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<ul><li>The Covid-19 <keyword id="43587" type="ORGANIZATION" weightage="20" keywordseo="pandemic">pandemic</keyword> has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care.</li><li>This made brands in the health and hygiene segments responsible for educating consumers and spreading awareness.</li><li><keyword id="2917879" type="PERSON" weightage="20" keywordseo="Sukhleen-Aneja">Sukhleen Aneja</keyword>, CMO, Marketing Director, <keyword id="6304456" type="UNKNOWN" weightage="20" keywordseo="RB-Hygiene">RB Hygiene</keyword>, South Asia, a company that manufactures brands like <keyword id="416885" type="PERSON" weightage="20" keywordseo="Harpic">Harpic</keyword> and <keyword id="2983137" type="PERSON" weightage="20" keywordseo="Lizol">Lizol</keyword>, shares how it had to pivot its focus to the communication of these evolving health and hygiene needs and how it will continue to be an area of focus for the brand along with ensuring the availability of its products. </li></ul> The world we are living in since the outbreak of the coronavirus has been one of constant change, be it the way we live our lives, conduct business, reach out to audiences or even the way audiences interact with brands. The past few months have led to a lot of learning. Amidst an increasing awareness about safety and hygiene, people are now looking up to brands, to help them lead a safe life. Owing to the situation we find ourselves in, specific categories related to health and hygiene have witnessed massive growth. Therefore, it was the responsibility of brands from this category to spread awareness, and handhold consumers through these adverse times. We recently spoke to Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia. Being the manufacturer of some major products that are frontrunners in the health, hygiene and home categories like Lizol and Harpic, <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> had to adapt to the evolving consumer needs and help educate them, something that has helped them strike a chord with consumers over the past few months. Aneja tells us about her learnings and how the brand came up with communications to ensure they were regularly in touch with the consumers and educating them about the need for cleaning and disinfecting their homes. Excerpts: Q) The lockdown phase became a period of new challenges for organizations as well as consumers. What kind of focus did RB give to solving consumer problems and tailoring their offerings to their evolving needs? The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Our brands are well positioned to meet consumers hygiene requirements. We understand that we play a crucial role in keeping our patrons well informed and provide them with superior quality products. Keeping in line with the changing shopper behavior, we recently launched our ‘e-commerce first’ Lizol Concentrate <keyword id="775645" type="PERSON" weightage="20" keywordseo="disinfectant">Disinfectant</keyword> Surface Cleaner. This innovation is not only effective as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. Q) Has there been any surprising behavioural change in the consumers during these past few months that might change the way you market your products, or even lead to a transformation in your offerings? The Covid-19 outbreak has caused a major shift in consumer behaviour. We’ve been witnessing a heightened hygiene consciousness post the outbreak. There is an increased awareness on hygiene and sanitation levels which has led to category adoption for home and personal hygiene products. It becomes important for brands like Lizol and Harpic to educate consumers not only on personal hygiene but also on surface disinfection. Our ‘Disinfect to Protect’ public service campaign launched during the Covid-19 pandemic has been focused on informing consumers to clean and disinfect frequently touched surfaces. Lizol’s ‘Safe To Touch’ and Harpic’s ‘Saaf Nahi Swachh’ campaigns are built on driving behavior change by educating consumers on the need for disinfection at home to protect their loved ones. Q) Did some segments under your offering portfolio perform better than others? Increased awareness on health and hygiene have had a direct impact on buying patterns. The collective effort of the governments, ministries and health organizations to educate consumers on disinfection has been tremendous. Based on Kantar data, we can see an increased demand across brands on floor cleaners, surface disinfectants, toilet cleaners both in Urban India and Rural India. This is primarily because these products are the first line of defence against communicable diseases. Brands like Harpic and Lizol have seen an uplift due to the critical role they play during Covid-19. Both brands have been tested and proven to be effective against the Covid-19 (Sars-Cov-2) virus. Q) As a marketer, what will your focus be going ahead in this new world order? We will continue to focus on our purpose- to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. As a Marketer, educating our consumers and ensuring availability of our products will continue to be our biggest priority. Our teams have been working towards our fight –to make access to the highest quality hygiene, wellness and nourishment a right, not a privilege. We will continue to work towards making homes safe and keep people protected from illness causing germs and viruses. Q) What have some of your major learnings from this experience been? While cleaning has become a part of the ‘new normal’, consumers are still relatively unaware of germs and viruses that are present on multiple surfaces including toilets and bathrooms at home. We need to take more responsibility to educate our consumers not only on cleaning superficially but also on ensuring disinfection within their surroundings. It is important that buyers adopt specialized products that help break the chain of infection (and drive behavioural change). Advertising has played a key role in helping people understand the importance of disinfecting surfaces as well as toilets and bathrooms within their homes. Q) Did marketing take on a greater purpose during these last few months of crisis? Do you think effective communication can play a big role in cementing a brand's importance in a consumer's life? RB’s business is fundamentally intertwined with purpose. Brands play an extremely important role in aligning to changing buying behavior and meeting unmet needs of our consumers. We are experiencing a never-seen-before inflection point which makes it imperative for marketers to provide consumers with correct information and access to the right products. Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do. With our campaign ‘Safe To Touch’, we understand the role of surfaces. The campaign is helping people understand that frequently touched surfaces like doorknobs, kitchen counters, table tops etc are extremely vulnerable and need to be disinfected regularly.This campaign brings to life the need for surface disinfection at home. Harpic’s ‘Saaf Nahi Swachh’ and ‘All-Rounder’ campaigns establish the fact that toilet/bathroom cleaning and disinfection cannot be ignored. It is extremely critical that all surfaces in the bathroom and toilet are not only cleaned but disinfected. Furthermore, its important that consumers realise the importance of specialized products that lead to healthier homes.

