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Media and entertainment industry to cross ₹3 lakh crore in 2026 says FICCI, EY report
The digital media will potentially overtake television as the leading segment in the media & entert…
PTI
People notice social media ads almost as much as they notice print ads: Report
A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…
Advertisement 'camouflaged' to look like a headline: PCI sends notices to newspapers
The Press Council of India has sent notices to editors of several newspapers over the publication o…
PTI
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space
Digital subscription revenue swells at the cost of TV subscriptions in 2022
India's media and entertainment (M&E) sector revenue grew by 19.9% in 2022 to INR2.1tn ($28bn), wit…
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
June sees 3.2X increase over April in average Print ad volumes per day: TAM
Print is finally showing some signs of recovery
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…
Maryland wanted to celebrate the War of 1812. It ended up advertising online gambling and virtual cockfights.
A company in the Philippines bought the URL for Maryland's War of 1812 license plate site. Now, 800…
Jake Swearingen
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Amazon, Walmart, and Instacart lead the retail media pack in the US.
Lara O'Reilly
4 reasons small businesses shouldn't skip out on advertising in local media
Local advertising is a marketing strategy that allows small businesses to promote their brands in a…
Erica Sweeney
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Radio saw a hike by 3% during the lockdown period.
How Microsoft beat Google to win Netflix's advertising business
The biggest story in tech right now is how Microsoft won Netflix, scoring the biggest ad prize of t…
Jordan Parker Erb
ASCI frames guidelines for advertising and promotion of NFT products
The Advertising Standards Council of India (ASCI) noted that several of these advertisements do not…
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
A woman paid to have headshots taken, didn't read the fine print, and now sees her face on ads she doesn't want to be in
Christian Demeritt said she hired a photographer to take some headshots. She later learned that her…
Taylor Ardrey
Here is everything that's happening inside of Elon Musk's Twitter from layoffs and work conditions to wary advertisers
Elon Musk began Twitter layoffs on Friday. Here are the internal messages, info on Twitter employee…