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<ul><li><keyword id="7239876" type="LOCATION" weightage="20" keywordseo="WAKEFIT-CO">Wakefit.co</keyword>’s Rewind Song, ‘<keyword id="10512279" type="UNKNOWN" weightage="20" keywordseo="bhaad-mein-jaa-2020">Bhaad Mein Jaa 2020</keyword>’ Qawwali, becomes the new internet sensation. </li><li>The song is conceptualised by Spring Marketing Capital. </li></ul>As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and <keyword id="10512281" type="UNKNOWN" weightage="20" keywordseo="topical-video">topical video</keyword> by sleep and home solutions company, Wakefit.co. The video, which has amassed more than 1.6 million views across the internet in three days, came at an opportune time to wrap up the highs, the lows, the untoward surprises and the eventful twists of 2020 and resonates with what people went through during the year. <div type="Youtube" id="lAhMQwtwNxs" title="Bhaad Mein Jaa 2020 | Viral Song 2020 | Funny Qawwali by HomeTime" thumbUrl="https://i.ytimg.com/vi/lAhMQwtwNxs/mqdefault.jpg"></div> The video was a raging success among netizens, as it struck an instant chord with people whose lives have been turned upside down due to the pandemic and being cooped up at home. Using the hashtag, #BhaadMeinJaa2020, some claimed that it captured the emotions of the year aptly while others declared it was the best video of 2020. The video reached more than 13 million people across social media within three days. <keyword id="1639108" type="COMPANY" weightage="20" keywordseo="Chaitanya-Ramalingegowda">Chaitanya Ramalingegowda</keyword>, Director and Co-founder of Wakefit.co, said on the release and success of the video, “We really wanted to sum up 2020 on a lighter note and give people something to chuckle about after a grueling few months this year. We created an independent YouTube channel called Home Time and released this video, which is our way of bidding 2020 goodbye once and for all. At Wakefit.co, we believe in creating content that makes people smile while also bringing to light the need for sleep and home wellness. We are thrilled to have received such an overwhelming response for our video from netizens.” Wakefit.co recently raised Series B funding of INR 185 crores from Verlinvest and <keyword id="136147" type="COMPANY" weightage="20" keywordseo="Sequoia-Capital-India">Sequoia Capital India</keyword> and plans to bolster its expansion plans in the year to come. The company will also double down on its marketing wherewithal and continue to create content that adds value to the lives of its consumers.

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020

The King of <keyword id="6373083" type="UNKNOWN" weightage="100" keywordseo="Qawwali">Qawwali</keyword>, as he is fondly called, would have celebrated his 67th birthday today, and the world would have celebrated it with him. The artist, whose music defied all the national and international borders, was born on 13th October 1948 in Faisalabad, Pakistan, and became known for his qawwalis worldwide. 
 
Today, as the world remembers Khan Sahib on his birthday, we list down 7 things that Nusrat Fateh Ali Khan did for qawwalis that no one else has done, or managed to do as of now. 
 
1. He is credited for having introduced the form of qawwali music to western audiences, something that no one from the east had done before. 
 
2. He possessed one of the greatest voices ever recorded in the history of music as a performing art, and could sing qawwalis at high intensity for up to 10 hours at a stretch. 
 
3. He was the first Pakistani singer to have entered qawwali music into long and successful collaborations with western musicians like Peter Gabriel, Eddie Vedder and Michael Brook. 
 
4. Talking of films, he had his name in the credit roll of several films by Martin Scorsese, Oliver Stone and Tim Robbins, becoming the first Pakistani musician and qawwal to have done so. 
 
5. He was also the first qawwali singer to have been nominated for a Grammy award, albeit both his nominated albums Intoxicated Spirit and Night Song were in collaboration with foreign musicians. 
 6. He is credited to be the reason behind the entry of qawwali into the <keyword id="311331" type="COMPANY" weightage="100" keywordseo="World-Music">world music</keyword> arena, the category of music which encompasses different styles of music from around the globe. 
 