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia

<ul><li>The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. </li><li>With this campaign Dettol aims to encourage people to build proper hand hygiene as part of their daily routine. </li></ul>Dettol, the leading germ protection brand in the country broke national records with the launch of its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO. Interestingly, the challenge that kickstarted on March 14, 2020 witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety. Commenting on the success, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer’s mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner. I personally would like to encourage more and more people to join this global health &amp; hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time.” He further added, “Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign.” The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood’s popular celebrities like Kartik Aaryan &amp; Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week

<ul><li>Today on March 12, Dettol organised an event called #PaighamESehat2020 on the significance of handwashing and overall hygiene practices among children. </li><li>To drive behaviour change communication, the program is aimed to reach 5,500,00 Madrasa schools across India. </li></ul>As panic around Corona Virus keeps going up, with increasing number of affected cases being detected in India, Reckitt Benckiser’s Dettol, along with NDTV, held an event called Paigham-e-Sehat, making the brand trend on Twitter for all the right reasons. 
	<div type="twitter" handle="banegaswasthind" handlename="Banega Swasth India" image="http://pbs.twimg.com/profile_images/1158719325093552128/jDHjn0Bf_normal.jpg" favoritecount="5" retweetcount="5" status="Prepping for a very eventful day, today with the launch of #PaighamESehat2020 on the significance of handwashing &amp;… https://t.co/Yi8B26nxDF" createdat="1583987698000" id="1237960252114571264"></div>



 While the event is a part of a larger campaign that Dettol and NDTV organize, around the importance of washing hands regularly to avoid diseases among school children, the timing of the event was lauded by many in the Twitterverse, considering washing hands regularly is said to be a way of avoiding Corona Virus, too. Dettol Banega Swasth India Handwash Digital Curriculum launched the second phase of the program in collaboration with the All India Organization of Imams of Mosque. The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program. 
	<div type="twitter" handle="banegaswasthind" handlename="Banega Swasth India" image="http://pbs.twimg.com/profile_images/1158719325093552128/jDHjn0Bf_normal.jpg" favoritecount="29" retweetcount="63" status="https://t.co/uFXzAmnlWy" createdat="1583990368000" id="1237971450218172416"></div>



 
	<div type="twitter" handle="kapilianJB" handlename="Parth Solanki" image="http://pbs.twimg.com/profile_images/1232365213321777154/e17-vH4z_normal.jpg" favoritecount="2" retweetcount="3" status="Using soap and a loofah, sponge, or washcloth, wash your entire body well to scrub off dirt and skin. This allows n… https://t.co/slLmHsYNgS" createdat="1583995861000" id="1237994488510857216"></div>



 According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children under five years. Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas. With the initiative, Reckitt Benckiser aims to create a positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two. The program is aimed at gaining mindshare and turning the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India. It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids. The video-based learning program is available for the children in both Urdu and Hindi. In its second phase, the program will improve knowledge. Salient features of the program: <ul><li>Module included as a co-curricular/extra-curricular activity in schools</li><li>Module provides innovative ways of engaging children through text and audio-visual content, training, games, etc.</li><li>The content of the modules /capsules can be tailored for schools across government schools across peri-urban, rural and backward regions</li><li>Three level of modules are in place for different grades elementary, intermediate and high school </li><li>Modules are available in 7 languages and are translatable in various regional languages</li></ul>Elated on the launch, Ravi Bhatnagar, Director External Affairs and Partnerships, RB Health India, said, “We are proud of the impact created by the initial year of Paigham-e-Sehat in creating knowledge, behavior, attitude and practice of the hygiene and handwashing across Madrasas. This year we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness (सफाई) and health (सेहत).” Commenting on the development, Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children. We are proud to embark phase II of our partnership for Dettol Banega Swasth India Handwash Digital Curriculum. After witnessing the success from phase I wherein the program effectively impacted lives of 1,00,000 children, we are confident that our collaboration will ensure outreach to many more children resulting in a healthier India.”

Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students

<ul><li>The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India.</li><li>With this campaign Dettol aims to encourage people to build proper hand hygiene as part of their daily routine.</li></ul> Dettol, the leading germ protection brand in the country broke national records with the launch of its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO. Interestingly, the challenge that kickstarted on March 14, 2020 witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety. Commenting on the success, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, “We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer’s mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner. I personally would like to encourage more and more people to join this global health &amp; hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time.” He further added, “Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign.” The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood’s popular celebrities like Kartik Aaryan &amp; Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

<ul class="summary-list"><li><keyword id="13541" type="COMPANY" weightage="60" keywordseo="Hilton">Hilton</keyword> is boosting its cleaning protocols as travelers' expecations for hygiene have evolved amid the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> pandemic. </li><li>On Monday, the hotel announced it is collaborating with Lysol maker RB and the Mayo Clinic to come up with a new set of guidelines.</li><li>Putting a door seal on cleaned rooms and removing pens and paper are among the standards under consideration. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Hilton is gearing up to welcome travelers post-coronavirus.It announced on Monday a new initiative called Hilton CleanStay, partnering with Lysol maker RB and the Mayo Clinic on enhanced cleaning procedures for its <keyword id="6368036" type="UNKNOWN" weightage="60" keywordseo="hotels">hotels</keyword>. On the same day, <a href="https://www.businessinsider.com/airbnb-24-hours-between-rentals-limit-covid-spread-2020-4">Airbnb announced optional cleaning methods</a> that include a minimum of 24 hours between bookings.The Hilton program was developed as travelers' expectations for hygiene have evolved amid the coronavirus pandemic.While the exact details have not yet been decided, here are some of the features Hilton said it is considering: <ul><li>Adding a sticker seal that would indicate to guests that no one had entered the room since a cleaning. </li><li>Performing extra disinfection of frequently touched items like light switches, door handles, TV remotes, and thermostats. </li><li>Removing pen, paper, and guest directory from guest rooms. </li><li>Evaluating cleaning procedures for fitness centers, possibly including closing them more than once a day and limiting how many guests can be inside at a time.</li><li>Cleaning common areas more often. </li><li>Adding disinfectant wipe stations for guests to use at entrances and in high-traffic areas, like at elevators. </li><li>Doubling down on its Digital Key contactless check-in technology.</li><li>Exploring new disinfection technologies, like electrostatic sprayers and ultraviolet light. </li></ul><div type="image" title="hilton cleanstay" height="1357" width="1810" msid="75434854" hostid="261"></div>The hotel company added that all workers would receive personal protective equipment and additional cleaning training. "Our first priority has always been the safety of our guests and Team Members," Hilton president and CEO Christopher J. Nassetta said in a press release announcing the program. "Hilton CleanStay builds on the best practices and protocols we've developed over the last several months, allowing our guests to rest easy with us and focus on enjoying the unforgettable experiences we have to offer — while protecting our Team Members who are on the front lines of <keyword id="29913" type="COMPANY" weightage="60" keywordseo="hospitality">hospitality</keyword>."Hilton has more than 6,100 properties under 18 brands around the world. Are you a hotel employee who has been affected by the coronavirus outbreak? Contact this reporter at mstone@businessinsider.com to share your story.Read the original article on <a href="https://www.businessinsider.com/how-hilton-hotels-will-be-cleaned-after-coronavirus-2020-4">Business Insider</a>

Hilton unveiled its plan to keep hotel rooms clean post-coronavirus, and it includes ditching paper and pens and sealing doors closed with a sticker

