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<ul><li>The Advertising Agencies Association of India will be conferring the annual <keyword id="188611" type="General" weightage="100" keywordseo="aaai" source="Orion">AAAI</keyword> Lifetime Achievement Award for 2021 on advertising veteran <keyword id="129772" type="General" weightage="20" keywordseo="arvind-sharma" source="Orion">Arvind Sharma</keyword>.</li><li> This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.</li></ul>The Advertising Agencies Association of India (AAAI) today announced that AAAI Lifetime Achievement Award for 2021 will be conferred on advertising veteran Arvind Sharma. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry. Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry. What made him a true industry leader was the way he managed to make people achieve more than what they thought they were capable of. As a young leader, he was tasked with making a local agency, Chaitra, transition into the Indian arm of <keyword id="131262" type="General" weightage="20" keywordseo="leo-burnett" source="Orion">Leo Burnett</keyword> Worldwide. Over two eventful decades he created an organization that was both formidable and flexible. In doing this, he turned a safe and conservative agency into a creative power center. Soon, the agency’s work on Thums Up, Bajaj, Heinz, P&amp;G and many others saw it taking on the big guns in creative pitches as well as award shows, becoming one of India’s early winners at Cannes. Arvind has also been responsible for several incredible talents that have blossomed under his watch. Making the announcement, <keyword id="937472" type="General" weightage="20" keywordseo="anupriya-acharya" source="Orion">Anupriya Acharya</keyword>, President, AAAI, said, “Arvind Sharma has been a true pioneer. Apart from singlehandedly making Leo Burnett a top agency and a force to reckon with he has also groomed some of the finest talents in our industry. But more than that he has made a tremendous contribution to our industry across both the art and science of advertising. He is truly deserving of this honour.” Chairman of the AAAI Lifetime Achievement Award Selection Committee, Ashish Bhasin said, “Arvind is a deserving winner of this prestigious honor. Not only has he been a successful advertising professional, he has also contributed significantly to the industry in various capacities, including as President of AAAI and a key driver in launching Goafest. I am pleased to say that the entire committee was unanimous in conferring this award upon Arvind.” The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalized; individual known for his integrity, ethical practice and leadership qualities; contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran. Some of the past winners of this award include <keyword id="2890590" type="General" weightage="20" keywordseo="subhas-ghosal" source="Orion">Subhas Ghosal</keyword>, <keyword id="2095" type="General" weightage="20" keywordseo="alyque-padamsee" source="Orion">Alyque Padamsee</keyword>, Mike Khanna, <keyword id="5579220" type="General" weightage="20" keywordseo="r-k-swamy" source="Orion">R K Swamy</keyword>, Piyush Pandey, <keyword id="32716" type="General" weightage="20" keywordseo="sam-balsara" source="Orion">Sam Balsara</keyword>, Prem Mehta, <keyword id="3112513" type="General" weightage="20" keywordseo="roda-mehta" source="Orion">Roda Mehta</keyword>, Ram Sehgal, Madhukar Kamath and others. The full list is given in Annexure-I for reference. The Advertising Agencies Association of India (AAAI) is the national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

<ul><li>The <keyword id="3241635" type="General" weightage="20" keywordseo="asian-federation-of-advertising-associations" source="Orion">Asian Federation of Advertising Associations</keyword> at its General Body Meeting held on 1st December 2021, elected <keyword id="330918" type="General" weightage="20" keywordseo="srinivasan-swamy" source="Orion">Srinivasan Swamy</keyword> as its Chairman for a term of four years. </li><li>Swamy, a doyen of advertising, who is well known as the Chairman of R K SWAMY HANSA group, has held leadership positions in many industry bodies at a national and global level.</li></ul>The Asian Federation of Advertising Associations (AFAA), at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of R K SWAMY HANSA group, has held leadership positions in many industry bodies at a national and global level. He has been Chairman and World President of the <keyword id="1534752" type="General" weightage="20" keywordseo="international-advertising-association" source="Orion">International Advertising Association</keyword> (IAA), Chairman Confederation of Asian Advertising Agency Associations (CAAAA), President Advertising Agencies Association of India (AAAI), IAA India Chapter, Chairman Advertising Standards Council of India (ASCI), President <keyword id="148548" type="General" weightage="20" keywordseo="all-india-management-association" source="Orion">All India Management Association</keyword> (AIMA), to name a few. Says Swamy, "This is a privilege not just for me but for the Indian marcom community at large. The AFAA not just hosts the prestigious AdAsia conference, but is also connected with AdStars, and runs the widely acclaimed FastTrack program where young professionals are trained and transformed in a three-day program. I look forward to making a meaningful contribution to the communications industry in Asia, as well as seeing how AFAA can work along with other global industry Associations and further the cause of professionalism." India gave AFAA two distinguished Chairmen in the past – <keyword id="12647838" type="General" weightage="20" keywordseo="gautam-rakshit" source="Orion">Gautam Rakshit</keyword> and <keyword id="711507" type="General" weightage="20" keywordseo="pradeep-guha" source="Orion">Pradeep Guha</keyword>. Unfortunately both of them passed away recently. AFAA is represented in India by the Advertising Council of India (ACI) whose members are The Advertising Club, Advertising Agencies Association of India, the India Chapter of International Advertising Association, <keyword id="12647839" type="General" weightage="20" keywordseo="indian-broadcasting-and-digital-association" source="Orion">Indian Broadcasting and Digital Association</keyword> and the <keyword id="32717" type="General" weightage="20" keywordseo="indian-society-of-advertisers" source="Orion">Indian Society of Advertisers</keyword>.

