You Searched For "Programmatic advertising" and got 20 results
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3 mins read
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers
4 mins read
Paving possibilities the programmatic way
The future of programmatic advertising
4 mins read
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
2 mins read
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to…
2 mins read
Trends which will define the year 2021 for programmatic advertising
A few digital advertising trends that will influence the shift to programmatic buying in 2021
4 mins read
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
5 mins read
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The rise of gaming is also opening up a new touchpoint for marketers
1 min read
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s report predicts that vertical video could emerge as the clear favorite.
1 min read
CTV programmatic ad spending (2019-2023)
Find out how much CTV will account for the total programmatic ad spending for this year and what wi…
Insider Intelligence
4 mins read
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
What the future of programmatic advertising in India might look like
4 mins read
Video advertising: Why a brand deserves more than five seconds
Video advertising is now dominating the digital advertising market
4 mins read
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider
4 mins read
Why Outbrain is confident about the growth of programmatic native in India
We recently caught up with Sandeep Balani, Head of India, Outbrain to understand some of the highli…
10 mins read
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…
1 min read
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
The transaction is subject to customary closing conditions, including regulatory reviews
3 mins read
How Adtech is paving the way for targeted advertising and content monetization
Amitt Sharma, CEO & Founder, VDO.AI writes how adtech is helping brands to target their consumers b…
8 mins read
How will Google’s new privacy policy impact digital advertising
Some of the challenges that marketers might face in adjusting to the new way of digital advertising
3 mins read
Google is delaying its plan to kill third-party cookies in Chrome until 2023
Google had originally intended to phase out third-party cookies and replace them with new technolog…
Lara O'Reilly
1 min read
Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report
The report said that smartphones continue to rapidly penetrate India's demography, and thi…
2 mins read
Ad fraud rates decrease in desktop and mobile web display in India: Report
Mobile campaigns in India deliver stronger results in H1 2021, According to IAS Media Quality Report