7. He is the only singer to have had a dedicated tribute band in New York City, which is called the Brooklyn Qawwali Party, founded by Brook Martinez. The band was formed 6 years after his death, marking how he made the whole world a fan of the qawwali music. 
 
Image courtesy Google

7 things that Nusrat Fateh Ali Khan did for qawwalis that no one else has done

<keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>’s latest movie <a href="http://www.businessinsider.in/Bajrangi-Bhaijaan-the-highest-grosser-of-2015/articleshow/48145585.cms">Bajrangi Bhaijaan</a> has taken the country by storm and has become the fastest-ever <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> movie to collect Rs 100 crores at the Box office. The movie, which portrays the emotional journey of an Indian man to Pakistan, has touched millions of hearts in both the countries and is even being called Salman Khan’s <a href="http://www.businessinsider.in/Why-is-Bajrangi-Bhaijaan-unlike-every-other-Salman-Khan-movie/articleshow/48112256.cms">best performance till date</a>. 
 
However, the producers of the movie have found themselves in a legal row about one particular song in the movie. The song is called <keyword id="2917013" type="UNKNOWN" weightage="100" keywordseo="Bhar-Do-Jholi">Bhar Do Jholi</keyword> and features Pakistani singer <keyword id="255" type="PERSON" weightage="100" keywordseo="Adnan-Sami">Adnan Sami</keyword> as a qawwal who sings this qawwali at a Dargah in Pakistan. The song has been sung by Sami himself. 
 The producers’ rights over the song, however, have been questioned by a Pakistani qawwal called <keyword id="2935259" type="UNKNOWN" weightage="80" keywordseo="Amjad-Sabri">Amjad Sabri</keyword>. He has claimed that the producers have used this song, which was his father <keyword id="2964942" type="UNKNOWN" weightage="80" keywordseo="Ghulam-Farid-Sabri">Ghulam Farid Sabri</keyword>’s creation, without his consent. 
 
As per a report by Pakistani news channel Geo TV, the singer has decided to approach an Indian court over the matter. He has already applied for a visa and would soon be visiting the country to initiate the legal formalities. 
 Late Haji Ghulam Farid Sabri was a part of the singing duo <keyword id="12353" type="ENTERTAINMENT" weightage="80" keywordseo="Sabri-Brothers">Sabri Brothers</keyword>, along with his brother Haji Maqbool Sabri. The duo played a key role in popularizing the form of qawwali in the west by doing several international shows. 
 
We found the link to the original song on YouTube. 
 
 
 
Courtesy: <a href="https://www.youtube.com/channel/UC7JZxeDGSUfPJGdj4i9o-Aw">Rashid Hanif</a>

Bajrangi Bhaijaan in legal trouble over Bhar Do Jholi song!

