You Searched For "Programmatic buying" and got 20 results
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2 mins read
GroupM launches supply path optimization initiative to make programmatic buying more transparent
The initiative is the result of an effort to inject more transparency into the programmatic buying …
4 mins read
Paving possibilities the programmatic way
The future of programmatic advertising
4 mins read
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
What the future of programmatic advertising in India might look like
4 mins read
Video advertising: Why a brand deserves more than five seconds
Video advertising is now dominating the digital advertising market
4 mins read
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
4 mins read
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
2 mins read
Trends which will define the year 2021 for programmatic advertising
A few digital advertising trends that will influence the shift to programmatic buying in 2021
6 mins read
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
Doceree that currently targets 300,000 physicians in India currently aims is to take the count to o…
2 mins read
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…
9 mins read
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group comprises publishing platforms like Curly Tales, Hauterfly, Ask Men, IGN and Masha…
4 mins read
Why Outbrain is confident about the growth of programmatic native in India
We recently caught up with Sandeep Balani, Head of India, Outbrain to understand some of the highli…
4 mins read
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider
2 mins read
Advertisers are now able to buy programmatic ads to target kids online
Joshua Wohle, SuperAwesome's chief product officer, told Business Insider: "Programmatic in the con…
Lara O'Reilly
2 mins read
Vox Media is giving in to programmatic ads
Vox calls its suite of ad technology and products Concert. And besides Vox properties, Concert ads …
Mike Shields
1 min read
PROGRAMMATIC EXPLAINED: The Rise of Automated Ad Buying And Real-Time Bidding
A wide majority of publishers and advertisers are already using automated ad-buying and selling too…
Hope King,Mark Hoelzel
3 mins read
Audio tech and marketing experts predict the trends that will catch fire in 2020, from programmatic audio ads to conversational AI
In order to be successful, podcast ads have to be relevant to the show they're placed in and stay f…
Alyssa Meyers
3 mins read
Here's How Facebook's Programmatic Buying Technology FBX Works
In a recent report from BI Intelligence, we explore how advertisers purchase ads through FBX and wh…
Cooper Smith
3 mins read
Programmatic technology is transforming the retail experience
"It's no longer enough to understand how the retailer storefront has changed," says Brian Gleason, …
Sponsor Post
2 mins read
Twitter has a new plan to challenge Facebook and Google in programmatic advertising
While Twitter's past two earnings have been positive, the company's revenue is far from the likes o…