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5 mins read
Black Friday: The sales, scams and myths
The concept of having a sale on Black Friday originated from the United States – the country which …
2 mins read
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
Consumers were directed to their Facebook Messenger where they engaged in a conversation with Virat
3 mins read
Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
2 mins read
Yuvraj Singh is the face of PUMA Motorsport in India
With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker …
4 mins read
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly
1 min read
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually
2 mins read
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
7 mins read
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
2 mins read
Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’
Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…
1 min read
Global sportswear brand Under Armour heads to India, brings on board former Adidas exec Tushar Goculdas
Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…
2 mins read
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
2 mins read
‘I used to run barefoot on river banks and today Puma is making shoes for me’ says ace sprinter Dutee Chand
India’s golden girl Dutee Chand has signed her first brand endorsement with global sportswear major…
1 min read
Puma and Adidas to start their own e-commerce portals in India
Puma and Adidas, the sports goods makers from Germany, are seeking permission from the Indian gover…
1 min read
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
2 mins read
2 mins read
Best white sneakers for men in India
To ease down your research, we have filtered some of the best white sneakers from Amazon. …
3 mins read
2 mins read
For retail shops, Christmas came early!
This Diwali season is proving to be lucky for leading brick and mortar retailers, as they are seein…
2 mins read
It’s time to shop in the metaverse as Flipkart launches Flipverse
It’s time to shop in the metaverse as Flipkart launches Flipverse
2 mins read
Wanted to work for your desired sports brand? Wake up. They are hiring.
The information was revealed in a recent Economic Times report, which mentions that the trend is pr…