<ul class="summary-list"><li>A bleach manufacturer is urging people not to consume disinfectant after President <keyword id="6354484" type="PERSON" weightage="60" keywordseo="Donald-Trump">Donald Trump</keyword> suggested it may help cure the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword>.</li><li>Trump told a press briefing on Thursday that disinfectant could be injected into the bodies of patients infected with COVID-19 as a potential treatment.</li><li>Medical experts condemned his comments as dangerous and irresponsible.</li><li>RB, which manufactures bleach-based disinfectants in Europe, issued a statement warning their customers not to inject, or otherwise consume their products, under any circumstances.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>A leading manufacturer of disinfectants has issued an urgent statement warning its customers not to attempt to inject themselves with bleach "under any circumstances" after President Trump wrongly claimed that it may be useful in treating the coronavirus.Trump suggested at a <a href="https://www.bbc.co.uk/news/world-us-canada-52407177">press briefing on Thursday</a> that disinfectant could potentially be used internally to treat coronavirus patients."I see the disinfectant where it knocks it out in a minute. One minute. And is there a way we can do something like that, by injection inside or almost a cleaning?" he said."So it'd be interesting to check that."He added: "I'm not a doctor. But I'm, like, a person that has a good you-know-what."The president also suggested that ultraviolet light, used internally, <a href="https://www.businessinsider.com/trump-wants-bring-light-inside-the-body-to-kill-coronavirus-2020-4?r=US&amp;IR=TIR=T">may help treat the COVID-19 disease.</a>Following his comments, RB, which manufacturers bleach-based disinfectants for the European market, <a href="https://www.rb.com/media/news/2020/april/improper-use-of-disinfectants/">issued a statement</a> urging the public never to attempt to consume their products."Due to recent speculation and social media activity RB (the makers of Lysol and Dettol) has been asked whether internal administration of disinfectants may be appropriate for investigation or use as a treatment for coronavirus (SARS-CoV-2)," a company representative said.The added: "As a global leader in health and hygiene products we must be clear that under no circumstances should our disinfectant products be administered into the human body (through injection, ingestion or any other route)."Medical experts also lined up to condemn his comments."This notion of injecting or ingesting any type of cleansing product into the body is irresponsible and it's dangerous," Pulmonologist Dr Vin Gupta <a href="https://www.nbcnews.com/politics/2020-election/it-s-irresponsible-it-s-dangerous-experts-rip-trump-s-n1191246?cid=sm_npd_nn_tw_ma">told NBC News.</a>He added: "It's a common method that people utilise when they want to kill themselves."The coronavirus <keyword id="43587" type="ORGANIZATION" weightage="60" keywordseo="pandemic">pandemic</keyword> has led to a series of dangerous false remedies spreading online.Advocates of a toxic bleach fake cure have been promoting the bogus remedy as a cure for the coronavirus in online forums and Telegram, <a href="https://www.businessinsider.com/mms-bleach-advocates-telegram-photos-child-injuries-2020-4?r=US&amp;IR=TIR=T">Insider reported on Thursday.</a><a href="https://www.independent.co.uk/news/world/middle-east/iran-coronavirus-methanol-drink-cure-deaths-fake-a9429956.html">Hundreds of Iranian have also reportedly died</a> after rumours falsely suggested that consuming methanol could cure COVID-19.Read the original article on <a href="https://www.businessinsider.com/donald-trump-bleach-company-warns-disinfectant-wont-cure-coronavirus-dettol-2020-4">Business Insider</a>

Bleach manufacturers have warned people not to inject themselves with disinfectant after Trump wrongly suggested it may cure the coronavirus

New Delhi, Mar 5 () Hand sanitizer makers have seen up to 10-fold jump in demand, as the number of coronavirus cases in India is on the rise. The companies have increased the production amid reports of non-availability of hand sanitizers in the market, as people have started buying them after cases of coronavirus appeared in the national capital region. "We have seen a 10 times demand for hand sanitizers over the last month," The Himalaya Drug Company CEO Philipe Haydon told . He further said, "We are ramping up our production line to cater to the demand of sanitizers and handwashes nationwide that can help people take precautionary measures. We launched awareness drives on hand hygiene in the year 2000." FMCG firm Godrej Consumer Products Ltd (GCPL), which is also present in the hand sanitizer segment, has also witnessed the similar trends and the company has increased the production of Protekt hand sanitizers and hand wash. "We have ramped up our production capacity. We are also trying to ramp up through our vendors also," Godrej Consumer Products Ltd CEO (India and SAARC) Sunil Kataria told . HUL, which sells Lifebouy hand sanitizers, has also redoubled its efforts to make the products accessible in such time. "Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash," said an HUL spokesperson. ITC, which is present in the segment through its brand Savlon, said it is ensuring that there is an adequate supply of hygiene products in the market. "ITC is ensuring adequate supply of Savlon hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices," according to an ITC spokesperson. However, FMCG major RB India (erstwhile Reckitt Benckiser), which owns popular brand Dettol in the segment, has declined to comment on its efforts amid the coronavirus scare. Besides, the FMCG makers through their brands are also running special campaigns on digital and mainstream media, to create awareness and educate the public about the benefits of regular hands wash as prevention for coronavirus. Dabur, which is present in the hand sanitizers segment with its brand Fem Safe Handz, is running a series of awareness campaigns to educate the public about how to keep themselves safe from coronavirus. "Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses," said Dabur India Marketing Head (Healthcare) Mukesh Mishra. Hand sanitizers form a very small part of the liquid soap category and is still a premium segment. KRH HRS

