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4 mins read

Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation

Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.

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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…

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3 mins read

All AI has done this election is convince Taylor Swift to endorse Harris

Despite fears, AI hasn't significantly influenced elections this year, but concerns persist, notabl…

Grace Eliza Goodwin   


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1 min read

Misleading ads: SC says public figures must act with responsibility while endorsing products

Rule 7 of the 1994 law stipulates an advertisement code that says advertisements carried should …

PTI   


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2 mins read

After Taylor Swift's mega endorsement, it took just one hour for the Harris-Walz campaign to start selling friendship bracelets

The Harris-Walz campaign wasted no time in churning out merch after Taylor Swift's endorsement — la…

Aditi Bharade   


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2 mins read

JD Vance: Taylor Swift's Harris endorsement won't move the needle because she's 'fundamentally disconnected' from 'most Americans'

Speaking in a Fox News interview, Vance said Swift is "fundamentally disconnected from the interest…

Aditi Bharade   


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2 mins read

Boeing's new boss got a major endorsement from his biggest customer in his first week on the job

Scott Kirby, CEO of United Airlines, praised Kelly Ortberg in a post on LinkedIn. United flies more…

Pete Syme   


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1 min read

Billionaire hedge fund manager Bill Ackman endorses Trump following assassination attempt in Pennsylvania

Billionaire hedge fund manager Bill Ackman wrote a post on X endorsing Donald Trump for president f…

Lakshmi Varanasi   


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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

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3 mins read

Deepfakes of trusted and popular doctors are being used to illegally sell marijuana products online

AI deepfakes are using UK doctors' likenesses to promote dubious products. Some of the targeted inf…

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2 mins read

A guide on spotting fake reviews and being a savvy online consumer

Deceptive endorsements, crafted to manipulate and mislead, can wreak havoc on a business's reputati…

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4 mins read

TaylorMade seems to be giving Tiger Woods the one thing Nike never did, ending a historic sports endorsement deal

Tiger Woods is returning to the PGA Tour with a new golf line called "Sun Day Red." Woods appears t…

Cork Gaines   


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4 mins read

Over a 100 mn Indians have tried products pushed by influencers and its growing

India has over 3.5-4 million influencers categorized into different types based on their followers.…

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1 min read

Ananya Panday on her brand endorsements: I want it to be an extension of my personality

Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…

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4 mins read

The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?

Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…

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1 min read

Sebamed's latest ad for its shampoo asks consumers to stop listening to celebrities endorsing products

Sebamed now challenges hair care norms by showing the difference between Hair Breakage and Hair loss

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2 mins read

Tata AIG ropes Ranbir Kapoor as its brand endorser

Launches a new campaign with Ranbir Kapoor

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1 min read

FTX's celebrity endorsements were a big red flag, says the family that put all its money into bitcoin

"Too many influencers were paid too much money to promote that one," the father of the family Didi …

Zahra Tayeb