<img class="gwt-Image" src="/photo/51304069.cms" /><a href="http://www.businessinsider.in/searchresult.cms?query=procter+%26+Gamble">Procter &amp; Gamble</a> India is going to stop supply of its <a href="http://www.businessinsider.in/searchresult.cms?query=oral+B">Oral-B</a> toothpaste owing to low profits and market share. 
 
P&amp;G had launched the toothpaste in India in 2013 but managed to acquire around 1% of the toothpaste market share-less than <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali">Baba Ramdev’s Patanjali</a>, <keyword id="80626" type="CITY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=unilever">Unilever</a>. 
 However, a P&amp;G spokesperson said the <keyword id="3275450" type="UNKNOWN" weightage="20" keywordseo="Oral-B-toothpaste">Oral-B toothpaste</keyword> will be made available in few locations in Indi depending on the local market share of the product. 
 Speculations are rife that Oral-B’s run was stopped by <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword>’s toothpaste too, which has become a cause of worry for many in the Rs 7,000-crore oral care market. 
 
Early this year, P&amp;G said it would de-prioritise several unprofitable lines of business in India. 
 
"Last fiscal year, organic sales growth slowed by several points but we made significant progress in improving local profit margin, up 700 basis points. We went from losing money in India to triple-digit profits," said P&amp;G's Chief Financial Officer, Jon Moeller. 
 
(Image: Thinkstock)

Baba
Ramdev’s Patanjali is already spelling doom for this global brand in India

<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/5a0dd9a5f914c31d008b45cc-1500/ap070605027930.jpg" border="0" alt="Outback Steakhouse" data-mce-source="Chris O'Meara/AP Images" /></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/outback-steakhouse">Outback Steakhouse</a> stopped advertising on <a href="https://www.businessinsider.com/category/tucker-carlson">Tucker Carlson</a>'s Fox News show in January, a representative told Business Insider.</li><li>Outback is <a href="https://twitter.com/SaysHummingbird/status/1105088579959750656">currently facing backlash</a> on social media as Carlson's critics push for advertisers to cut ties with the show. On Sunday evening, <a href="https://www.businessinsider.com/tucker-carlson-wont-apologize-for-bubba-the-love-sponge-tapes-2019-3">recordings resurfaced by Media Matters for America revealed the host degrading women</a> and defending a now-convicted child sexual abuser.</li><li>At least 27 brands have stopped advertising on Carlson's show in recent months, following Carlson's controversial on-air comments about women and immigrants.&#xa0;</li></ul>Outback Steakhouse cut its advertising on Tucker Carlson's Fox News show earlier this year, after the host was embroiled in controversies.&#xa0;The chain stopped running advertising on Carlson's Fox News show in January, a representative told Business Insider on Monday. The representative did not provide details on the reasoning behind the chain's decision to stop advertising.&#xa0;Outback is <a href="https://twitter.com/SaysHummingbird/status/1105088579959750656">currently facing backlash</a> on social media as Carlson's critics push for advertisers to cut ties with the show.The host is facing a new wave of backlash this week, after progressive media watchdog Media Matters for America published recordings of Carlson making comments many found offensive during calls to shock jock radio program "Bubba The Love Sponge."In the recordings, Carlson can be heard making a number of degrading remarks about women, including calling them "extremely primitive" and comparing them to dogs, as well as defending the now-convicted child sexual abuser Warren Jeffs.While Outback says it cut ties in January, the decision had not been previously reported, and the chain is on <a href="https://www.mediamatters.org/research/2018/12/19/these-are-tucker-carlson-s-leading-advertisers/222360">Media Matters' list</a> of Carlson's advertisers, which is being widely shared by critics of the Fox News host.&#xa0;&#xa0;<a href="https://www.businessinsider.com/tucker-carlson-fox-news-advertisers-leaving-2018-12">Carlson has faced backlash</a> in recent months after he made controversial comments about women and immigrants on his Fox News show, including saying that immigrants coming to the US from impoverished regions make the country "poorer and dirtier." Fox News did not respond to Business Insider's request for comment on Monday.&#xa0;In a&#xa0;<a href="https://twitter.com/TuckerCarlson/status/1104926022376583169">statement</a>, Carlson refused to apologize for his "Bubba The Love Sponge" comments, saying, "Media Matters caught me saying something naughty on a radio show more than a decade ago. Rather than express the usual ritual contrition, how about this: I'm on television every weeknight live for an hour. If you want to know what I think, you can watch. Anyone who disagrees with my views is welcome to come on and explain why."<a href="https://www.businessinsider.com/intelligence/future-of-retail-ai?IR=T&amp;utm_source=businessinsider&amp;utm_medium=ctgr&amp;utm_term=ctgr_leadgen&amp;utm_content=ecommerce_ctgr_leadgen&amp;utm_campaign=ecommerce_ctgr_leadgen_future-of-retail-ai"><img src="https://static.businessinsider.com/image/5bd9f37e5f1f7538f668523b" alt="Exclusive FREE Slide Deck: Future of Retail:AI by Business Insider Intelligence" border="0" style="width: 100% !important" /></a><div><blockquote class="twitter-tweet" lang="en">Hey advertisers for Tucker Carlson,<a href="https://twitter.com/Outback?ref_src=twsrc%5Etfw">@Outback</a><a href="https://twitter.com/AstraZeneca?ref_src=twsrc%5Etfw">@AstraZeneca</a><a href="https://twitter.com/CapitalOne?ref_src=twsrc%5Etfw">@CapitalOne</a><a href="https://twitter.com/ProcterGamble?ref_src=twsrc%5Etfw">@ProcterGamble</a><a href="https://twitter.com/Ford?ref_src=twsrc%5Etfw">@Ford</a><a href="https://twitter.com/LincolnMotorCo?ref_src=twsrc%5Etfw">@LincolnMotorCo</a><a href="https://twitter.com/mitsucars?ref_src=twsrc%5Etfw">@mitsucars</a> @Amgenare If the words in this video do not represent your values then you must immediately <a href="https://twitter.com/hashtag/BoycottTuckerCarlson?src=hash&amp;ref_src=twsrc%5Etfw">#BoycottTuckerCarlson</a> We await your response.<a href="https://twitter.com/hashtag/FireTuckerCarlson?src=hash&amp;ref_src=twsrc%5Etfw">#FireTuckerCarlson</a> <a href="https://t.co/P8j2f69BTh">https://t.co/P8j2f69BTh</a>- The Hummingbird 🐦 (@SaysHummingbird) <a href="https://twitter.com/mims/statuses/1105088579959750656?ref_src=twsrc%5Etfw">March 11, 2019</a></blockquote><script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div>