Hand sanitizer makers see 10-folds jump in sales; ramp up production

New Delhi, Mar 4 () Fast-moving consumer goods (FMCG) companies are ramping up their production and optimising distribution channels to meet the rising demand for hand sanitizers amid the coronavirus outbreak. Some FMCG firms are also educating consumers by engaging their brands to communicate with the consumers, through special campaigns on digital and mainstream media, to make them aware about the benefits of regular hands wash as prevention for coronavirus. The companies have assured that they have enough stocks to tackle the situation. "We have ramped up our production capacity. We are also trying to ramp up through our vendors also," Godrej Consumer Products Ltd CEO (India and SAARC) Sunil Kataria told . However, he also added that hand santizers are premium products in India. "The way we have to address this problem is through that we all need to communicate the right education to the people and send messages to the consumers that best precaution and prevention from coronavirus is regularly washing hands," he added. GCPL, which had Godrej Protekt brand in the segment, has started a digital campaign to create awareness about it. ITC, which is present in the segment through its brand Savlon, said it is ensuring that there is an adequate supply of hygiene products in the market. "ITC is ensuring adequate supply of Savlon hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices," according to an ITC spokesperson. FMCG major HUL, which is present in the segment with Lifebuoy hand sanitizers, is also ensuring its products' availability to the consumers. "Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash," said an HUL spokesperson. While Dabur is running a series of awareness campaigns across digital platforms and social and mainstream media to educate the public about how to keep themselves safe from coronavirus. "Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses," said Dabur India Marketing Head (Healthcare) Mukesh Mishra. Mishra also said the company is also organising a question-and-answer session, particularly for mothers, with ayurvedic doctors on digital media platforms to address their queries regarding coronavirus and how to keep their families protected from it. However, FMCG major RB India (erstwhile Reckitt Benckiser), which is one of the leading player in the segment with its brand Dettol, has declined to comment on the issue. Hand sanitizers have vanished from general shop and chemist shops in many areas of the national capital and adjoining towns as people resorted to panic buying amid the coronavirus outbreak. KRH HRS

FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus

<ul class="summary-list"><li>In his Thursday briefing, <keyword id="2540" type="POSITION" weightage="60" keywordseo="President">President</keyword> Donald <keyword id="6354862" type="UNKNOWN" weightage="60" keywordseo="trump">Trump</keyword> suggested using UV light or disinfectants inside human bodies as a way to kill the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword>.</li><li>The same day, the Environmental Protection Agency issued a statement reminding people how to safely use disinfectants. </li><li>The list of advice included "Do not ingest disinfectant products." </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>President Donald Trump suggested Thursday night that there may be a way to inject light, heat, or disinfectant into the human body <a href="https://www.businessinsider.com/trump-wants-bring-light-inside-the-body-to-kill-coronavirus-2020-4?r=US&amp;IR=TIR=T">to kill the novel coronavirus</a>.<a href="https://www.businessinsider.com/trump-suggests-infecting-disinfectant-video-transcript-2020-4">The comments</a> were made just hours after the Environmental Protection Agency warned Americans that they should definitely not be ingesting disinfectants."Never apply the product to yourself or others. Do not ingest disinfectant products," <a href="https://www.epa.gov/newsreleases/epa-provides-critical-information-american-public-about-safe-disinfectant-use">the EPA said in a statement</a>.In addition to not ingesting the chemicals, the advisory released by the <keyword id="52232" type="ORGANIZATION" weightage="60" keywordseo="EPA">EPA</keyword> on Thursday also told Americans to never apply them to yourself or others, not to add them directly to food, and not to mix them with other products unless the directions say to."EPA is dedicated to its mission of protecting human health and we want all Americans to have access to effective and approved surface disinfectant products," Alexandra Dapolito Dunn, assistant administrator of EPA's Office of Chemical Safety and Pollution Prevention, said in the statement. "We also want everyone follow the directions on the product so that we can safely use registered disinfectants and provide critical protection to our families." Doctors <a href="https://www.businessinsider.com/trump-coronavirus-inject-disinfectant-doctors-reject-2020-4">were quick to criticize Trump's suggestion for a treatment</a>, saying that ingesting disinfectants is dangerous.Trump's comments on Thursday came in response to "emerging" results from federal government studies that sunlight, heat, and humidity could help kill the coronavirus on external surfaces. The President asked William Bryan, a <keyword id="41551" type="ENTERTAINMENT" weightage="60" keywordseo="science">science</keyword> and technology adviser at the Department of Homeland Security, to explore whether using heat inside the body could also kill the virus."Suppose that we hit the body with a tremendous, whether it's ultraviolet or just very powerful light," <a href="https://www.businessinsider.com/trump-suggests-infecting-disinfectant-video-transcript-2020-4">Trump said</a>, "Supposing you brought the light inside the body, which you can do either through the skin or in some other way.""I see the disinfectant that knocks it out in a minute, one minute. And is there a way we can do something like that by injection inside or almost a cleaning?" he asked. "As you see, it gets in the lungs, it does a tremendous number on the lungs, so it would be interesting to check that."<div type="image" title="trump deborah birx" height="3446" width="4595" msid="75357297" hostid="261"></div>Trump asked Bryan and Dr. Deborah Birx, the federal government's coronavirus response coordinator to look into his scientific hypothesis. "I would like you to speak to the medical doctors to see if there's any way you can apply light and heat to cure. You know? If you could," he said. "And maybe you can, maybe you can't. Again, I say maybe you can, maybe you can't. I'm not a doctor."Trump's comments have also prompted a response from disinfectant manufacturers.RB, which manufacturers bleach-based disinfectants for the European market, <a href="https://www.rb.com/media/news/2020/april/improper-use-of-disinfectants/">issued a statement</a> urging the public never to attempt to consume its products."Due to recent speculation and social media activity RB (the makers of <keyword id="442518" type="PERSON" weightage="60" keywordseo="Lysol">Lysol</keyword> and Dettol) has been asked whether internal administration of disinfectants may be appropriate for investigation or use as a treatment for coronavirus (SARS-CoV-2)," <a href="https://www.businessinsider.com/donald-trump-bleach-company-warns-disinfectant-wont-cure-coronavirus-dettol-2020-4">a company representative said.</a>The person added: "As a global leader in health and hygiene products we must be clear that under no circumstances should our disinfectant products be administered into the human body (through injection, ingestion or any other route)."Read the original article on <a href="https://www.businessinsider.com/epa-dont-ingest-disinfectant-coronavirus-trump-claim-2020-4">Business Insider</a>