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations

<ul><li>Even as government tries to revive businesses and industry, their efforts are incomplete without advertising that reconnects consumers to their favourite brands, says IAA in its print ads. </li><li>The campaign has been created by R K SWAMY BBDO and will be driven in the media by GroupM as their contribution to the industry and the economy.</li></ul> The <keyword id="1534752" type="ORGANIZATION" weightage="20" keywordseo="International-Advertising-Association">International Advertising Association</keyword> (IAA) has launched a multi-media communication campaign as a part of its contribution to help revive the economy. <div type="twitter" handle="IAA_India" handlename="IAA India Chapter" image="http://pbs.twimg.com/profile_images/987300702232903681/kWeDr0eg_normal.jpg" favoritecount="6" retweetcount="5" status="The International Advertising Association (IAA) has launched a multi-media #Communication #campaign as a part of it… https://t.co/hQqyrmBiqN" createdat="1591936136000" id="1271298414660091906"></div> IAA Chairman and World President Srininvasan Swamy, says, “marketing investments provide maximum returns. And it is a well-known fact that advertising provides the vital impetus to the economic engine of every nation. To elaborate, advertising causes an economic chain reaction that (a) generates direct sales and jobs (b) generates indirect sales and jobs among the first level suppliers to the industries that incur the advertising investment and (c) generates indirect sales and jobs among all other levels of economic activity as the sales ripple throughout the economy. And of course, it builds brand loyalty and gives the consumer the right to choose. It is rightly said that in good times it pays to advertise and in extraordinary times, one simply must advertise." Adds <keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword> President India Chapter, "I am very glad this important campaign is being kick-started in India. The creative team has used much-loved brand imagery to bring home the point. This is needed more than ever today. I hope Chapters around the world adapt this idea and use it in their respective geographies. The campaign has been created by R K SWAMY BBDO and will be driven in the media by GroupM as their contribution to the industry and the economy.