<keyword id="19895282" type="General" weightage="20" keywordseo="mumbai" source="keywords">Mumbai</keyword>, often referred to as the City of Dreams, is not just a bustling metropolis of commerce and entertainment but also a melting pot of diverse cultures and religions. Amidst its towering skyscrapers and bustling streets, Mumbai harbors an array of ancient temples, serene mosques, tranquil churches, and revered shrines that attract devotees and visitors alike. If you're seeking a spiritual journey amidst the vibrant chaos of Mumbai, here are some famous <keyword id="12095907" type="General" weightage="100" keywordseo="temples-in-Mumbai" source="Orion">temples in Mumbai</keyword> you must explore: 1. Siddhivinayak Temple: Located in Prabhadevi, the Siddhivinayak Temple is one of Mumbai's most revered Hindu temples dedicated to Lord Ganesha, the remover of obstacles. Built-in the 18th century, the temple's inner sanctum houses a small black stone idol of Lord Ganesha, attracting millions of devotees every year, especially on auspicious occasions like Ganesh Chaturthi. 2. Haji Ali Dargah: Situated on a tiny islet off the coast of Worli, the Haji Ali Dargah is a prominent Islamic shrine and a symbol of Mumbai's syncretic culture. Dedicated to the 14th-century Sufi saint Haji Ali Shah Bukhari, the dargah is visited by people of all faiths who come to seek blessings and witness the mesmerizing Qawwali performances held here. 3. Mahalakshmi Temple: Nestled in the heart of Mumbai, the Mahalakshmi Temple is dedicated to Goddess Mahalakshmi, the goddess of wealth and prosperity. Believed to be one of the <keyword id="20573316" type="General" weightage="20" keywordseo="oldest-temples-in-Mumbai" source="Orion">oldest temples in Mumbai</keyword>, it attracts devotees seeking blessings for financial stability and success. The temple's architecture, adorned with intricate carvings and sculptures, adds to its spiritual allure. 4. Mount Mary Church: Perched atop a hillock in Bandra, the Basilica of Our Lady of the Mount, commonly known as Mount Mary Church, is a revered Catholic shrine. Dating back to the 16th century, the church is renowned for its annual Bandra Fair, where people from all walks of life gather to seek the blessings of Mother Mary and partake in the festive celebrations. 5. ISKCON Temple: The International Society for Krishna Consciousness (ISKCON) Temple in Mumbai, located in Juhu, is a hub of spiritual activities and devotional practices. Dedicated to Lord Krishna, the temple complex houses beautifully crafted idols of Lord Krishna and Radha, attracting devotees and tourists seeking solace and enlightenment. 6. Mumba Devi Temple: Paying homage to the city's namesake deity, the Mumba Devi Temple is one of <keyword id="20573317" type="General" weightage="20" keywordseo="Mumbais-oldest-and-most-revered-temples" source="Orion">Mumbai's oldest and most revered temples</keyword>. Situated in the bustling Bhuleshwar area, the temple is dedicated to Mumba Devi, the patron goddess of Mumbai, and is steeped in mythological and historical significance. 7. Global Vipassana Pagoda: Located in Gorai, the Global Vipassana Pagoda is a symbol of peace and tranquility. This majestic structure, adorned with intricate architecture and surrounded by lush greenery, serves as a meditation center and houses the world's largest stone dome without any supporting pillars, making it a marvel of modern architecture and spirituality. 8. Babulnath Temple: Perched atop a hill in South Mumbai, the Babulnath Temple is dedicated to Lord Shiva and is believed to be one of the oldest temples in Mumbai. The temple's serene ambiance and panoramic views of the city make it a popular destination for devotees and tourists seeking spiritual solace and panoramic views of the city. Visiting these <keyword id="20573315" type="General" weightage="20" keywordseo="famous-religious-places-in-Mumbai" source="Orion">famous religious places in Mumbai</keyword> not only offers a glimpse into the city's rich cultural tapestry but also provides a soul-stirring experience that transcends the mundane. Whether you're a devout pilgrim or a curious traveler, Mumbai's spiritual landmarks promise to leave an indelible impression on your heart and soul. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Top must visit temples in Mumbai: unveiling the city's sacred side

Kolkata, Apr 11 () Musicians from West Bengal havetaken the online route to provide mental succour to peopleduring the lockdown imposed to contain the spread of novelcoronavirus.Renowned musician Ustad Rashid Ali Khan and his sonArmaan recently hosted an online 'bhajan' programme from theirsouth Kolkata residence while 'bauls' of Birbhum district sangsongs on the fight against coronavirus, all trying to upliftthe spirits of the people of the state where 116 coronavirushave been reported so far.Ustad Rashid Khan and his son presented a medley ofthree bhajans 'Dheere dheere re mana', 'Yeh andhiyara mitjayega' and 'Subah ho shaam ho tera naam japu'."We can overcome any crisis if we seek solace inmusic," Khan told on Friday.Narayan Baul of Khairasol and Ananda Khyapa ofSantiniketan, both in Birbhum district, have created awarenessabout coronavirus through their songs and urged people tofight the disease together and defeat it.Their songs have been widely shared on social media."Baul songs can send messages to the people and can beused as a tool for generating awareness. I have done my job,"Khyapa said.On Ustad Rashid Khan's bhajans, Imam of Kolkata'sNakhoda Masjid, Shafique Qasmi said, "Doesn't the strains ofshehnai played by Ustad Bismillah Khan appeal to everyone atDurga Puja marquees and on weddings? The creation of a person,irrespective of his or her religious beliefs, is foreveryone."A spokesperson of the Sri Chaitanya Math in Sodepursaid, "When a musician sings a devotional song, be it akirtan, bhajan, qawwali or choir, it ultimately connects withthe soul." SUSACD ACD