The EPA reminded people not to 'ingest disinfectant products' right before Trump suggested treating the coronavirus by doing exactly that

Mumbai, Apr 7 () Megastar Amitabh Bachchan has unveiled a short film, "Family", which talks about the importance of staying at home, maintaining hygiene and social distancing in the times of the coronavirus pandemic."Family", which has been conceptualised and virtually directed by Prasoon Pandey, also features Rajinikanth, Ranbir Kapoor, Priyanka Chopra Jonas, Alia Bhatt, Diljit Dosanjh, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar and Prosenjit Chatterjee.Bachchan posted the film on his official Twitter handle, saying, "When you see that the cause is greater than the idea you dreamt of, there is just immense joy and gratitude for all my colleagues and friends in the making of this historic effort. We are one and we shall overcome. Jai Hind!" The made-at-home film, which aired across Sony Networks on Monday night, chronicles a family's effort to find a misplaced pair of sunglasses belonging to Bachchan's character.At the end of the short, the 77-year-old actor said artistes from several industries came together to make the film, but no one stepped out of their house."Every artiste shot their own section in their own house. You too, please stay indoors. That's the only way to keep yourself safe from the dangerous coronavirus. Stay indoors, stay safe."On Sunday, it was announced that Bachchan has pledged monthly ration to support 1,00,000 households of daily wage workers belonging to the All India Film Employees Confederation who were severely affected by the 21-day lockdown to combat the coronavirus pandemic.The actor called Indian film industry as a united family but said there is another "huge family" which supports and works with them -- workers and daily wage earners."They are facing great difficulty due to the lockdown. We all have come together and teamed up, with the help of sponsors and TV channel, to raise a fund. This fund will be distributed to our workers and daily wage earners to provide them with some relief in these tough times," Bachchan said. The initiative is supported by Sony Pictures Networks India and Kalyan Jewellers. JUR RB BKBK

Bachchan teams up with Rajinikanth, Ranbir, Alia for short film on social distancing