IAA tells us how advertising can save the economy

<ul><li>The <keyword id="23134822" type="General" weightage="100" keywordseo="Amazon-Great-Indian-Festival" source="keywords">Amazon Great Indian Festival</keyword> 2024 is now live for Prime users.</li><li>The sale brings offers across a wide range of products, allowing you to grab them at their best prices.</li><li>Here’s everything you need to know about the Amazon Great Indian Festival sale.</li></ul> The ongoing Amazon Great Indian Festival 2024 sale is now live for <keyword id="20197203" type="General" weightage="20" keywordseo="Amazon-Prime" source="keywords">Amazon Prime</keyword> users. The sale brings amazing deals across a wide range of products including smartphones, tablets, laptops, wearables, home appliances, apparel and more. The Great Indian Festival is one of the biggest annual sales that the e-commerce giant hosts each year. Amazon is currently offering discounts, exchange offers, no-cost EMI options and more across a wide range of products. <h2>Bank offers</h2>In addition to the discounts offered by Amazon, you can avail of an additional 10% instant discount on SBI debit cards and credit cards. <h2>New launches</h2>Amazon has announced that several new products will be launched on the platform during the sale, including smartphones, audio devices, TVs, home appliances, apparel and more. <h2>Best deals on Amazon Great Indian Festival sale</h2>Let’s look at some of the best deals during the Amazon Great Indian Festival 2024: Samsung Galaxy S24 5G <cmsannotation type="cmsannotation" annotationid="B0CS5ZZMN8" comment="amazoncard" text="B0CS5ZZMN8">B0CS5ZZMN8</cmsannotation> If you are in the market for a powerful and reliable Android smartphone, the Samsung Galaxy S24 5G is an excellent option. It features a 6.2-inch Full HD+ Dynamic AMOLED display with a 120Hz refresh rate. It is powered by the Exynos 2400 chipset coupled with 8GB RAM and up to 512GB of internal storage. It features a triple camera setup at the back and comes with a 12MP front camera. It is powered by a 4,000mAh battery and comes with 25W charging support. The phone is currently available for ₹62,999, down from its original price of ₹74,999. Apple iPhone 13 <cmsannotation type="cmsannotation" annotationid="B09G9BL5CP" comment="amazoncard" text="B09G9BL5CP">B09G9BL5CP</cmsannotation> If you are looking to purchase an iPhone without burning a hole in your pocket, the iPhone 13 is currently available at a discounted price. The iPhone 13 features a large 6.1-inch Super Retina display and is powered by the powerful A15 Bionic chipset. The device features a dual camera setup at the back consisting of a 48MP primary camera and is equipped with a 12MP selfie camera. The iPhone 13 128GB variant is currently available for ₹41,999, down from its original price of ₹59,900. OnePlus Nord CE 3 5G <cmsannotation type="cmsannotation" annotationid="B0C9QS5G2R" comment="amazoncard" text="B0C9QS5G2R">B0C9QS5G2R</cmsannotation> If you are in the market for an affordable smartphone, the OnePlus Nord CE 3 5G is a good option despite being slightly old. It features a 6.7-inch Full HD+ AMOLED display with a 120Hz refresh rate. It is powered by the Snapdragon 782G chipset coupled with 8GB RAM and 128GB of internal storage. The device features a triple camera setup at the back and comes with a 16MP selfie camera. It is powered by a large 5,000mAh battery and comes with 80W fast charge support. The OnePlus Nord CE 3 5G is currently available for ₹16,999, down from its original price of ₹26,999. Sony Bravia TV KD-65X74K <cmsannotation type="cmsannotation" annotationid="B09WN3SRC7" comment="amazoncard" text="B09WN3SRC7">B09WN3SRC7</cmsannotation> The Sony Bravia Smart LED Google TV KD-65X74K is a good option if you are in the market for a premium television for your home. It features a huge 65-inch, delivering an immersive viewing experience, vibrant colours, and excellent picture quality. It comes with the company’s X1 4K processor and MotionFlow XR100 technology. It is currently available for ₹72,990, down from its original price of ₹1,39,900. OnePlus Pad <cmsannotation type="cmsannotation" annotationid="B0BY2ZZ4SJ" comment="amazoncard" text="B0BY2ZZ4SJ">B0BY2ZZ4SJ</cmsannotation> The OnePlus Pad is worth considering if you are looking for a powerful tablet with a high refresh rate. The tablet supports the company’s keyboard and case, allowing you to get work done on the go easily. It features an 11.6-inch 2.8K LCD display with a 144Hz refresh rate. It is equipped with the MediaTek Dimensity 9000 chipset, coupled with up to 12GB RAM with 256GB storage. The OnePlus Pad comes with a 13MP rear camera and an 8MP selfie camera. It is powered by a 9,510mAh