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<keyword id="225032" type="PERSON" weightage="20" keywordseo="Sachin-Bansal">Sachin Bansal</keyword>, the co-founder of Flipkart sold his 5.5% stake in the company and left it in May 2019 after the ecommerce giant of India was acquired by Wallmart, the world’s largest retailer. Here are a few interesting facts about Sachin Bansal, the mastermind behind Flipkart. <ul><li>Sachin Bansal founded Flipkart in 2007 along with his partner <keyword id="6364080" type="PERSON" weightage="20" keywordseo="binny-bansal">Binny Bansal</keyword>. In the initial stages, the ecommerce firm sold books online gradually expanding its operations into other domains. Today Flipkart has become one of the top ecommerce businesses in India. </li><li>In April 2016, Sachin Bansal was named among the 100 most influential people in the world along with Binny Bansal by the Times Magazine. </li><li>In some strategic deals, Flipkart acquired some well performing ecommerce businesses like Myntra, Jabong and PhonePe. </li><li>Sachin Bansal would later recollect in his life when Flipkart operated from a rented office costing them Rs.8,000 per month. He said the company during the starting years did not have any power backup they had to suffer the extremities of climate without AC or even windows to the building they had rented out for their ecommerce operations. </li><li>Sachin Bansal was a remarkable gamer. He used to give dinner to those who defeated him in games. </li><li>When the Big Billion Day sales was on, Sachin Bansal delivered the products along with Binny and others in the company.</li><li>Sachin Bansal and Binny Bansal are only business partners and co-founders of Flipkart. They are never related to each other though their surnames might suggest if they could be brothers. </li><li>Sachin and Binny studied at the same school. They were born and brought up in <keyword id="6360078" type="LOCATION" weightage="20" keywordseo="chandigarh">Chandigarh</keyword>, Punjab. Despite sharing their school with each other, they were never friends during their school days. Both of them graduated from IIT Delhi and only there at the college they got to know each other. </li><li>Sachin Bansal worked for Amazon in 2006. Binny Bansal joined the company in 2007. Later they came together to create Flipkart in 2007.</li><li>Sachin Bansal has married Priya Bansal, who was a dentist by profession. They both have a son.</li><li>Sachin Bansal is a highly sociable personality and loves gaming to the core. Sachin’s addiction to gaming was so intense that he wanted to give up his engineering course to find a career in gaming. During his early life, Sachin Bansal was highly passionate about playing games like Age of Empires and <keyword id="1269448" type="PERSON" weightage="20" keywordseo="Quake-III-Arena">Quake III Arena</keyword>.</li><li>Sachin Bansal is a visionary and a seasoned entrepreneur, the skill which he mastered through hard work. In 2018 after 11 years of his tenure with Flipkart, the company was valued at $20.8 billion. During this career at Flipkart, Sachin Bansal had the position of Chief Executive Officer and Executive chairman. </li><li>Sachin exited Flipkart along with the Walmart deal in 2018. During his exit, he had 5.5% stake in the company, which he sold to Walmart. During that time, his net worth was more than $1 billion.</li><li>During his exit from Flipkart, Sachin Bansal said he would focus on some personal projects that were long pending. He also said he wished to give himself to gaming and to brush up his coding skills.</li></ul>Read Also about other Personalities - <a href="https://www.businessinsider.in/interesting-facts-about-ola-founder-bhavish-aggarwal/articleshow/71186840.cms">Ola Founder Bhavish Aggarwal</a> <a href="https://www.businessinsider.in/10-interesting-facts-about-ratan-tata-that-you-should-know/articleshow/69914798.cms">Facts about Ratan Tata</a> <a href="https://www.businessinsider.in/interesting-facts-about-oyo-founder-ritesh-agarwal/articleshow/70417612.cms">Ola founder Ritesh Agarwal</a>