<ul><li>As the number of Covid-19 cases keep going up in India, various brands and business tycoons have come ahead to donate to help the government in its drive to control the spread of the virus.</li><li>While many companies have created funds to contribute to the PM Cares Fund, a lot of other brands are contributing by donating sanitizers, masks and even food, to help those in the need.</li></ul>The world, as we knew it even till a month back, has changed. With the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak, our country, along with many other countries across the world has announced complete lockdown. The effects of this pandemic, both on the economy, and on human life, will be massive. At the time of writing this report, the number of positive cases in India crossed 1,050, and the death toll stands at 29. And the number is growing with each passing day. While governments across the globe are working tirelessly to come up with ways of minimizing the impact of this pandemic, we have seen many brands come forward, and contribute in different ways, to help out in these trying times. Since we are seeing a lot of brands come up with many initiatives almost every day, we will keep updating this space with the latest happenings. Tata Group: <keyword id="6360722" type="UNKNOWN" weightage="20" keywordseo="ratan-tata">Ratan Tata</keyword>, Chairman <keyword id="6383155" type="COMPANY" weightage="20" keywordseo="Tata-Trusts">Tata Trusts</keyword> and Chairman Emeritus Tata Sons, pledged Rs 500 crore to protect and empower all affected communities. The money will be spent on personal protective equipment for medical personnel, respiratory systems for treating increasing cases, testing kits to increase per capita testing, setting up modular treatment facilities for infected patients and knowledge management and training of health workers and the general public. <div type="twitter" handle="RNTata2000" handlename="Ratan N. Tata" image="http://pbs.twimg.com/profile_images/1189494401359208448/AwbXHtpn_normal.jpg" favoritecount="199569" retweetcount="59205" status="The COVID 19 crisis is one of the toughest challenges we will face as a race. The Tata Trusts and the Tata group co… https://t.co/GQ6H6sSFcF" createdat="1585392484000" id="1243852348637605888"></div> Mahindra Group: <keyword id="46425" type="PERSON" weightage="20" keywordseo="Anand-Mahindra">Anand Mahindra</keyword>, Chairman, Mahindra Group said he will donate 100% of his salary to create a fund to help small businesses and self-employed people who are expected to be impacted the most due to the outbreak. He also urged our businesses to also set aside contributions for those who are the hardest hit in their ecosystem. <div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1053583782584807425/-7IRmY5u_normal.jpg" favoritecount="48372" retweetcount="13478" status="Going by various reports from epidemiologists, it is highly likely that India is already in Stage 3 of transmission… https://t.co/hBSwnUb9Vp" createdat="1584860752000" id="1241622104778268672"></div> ITC: ITC is setting up a Contingency Fund of Rs 150 crore to address and manage the challenges arising out of the Covid-19 outbreak. The fund will be utilised primarily to provide relief to the vulnerable and most needy sections of society who have been harshly impacted by the pandemic and have faced significant disruption in their livelihoods. Additionally, the fund will collaborate with District Authorities to provide assistance to the district health and rural healthcare eco-system that reaches out to the weakest sections of society. Furthermore, the brand added that the resources under this fund could also be channelised towards the protection and well-being of the ground forces doing commendable work to reach medicines, groceries, other essential goods, sourcing of agri-commodities and so on for people across the country during the lockdown, by providing protective personal gear and hygiene products to such frontline warriors. Reckitt Benckiser: Reckitt Benckiser has launched the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection. In India, the brand will be distributing 10 million units of Dettol Soap to the most vulnerable. RB will also be donating 1 million litres of its disinfectant products including Lizol disinfectant liquid and Harpic toilet cleaners to aid India’s states in fighting this crisis especially in public health institutions and at the frontline with health and sanitation workers. It will donate critical protection equipment, 3.5 million N95 masks with a focus on pharmacists and health care workers. These will be distributed across their major markets. Dettol is also partnering with Bollywood actress, Madhur Dixit to release an engaging public service announcement #ApniSurkashaApneHaath to encourage viewers to practice handwashing. Godrej Group: The Godrej Group announced that it is earmarking a fund of Rs 50 crore for community support and relief initiatives in India. This is an initial outlay and the corporate said that it hopes to supplement it over time. It has been buying and supplying medical equipment and protective supplies for the Brihanmumbai Municipal Corporation (BMC). As a part of the initiative, the group has donated Rs 5 crore to the BMC, donated 115 hospital beds to Maharashtra government hospitals and helped set up a 75-bed quarantine center at the Seven Hills Hospital. Moreover, it has supported the free distribution of 1 million packets of Godrej Protekt Mr. Magic powder-to-liquid hand wash in Maharashtra through partnership with the BMC and Thane Municipal Corporation (TMC), partnered with communities linked to their CSR programmes to support 1.12 lakh beneficiaries across 8 states with hand wash, sanitisers and soap, donated