battery with 67W fast charging support. It is currently available for ₹31,890, down from its original price of ₹39,999. Asus VivoBook 16 <cmsannotation type="cmsannotation" annotationid="B0CHMZRC89" comment="amazoncard" text="B0CHMZRC89">B0CHMZRC89</cmsannotation> The Asus VivoBook 16 is a good laptop, worth considering if you are looking for an affordable option. It is a thin and light laptop that features a 16-inch Full HD+ display. The laptop from Asus is powered by a 13th-generation Intel Core i9 chipset coupled with 16GB RAM and a 512GB SSD. The laptop comes with Windows 11 and offers Office 2021. It comes with several I/O ports that make it a good option. The laptop is currently available for ₹69,990, down from its original price of ₹1,16,990. Orient Electric 1200mm Aerosense BLDC Ceiling Fan <cmsannotation type="cmsannotation" annotationid="B0DH4LNMVR" comment="amazoncard" text="B0DH4LNMVR">B0DH4LNMVR</cmsannotation> For those looking to get a smarter fan during the sale, the Orient Electric Aerosense BLDC ceiling fan is a good option. It is a smart fan that comes with a BLDC Motor. The fan can be controlled using a remote or through the company’s app, allowing you to easily use it without having to get up. It offers an airflow capacity of 245 CMM and has a wattage of 40 Watts. It is available in three colour options – Ash Wood, Honeymaple Wood and White. Sony WF-C500 <cmsannotation type="cmsannotation" annotationid="B09PC695Q9" comment="amazoncard" text="B09PC695Q9">B09PC695Q9</cmsannotation> Sony is another popular name when it comes to audio products. The Sony WF-C500 is a good option if you are looking for reliable true wireless earbuds. It comes with a compact form factor and fits snugly in your ear. The earbuds come with IPX4 water resistance support, allowing you to use them outdoors and during workouts. It offers a 20-hour battery life and a 10-minute charge offers an hour of playback. It is currently available for ₹3,988, down from its original price of ₹8,990. JBL Flip 6 <cmsannotation type="cmsannotation" annotationid="B09V7WS4PP" comment="amazoncard" text="B09V7WS4PP">B09V7WS4PP</cmsannotation> The JBL Flip 6 Bluetooth speaker is one of the must-have devices if you often find yourselves hosting parties or get-togethers. It is a powerful speaker that is waterproof, allowing you to carry it with you to pool parties. The Bluetooth speaker offers over 12 hours of music playback on a single charge and comes with Google Assistant and Siri support. The speaker is IP67 rated for water and dust resistance, allowing you to easily carry it with you outdoors. It is available for ₹8,999, down from its original price of ₹13,999. Echo Dot 5th gen <cmsannotation type="cmsannotation" annotationid="B09B8XJDW5" comment="amazoncard" text="B09B8XJDW5">B09B8XJDW5</cmsannotation> If you are in the market for an affordable smart speaker, the Echo Dot 5th Gen is a good option. It can stream songs from platforms like Prime Music, Spotify, Apple Music and more. It can set alarms, check the weather, set reminders, check cricket scores and more. The device supports English and Hindi voice commands. Keeping privacy in mind, the device also comes with a mic-off button. It is currently available for ₹4,449, down from its original price of ₹5,499. Boat Stone 1450 Bluetooth speaker <cmsannotation type="cmsannotation" annotationid="B09SJ32HQZ" comment="amazoncard" text="B09SJ32HQZ">B09SJ32HQZ</cmsannotation> The Boat Stone 1450 is another good option if you are looking for a portable Bluetooth speaker. The Boat Stone 1450 features an easy-to-carry design and comes with dynamic RGB LEDs. It is also IPX5 water resistant, so be it your party hall or the poolside, you can use it everywhere. It features 40W RMS speakers, which are loud and definitely add a punch to your tunes. They feature connectivity ports like an AUX port and a USB port. The 3,600mAh battery offers you up to five hours of playtime on a single charge. The Boat Stone 1450 is currently available for ₹4,499, down from its regular price of ₹8,999. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/airtel-is-using-ai-powered-technology-to-block-spam-calls-and-messages/articleshow/113691942.cms">Airtel is using AI-powered technology to block spam calls and messages</a> <a href="https://www.businessinsider.in/stock-market/webstories/diffusion-engineers-ipo-quick-review-ipo-gmp-risk-factors-and-more/slidelist/113687580.cms">Diffusion Engineers IPO quick review – IPO GMP, risk factors and more</a> <a href="https://www.businessinsider.in/stock-market/news/manba-finance-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113667907.cms">Manba Finance IPO allotment – How to check allotment, IPO GMP, listing date and more</a>