Unknown facts about flipkart founder Sachin Bansal

<ul><li>In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of financial options.</li><li>To change this mindset, fintech brand Rupeek recently launched its maiden TVC with <keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword> and Priyamani. It aims to inspire average citizens to take pride in using their gold to access credit in a safe, personal and tension-free manner.</li><li>With the ongoing festive season, when the demand for gold is at its all-time peak, we speak to Shalabh Atray, Senior Vice President, Marketing and Digital, Rupeek about its journey so far, larger marketing strategy and goals ahead.</li></ul>In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families that have run out of options. However, the organised gold loan market got a significant push after the pandemic, especially among lower and middle-class income groups. The economic downturn and unending medical expenses prompted people to opt for gold loans. According to a report by the World Gold Council, the organised gold loan sector is expected to grow to ₹4.05-lakh crore this fiscal at an annual rate of 15.7%. With the festive season, this demand for gold is expected to skyrocket. So, to ride on this uptick in demand for the yellow shiny metal and help address the stigmas associated with pawning of gold, fintech platform Rupeek has launched a new campaign. Featuring miniature Manoj Bajpayee and Priyamani, it aims to inspire people to take pride in using their gold to access credit in a safe, personal, and tension-free manner. Gold is the most celebrated asset in our country, yet people continue to undermine its potential, especially in tiding through financial exigencies. Rupeek’s campaign compares its digital process with standard bank and portrays how people don’t have to worry about waiting in lines, feeling ‘small’ for applying for gold loans. Unlike banks, Rupeek offers gold loans at the customer's doorstep and completes the loan underwriting-to-disbursal process within 30 minutes. By cutting down on expenses with an online-only strategy, Rupeek offers gold loans at an interest starting at 0.69% per month. <div type="Youtube" id="MgsBwGrtHVU" title="Sone Pe Loan, Right From Home" thumbUrl="https://i.ytimg.com/vi/MgsBwGrtHVU/mqdefault.jpg"></div> Valued at $515 Million, as per media reports, Rupeek is backed by investors such as Sequoia Capital, Bertelsmann, Accel Partners, GGV Capital, Tanglin Venture Partners, Korea's KB Investments and Flipkart cofounder and former employee Binny Bansal. We spoke to Shalabh Atray, Senior Vice President, Marketing and Digital, Rupeek to further discuss the campaign, brand’s larger marketing strategy, addressing stigmas surrounding gold loan and goals ahead. Excerpts: Q. This is your maiden high-decibel advertisement. What is the thought behind launching the campaign? Our focus with the launch of this campaign is to address the customer pain points in seeking gold loans in the country. We want to narrate stories about the problems of an age-old category and highlight Rupeek’s new-age services that will bring in the much-needed tech disruption in this market. Rupeek’s customer research highlights that borrowers are made to feel small when applying for a gold loan. Through our marketing efforts, we want our customers to become aware of Rupeek’s doorstep gold loan product that is safe, personal and tension free. Q. Who is going to be your target audience for this campaign? We are aiming to tap customers who are at the cusp of entering this category, as well as light users of the category looking for safe and convenient assistance. Fifty-five percent of Rupeek’s customers are first-time borrowers and that’s the core target audience for the campaign too. Q. Why did you choose Manoj and Priyamani for your first TVC? At the onset, Manoj and Priyamani are top notch artists. It was a natural decision for us to bring them on board as Indian families could relate to their on-screen chemistry instantaneously. Both the artists have gained audience trust with their recent collaborations. More importantly, as a purpose-led, authentic brand we also felt that Manoj and Priya’s life stories and what they epitomise as humans, and not just as actors, is aligned to Rupeek’s brand values. Q. Can you tell me what is your marketing budget for this campaign? We are launching our first-ever brand campaign and the marketing spends are sizable and thoughtfully distributed amongst all the mediums. Q. How has Rupeek's journey been so far? Can you share a few key milestones? What are some of the factors that helped you drive your growth? The world came to a standstill owing to the COVID-19 pandemic and we are hoping that life will come back to normalcy at the soonest. In India, individuals and businesses' daily routine was derailed, while many people lost their jobs. Many amongst these unfortunate ones found a way to pivot and thought of starting something of their own during the lockdown, but credit was not available to everyone. Given India’s tryst with gold as an asset at a household level, Rupeek saw a surge in people opting for gold loans as a secured way of availing credit at the right interest rates from the comfort of their home. Q. Given the recent surge in demand for gold loans in India, have you witnessed an increase in demand too? And with the festive season upon us, the demand for gold is expected to skyrocket. How are you planning on leveraging this demand? The festive season is around, however this category is not seasonal. Gold is respected and celebrated in our culture. Rupeek is giving its customers easy and secured credit against their gold assets. With our unique technology-led doorstep services, we have managed to build a community of 5+ lac customers spread across 30+ cities. Almost 55%* of our customers are first time gold loan borrowers, which is highest amongst our peers. Through this campaign, we plan to tap into markets that are yet unexplored in this category. Q. What are some of the trends that you are expecting to see in the gold and loan category? The biggest trend we are seeing is the openness of consumers, specially first time borrowers in the Gold Loan category, being open to a technology led disruptor like Rupeek. To the credit of Indian consumers, they are extremely open-minded to trying tech products which are genuinely committed to understanding their pain points. Q. The market today is largely dominated by traditional NBFCs such as Muthoot Finance and Manappuram Finance. How are you carving your niche? What percentage of the market are you aiming for? In India, only 5% of the population has access to credit. Gold loans have been in the market for a very long time, but now it is being offered to customers through a digital medium. Rupeek as a brand is on a mission to solve every Indian’s credit needs using disruptive technology. The aim is to be financially inclusive by creating access to credit. With the services offered by Rupeek, we aim to tap into the remaining 95% of the population. Rupeek wishes to reach all the customers that are at the cusp of taking a loan. Q. In India, the pawning of a woman’s ornaments is often viewed as a last recourse for families who have run out of options. Is that a challenge? How are you trying to change this mindset? Gold is a celebrated asset in our country. In addition, in our conversations with existing and potential customers, we found that the collateral documents and long process to get a gold loan approved is an emotionally draining experience for consumers. In order to change this experience, Rupeek offers hassle-free doorstep gold loans. Our services are simple, safe and transparent that are backed with disruptive technology ensuring trust amongst our customers. We have found that with the right product and experience being offered, consumers are open to the idea of using their gold in a judicious way to serve their credit needs. Q. What will your focus areas for H2 2021 be? What is your larger vision for the brand? Our focus is to establish a foundation for Rupeek and position it as a brand that is new age and innovative in solving the credit pain points of Indians. While we are yet in the initial stages of the brand campaign, our aim is to achieve longevity in our messaging with the support of earned media activities. Over the next six months, we plan to tap into the potential customers who are still analysing their options and introduce them to Rupeek’s hassle-free doorstep online gold loans.

Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani

<keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword> has led the <keyword id="14666" type="ORGANIZATION" weightage="100" keywordseo="BJP">BJP</keyword> to its biggest <keyword id="6359191" type="EVENT" weightage="100" keywordseo="election">election</keyword> victory. In fact, it is the biggest election victory in the country since Rajiv Gandhi swept to power in 1984, following India Gandhi’s assassination. The outcome for the BJP has been even better than what the exit polls had predicted like Chanakya News. 
 
The BJP has swept away parties like Mayawati’s Bahujan Samajwadi Party and Mulayam’s Samajwadi Party in Uttar Pradesh. BSP was completely decimated and even failed to open its account. 
 <keyword id="1575" type="ORGANIZATION" weightage="100" keywordseo="Congress">Congress</keyword>’ national tally has been less than that of the BJP in UP alone. The BJP had won 251 seats and was leading in 31 constituencies, making its total tally to 282 as per the latest update. The Congress had won only 41 and was leading in five, managing just a total of 46, as per the latest update. 
 <keyword id="41281" type="ORGANIZATION" weightage="100" keywordseo="NDA">NDA</keyword>’s tally stood at 337 (lead+win), while <keyword id="6355364" type="ORGANIZATION" weightage="100" keywordseo="UPA">UPA</keyword>’s tally stood at modest 59 (lead+win). 
 
Several Congress heavyweights – Lok Sabha Speaker Meira Kumar, PK Bansal, Kapil Sibbal, Sandeep Dikshit, Ajay Makan, Madhsudan Mistry, Sanjay Nirupam and Priya Dutt had to bite the dust. 
 
All the BJP-ruled states - Gujarat, Madhya Pradesh, Rajasthan and Chhattisgarh headed the BJP way. 
It remains to be seen what Modi does with this degree of political authority.

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Unknown facts about flipkart founder Sachin Bansal

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