Outback Steakhouse stopped advertising on Tucker Carlson's Fox News show earlier this year as brands fled in droves after the host's controversial comments

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c18e025630d9b5b8f0cd0e3-1149/gettyimages-1052722724.jpg" border="0" alt="Tucker Carlson" data-mce-source="Rich Polk/Getty Images for Politicon" data-mce-caption="Tucker Carlson speaks in Los Angeles, California, in October 2018.">Rich Polk/Getty Images for PoliticonTucker Carlson is at the center of controversy once again.</img></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/tucker-carlson">Tucker Carlson</a> is embroiled in controversy yet again, after progressive media watchdog Media Matters <a href="https://www.businessinsider.com/tucker-carlson-wont-apologize-for-bubba-the-love-sponge-tapes-2019-3">released recordings of his calls into shock jock radio program "Bubba The Love Sponge."</a></li><li>In the recordings, Carlson is heard making comments degrading women - including calling them "extremely primitive" and comparing them to dogs - and defending the now-convicted child sexual abuser Warren Jeffs.&#xa0;</li><li>People are calling for advertisers including Mitsubishi, <a href="https://www.businessinsider.com/category/peloton">Peloton Cycle</a>, and Allstate to cut ties with Carlson's Fox News show.&#xa0;</li><li>In recent months, <a href="https://www.businessinsider.com/tucker-carlson-fox-news-advertisers-leaving-2018-12">at least 27 brands</a> have stopped <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> on the show, following Carlson's controversial on-air comments regarding women and immigrants. </li></ul>People are once again calling for advertisers to ditch Tucker Carlson's Fox News show after the release of recordings in which Carlson justifies child marriage and disparages women.&#xa0;On Sunday, progressive media watchdog&#xa0;<a href="https://www.mediamatters.org/research/2019/03/10/unearthed-audio-tucker-carlson-makes-numerous-misogynistic-and-perverted-comments/223092">Media Matters for America published</a> recordings of Carlson making comments many found offensive during calls to shock jock radio program "Bubba The Love Sponge." In the recordings, Carlson makes a number of degrading remarks about women, including calling them "extremely primitive" and comparing them to dogs, as well as defending the now-convicted child sexual abuser Warren Jeffs.In a&#xa0;<a href="https://twitter.com/TuckerCarlson/status/1104926022376583169">statement</a>, Carlson refused to apologize, saying, "Media Matters caught me saying something naughty on a radio show more than a decade ago. Rather than express the usual ritual contrition, how about this: I'm on television every weeknight live for an hour. If you want to know what I think, you can watch. Anyone who disagrees with my views is welcome to come on and explain why."Read more:<a href="https://www.businessinsider.com/tucker-carlson-wont-apologize-for-bubba-the-love-sponge-tapes-2019-3"> Tucker Carlson refuses to apologize after tapes surface of him calling women 'primitive' and comparing them to dogs</a><a href="https://twitter.com/BlueWaveOfDeath/status/1104955240141344768">Critics</a> <a href="https://twitter.com/poshea/status/1104897014117076993">are</a> <a href="https://twitter.com/inthehands/status/1104882827571519488">once</a> <a href="https://twitter.com/MaxKennerly/status/1104931811333992449">again</a> calling for advertisers to stop running commercials on Carlson's Fox News program. According to <a href="https://www.mediamatters.org/research/2018/12/19/these-are-tucker-carlson-s-leading-advertisers/222360">Media