sanitisers to the Mumbai police force, begun ramping up capacity to meet the demand for soap, hand wash and sanitisers and initiated outreach through various networks and hand wash education programmes. Reliance Group: <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> has pledged to donate Rs 5 crore to Maharashtra Chief Minister’s Relief Fund. Led by Nita, Ambani Reliance Foundation has promised to provide a free meal to needy people across the country. Additionally, Ambani has also donated a hospital for the patients battling with infection of Covid-19 and will set up a dedicated 100-bed centre at Seven Hills Hospital in Mumbai, along with a fully-equipped isolation facility in Lodhivali, Maharashtra. Paytm: Paytm said that it is aiming to contribute ₹500 crore to the PM CARES Fund. For every contribution, or any other payment done by consumers on Paytm, the online payment app said it will contribute an extra up to ₹10. <div type="twitter" handle="Paytm" handlename="Paytm" image="http://pbs.twimg.com/profile_images/1242803598083395585/4cWZptzw_normal.jpg" favoritecount="9431" retweetcount="2966" status="Paytm is aiming to contribute ₹500 Crore to the PM CARES Fund. For every contribution, or any other payment done… https://t.co/JrSAJTnO1J" createdat="1585411759000" id="1243933194556248064"></div> PhonePe: PhonePe has launched a #100CrorePledge, urging 10 crore Indian citizens to donate to the PMCARES Fund to show their solidarity in fighting the menace of COVID-19. PhonePe has pledged to contribute Rs 10 for every Indian who donates even Rs 1 to the PMCARES Fund via the PhonePe App using UPI by April 30, 2020. In total, PhonePe has pledged to contribute a maximum of up to Rs 100 crore. <div type="twitter" handle="PhonePe_" handlename="PhonePe" image="http://pbs.twimg.com/profile_images/1228394203421372416/4X3QZazb_normal.jpg" favoritecount="834" retweetcount="306" status="Join our #100CrorePledge &amp; donate to the PMCARES FUND using contactless UPI payments. Remember no contribution is t… https://t.co/b6Z4yD3rMh" createdat="1585405072000" id="1243905146087542785"></div> Zomato: Along with announcing measures to help its partner restaurants, delivery staff, and other daily wage workers in India who are currently income-starved due to the lockdown, Zomato set up ‘Feeding India’, a fund to support families of the daily wage workers in India in the absence of employment opportunities. Known as ‘Feeding India’, the initiative has successfully received more than Rs 6 crore in funds. <div type="twitter" handle="deepigoyal" handlename="Deepinder Goyal" image="http://pbs.twimg.com/profile_images/980757579360972800/TWg-KSki_normal.jpg" favoritecount="1727" retweetcount="1399" status="Please help by donating to 'Feed the Daily Wager' by Zomato Feeding India (@FeedingIndia) and provide food support… https://t.co/8vQRliTLtM" createdat="1585054814000" id="1242436058748317697"></div> Parle: Parle, makers of the much loved Parle-G biscuits announced that it is joining hands with the government to give away 3 crore packets of Parle-G to people in need over the next 3 weeks. The brand made the announcement after PM Narendra Modi made an announcement of the country’s lockdown to prevent the spread of the virus. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Diageo: Diageo India, the liquor firm that sells McDowell’s whisky and Smirnoff vodka, will produce 3 lakh litres of hand sanitizers to help overcome its shortage in the country due to the Covid-19 outbreak. A stock exchange filing by the company stated that 15 of the liquor firm’s manufacturing units are being repurposed to manufacture hand sanitisers and donation of extra neutral alcohol (ENA). Kansai Nerolac: Kansai Nerolac Paints has announced that it will do an early disbursement of funds to its painter community falling under the Nerolac Premium Painter Pragati (NPP Pragati) Programme. Over 30,000 painters can benefit from Nerolac’s initiative, upto Rs 36,000 approximately. Mankind Pharma: Mankind Pharma has pledged to donate Rs 51 crore to CM Relief fund to manage the outbreak. The brand will be donating ventilators, Personal protective equipment (PPE) and medicines to the states reporting maximum number of positive cases. Mankind Pharma will be working closely with the Governments of Kerala, Maharashtra, UP, Uttrakhand, Bihar, Tamil Nadu, Karnataka, AP, Telangana, Delhi, Haryana, HP, Madhya Pradesh, Rajasthan, Gujarat, Punjab, West Bengal J&amp;K and Orrisa.

You Searched For "RB Hygiene" and got 11 results

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia

Samarpita Banerjee

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week

BI India Partner

Reckitt Benckiser’s Dettol organises #PaighamESehat2020 to spread awareness around hygiene amidst Coronavirus panic; aims to reach out to 5,500,00 students

BI India Partner

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week

BI India Partner

Hilton unveiled its plan to keep hotel rooms clean post-coronavirus, and it includes ditching paper and pens and sealing doors closed with a sticker

Madeline Stone

Bleach manufacturers have warned people not to inject themselves with disinfectant after Trump wrongly suggested it may cure the coronavirus

Adam Bienkov

Hand sanitizer makers see 10-folds jump in sales; ramp up production

PTI

FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus

PTI

The EPA reminded people not to 'ingest disinfectant products' right before Trump suggested treating the coronavirus by doing exactly that

Haven Orecchio-Egresitz

Bachchan teams up with Rajinikanth, Ranbir, Alia for short film on social distancing

PTI

How brands are contributing to the fight against Coronavirus

BI India Partner

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