Bengal musicians go online to uplift spirits of people during lockdown

<ul><li>Our weekly virtual chat features some of the most loved creative heads and directors who take us on a walk down memory lane, talking about some of the most talked-about and well-appreciated ads they have worked on.</li><li>In the latest episode, <keyword id="271660" type="PERSON" weightage="20" keywordseo="Ram-Madhvani">Ram Madhvani</keyword>, Founder and Director, Equinox Films spoke to us about Amazon’s Kindle Paperwhite film, <keyword id="2510610" type="PERSON" weightage="20" keywordseo="Airtel-Wynk">Airtel Wynk</keyword>’s ad and Happydent’s well-known Palace campaign.</li></ul>For Ram Madhvani, Founder and Director, Equinox Films, the world of advertising has been a great teacher. While the ad world helped people meet people who have all become a very important part of his life, including his wife, Madhvani, during a recent conversation said that advertising had also taught him work ethic. “I get a sense of responsibility from the world of advertising. Here things happen on time. Apart from that, I have also learnt a lot about communicating with the audience and the idea that its about what you say, how you say it and how you make people feel. I have learnt a lot of the craft of reaching out to the public, thanks to advertising,” said Madhvani, on the latest episode of BTS with Insiders. Madhvani who is known for his feature films including Neerja and Let’s Talk is also credited with directing some of the most loved ads in recent times that include multiple ads for Airtel including Har Ek Friend Zaruri Hota Hai, DOcomo, Coca-Cola, Asian Paints and Bisleri among many others. On BTS with Insiders, Madhvani spoke about 3 ads that he holds dear. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> Amazon’s Kindle Paperwhite More than a year after Amazon launched Kindle in India, it came out with a campaign to introduce Indian consumers to the e-reader through a long-form film. The ad was a celebration of people who love stories and books and depicts the joy of reading through the journey of a young man who travels to a village to leave children spellbound with the stories he narrates to them, the same stories he reads on his Kindle device. Speaking about why the campaign was special for him, Madhvani said, “Since Kindle is all about stories and filmmaking is all about stories, the Kindle film was a demo film about stories. And that’s how we sold it to the client. It was a tremendously exciting opportunity for us too. The film had amazing music by Tajdar Junaid with lyrics and the voice of <keyword id="21050" type="PERSON" weightage="20" keywordseo="Swanand-Kirkire">Swanand Kirkire</keyword>. The ad has been shot real, without any lights. Many of the shots have been done without permissions, even the one on the plane. I was scolded by a lady on the plane too. We wanted to make the shots real. My producers were able to set this up in a way that we were able to do this in a very small unit.” The intent was also to make the film feel real and more like a documentary. “While the ad is shot in Sri Lanka, its not meant to look like Sri Lanka. We had to shoot there because we didn’t get permission in Lakshadweep. But I have this quest for the Indian eye. I wanted to understand what an Indian aesthetic is and I realized when you’re framing stuff, apart from it being emotional, its chaotic. The West has told us about the S curve, the rule of thirds or about minimal framing. I had all these conversations with <keyword id="3945289" type="PERSON" weightage="20" keywordseo="raj-deepak-das">Raj Deepak Das</keyword> who is a great motivator. He said, ‘We need a new language.’ So we decided all our frames should have foreground, mid ground and background and all the compositions are going to be chaotic,” he shared. The ad was well received and had over 5.3 million views on Amazon’s official Youtube channel in just 7 days and today Kindle is seeing a huge adoption among Indian readers. Airtel Wynk In 2014, Madhvani worked with Taproot on a campaign for Airtel’s music streaming app Wynk. The setting of the film was larger-than-life. It brought together over 700 musicians under one room and featured around 14 different genres of music. All the music featured in the ad were original compositions. The campaign also featured Sanya Malhotra. “A lot of this is thanks to Agnello Dias, Gopal Vittal and others from the marketing team of Airtel who allow us these acts of madness, believe these ideas and embrace them. That only comes due to the relationships you build with people. Great work comes from a certain creative greed and I can’t lead that. I can only smell that greed. I have realized great creative directors who want great work, people like Dias, Das, Prasoon Joshi and Sajan Raj Kurup, are all mast in their own creative zones and all I did was held on to their tail. In a way they are my co-directors,” added Madhvani. The film was shot in a day. All the musical parts were rehearsed and pre-recorded. “There were so many people, we had a lot of rushes and so many different genres of music. So it was a lot to handle. However, the entire team handled all of that really well and <keyword id="194866" type="PERSON" weightage="20" keywordseo="Hemant-Chaturvedi">Hemant Chaturvedi</keyword>, our director of photography, gave it a rock concert feel. It was also Sanya’s first ad. She came with a completely spontaneous, unfrazzled talent and I would love to work with her again,” added Madhvani. Happydent’s ‘Palace’ In 2015, Happydent’s Palace commercial was named as one of the World's 20 best ads of the 21st century by the Gunn Report. The ad was conceptualized by Prasoon Joshi and directed by Madhvani. Speaking about how Joshi’s grand vision was executed, Madhvani said, “Its great working with Prasoon because he has a poet’s mind. It was meant to be a montage film and we had presented a commercial in Delhi which wasn’t a great commercial. And I had thought he would never give me Happydent. But it was really nice of him to trust me. I asked him if we could make a narrative film rather than a montage and he agreed. It was tough. The music was done by <keyword id="73991" type="PERSON" weightage="20" keywordseo="Shantanu-Moitra">Shantanu Moitra</keyword> and the song was sung by Kailash Kher. Composers Vishal-Shekhar were in the next studio. When the duo came to see the commercial, they said they wanted to be a part of it. So they ended up giving the Qawwali claps in the film,” added Madhvani with a laugh. He also shared the day after the ad was released, Madhvani visited the Ogilvy office and he got a standing ovation there. “That was a really sweet moment. Also, Sameer Suneja (who is now the global CEO of Perfetti Van Melle) really supported us. We showed him an 85 as well as a 60 seconder because originally it was originally supposed to be 60 seconds long. But after watching the 85 seconder, he said he did not want to watch the other version. It took a lot of courage from the client as well as from Prasoon to back the idea and back me. So I take no credit except for just made sure that I executed it in a cussed kind of way,” explained Madhvani. While the shoot was supposed to happen in some palace in Rajasthan, it finally happened in Panvel due to lack of funds. However, that hardly affected the final outcome and the ad is still one of Happydent’s most iconic ads.

You Searched For "Qawwali" and got 6 results

'Bhaad Mein Jaa 2020', says Wakefit.co in its quirky wrap-up qawwali for 2020

BI India Partner

7 things that Nusrat Fateh Ali Khan did for qawwalis that no one else has done

Nandini Sharma

Bajrangi Bhaijaan in legal trouble over Bhar Do Jholi song!

Nandini Sharma

Top must visit temples in Mumbai: unveiling the city's sacred side

BI India Bureau

Bengal musicians go online to uplift spirits of people during lockdown

PTI

I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani

Samarpita Banerjee

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