PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…

Business Insider's top advertising and media stories for December 11.

PubMatic has a 40-person team - half of whom are engineers - building an OTT product that it plans …

Corporate training programmes often turn out to be inadequate as they mostly follow a set pattern, …

Florida's real-estate market is on edge as Hurricane Milton threatens to cause more chaos in the wa…

Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …

The public adtech company's recent moves to influence pricing of online ads has left some in the ad…

MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's …

Google's plan to eradicate cookies has encountered several bumps in the road in the last 12 months.

Microsoft plans to beef up its digital advertising and retail media offerings with Xandr's technolo…

"Adtech typically sits quite far down in the payment chain, and we're going to see a horrible drop-…

Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…

That idea came to an end this fall, when IgnitionOne sold for pieces to Zeta Global and Publicis Me…

Zeta Global is buying two parts of Sizmek's business: The RocketFuel demand-side platform that help…

Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…

Once, the ability to unlock data from the so-called walled gardens of Google and Facebook was an ad…

Another ad tech CEO who asked not to be named told Business Insider: "When I ask myself who are som…

4. Ad tech company PubMatic is laying off 100 staff - 20% of its workforce - AdExchanger reported. …

Google has also hosted CEOs of several top ad-buying tech companies - "demand-side platforms" that …