Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.

Fork Media Group comprises publishing platforms like Curly Tales, Hauterfly, Ask Men, IGN and Masha…

Sorrell spoke about S4 Capital's areas of focus and optimism about the Indian market at a press mee…

Data can make online advertising more effective, increasing its value for the AdTech industry: Vima…

Here are some of the techniques fraudulent actors use:

The initiative is the result of an effort to inject more transparency into the programmatic buying …

Swiggy has been using Snapchat’s ad platform for over a year now.

"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nicko…

Vox calls its suite of ad technology and products Concert. And besides Vox properties, Concert ads …

Ad-tech companies OpenX and Sizmek helped Twitter sell and serve the ads in the beta program and en…

In this week's Insider Advertising newsletter we're covering sustainability metrics in RFPs, supply…

While Twitter's past two earnings have been positive, the company's revenue is far from the likes o…

The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…

India is the fastest-growing market globally at 14.6%

Marketers can cut costs in second-price auctions through a technique called bid shading, which is w…

"We've crossed the scale threshold [with Concert[ and now it's about depth and engagement," Pauley …

The solution will use first-party and second-party data partnerships

Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run…

Transparency in the programmatic advertising market has become a hot topic in recent years, given c…

The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…