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How Hollywood app Quibi collapsed after raising $1.75 billion in one of the biggest business flops ever

Jeffrey Katzenberg and Meg Whitman led the company, which missed warning signs and took costly miss…

Rob Price,Meghan Morris,Becky Peterson   


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1 min read

How ill-fated startup Quibi went from raising $1.75 billion before launch to shutting down just 6 months later

Quibi started out as an idea for short content on mobile devices from former eBay CEO Meg Whitman a…

Mary Meisenzahl   


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1 min read

Quibi will shut down 'on or about December 1,' but you might still be able to watch its videos elsewhere after that

In a short blog post, Quibi said: "At this time we do not know if the Quibi content will be availab…

Grace Dean   


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4 mins read

Quibi's content failed to hook viewers and convince them to pay. Insiders said Jeffrey Katzenberg had close control of many programming decisions.

Quibi's failure ultimately comes back to a slate of content that did not break through with its tar…

Ashley Rodriguez   


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2 mins read

Quibi's founder reportedly told staffers to listen to a song from the movie 'Trolls' as he announced they would be losing their jobs

Employees were told Wednesday that they would be laid off and receive severance as the company shut…

Avery Hartmans   


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4 mins read

Quibi reveals why it failed in a somber letter offering 'a profound apology' to employees and investors

"Quibi is not succeeding," founder Jeffrey Katzenberg and CEO Meg Whitman said in a public letter o…

Hayley Peterson   


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2 mins read

Mobile-video app Quibi announces it's shutting down after only 6 months, citing the pandemic as a main factor in its demise

The mobile-video service launched only six months ago but has failed to attract viewers, and none o…

Avery Hartmans   


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Quibi is reportedly exploring strategic options including a possible sale

A possible sale is one of a few strategic options The Wall Street Journal reports Quibi is consider…

Ashley Rodriguez   


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1 min read

Quibi CEO Meg Whitman, who ran for governor of California as a Republican, will speak at the DNC

Whitman is one of several current and former Republicans who oppose Trump slated to speak at the DN…

Aaron Holmes   


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Quibi is reportedly considering laying off 10% of its employees following its underwhelming launch

The bite-sized streaming platform had a much-hyped launch in April, but its downloads and user numb…

Paige Leskin   


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2 mins read

Quibi's cofounder blamed its poor performance on the pandemic even though other video apps are soaring

Quibi's cofounder blames "everything that has gone wrong" on coronavirus.

Charlie Wood   


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3 mins read

Netflix didn't think Roku could succeed. Now the streaming underdog is hoping its original content can take on Disney, HBO and more.

Netflix spun Roku's tech off in 2008 at a $4 million loss. It missed out on a nearly $7 billion gai…

Katie Canales   


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3 mins read

Quibi's investors want their money back

Here are the top media and advertising stories from Business Insider for October 23.

Lauren Johnson   


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5 mins read

Inside the marketing strategy for Quibi, Jeffrey Katzenberg and Meg Whitman's mobile-only streaming service

The Quibi execs say they're vying for people's time at different moments during the day than other …

Ashley Rodriguez   


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2 mins read

Roku has acquired the rights to original content from Quibi, the mobile-video app that shut down last year after only 6 months

The Roku Channel, Roku's free streaming channel, will now be the home of more than 75 shows and doc…

Avery Hartmans   


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5 mins read

Business Insider's 20 biggest advertising and media stories of the year

Our top stories spanned ad agencies, publishers, influencers, and brands.

Lauren Johnson   


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2 mins read

How Quibi fell apart in 199 days

Here are the top media and advertising stories from Business Insider for October 26.

Lauren Johnson   


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4 mins read

'People just wanted it to fail': The creator of Quibi's 'Dummy' opens up about the streamer's collapse and the show's future

"Dummy" creator Cody Heller talked to Business Insider about her experience working on a series for…

Travis Clark   


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2 mins read

The Quibi app was installed an estimated 300,000 times in its first day, a small fraction of Disney Plus' launch-day downloads

For comparison, the Disney Plus mobile app was installed 4 million times in North America on its la…

Travis Clark   


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2 mins read

Quibi's star-studded shows cost the startup up to $100,000 per minute to make

"People on Quibi have $100,000 a minute to make content," Quibi founder Jeffrey Katzenberg said 3 m…

Evan Sully