The Amazon Great Indian Festival 2024 – Best deals and offers

<ul><li>Shares of <keyword id="6358200" type="General" weightage="20" keywordseo="jet-airways" source="Orion">Jet Airways</keyword> (India) were locked in a 5% upper circuit at ₹90.30 on Friday on news that the airline is in talks with Boeing Co and Airbus SE for an order worth $12 billion.</li><li>The airline, which has been grounded since 2019, is expected to resume its operations in the first quarter of FY23.</li><li>The new owners Jalan-Kalrock consortium's resolution plan for Jet was approved by a bankruptcy court in June.</li></ul>Shares of Jet Airways (India) are in the spotlight as the stock is locked in a 5% upper circuit at ₹90.30, on December 3, on news that the airline is in talks with aircraft manufacturers Boeing Co and Airbus SE for an order worth $12 billion. BloombergQuint reported that new owners -- Murari Lal Jalan and Kalrock -- said it could buy at least 100 narrow-body aircraft. The group is set to invest about $200 million through equity and debt in Jet over the next six months, said the media firm in a tweet. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> The airline has been through a lot of turbulence in the last couple of years and is now in the news for resuming its operations by adding new aircraft. Jet Airways went to bankruptcy court after being grounded in April 2019. Later in June 2021 new owners -- UK-based Kalrock Capital Partners and UAE-based businessman Murari Lal Jalan -- took over the defunct airline. Now the airline is expected to resume its domestic flights in the first quarter of the next financial year that starts from April 1, 2022. <div type="image" title="jet air" height="900" width="1200" msid="88067635" hostid="261"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/poor-demand-for-star-healths-ipo-forces-investment-bankers-to-cut-down-on-promoter-offerings/articleshow/88065207.cms">Poor demand for Star Health’s IPO forces investment bankers to cut down on promoter offerings; GMP at ₹10 discount</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/no-crypto-ban-in-india-sebi-will-reportedly-be-pulled-in-to-regulate-the-sector/articleshow/88065166.cms">No crypto ban in India — SEBI will reportedly be pulled in to regulate the sector</a>

Jet Airways stock flies on news that the airline is in talks to buy 100 aircraft ahead of its comeback

<ul><li><keyword id="4722871" type="General" weightage="20" keywordseo="megha-tata" source="Orion">Megha Tata</keyword> to continue her second term as IAA's President. </li><li>Pradeep Dwivedi (Group CEO &amp; Executive Director, Eros International Media Ltd) was elected Vice President. </li></ul>Megha Tata, Managing Director – South Asia, Discovery Communications India was unanimously elected President of the <keyword id="12167505" type="General" weightage="20" keywordseo="India-Chapter-of-the-International-Advertising" source="Orion">India Chapter of the International Advertising</keyword> Association (IAA) for the second term at its AGM held on 24th September 2021 in Mumbai. Pradeep Dwivedi (Group CEO &amp; Executive Director, Eros International Media Ltd) was elected Vice President and the other office bearers include Nandini Dias (Chief Executive Officer, Lodestar UM) as Hon. Secretary, Abhishek Karnani, Director-The Free Press Journal as Hon. Treasurer. Punit Goenka, Managing Director &amp; CEO, Zee Entertainment Enterprises Ltd will continue to guide the new team as Immediate Past President. The Members of the Managing Committee elected include Jaideep Gandhi (Founder -Another Idea), Anant Goenka (Executive Director The Indian Express (P) Ltd), Avinash Pandey (CEO, ABP Network), Janak Sarda (Managing Director, Deshdoot Media Group) and Prasanth Kumar (CEO-South Asia GroupM- A WPP Company). The co-opted members are Rana Barua (CEO, Havas Group India), Ashish Bhasin (CEO, APAC and Chairman India, Dentsu Aegis Network), Rajiv Kental (President – Marketing Amar Ujala Publications Ltd), Rani Reddy (Director, Indira Television Ltd) &amp; Srinivasan K Swamy (Chairman R K SWAMY Hansa &amp; IAA Presidents' Council and Immediate Past Chairman &amp; World President, IAA Global) The members invited to the Managing Committee will be shortly announced. Speaking on her second term as the <keyword id="12167504" type="General" weightage="20" keywordseo="president-of-iaa" source="Orion">President of IAA</keyword>, Ms. Tata said, “It is an honour and a privilege to be leading the India Chapter of IAA for the second term. Along with the wonderful Mancom I hope to continue to strengthen the India chapter and help build a strong ecosystem for the common good of the industry. Inspite of a challenging year we did many successful events and am sure the coming year will be even bigger and better!”

