2014 that I managed to see and yes it did manage to win a national award as well. 
 
The cost of marketing in itself is quite high as well and it is not just important to buy ad space but also to connect right with your target audience. This is perhaps one lesson that the movie Queen managed to do well and of course the word of mouth helped it consolidate its position over a period of time. 
 
Onir also mentions that the government will have to play a greater role to help protect content-driven cinema in India. “The approach that our government takes is that they treat Bollywood as a business and not art. However, it will have to realize that like any art even movies need a bit of support”. In his opinion, there could be plenty of other avenues where movies can be showcased. 
 
Now talking about television, we have 24-hour movie channels that end up playing same movie almost every weekend. Most TV channels pick up movies that have done well on the box office, so that they don’t have to do much in terms of marketing and yet they can have good TRPs on their so-called “World Television Premiere”. It is a possibility that some of these movies that are left biting the dust, some might be ideal for the TV watching audience but so far these gems are not able to get any real support for this medium too. 
 
With the coming of 4G, it is expected that some of these movies might get a fresh lease of hope. There are producers and directors that are looking for alternative channels to monetize their movies via online ads and pay per view models. Currently none of them has been able to come out with a full proof plan and hence some great marvels of Hindi cinema continue to rot in their graves, while the others in the hands of resilient makers are fighting it hard to get to their audiences.

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