Matters,</a> brands including Mitsubishi, Peloton Cycle, and Allstate continue to advertise on the Fox News show."Our advertising media spend is determined based on demographics and psychographics, not <keyword id="6358883" type="UNKNOWN" weightage="60" keywordseo="politics">politics</keyword>," a Mitsubishi Motors North America representative told Business Insider on Monday. "Our strategic marketing intent is to share our key product news with consumers through a variety of media channels. We will monitor the situation and adjust our advertising if necessary."&#xa0;<a href="https://www.businessinsider.com/tucker-carlson-fox-news-advertisers-leaving-2018-12">Carlson has faced backlash</a> in recent months after making controversial comments about women and immigrants on his Fox News show, including saying that immigrants coming to the US from impoverished regions make the country "poorer and dirtier." Fox News did not respond to Business Insider's request for comment.&#xa0;As of Monday morning, at least 27 advertisers have cut ties with the program in recent months, including CareerBuilder, Red Lobster, and SmileDirectClub. While Outback Steakhouse appears on Media Matters' list and is facing backlash on social media, the chain stopped advertising on the show in January, a representative told Business Insider on Monday.Read more:<a href="https://www.businessinsider.com/outback-steakhouse-cut-advertising-tucker-carlson-fox-news-show-2019-3"> Outback Steakhouse stopped advertising on Tucker Carlson's Fox News show earlier this year as brands fled in droves after the host's controversial comments</a>No new advertisers have announced plans to cut ads following the release of the "Bubba The Love Sponge" recordings as of Monday at noon ET. Business Insider has reached out to brands that still advertise on the show for comment on their future plans and will update the list if any brands indicate they are planning to cut ads.&#xa0;Here's the full list of brands that have pulled their ads from Carlson's show in recent months:&#xa0;<a href="https://www.businessinsider.com/intelligence/future-of-retail-ai?IR=T&amp;utm_source=businessinsider&amp;utm_medium=ctgr&amp;utm_term=ctgr_leadgen&amp;utm_content=ecommerce_ctgr_leadgen&amp;utm_campaign=ecommerce_ctgr_leadgen_future-of-retail-ai"><img src="https://static.businessinsider.com/image/5bd9f37e5f1f7538f668523b" alt="Exclusive FREE Slide Deck: Future of Retail:AI by Business Insider Intelligence" border="0" style="width: 100% !important" /></a><div><blockquote class="twitter-tweet" lang="en">Companies like <a href="https://twitter.com/ProcterGamble?ref_src=twsrc%5Etfw">@ProcterGamble</a> and <a href="https://twitter.com/AstraZeneca?ref_src=twsrc%5Etfw">@AstraZeneca</a> and <a href="https://twitter.com/Ford?ref_src=twsrc%5Etfw">@Ford</a> and <a href="https://twitter.com/LincolnMotorCo?ref_src=twsrc%5Etfw">@LincolnMotorCo</a> and <a href="https://twitter.com/mitsucars?ref_src=twsrc%5Etfw">@mitsucars</a> and <a href="https://twitter.com/CapitalOne?ref_src=twsrc%5Etfw">@CapitalOne</a> and <a href="https://twitter.com/Amgen?ref_src=twsrc%5Etfw">@Amgen</a> apparently think they need to give money to a guy who is proud to call women "primitive" and argue child rape should be legal. cc <a href="https://twitter.com/mmfa?ref_src=twsrc%5Etfw">@mmfa</a> <a href="https://t.co/d48uSP6gAs">https://t.co/d48uSP6gAs</a>- Max Kennerly (@MaxKennerly) <a href="https://twitter.com/mims/statuses/1104931811333992449?ref_src=twsrc%5Etfw">March 11, 2019</a></blockquote><script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div>

At least 27 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.