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term

<ul><li><keyword id="2518439" type="General" weightage="100" keywordseo="audible" source="Orion">Audible</keyword>'s has launched two new ad films featuring TV actors <keyword id="18851" type="General" weightage="20" keywordseo="nakuul-mehta" source="Orion">Nakuul Mehta</keyword> and <keyword id="993362" type="General" weightage="20" keywordseo="rithvik-dhanjani" source="Orion">Rithvik Dhanjani</keyword>.</li><li>Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres.</li></ul>Amazon's Audible has launched two new ad films, featuring TV stars Nakuul Mehta and Rithvik Dhanjani, showcasing the wide and diverse range of audio and spoken word content available on Audible, which listeners can enjoy whenever, wherever they like. Rithvik and Nakuul have lent their voices to two new, already popular free-for-all Audible Originals available on Audible.in. You can listen to Rithvik on Buri Nazar, a seemingly light family drama with a supernatural twist (also featuring the irreplaceable <keyword id="20895" type="General" weightage="20" keywordseo="supriya-pathak" source="Orion">Supriya Pathak</keyword> and <keyword id="1181511" type="General" weightage="20" keywordseo="sayani-gupta" source="Orion">Sayani Gupta</keyword>) and Nakuul on ‘Mine and Yours (Season 2),’ a modern love triangle where he competes with Kubbra Sait’s character for attention from Sayani Gupta’s character. This made them a natural choice for the films. Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3rd to 7th December 2021 and the English Premier League between 27th Nov and 28th December 2021. The first film opens with Rithvik immersed in a rigorous workout, getting his “beast mode on”, listening to epic battle titles available on Audible, including Suno Mahabharat Devdutt Pattanaik ke Saath and Game of Thrones by George R.R. Martin. Nakuul on the other hand is more focused on “working out” his mind by listening to calming and relaxing titles such as Think Like A Monk written by Jay Shetty, A Guide to Stress Free Living written by Om Swami and Deepak Chopra's Mind Body Zone: Living Outside the Box. In the end, we see Rithvik offering Nakuul some easy workout tips. Dodging him, Nakuul quickly switches on Audible’s Sleep Collection and nods off! <div type="Youtube" id="PIojbNqez7I" title="Audible TVC 1 - 35 secs" thumbUrl="https://i.ytimg.com/vi/PIojbNqez7I/mqdefault.jpg"></div> In the second film, Rithvik is seen lamenting over his healthy snack, enviously eyeing a batch of freshly baked cookies that Nakuul has prepared, while enjoying his favourite titles on Audible, like The Alchemist by Paulo Coelho, Harry Potter by J.K. Rowling, Neil Gaiman and Dirk Maggs’s The Sandman, Sherlock Holmes written by <keyword id="229803" type="General" weightage="20" keywordseo="stephen-fry" source="Orion">Stephen Fry</keyword>, Sapiens written by Yuval Noah Harari and Scion of Ikshvaku written by Amish. Rithvik, who is still drooling over the cookies, teases him and says his next listen will be The Hunger Games written by Suzanne Collins on Audible next, and runs off stealing some cookies from Nakuul’s tray!” <div type="Youtube" id="u6235aAp9go" title="Audible TVC 2 - 35 secs" thumbUrl="https://i.ytimg.com/vi/u6235aAp9go/mqdefault.jpg"></div> Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul while highlighting their impeccable comic timing. In spite of having diametrically opposite personalities who enjoy completely different activities and audiobooks (which really helps showcase the expansive range of titles available on Audible) their close and playful relationship comes alive on screen, and make the films a pleasure for fans, or really anyone to enjoy! <keyword id="3813194" type="General" weightage="20" keywordseo="Shailesh-Sawlani" source="Orion">Shailesh Sawlani</keyword>, Country Head, Audible India, said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. We also expanded our free selection to include hundreds of Audible Originals and several thousand podcasts; all this in addition to our always-expanding Premium Plus library, featuring over 200,000 titles. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors." Nakuul Mehta said, “Working on these ad films for Audible with my friend Rithvik was just pure fun! I personally really enjoy the audio medium and love how our films capture this very real audio truth - that people with different personalities and choices can still find something to love and bond over on Audible! I recently narrated the second season of the Audible Original 'Mine and Yours' which is available absolutely free for everyone. I hope our audiences enjoy the ad films and our audio shows on Audible as much as we enjoyed making them.” Rithvik Dhanjani said, "I recently recorded an Audible Original show 'Buri Nazar' which truly helped me realize the power of audio. The entire process of working on the show was so exhilarating for me and the great response we have received makes the experience that much sweeter. With these latest ad films, I hope we showcase how effortless and entertaining listening to Audible can be, whenever and wherever you feel like. It was great fun to work with Nakuul on them; it didn't feel like we were shooting at all!”

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Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

BI India Partner

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations

BI India Partner

IAA tells us how advertising can save the economy

BI India Partner

The Amazon Great Indian Festival 2024 – Best deals and offers

Sourabh Jain

Jet Airways stock flies on news that the airline is in talks to buy 100 aircraft ahead of its comeback

Bhakti Makwana

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term

BI India Partner

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