<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="By ProcterGamble1837 on YouTube" title_caption="P&amp;G CEO Bob McDonald." class="zoomin" href="http://static1.businessinsider.com/image/51885f0eeab8ead678000002-960/robert-bob-mcdonald.jpg"><img src="http://static1.businessinsider.com/image/51885f0eeab8ead678000002-400-300/robert-bob-mcdonald.jpg?maxX=400" border="0" alt="robert bob mcdonald " width="400" /></a></div><a href="http://www.youtube.com/watch?v=Is1qShhY6AI">By ProcterGamble1837 on YouTube</a>P&amp;G CEO Bob McDonald.</div>A year ago, <keyword id="6361491" type="CITY" weightage="60" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword> CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include <a href="http://www.businessinsider.com/this-chart-explains-why-pg-is-laying-off-5700-people-2012-2">cutting 5,700 jobs</a> and using more social media like <a href="http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1">Facebook and Google, which deliver "free" ad impressions</a>.
He hoped to chop $1 billion in costs off P&amp;G's massive $10 billion annual ad budget, the biggest on the planet.
A year later, and the experiment isn't going so well. McDonald actually managed to get rid of 6,250 jobs, most of them brand managers, according to his <a href="http://www.pginvestor.com/phoenix.zhtml?c=104574&amp;p=irol-presentations">most recent presentation to Wall Street</a>. That's the "good" news.
The bad news is that those "free" social media impressions have not cut $1 billion in costs from P&amp;G's ad budget. Ad Age estimates <a href="http://adage.com/article/special-report-pg-at-175/procter-gamble-s-advertising-spending-1987-2012/237974/">P&amp;G still spends nearly $10 billion a year</a>. But while that number may be roughly flat, it's become less effective over the year.
Now, P&amp;G's ad budget is set to rise again — and in part it's because <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword> ended the free ride for advertisers in the middle of last year. McDonald and his CFO, Jon Moeller, both said the company had begun increasing paid marketing spending again, even to the extent of super-traditional door-to-door sales.
According to <a href="http://finance.yahoo.com/news/procter-gambles-ceo-discusses-q3-170131248.html">a Seeking Alpha transcript of the call</a>, the pair were asked:
Michael Steib - Credit Suisse: Good morning. You made several references towards investing behind marketing spending, could you be a bit more specific please? What does that mean, does that mean that ad spend for example is up sequentially in absolute terms and as a percentage of sales?
Bob McDonald: Yes.
Jon Moeller: Yes.
Michael Steib - Credit Suisse: Okay.
Bob McDonald: It also means we are investing in things like sampling – door to door sampling, selling, things that will generate trial and awareness of the new innovations.
<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="P&amp;G" title_caption="P&amp;G details its layoffs." class="zoomin" href="http://static6.businessinsider.com/image/51886017eab8ea4e7b00000e-960/screen%20shot%202013-05-06%20at%209.19.35%20pm.png"><img src="http://static6.businessinsider.com/image/51886017eab8ea4e7b00000e-927-711/screen%20shot%202013-05-06%20at%209.19.35%20pm.png" border="0" alt="P&amp;G Layoffs" width="400" /></a></div>P&amp;GP&amp;G details its layoffs.</div>Ad Age noted that P&amp;G's year has thus far left investors unimpressed. One analyst accused the company of fudging its numbers upward:
Dara Mohsenian - Morgan Stanley: Hi. Bob, I just wanted to focus on the top line. The two-year average organic sales growth decelerated in the quarter versus Q2 and last year despite the higher marketing and the greater innovation. And it looks like it was even rounded up to get to 3%. …
Ad Age notes that while <a href="http://adage.com/article/news/p-g-hike-u-s-marketing-spending-year-s-drop/241071/">P&amp;G cut U.S. spending 5% last year to $2.8 billion</a>, its rivals stepped in to the vacuum. L'Oreal increased spending 1.9% to 1.5 billion and the beauty category as a whole saw spending rise 5% to $6.8 billion. So why did P&amp;G's free-on-Facebook experiment fail? One reason is that Facebook changed the rules mid-year. It <a href="http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10">altered the news feed algorithm</a> (which some refer to as "Edgerank") so a brand's page posts are only seen by about 15% of a brand's fans. If companies wanted to guarantee reaching their entire audience, they had to pay for ads inside Facebook.
The free ride — in which brands with big fan bases could reach a large percentage of them without paid media — was over.
P&amp;G now also appears to be rediscovering the need for paid <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>.

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Baba Ramdev’s Patanjali is already spelling doom for this global brand in India

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At least 27 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.

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